ADVERTISING STRATEGIES- basically we are targeting all sorts of walk of life first we are targeting

costumers in social media because nowadays many Filipinos spending their time in social media and for
us made it a million times easier to reach the right audience the new marketing frontier because social
media advertising will improve the brand recognition in advertising through facebook, twitter, ETC. the
regular posting in social media platform it creates a picture of credibility and eagerness to listen what the
clients have to say and since our product is familiar in the market some social media clients will
recommend our product to their families and friends and that’s the one strategy to increase our product
reach and our product baryo berde is pure Filipino concept is type of glutionous rice called sapin-sapin we
will like to improve the traditional taste of sapin-sapin and the shelf of life this innovation is to increase
our product quality. and the customer satisfaction since we are using social media helps us to increase the
brand loyalty in advertising in social media just like we said.it creates open platform where costumer can
express their views and feelings about our products offered by listening to their opinions costume
satisfaction level will rise exponentially and along with that customer loyalty is forged. And social media
marketing does not require a lot of monetary resources because in having a internet and computers we can
minimize our marketing cost by significant margin.

PROMOTION STRATEGY- the objective of Kismet eco-friendly food company is to increase our
brand awareness by using this strategy and evaluate the most effecting promotion of baryo-berde from the
customer point of view and this could generate business in the future first our company like to conduct a
food sample for the possible customers in public places like malls , public markets, schools and etc, then
give them a good offer to our product like buy five (5) baryo berde and get 1 free or other promo like if
they buy five (5) baryo berde and for their next purchase we will give them a big discount of our product
this way we can promote our product easily to the possible customers and give them a information about
of our product even social media is the best tool to advertise or to promote our product free samples can
be effective because some people want to taste the product first before they buy because the more they
like the taste of baryo berde the more will the customers know about our product or company and the
more they will be interested to our product .

PERSONAL SELLING- personal selling is type of promotion or advertising is intensive activity sale
associate works with one prospective customer at a time we will do our personal advertising by offering
some flyers, free tastes, for any sort walk of life this methods will target the people those not familiar in
social media or too busy to access any social media apps this formal promoting or chatting to the
customers. and we also like to offer retail selling and trade selling it will be more easier to sold our
product by offering the other wholesalers one or more variety of our product when many products are
released in other wholesalers, retailers people are more likely to notice our product like grocery stores.
and one thing in personal selling through free taste we will get instant feedback from the prospective
buyer and if it’s not according to plan we can even adjust our approach accordingly and since we are
doing face to face selling with our sales person it is not easy to dismiss them the customer at least makes
an effort to listen
MARKETING SURVEY ANALYSIS - we like to develop new and exciting strategies for our existing
or upcoming products our main purpose here is to offer a platform to obtain critical information to obtain
critical information about our customers so that existing customers can be retained and new ones can be
got onboard and we will inform our customers about our upcoming products to improve the customer
satisfaction level to know or to obtain what the customer feel about our product we will conduct a survey
questions

DEMAND ANALYSIS – after we conduct a survey or we have estimated the customer demand for our
particular product or what varieties the customers want we need to analyst the demand of our customers
to find out if our customers would like baryo berde and also if baryo berde will be successful or not

SUPPLY ANALYSIS – this analysis is to determine the input and output equations to determine the
supply changing circumstances by the producer price changes in any market are essentially due to shifts
supply that’s why we have different varieties of our sapin-sapin the procedure of the first. We disentangle
the impacts from income growth and price changes in substitute flavor from the total demand remaining,
residual shift in demand is due to other, unknown or omitted factors. Results indicate demand shifts due
to unknown factors account for a large portion of total demand growth because demand growth is not
smooth in any region