9 Assessment Assessment: Project (100%). A critical evaluation of one aspect of contemporary hospitality ‘management. For this aszectment you wil produce indviually» formal writen project. Ts essesseslearing outcomes 1, 2,3 and Assessment Task This assessment afford you the oppertunty to undertake research using 3 wide range of source materia inte a hotel company of your choice and to asses the stratapc position ofthis chosen organization and examine strategic grows options to seek medivm and long term market growth in an emerging market of your chote. & ‘elect one of the up and coming hotel company and conduct a SWOT analysts of your selected hotel company. Select one of the emerging markets of the world a taken from the WIM Industry report and ‘UNWTO Tours Highlights, which you et sght for your hotel campany to seek an entry to ‘that market and ultimately o seek medium and long term market growth Conducta PEST analysis of the emerging market you have select. All the PEST fats and ‘actors you have chosen ta highlight mut have erator indirect relevance ta both the hospitality industry both ong nationally ad international level andthe hotel company chosen. Use Porter's Generic strategies, Ansofls Matric and/or Nykie's fourteen hotel strategic growth ‘options to ctl examine the statepe growth altematives for your chosen hate within your chosen emerging mare. suggested structure: introduction + ackground tothe Hote! Company Strategic Postion of the Hotel Anaiysisof SWOT Global Hospitality Markets and Emerging Markets DEST of selected emerging markat andthe global market Mio Environmental ana Market Growth strategy to be adopted and to be implemented (using strategic model nd framewerks) within the entering market = ustiicaton,implemantation of thestratagy and moving forward Conclusion + Reference st + Appendices