Carnivore Meat Company Invests in Pet Food Market Growth Fueled by

Millennials

Green Bay, WI, October 31, 2019 --(PR.com)-- Millennials make up 35% of US pet owners and are
spending more on pet food than any other generation, according to Pew Research Institute. This shift is
spurring the trend towards the premiumization of pet food and Carnivore Meat Company is answering
that growth with continued improvements in the production of its ultra-premium raw pet food.

The company is in the midst of its second major manufacturing expansion in as many years, revamping
production lines and making significant investments in new meat processing equipment including
individual quick freeze (IQF) tunnels, blenders and conveying systems that will increase overall speed
and capacity. This will result in a 70% increase in the output of its frozen and freeze-dried products. This
comes on the heels of the multi-million-dollar expansion of their freeze-drying facility in 2018. “With the
increasing demand for our products, which is expected to continue trending upward, our ability to more
efficiently manufacture all of our products is paramount,” stated VP of Operations, Brian Lakari. “With
these changes, we will be prepared and well positioned to meet the rapidly growing demand.”

Quality Matters Most

Today, Vital Essentials® and Vital Cat®, the two leading brands produced and marketed by the
company, are among the highest quality products in the pet consumables marketplace. Essentially a
“Meat Shop for Pets,” Carnivore's focus is on preserving and maintaining meat quality, beginning at the
harvest facility, throughout their facilities and beyond. “It's impossible to improve meat quality, we can
only maintain it,” commented Jason Goddard, Director of Quality. “The new equipment and line
improvements give us even greater control in maintaining the quality and preserving the nutritional value
of the food and treats we manufacture.”

“These improvements, coupled with our sustainability initiatives, positions us to answer the demands of
our newest generation of pet parents,” stated Melissa Olson, VP Sales & Marketing. “Millennials are
looking not only for high quality food for their pets, but premium products that will enhance the quality
of their pets' lives and their own family life. We sincerely believe Vital Essentials is that brand.”

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet
food and treats. Located in Green Bay, Wisconsin, the company's rapidly growing brands include Vital
Essentials®, VE RAW BAR and Vital Cat™, which are distributed to over 6,000 retailers nationwide, in
14 international markets and online to Chewy.com, Amazon, PetFlow.com and others. Long considered a
raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing and
ingredients to customers globally. Carnivore Meat Company is family owned and has been recognized for
its growth accomplishments and manufacturing excellence with a number of awards in recent years,
including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award,
Governor's Export Achievement Award and the Greater Green Bay Chamber Manufacturing Award of
Distinction.

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Contact Information:
Carnivore Meat Company
Melissa Olson
920-367-4063
Contact via Email
www.carnivoremeat.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/798195

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