Organizational culture

Organizational culture is defined as the underlying beliefs, assumptions, values and ways of
interacting that contribute to the unique social and psychological environment of an organization.
Culture also includes the organization’s vision, values, norms, systems, symbols, language,
assumptions, beliefs, and habits Simply stated, organizational culture is “the way things are done
around here”.

Organization culture of top search engine based on market share are as follows:

GOOGLE
Google’s organizational culture is a driving force that pushes the company to continue its
leadership in the information technology and online advertising industries. A company’s
organizational culture, which in this business case is the corporate culture, refers to the traditions,
customs, and behavioral ideals that predominantly influence employees’ behaviors. Google’s
corporate culture motivates employees to share information for supporting innovation. Innovation
is a factor that enables the company to maintain its competitiveness against other technology
businesses. Through its corporate culture, Google ensures that its workforce is competent in
addressing business needs linked to the external forces generated by these competitors. The
corporation actively develops its cultural strengths through institutional measures, like training,
and through informal approaches, such as personalized leadership and management support.
Efforts to continuously improve the characteristics of Google’s organizational culture are applied
to maintain creativity and innovation.

The following characteristics define Google’s corporate culture:

 Openness

The corporate culture motivates individual employees to interact with each other at various times
of their typical workday, as a way of improving the knowledge they use in their jobs.

 Innovation
The company’s organizational culture motivates employees to contribute to the overall innovation
of the business and its products.

 Excellence that comes with smartness

Google’s corporate culture promotes smartness in the workforce and pushes employees to strive
for excellent work.

 Hands-on approach

Through its corporate culture, Google applies a hands-on approach to human resource
development. This cultural characteristic focuses on using experiential learning as an effective
way of improving employees’ knowledge, skills, and abilities.

 Small-company-family rapport

Google is known for its support for small-company-family rapport in its workspaces. This cultural
characteristic focuses on the social interactions among workers. For example, Google maintains a
warm work environment where employees can easily talk and share ideas with each other.

BING
Bing is a web search engine owned and operated by Microsoft. Microsoft Corporation’s
organizational culture ensures workforce flexibility and capability to address business needs in the
dynamic market for computer hardware and software products. A company’s corporate culture
refers to the values, traditions and behavioral expectations among employees. Microsoft uses its
organizational culture to facilitate innovation and customer satisfaction. Microsoft Corporation’s
organizational culture has the following main characteristics:

 Accountability

Microsoft describes its corporate culture as a culture of accountability. This cultural feature
ensures that every employee understands that his actions have consequences in the company’s
context. To ensure accountability, this characteristic of Microsoft’s organizational culture is
applied in the form of all-employee surveys and reward and recognition programs.

 Quality and Innovation

As a technology business, Microsoft needs to innovate to maintain its competitiveness against

other computer hardware and software firms. Innovation and quality are features integrated in the
company’s organizational culture. For example, Microsoft heavily invests in research and
development efforts for product improvement and new product development.

 Responsiveness to Customers

To ensure customer satisfaction, Microsoft Corporation includes responsiveness as a feature in its

organizational culture. Microsoft maintains feedback systems to allow employees to know what
customers think and experience in using the firm’s computer hardware and software products.

 Growth Mindset

Microsoft uses its corporate culture to grow its computer hardware and software business. For
example, the company trains employees to identify potential avenues for new business growth,
such as new ideas and solutions. Workers are rewarded based on their contributions in this regard.

 Diversity and Inclusion

Microsoft applies these factors in its organizational culture through appropriate training programs.
Also, the company’s human resource policies for recruitment and hiring ensure a high level of
diversity and inclusion in the organization. This organizational cultural characteristic provides a
means for Microsoft to maximize human resource competence based on diverse ideas and unity
among employees.

YAHOO
It has Great culture with plenty of opportunity for advancement and there is also High stressful
sales environment. The leadership team really puts an emphasis on transparency to keep the
company well aligned across all teams regarding goals and priorities. Yahoo organizational culture
has following characteristics:

 Cooperation between Employee is appreciated.

 Employees are supported in their work by supervisors. People are dedicated, passionate,
and very good at what they do.
 Encourage working in teams
 It is very focused on being sure that everyone understood the goals of the company.
 There is Great team chemistry and a positive culture created a family style environment.
This allowed for more challenges and thirst for knowledge.

Thus, in terms of the culture, the company has a "Work Hard, Play Hard" type of feel to it.

In recent years yahoo decides to add new changes to its culture.it has decided to pull back workers
from their home offices and end most telecommuting for its employees because it’s trying to reboot
its company culture and it can only do physically and emotionally. This will bring more internal
cohesiveness and collaboration.

BAIDU
Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services
and products and artificial intelligence.

"Simple and Reliable" is how Baidu describe its culture.

 Simplicity

What simplicity means in the case of Baidu's enterprise culture is straight talk without obliqueness
or beating around the bush; an abhorrence of office politics; a willingness to challenge and to be
challenged; a flat culture without hierarchy; and giving employees enough personal space for
development and evaluating people on what they accomplish. Employees are open, outspoken,
self-confident, straight-talking, and willing to challenge.

 Reliability

Reliability is about doing what you say you will and always being available to cooperate across
teams and across departments; encourage trustworthiness, delivering tasks to the next team or
person only when they've been perfected, placing trust in the competence of colleagues, and in
their willingness to help when you need it.

 Combativeness.

It encourages a person who likes to fight or argue. For example, a person who likes to debate
about everything.

 Democratic centralism

A kind of "democratic centralism" is the rule, whereby there's free and open discussion until a
decision is taken. Employees are working on a great flexibility, rather than the traditional one,
which requires all employees to be on the assembly line within the specified time. Centering on
people and respecting the individuality.

YANDEX
Yandex is a Russian multinational corporation specializing in Internet-related products and
services, including search and information services. Corporate culture of Yandex:

 Promotes chaordic Leadership where chaos and order are entwined in the basic
corporate culture. The mix of chaos and order is often described as a harmonious
coexistence displaying characteristics of both, with neither chaotic nor ordered
behavior dominating.
 Mutual trust and cooperation are incorporated in the organization.
 It encourages organizational learning and adaptability.
 They value creative thinking, and a willingness to take calculated risks. Those with
the ability to adapt to setbacks and maintain a high standard of work under any
circumstances, will have the opportunity to create their own destiny.
 The company help people in meeting challenges and reaching goals of life.
 The culture of Yandex motivates employees to be open and proactive. People care not
only about their own part of responsibility but also about the whole product, about user
experience and related processes.
 It also focuses on the free speech in the organizational environment. For instance,
Yandex managers are free to express their opinion on any issue, and for that purpose
there is a system of internal blogs “Etushka”.
 There is also an ethics committee, which anyone can address facing a problem in
interpersonal relationships as communication system is of great importance.
 To serve the interests of its users, it has diverse environment with a multitude of
quality resources.
 In addition of being diverse it also has challenging environment where employees
can find a lot of ambitious tasks to do and can choose from lot of interesting innovative
projects.
 Freedom and professional atmosphere is also one of the key characteristics of
Yandex.