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A general model for understanding organizational buying behavior

Webster, Frederick E Jr; Wind, Yoram


Marketing Management; Winter/Spring 1996; 4, 4; ABI/INFORM Global
pg. 52

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.