Approaches Of Customer Satisfaction Gap:

 National Foods tries to fulfil the customer’s expectation by

improving their product quality and tries to retain the
products’ taste just as same as customers’ demand and
likes.
 National Foods have that ability to acknowledge the
changing needs of customers.
 National Foods also tries to negotiate prices in order to
hold on to their valuable customers.

Methodology Of Customer Satisfaction Gap:

 National Foods apply different methods to create image in
a mind of customers. They try to retain the taste of their
product and every time tries to enhance the products’
range. They invest in advertisement so that the people
who are unaware of the different product/brand, they also
come to know about their product/brand.
 National Foods is reaching out to the voice of its customer
by delving further into the convenience food segment and
stick to offer superior taste and quality.
 National Foods gives more preferences to its customers’
culture.
THE EVOLUTION OF THE CREATIVE COMPANY
(NATIONAL FOODS)
Step-1:
 National Foods must decide to stop me-too products.
 Technology and information became commoditized and
globalized.
 They try to make the products according to the needs of
the customer and they try to retained their valuable
customers.
 They also try to negotiate prices, so that their valuable
customers don’t switch to another product. Might be they
could face some loss of market share but profitability
would definitely be improved.

Step-2:
 National Foods distributions is having global presence.
 National Foods has successfully expanded its global
footprints across 40 countries.
 They distribute their products to the right customer at the
right time and at the right cost.
Step-3:
 National Foods bring more and creative innovation in their
product line.
 National Foods have maintained their reputation as well as
good quality and taste of products, that is the reason they
have made valuable customers for their products.
 As compare to the competitor like SHAAN, National Foods
is reasonable in their prices and because of this they are
fast-movers in market.

Step-4:
 National Foods always tries to promote core Pakistani
cultures in their advertisements. In every add, they use to
give some sort of message to their valuable customers
through advertisement.
 National Foods are rich in their taste, product quality,
packaging and the offers they use to give to their
customers.
 National Foods always bring innovations and stands for
tradition, trust and good taste.
Step-5:
 National Foods use customer strategy in order to attract
the customers via their attractive and delicious
advertisements.
 The biggest competitor of National Foods is SHAAN
FOODS. Every year, National Foods spends large amount
of capital in researches to analyze its competitors’
strengths and weaknesses.
 Competitors are always the biggest threat to any product
this threat could be in terms of brand competition,
substitutes, image competition and rival companies.
Although the product, which we are introducing, is new in
its kind even though there are a lot of food powders but
this will be unique because it is a new trend in paste form.
 National Foods are increasing the product line of an
organization so definitely our company already possesses
image in market.
 There are a lot of substitute brands that have powders in
the market and would give us tough time but the
competition will be only in terms of powder mix and not
the other features.
 The advantage that National Foods carries from the
review of the audiences is that the recipes of National
Foods is less spicy than Shaan, so most of the customers
prefer National Foods recipes.