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  • Tows Matrix: Strengths Weaknesses

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    Amina
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    analysis of internal and external factors and relevant strategies for companies

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    Tows Matrix

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    analysis of internal and external factors and relevant strategies for companies

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    2K vizualizări4 pagini

    Tows Matrix: Strengths Weaknesses

    Încărcat de

    Amina
    analysis of internal and external factors and relevant strategies for companies

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 4

    TOWS MATRIX STRENGTHS WEAKNESSES

    WALMART  Strong customer loyalty  No reaction towards


     A well -recognized brand the incompetent
    all over the world. employees.
     Affordable pricing  Store policies are
     Offers customer oriented obsolete.
    products  Lack of female
     Diversified/differentiated employees’
    products empowerment.
    OPPORTUNITIES SO- Strategies WO- Strategies
     In the economic  Since customer buying
    slowdown many  During economic patterns are similar across the
    consumers prefer to slowdown most of the world, Wal-Mart can update
    bargain, this will people disposable its customers about its new
    benefit Wal-Mart to income gets reduced. products and policies on
    further increase its At this time, Wal-Mart internet as well. (W4,O3)
    sales. is able to gain/retain 3- European and Asian
     European and Asian customer’s loyalty by markets are still unexposed
    market are still offering products at to retail shopping; Wal-Mart
    unexploited by affordable prices. can make use of this
    retailers. advantage by market
     Consumer’s buying expansion in other locations
    patterns are similar of the world by offering
    worldwide. products at cheap prices
    specifically at the time of
    economic instability.
    THREATS ST- Strategies WT Strategies
     Strong competitions  Wal-Mart has a  Avoid competition by
    amongst its rivals. strong brand investing more on
     As a global retailer, image; it can face a advertising
    Wal-Mart has to face massive campaigns and less
    political instability in competition against prices in instable
    the country which its rivals. This can economic conditions
    they operate in. be avoidable by  Make a thorough
    offering study of the foreign
    differentiated market and adapt
    products at according to their
    affordable prices. culture to establish
     Wal-Mart has been itself in the
    able to develop a
    brand value that is Asian/European
    able to sustain itself market.
    even at the time of  Focus on employee
    economic/political welfare without
    instability in the discrimination.
    country which they
    are operating by
    introducing
    differentiated
    products
    Assignment
    STRATEGIC MANAGEMENT

    SUBMITTED TO: MISS FOUZIA ASHFAQ


    SUBMITTED BY: Fatima riaz
    ROLL NO: 61651011
    BBA: 7 SEMESTER
    TH

    DEARTMENT OF MANAGEMENT SCIENCES


    LAHORE COLLEGE FOR WOMEN UNIVERSITY

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