NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Instructions
Complete this form to help you organize the information that you will use in the radio commercial script for your restaurant.

1. Using the Internet and/or listening to the radio, research different types and styles of restaurant radio commercials. In the
space provided below, note some of the things you learned:

Type of information provided in the Delivery style (serious, humorous,

Sounds or music used
commercial musical, etc.)

Example 1
what began the business/ the style is musical calm music
company
The good things they sell serious style calm music
Example 2

The signature food and the funny style energetic/ jazz music
Example 3
location
2. Who is the target audience for your restaurant’s commercial?

My target audience is everyone from children to elders.

3. What is the name of the celebrity you have chosen to read your commercial?
Jeff Goldblum
4. What types of sound and music will be used?

calm jazz music

5. Complete the table on page 2 by filling in the information for the Cues, Output, and Time in Seconds. For the Cues column,

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.

include cues or reminders of what happens and when, such as when a sound effect, music, or speaking part should begin.
For the Output column, include what the listener will actually hear. For the Time in Seconds column, include how many
seconds each cue will last. Rehearse your script and time yourself to make sure it will fill the 30-second time requirement for
the commercial.

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NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Cues Output Time in Seconds

(What is happening) (What the listener will hear) (How long each
cue will last)

sound effect clock ticking loudly and slowly fading 4

Jeff Goldblum "Mmm the fresh smell of Croissants and raspberry pie" 3

music calm jazz music playing softly on voice over and 4

fading

Thinking of all the fresh homemade pastries ? well are you lucky ! Blossom Desserts is
having a grand opening this september 30th the grand opening includes food not just
Jeff Goldblum 15
food, wonderful food and drinks it also includes games such as drawings so come join
maybe win special prices and have a fantastic day with us. celebrate the opening by
coming to 124 S 6th #100 Las Vegas 89101 we hope to see you there

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.

clock ticking and slowly fading
sound effect 4

calm jazz music playing softly on voice over and fading

Music 4

Total time in seconds: 34

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