Li 1

Zhexian Li

Professor Nathan Hellmers

ENG 1201

26 October 2019

Annotated Bibliography

My research will analyze the linguistic features of English advertisement slogans

of information technology companies from the aspects of lexicon, syntax and rhetoric.

In this study, I want to use corpus analysis method to conduct a study on the linguistic

features of English advertisement slogans of information technology companies in

order to find out why those slogans are used and why they are popular.

Angela, Goddard. “The Language of Advertising.” London and New York:

Routledge,1998.

In the book “The language of Advertising” written by Angela Goddard, the author

offers readers hands-on practical experience of textual analysis focused on

advertisements. Written in a clear, user-friendly style by an experienced writer, the book

focuses on the interrelation of language, image and layout, and examines advertising

strategies such as hook lines, puns and connotations.

The author’s purpose of the book was to show some of the designs and patterns in

the advertising language from which they are made, by placing texts within the contexts

in which they occur, and by exploring relationships between them.

 Li 2

The author, Angela Goddard, is Senior Lecturer in Language at the Centre for

Human Communication, Manchester Metropolitan University, and was a Chief

Moderator for the project element of the English Language A level for twelve years.

I will use ideas of this book in my research to explain some linguistic features and

advertising strategies.

Clay, Shirky. “Emojis Are Language Too: A Linguist Says Internet-Speak Isn’t Such a

Bad Thing.” The New York Times, 16 August 2019,

https://www.nytimes.com/2019/08/16/books/review/because-internet-gretchen-

mcculloch.html. Accessed 18 October 2019.

In the article “Emojis Are Language Too: A Linguist Says Internet-Speak Isn’t Such

a Bad Thing” written by Clay Shirky, the author states that the internet has greatly

expanded the volume and visibility of informal writing and the online environment is

changing how we communicate.

Through all the linguistic interpretations and contemporary examples in the article,

the author wants to build an argument that the internet isn’t just changing the way we

use language, it’s changing the way we think about it.

The article was published on Aug 16, 2019 on The New York Times, which is newly

updated and credible. And Clay Shirky is the author, most recently, of “Cognitive

Surplus: Creativity and Generosity in a Connected Age."

 Li 3

I will use this article to show how the advertising language change the way we

think about it.

Ding, X. S. “Stylistic Features of the Advertising Slogan.” TranslationDirectory.com,

12 November 2016, https://www.translationdirectory.com/article49.htm. Accessed

18 October 2019.

In the article “Stylistic Features of the Advertising Slogan” written by Xiaosong

Ding, the author states that a slogan sums up what one stand for, one’s specialty, the

benefit, and one’s marketing position, and one’s commitment. It is especially useful to

reinforce one’s identity. A slogan can prove to be more powerful than a logo. People

can remember and recite your slogan while they are unlikely to doodle your logo.

The advertising slogan is always short and epigrammatic in nature. It helps to make

the ad more impressive and memorable, and the author’s purpose of the book was to

take a look at the stylistic features of these fabulous slogans to see how it can achieve

its aim.

The author, Xiaosong Ding, is an English-Chinese translator, so the article can be

credible.

I will use this article to analyze the stylistic features of some fabulous advertising

slogans.
 Li 4

---. “A List of 120+ Slogans of Information Technology Companies.” Advergize, 24

December 2018, https://advergize.com/marketing/120-list-of-slogans-from-

information- technology-companies/. Accessed 18 October 2019.

In the post “A List of 120+ Slogans of Information Technology Companies”

published by advergize staffs, the authors have collected a list of slogans from

information technology companies. It is a wide collection of more than 120 technology

slogans covering different types of organizations including hardware and software

giants, database solutions, technology retailers, telecoms, security companies, and even

home appliance manufacturers.

The purpose of the post was to show how those information technology companies

have shifted their marketing slogans over the years. From highlighting future

possibilities to creating price leadership, those companies try to keep close to what their

customer needs. Besides, this list can help to inspire readers if they have been looking

around for slogan ideas for an IT company.

Advergize is a strategy, business and marketing resource website. It covers stories

to empower readers with the knowledge, tools and advice to help them thrive in life and

business. This post was most recently updated on December 24th, 2018.

I will use this resource to establish a small self-built corpus to conduct my research.

---. “Linguistic Features of Advertising Language English Language Essay.”

 Li 5

UKEssays.com, 11 November 2018, https://www.ukessays.com/essays/english-

language/linguistic-features-of-advertising-language-english-language-

essay.php?vref=1. Accessed 18 October 2019.

In this article, some advertisements in a magazine published in Hong Kong are

studied. The research focuses on the general lexical grammatical features of advertising

languages and the general lexical grammatical features of advertising language in Hong

Kong Magazine.

The author’s purpose of the article was to find out the common and distinctive

features of advertising language in Asian society which have rarely been studied.

The article was published on December 5, 2016. Although it is an essay written by

a student, it can give me some ideas on the structure and research methods of my final

research essay.

I will use this article to introduce some backgrounds of my research question and

find some general features in the advertisements all over the world.

Wang, B. “Analysis on the Features of English Advertising Language from the

Perspective of Lexics.” Scientific and Technical Information Vol. 22, 2010, PP.

546-547.

This paper aims at analyzing the features of English advertising language. It’s

known that the language of English advertising is a unique language which is different
 Li 6

from common language. In this paper, the author makes an analysis on the features of

English advertising language in terms of lexics.

The author’s purpose of the article was to let readers know about the features of

English advertising so as to further understand the language, culture and background of

English speaking countries.

The article was published in 2010, and the author Bing Wang is a professor from

Jilin Institute of Chemical Technology, China, so the resource is credible.

I will use this article to make some arguments on the features of English advertising

language in terms of lexics.

Yi, G. Y. “Linguistic Characteristics of Advertising English.” Success Education Vol. 2,

2010, P. 254.

In the article “Linguistic Characteristics of Advertising English”, the author states

that advertising language takes form under the influence of linguistics, psychology and

sociology, etc., and its way of choosing words and building sentences are quite different

from normal English. And as a practical language, advertising English has its specific

functions, and it has been distinguished from normal English as an independent

language, and it has plentiful values.

This paper aims to discuss some linguistic characteristics of advertising English

because the lexemes in English advertising are different from general English.
 Li 7

The article was published on February, 2010, and the author Gaoyan Yi is a

professor from Shenyang Institute of Chemical Technology, China, so the resource is

credible.

I will use some methods and ideas in this article to analyze the linguistic

characteristics of English advertisement slogans of information technology companies.