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The dissemination of research finding creates a general awareness of the country’s current
situations and problems among the public, which inspire them to participate in formulation and
implementation of development schemes. The above possibilities can be realized provided social
science research is geared to planning needs and the planners are responsive and sensitive to the
research findings. Analytical studies of internal and external environment of business and non-
business organizations provide factual data for rational decision making – formulation of
strategies and policies. Studies of their operational problems contribute to an improvement in
their performance.