Research 2.0 Chap1

CHAPTER I
PROBLEM AND ITS BACKGROUND
Background of the Study
The lit price, also known as the Manufacturer’s Suggested Retail Price
(MSRP), or the Recommended Retail Price (RRP), or the Suggested Retail Price
(SRP), of a product (Inquirer Article) is the price in which the manufacturer
recommends that the retailer sell the product. The intention was to help to
standardize prices among locations. A tried and tested solution that used at the
Department of Trade of Industry (DTI) and the Department of Agriculture (DA)
effectively controlled unreasonable price increases, such as the one we see in
garlic today. It was the public announcement of product’s Suggested Retail Price
(SRP). This was accompanied by enforcement activities to apprehend
unscrupulous traders who sold significantly above the SRP.
Republic Act No. 7581, an act providing protection to consumers by
stabilizing the prices of basic necessities and prime commodities and by
prescribing measures against undue price increases during emergency situations
and like occasions. RA No.7581 Sec 1. Short title, this act shall be referred to as
the “Price Act”. RA No.7581 Sec 2. Declaration of Basic Policy, this act declared
policy of the state to provide effective and sufficient protection to consumers
against hoarding, profiteering and cartels with respect to the pricing of said
goods, especially during periods of calamity or emergency.
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Statement of the Problem
The purpose of this study is to determine the benefits of Implementation of
Suggested Retail Price (SRP), through the selected 130 Senior High School
students of ICCT Colleges Antipolo Campus. This research aims to answer the
following question:
1. What is the profile of the students in terms of
1.1 Name
1.2 Age
1.3 Gender
1.4 Stand and Section
1.5 Mother’s Occupation
1.6 Father’s Occupation
2. What are the Issues present in the implementation of SRP?
2.1 DTI and DA practices
2.2 Over - regulation
2.3 Cartels
3. What are the effects of suggested retail price?
3.1 Manufacturers Prices
3.2 Mark-up pricing
3.3 Retail charge more than MSRP
3.4 Legalization of Suggested Retail Price
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Significance of the Study
This study is to help consumers to know the right price of the product
they’re going to buy and standardize prices among locations. It is useful for
retailers because it is guide that helps them to determine the on going rate of an
item on the other retail stores.
Students – To raise the awareness of the implementation of Suggested Retail
Price (SRP) in the Philippines.
To the Researchers – This idea is presented to help the researcher to enlighten,
gain knowledge and information in terms of different laws in Suggested Retail
Price (SRP).
Future Researcher – The idea presented may be used as reference data in
conducting new research as same and related to this research. This study will
also served as their cross-reference to give them idea to this kind of research.
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Scope and Delimitation
This research was conducted to determine the status of the Suggested
Retail Price (SRP) by the students in ICCT Colleges Antipolo Campus during the
Academic Year 2019-2020. This study focused to determine the effects of
Suggested Retail Price (SRP) on the students of ICCT colleges Antipolo, It’s
either good or bad.
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Conceptual Framework
INPUT OUTPUT
PROCESS
PROFILE Implementation of
- Survey Suggested Retail
- Age Price (SRP)
- Gender
- Social
status
Figure 1 conceptual framework
A conceptual framework is a bit like recipe or a plan be make an research
or study. It provides an input, which include the basic profile of the respondents
such as age, gender and social status. The second frame in this conceptual
model is the process, which consist of formal consultation to gather information
and to study the perception of the respondents. Lastly, the output which is the
result or the analysis of the whole study.
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CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
Foreign and Local Literature
The Foreign and Local Review of Related Literature is the selection and
annotation of available documents (both published and unpublished), which
contain information, ideas, data and evidence related to the topic that a person
proposes to research on. Foreign literature is came from other country but the
local literature is a literature that came from your own country.
Foreign Literature
According to Agwu and Carter (2014) among the four Ps, price is the only
income generator and it is the value attached to a product. Furthermore, price is
the amount of money changed for a product or service . it is the some of all the
values that costumers give up in order to gain the benefits of having or using a
product (Kotleret al 2010). Baker (1996) noted that price is mechanism which
ensures that the two forces (demand and supply) are in equilibrium. According to
Santon(1981) price is simply an offer or an experiment to task the pulse of the
market. It is the monetary value for which the seller is willing to exchange for an
item (Agbonifoh et al, 1998). Ezeudu (2004) argues that price is the exchange
value of goods and services. Schewe (1987) defines price as what one gives up
in exchange for a product or service. It is one of the most important elements of
the marketing mix as it is the only one that generates revenue for the firm unlike
the others that consume funds (Agwu and Carter 2014). Lovelock (1996)
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suggested that pricing is the only element of the marketing mix that produces
revenues for the firm, while all the others are related to expenses.
Diamantopoulos (1991) also argued that,-price is the most flexible element of
marketing strategy in that pricing decisions can be implemented relatively quickly
in comparison with the other elements of marketing strategy . It is capable of
determining a firm’s market share and profitability. Kellogg et al.,(1997 p.210)
point out;- if effective product development , promotion and distribution sow the
seeds of business success, effective pricing is the harvest. Although effective
pricing can never compensate for poor execution of the first three elements,
ineffective pricing can surely prevent those efforts from resulting in financial
success”. Typically pricing strategies that are investigated in the marketing
literature consist of analysed aggregated pricing (Tellis 1986). For consumer
goods, this is applicable unlike the several of disaggregate pricing strategies that
are utilized to promote products as analysed as possible (Eliashberg et al 1986).
These consumer products usually have small prices that are paid up at once.
Disaggregate pricing means paying in bits for instance reframing a N500
expense into N1.40 a day expense diminishes the enormity of the expense, and
therefore, eases the decision process for the consumer. This however does not
apply at all to consumer goods therefore appropriate pricing strategies which are
aggregate must be adopted to ease the decision making process of consumers.
Traditional pricing strategy by definition is incapable of harmonious associations,
but it needs to become a more socially conscious, collaborative exercise. (2012)
stressed that business should look beyond the mechanics of just fixing prices
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they feel is suitable for a product having estimated cost and profit still relevant
but no longer sufficient and recognize that harmonization of the way they
generated revenue can open up opportunities to create additional value. This
study therefore has dual purposes which are to assess the effect of pricing
strategies on the purchase of consumer goods and how the advent of online
pricing interferes in the above.
Local Literature
Manila, Philippines – The Department of Justice (DOJ) called on
concerned government agencies to review the policy of imposing a Suggested
Retail Price (SRP), saying it restricts competition and reflects undue market
interference. So the DOJ-Office for Competition (OFC) headed by Justice
Assistant Secretary Gerenomi Sy said it found out that there are no adequate
rules or guidelines covering the imposition of SRP because the study finds that
while public welfare justifies government intervention against deceitful business
practices, the misapplication of the SRP creates unintended consequences in 23-
page report issued on July 12. The department’s study said, As a form of price
regulating mechanism by some government agencies, the SRP amounts to
undue interference in the market and restricts competition because it lacks basic
guidelines such as prescribed period and standards, it added. So to balance the
public protection with the importance of a competitive market, price controls
should be enforced only in emergency situations. The DOJ-Office of Competition
(OFC) headed by Justice Assistant Secretary Generomin Sy noted that the SRP
has been applied by the government to cover non-emergency situations and a
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broader range of products. He said, “Suggested Retail Price should just be a
suggestion not an imposition by the government”.
The Department of Trade and Industry (DTI) fears that changing or
stopping the Suggested Retail Price (SRP) scheme that it is now implementing
will lead to unpredictable spikes in the cost of goods, to the detriment of Filipino
consumers for DTI, the implementation of Suggested Retail Price (SRP) is
necessary to keep prices at reasonable levels for consumers because of that the
list of products covered by the scheme should even be expanded.
The present application of SRP reasoned by Dimagiba cannot be seen as
having a significant impact on market competition as it covers just a handful of
products and brands, and not even all the packaging sizes are covered.
According to Digs Dimagiba for sardines “The way we do it not all basic goods
and prime commodities have Suggested Retail Price (SRP), we just selected the
smaller sizes and those affordable by the type of consumers that would benefit
from an SRP” and he said, the DTI only monitors seven brands.
Foreign and Local Studies
The Foreign and Local Review of Related Studies will support and
document the engagement in the planning and decision-making process of
writing. The Review of Related Studies helps to develop critical and evaluative
thinking skills and is a planning tool that helps to scaffold the developmental of
learning skills and understandings that occur throughout the research process.
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Foreign Studies
Societies (SRP) Programmed was inaugurated on 9 June 2014 by
President of the Republic of Singapore, Dr. Tony Tan Keng Yam. The SRP aims
to study various models of how religious communities develop their teachings to
meet the contemporary challenges of living in plural societies. It will also deepen
the study of inter-religious relations, formulate models for the positive role of
religions in peace-building and produce knowledge to strengthen social ties
between communities.
The 1987 Constitution provides that the state shall protect consumers
from trade malpractices and from substandard or hazardous products. Pursuant
to this policy, R.A 75813 (The Price Act) was promulgated to ensure the
availability of basic necessities and prime commodities at reasonable prices at all
times without denying legitimate businesses a fair return on investment. The law
also emphasizes the declared policy of the State to provide effective and
sufficient protection to consumers against hoarding, profiteering, and cartels with
respect to supply, distribution, marketing, and pricing of basic necessities and
prime commodities during periods of calamity, emergency, widespread illegal
price manipulation and other similar situations. It include a provision on automatic
price control to ensure that prices will remain stable and reasonable during
emergency situations.
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Local Studies
In a related development, the DTI-chaired inter-agency National Rice
Coordinating Council (NPCC) is aspiring the setting of SRP for major agriculture
products to allay concerns over possible profiteering. So the NPCC held an
emergency meeting last May 31, 2018 to get updates on price movements and
address “Perceptive unreasonable price increases” caused by TRAIN and rising
fuel costs.
Lopez said that the Department of Agriculture is set to hold stakeholder
consultations last June 1, 2018 to discuss the implementation of the adoption of
an SRP for major agriculture products as suggested by Agriculture Secretary
Emmanuel Pinol during their meeting, Lopez also said that the NPCC has agreed
to push for that adoption of the SRP implementation for major agriculture
products.
Initially, the SRP on agriculture products will cover only Metro, Manila.
Products to be included are pork, beef, chicken, fish, rice, garlic, onion, egg and
cooking oil.
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CHAPTER III
RESEARCH METHODOLOGY
In this chapter, the research methodology used was exploratory method
wherein, the researchers, studies the variables pertinent to a specific situation.
The researchers used survey questionnaire to collect the data and conducted in
ICCT Colleges Antipolo City Campus, the researchers used the collected data
from survey questionnaire as their basis and also as validated and reliable data
for the research instrument used.
Methods of Collecting Data
The researchers used a survey questionnaire to gather information from
130 senior high school students. The survey questionnaire provides the data’s
needed by the researchers and used it as their research basis. This conducted
survey questionnaire results will be analysed and interpret by the researchers to
answer the statement of the problem given on this research. In this method, a
survey questionnaire form is sent usually by post to the persons concerned with
a request to answer the questions and return the questionnaire. According to
Goode and Hatt, “It is a device for securing answers to questions by using a form
which the respondent fills in himself. According to GA Lanberg, “Fundamentally
the questionnaire is a set of stimuli to which illiterate people are exposed in order
to observe their verbal behaviours under these stimuli.”
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Source of Data
This research has a primary and secondary source of data, under primary
source of data researchers gathered information specifically articles from internet
and under secondary source of data researchers gathered information through
survey questionnaires and also used it as their basis.
Development of Research Instruments
After reading and studying samples of questionnaire from related studies ,
the researchers prepared the survey questionnaires. The researchers saw to it
that there were enough items to collect data to cover all aspects of the problem
and to answer all the specific questions under the statement of the problem.
Statistical Treatment of Data
Statistical treatment can mean a few different things: In Data Analysis:
Applying any statistical method — like regression or calculating a mean — to
data. A statistical treatment is a summary of the procedure, including statistical
methods used. It is important for researchers and also consumers of research to
understand statistics so that they can be informed, evaluate the credibility and
usefulness of information, and make appropriate decisions. Statistics can used
as in data collection, analysis, interpretation, explanation and presentation.
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Frequency Distribution
Frequency distribution is a table that displays the frequency of various
outcomes in a sample. Each entry in the table contains the frequency or count of
the occurrences of values within a particular group or interval, and in this way,
the table summarizes the distribution of values in the sample.
The importance of frequency distributions in statistics is great. A well-constructed
frequency distribution makes possible a detailed analysis of the structure of the
population with respect to a given characteristic. Thus, the groups into which the
population breaks down can be determined.
Percentage Distribution
Percentage distribution is a measure of how a metric (such as total
revenue) is distributed among the component parts that make up the total. As
you can see, the calculation is relatively simple. You divide each component part
by the total. In this column, list the percentage of the frequency. To do this, divide
the frequency by the total number of results and multiply by 100. In this case, the
frequency of the first row is 1 and the total number of results is 10. The
percentage would then be 10.0.
FORMULA: % = _f_ x 100
Where:
%= percentage f= frequency N= total number of response
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Weighted mean
The weighted mean is a type of mean that is calculated by multiplying the weight
(or probability) associated with a particular event or outcome with its associated
quantitative outcome and then summing all the products together. It is very useful
when calculating a theoretically expected outcome where each outcome shows a
different probability of occurring, which is the key feature that distinguishes the
weighted mean from the arithmetic mean.
The Formula is:
𝑋= (∑WF) /N
Total Weighted Mean Formula: Total weighted mean
Total number of questions
Likert Scale
Various kinds of rating scales have been developed to measure attitudes
directly (i.e. the person knows their attitude is being studies). The most widely
used is the Likert Scale. Likert (1932) developed the principle of measuring
attitudes by asking people to respond to a series of statement s about a topic, in
terms of the extent to which they agree with them and so tapping into the
cognitive and affective components of attitude.
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Rating or Weighted Mean (WM) Verbal Interpretation (VI)
4.50 – 5.00 Strongly Agree (SA)
3.50 – 4.49 Agree (A)
2.50 – 3.49 Neutral (N)
1.50 – 2.49 Disagree (D)
1.00 – 1.49 Strongly Disagree (SD)
Data Gathering Procedure
A consent letter of request to conduct the study was prepared. The
researchers used a written questionnaire and conducted a survey questionnaire
validated by the professor of the subject then the researcher questionnaire is
distributed to 130 senior high school students. The researcher conducted the
research in ICCT Colleges Antipolo Campus. The researchers, explains to the
selected 130 senior high school respondents what the research is all about and
the importance of their participation. The researcher defines some terms to the
respondents so that the respondents can answer the research with full and
enough knowledge of their responsibility as the subject of this research, and also
they were asked by the researchers to answer it with honesty. The results of
survey questionnaire will be the research basis of this research because it was
conducted using survey so it is considered as reliable and validated information.
The data will be analysed, tallied and interpret to answer specific statement given
above.
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CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter overseen the presentation, analysis and interpretation of data
gathered by the researchers. This study aims to determine the outcome of the
Implementation of Suggested Retail Price to 130 Senior High School students.
Demographic Profile
Gender of the Respondents
46.15% Male
53.85% Female
Chart 1. Gender of the Respondents
The genders of respondents namely 46.15% is equivalent to 60 female
students who answered and participated, the survey questionnaire and 53.84% is
equivalent to 70 male students.
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Profile Category Tally Frequency Cumulative Percentage
Frequency
IIIIIIIIIIIIIIIII
Working IIIIIIIIIIIIII 47 47 36.15%
IIIIIIIIIIIIIIII
Mother’s
Occupation Non- IIIIIIIIIIIIIIIIIIIIII
Working IIIIIIIIIIIIII 83 130 63.85%
IIIIIIIIIIIIIII
IIIIIIIIIIIIIIIII
IIIIIIIIIIIIIII
Total 130 100% 100%
Table 1 Mother’s Occupation
The table 1 shows that not all the Mother’s of the respondents are
working, 36.15% is equal to 47 mothers who are working and 63.85% means 83
of them are non-working.
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Profile Category Tally Frequency Cumulative Percentage
Frequency
Working IIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIII 111 110 85.38%
Father’s IIIIIIIIIIIIIIIIII
Occupation IIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIII
Non- IIIIIIIIIIIIIIIIIII 19 130 14.62%
Working
Total 130 100% 100%
Table 1.1 Father’s Occupation
The table shows that 85.38% of the fathers are working for the family and
14.62% or 19 out of 130 fathers are non-working. Probably, both of the parents
are highly informed about the Implementation of Suggested Retail Price (SRP)
since most of them are working and they’re also buying products such as foods
and the needs of the family and they are called as consumers.
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Rating or Weighted Mean (WM) Verbal Interpretation (VI)
4.50 – 5.00 Strongly Agree (SA)
3.50 – 4.49 Agree (A)
2.50 – 3.49 Neutral (N)
1.50 – 2.49 Disagree (D)
1.00 – 1.49 Strongly Disagree (SD)
Table 2 Likert Scale
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Statement 1. 1.54% 0%
Manufacturer’s Prices is
related to Suggested
Retail Price.
19.23%
27.69%
51.54%
Strongly Agree Agree Neutral Disagree Strongly Disagree
Figure 1. Manufacturer’s Prices is related to Suggested Retail Price
The results of statement number 1 shows that 51.54% is equivalent to 67
students out of 130 senior high school students agreed on this specific statement
means Manufacturer’s Prices is related to Suggested Retail Price, while the
remaining percentage were being separated by four, 27.69% is equal to 36
students who strongly agreed to the statement, 19.23% is equal to 25 students
who answered neutral and 0% means no one answered strongly disagree. The
weighted mean of this statement is 4.05 which means most of the respondents,
Agreed on this statement. This statement is under the manufacturers prices in
the statement of the problem.
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Statement 2. 3.08% 1%
There are Manufacturers
who disobey Suggested
Retail Price.
21.54%
28.46%
46.15%
Figure 2. There are Manufacturers who disobey Suggested Retail Price.
students out of 130 senior high school students agreed on this specific
statement means There are Manufacturers who disobey Suggested Retail Price,
while the remaining percentage were being separated by four, 28.46% is equal to
37 students who answered neutral to the statement, 21.54% is equal to 28
students who strongly agreed, 3.08% is equal to 4 students who disagreed to the
statement and 1% means 1 student answered strongly disagree. The weighted
mean of this statement is 3.85 which means most of the respondents, Agreed on
this statement. This statement is under the Manufacturers prices in the
statement of the problem.
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Statement 3. 0.77%
Increasing the
price of raw materials 9.23%
can also increase the sales
of the product.
33.85%
21.54%
34.62%
Figure 3. Increasing the price of raw materials can also increase the sales of the
product.
statement means Increasing the price of raw materials can also increase the
sales of the product, while the remaining percentage were being separated by
four, 33.85% is equal to 44 students who strongly agreed to the statement,
21.54% is equal to 28 students who answered neutral, 9.23% is equal to 12
students who disagreed to the statement and 0.77% means 1 student answered
strongly disagree. The weighted mean of this statement is 3.92 which means
most of the respondents, Agreed on this statement. This statement is under the
Mark-up pricing in the statement of the problem.
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Statement 4. 0%
Mark-up pricing
5.38%
affects the several factors
of Suggested Retail Price.
23.85%
33.85%
36.92%
Figure 4. Mark-up pricing affects the several factors of Suggested Retail Price.
statement means Mark-up pricing affects the several factors of Suggested Retail
Price, while the remaining percentage were being separated by four, 33.85% is
equal to 44 students who answered neutral to the statement, 23.85% is equal to
31 students who strongly agreed to the statement, 5.38% is equal to 7 students
who disagreed to the statement and 0% means no one student answered
strongly disagree. The weighted mean of this statement is 3.79 which means
most of the respondents, Agreed on this statement. This statement is under the
Mark-up pricing in the statement of the problem.
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3.08%
Statement 5. 4.62%
Retailers gain
13.08%
more profit than
manufacturers itself.
40%
39.23%
Figure 5. Retailers gain more profit than manufacturers itself.
The results of statement number 5 shows that 40% is equivalent to 52
students out of 130 senior high school students who answered neutral on this
specific statement means Retailers gain more profit than manufacturers itself,
while the remaining percentage were being separated by four, 39.23% is equal to
51 students who agreed to the statement, 13.08% is equal to 17 students who
strongly agreed to the statement, 4.62% is equal to 6 students who disagreed to
the statement and 3.08% means 4 students answered strongly disagree. The
weighted mean of this statement is 3.55 which means most of the respondents,
Agreed on this statement. This statement is under the Mark-up Pricing in the
statement of the problem.
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0.77%
Statement 6.
Production costs is a
valid reason to put 16.92% 15.38%
mark-up pricing.
29.23%
46.15%
Figure 6. Production costs is a valid reason to put mark-up pricing.
students out of 130 senior high school students who agreed on this specific
statement means Production costs is a valid reason to put mark-up pricing, while
the remaining percentage were being separated by four, 29.23% is equal to 38
students who answered neutral to the statement, 16.92% is equal to 11 students
who disagreed to the statement, 15.38% is equal to 20 students who strongly
agreed to the statement and 0.77% means 1 student answered strongly
disagree. The weighted mean of this statement is 3.67 which means most of the
respondents, Agreed on this statement. This statement is under the Mark-up
pricing in the statement of the problem
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4.62%
Statement 7. 2.31%
Imposing Suggested
Retail Price (SRP) during 16.15%
calamities will help their
basic necessities.
35.38%
41.53%
Figure 7. Imposing Suggested Retail Price (SRP) during calamities will help their
basic necessities.
statement means Imposing Suggested Retail Price (SRP) during calamities will
help their basic necessities, while the remaining percentage were being
separated by four, 35.38% is equal to 46 students who answered neutral to the
statement, 16.15% is equal to 21 students who strongly agreed to the statement,
4.62% is equal to 6 students who strongly disagreed to the statement and 2.31%
means 3 students answered disagree. The weighted mean of this statement is
3.62 which means most of the respondents, Agreed on this statement. This
statement is under the legalization of Suggested Retail Price in the statement of
the problem.
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Statement 8
6.92% 8.46%
Removing requirements
for manufacturers and retailers 10%
will help them to seek approval for
Implementing their price increases
36.15%
38.46%
Figure 8. Removing requirements for manufacturers and retailers will help them
to seek approval for Implementing their price increases.
specific statement means removing requirements for manufacturers and retailers
will help them to seek approval for Implementing their price increases, while the
students who agreed to the statement, 10% is equal to 13 students who
disagreed to the statement, 8.46% is equal to 11 students who strongly
disagreed to the statement and 6.92% means 9 students answered strongly
disagree. The weighted mean of this statement is 3.29 which means, most of the
respondents, answered neutral on this statement. This statement is under the
legalization of Suggested Retail Price in the statement of the problem.
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Statement 9. 1.54% 0.77%
The implementation of Suggested
Retail Price (SRP) is the basis 11.54%
for tax increases.
28.46%
51.53%
Figure 9. The implementation of Suggested Retail Price (SRP) is the basis for tax
increases.
statement means The implementation of Suggested Retail Price (SRP) is the
basis for tax increases, while the remaining percentage were being separated by
four, 28.46% is equal to 37 students who answered neutral to the statement,
11.54% is equal to 15 students who strongly agreed to the statement, 1.54% is
equal to 10 students who disagreed to the statement and 0.77% means 1
student answered strongly disagree. The weighted mean of this statement is
the problem.
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0%
Statement 10.
5.38%
Pricing practice guide of
Suggested Retail Price (SRP) 19.23%
set by manufacturers
is effective. 24.62%
50.77%
Figure 10. Pricing practice guide of Suggested Retail Price (SRP) set by
manufacturers is effective.
statement means Pricing practice guide of Suggested Retail Price (SRP) set by
manufacturers is effective, while the remaining percentage were being separated
by four, 24.62% is equal to 32 students who answered neutral to the statement,
19.23% is equal to 25 students who strongly agreed to the statement, 5.38% is
equal to 7 students who disagreed to the statement and 0% means no one
statement is under the Manufacturers prices in the statement of the problem.
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Statement 11. 3.85%
The process of 30-day advance
notice for their proposed price
increases could have a huge 11.54% 17.69%
impact to a manufacturer’s
pricing.
36.15%
37.69%
Figure 11. The process of 30-day advance notice for their proposed price
increases could have a huge impact to a manufacturer’s pricing.
statement means The process of 30-day advance notice for their proposed price
increases could have a huge impact to a manufacturer’s pricing, while the
students who answered neutral to the statement, 17.69% is equal to 23 students
who strongly agreed to the statement, 11.54% is equal to 15 students who
disagreed to the statement and 3.85% means 5 students answered strongly
disagree. The weighted mean of this statement is 3.62 which means most of the
respondents, Agreed on this statement. This statement is under the
Manufacturers prices in the statement of the problem.

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Statement 12.
6.50%
Retailers has a right to 12.31%
change a more amount than
11.54%
Manufacturer’s pricing.
33.85%
36.15%
Figure 12. Retailers has a right to change a more amount than manufacturer’s
pricing.
specific statement means Retailers has a right to change a more amount than
manufacturer’s pricing, while the remaining percentage were being separated by
four, 33.85% is equal to 44 students who agreed to the statement, 12.31% is
equal to 16 students who strongly agreed to the statement, 11.54% is equal to 15
students who disagreed to the statement and 6.50% means 8 students
answered strongly disagree. The weighted mean of this statement is 3.35 which
means most of the respondents, answered neutral on this statement. This
the problem.
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Statement 13. 0%
Manufacturers are the
10%
responsible for the consequences
of Implementationof
Suggested Retail Price (SRP). 28.77%
23.08%
45.38%
Figure 13. Manufacturers are the responsible for the consequences of
Implementation of Suggested Retail Price (SRP).
statement means Manufacturers are the responsible for the consequences of
Implementation of Suggested Retail Price (SRP), while the remaining percentage
were being separated by four, 28.77% is equal to 30 students who strongly
agreed to the statement, 23.08% is equal to 20 students who answered neutral to
the statement, 10% is equal to 13 students who disagreed to the statement and
0% means no one student answered strongly disagree. The weighted mean of
this statement is 3.72 which means most of the respondents, Agreed on this
statement. This statement is under the Manufacturers prices in the statement of
the problem.
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Statement 14. 0%
Suppliers could also initiate
10%
their own price limits called 16.92%
Resale Price Maintenance (RPM).
32.31%
40.77%
Figure 14. Suppliers could also initiate their own price limits called Resale Price
Maintenance (RPM).
statement means Suppliers could also initiate their own price limits called Resale
Price Maintenance (RPM), while the remaining percentage were being separated
by four, 32.31% is equal to 42 students who answered neutral to the statement,
16.92% is equal to 22 students who strongly agreed to the statement, 10% is
equal to 13 students who disagreed to the statement and 0% means no one
statement is under the Mark-up pricing in the statement of the problem.
Page | 34
0%
Statement 15.
Those companies who 5%
disobey the Suggested
Retail Price (SRP) should
15.38%
have a punishment.
43.08%
36.92%
Figure 15. Those companies who disobey the Suggested Retail Price (SRP)
should have a punishment.
students out of 130 senior high school students who strongly agreed on this
specific statement means Those companies who disobey the Suggested Retail
Price (SRP) should have a punishment, while the remaining percentage were
being separated by four, 36.92% is equal to 48 students who agreed to the
statement, 15.38% is equal to 20 students who answered neutral to the
statement, 5% is equal to 6 students who disagreed to the statement and 0%
means no one student answered strongly disagree. The weighted mean of this
statement is 4.18 which means most of the respondents, Agreed on this
statement. This statement is under the Legalization of Suggested Retail Price in
the statement of the problem.
Page | 35
Manufacturer's Price
4.1
3.9
3.8
3.7
3.6
3.5
3.4
Statement 1 Statement 2 Statement 10 Statement 11 Statement 13
Graph 1 Manufacturer’s Price
In this factor it shows the manufacturer’s pricing statements 1, 2, 10, 11
and 13 are under and specified by this factor. Thus, each statement has their
own weighted mean. Statement 1 resulted 4.05 which means the majority of the
respondents answered Strongly Agree. Statement 2 resulted 3.85 which means
the majority of respondents agree. Statement 10 resulted 3.65 which means the
majority of respondents answered Agree. Statement 11 resulted 3.55 which
means the majority of respondents answered agree and the last one, Statement
13 resulted 3.72 which means the majority of respondents answered Agree.
Page | 36
Mark-up Pricing
3.9
3.8
3.7
3.6
3.5
3.4
3.3
Graph 2 Mark-up Pricing
In this factor it shows the Mark-up Pricing statements 3, 4, 5, 6 and 14 are
under and specified by this factor. Thus, each statement has their own weighted
mean. Statement 3 resulted 3.92 which means the majority of the respondents
answered Agree. Statement 4 resulted 3.79 which means the majority of
respondents Agree. Statement 5 resulted 3.55 which means the majority of
respondents answered Agree. Statement 6 resulted 3.67 which means the
majority of respondents answered Agree and the last one, Statement 14 resulted
3.65 which means the majority of respondents answered Agree.
Page | 37
Legalization of SRP
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Graph 3 Legalization of SRP
In this factor, it shows the Legalization of SRP statements 7, 8, 9, 12 and
15 are under and specified by this factor. Thus, each statement has their own
weighted mean. Statement 7 resulted 3.62 which means the majority of the
respondents answered Agree. Statement 8 resulted 3.29 which means the
majority of respondents answered Neutral. Statement 9 resulted 3.65 which
means the majority of respondents answered Agree. Statement 12 resulted 3.35
which means the majority of respondents answered Neutral and the last one,
Statement 15 resulted 4.18 which means the majority of respondents answered
Agree.
Page | 38
3.85
3.8
3.75
3.7 Manufacturer's Price

3.82 Mark-up Pricing
3.65
Legalization of SRP
3.72
3.6
3.62
3.55
3.5
Manufacturer's Mark-up Pricing Legalization of SRP
Price
Graph 4 Suggested Retail Price General Factors
The Graph 4 shows the general weighted mean of the three factors which
are the Manufacturer’s price, Mark-up pricing and Legalization of Suggested
Retail Price (SRP). The weighted mean of Manufacturer’s Price is 3.82 which
means it is the first effective and well known factor for 130 Senior High School
students, while the second factor is Mark-up pricing that has a 3.72 weighted
mean which means it gets the second effective factor for selective respondents
and lastly the third effective factor of this study the Legalization of SRP has a
3.62 weighted mean which means that it is not that effective factor like the first
two factors.
Page | 39
CHAPTER V
SUMMARY, CONCLUSIONS AND RECOMMENDATIOS
This chapter presents the summary of findings, conclusions and
recommendations based on the data analysed in the previous chapter. Some
effects of Suggested Retail Price have been identified and proved.
A. Summary
The focus of this study is to determine the status and the effects of
Implementation of Suggested Retail Price (SRP) to 130 Senior High School in
ICCT Colleges Antipolo Campus. The background of the study composed of
studying the Implementation Suggested Retail Price, the history and the role of
this to the manufacturers and consumers. There were also laws that provides the
protection of consumers to unreasonable price of manufacturers. The Review of
related literature and studies was done in chapter two are the different studies
and literatures that is already conducted by the different researchers and
authors. The impact and the effects of the Implementation of Suggested Retail
Price are also discussed. The evidences, data and other information from
different sources are also tackled and shown. The research design used in this
study was exploratory research wherein the researchers, studies the variables
pertinent to a specific situation. The research instrument used in this study was
survey questionnaire. The research population in this study are Senior High
School students and obtained from ICCT Colleges Antipolo Campus. The
number of respondents who took part in this research was 130.
Page | 40
Survey questionnaires were personally given to selected 130 Senior High School
students by researchers using prepared and well structured questionnaires. The
findings were presented, illustrated and discussed in chapter 4 by making use of
Pie Graphs.
The genders of respondents namely 46.15% (N=60) were female and
53.85% (N=70) were male. The findings of this research revealed that a large
majority of the respondents had a very good knowledge about the
Implementation of Suggested Retail Price. The findings indicated that they are
well informed about this Implemented Law and the effects of this to them.
• Manufacturer’s Prices is related to Suggested Retail Price.
• There are Manufacturers who disobey Suggested Retail Price.
• Increasing the price of raw materials can also increase the sales of the
products
• Mark-up pricing affects the several factors of Suggested Retail Price.
• Retailers gain more profit, than manufacturers itself.
• Production costs, is a valid reason to put mark-up pricing.
• Imposing Suggested Retail Price (SRP) during calamities will help their basic
necessities.
• Removing requirements for manufacturers and retailers will help them to seek
approval for Implementing, their price increases.
• The implementation of Suggested Retail Price (SRP) is the basis for tax
increases.
• Pricing practice guide of Suggested Retail Price (SRP) set by manufacturers is
Page | 41
effective.
• The process of 30-day advance notice for their proposed price increases could
have a huge impact to a manufacturers and consumers.
• Retailers, has a right to change a more amount than manufacturer’s pricing.
• Manufacturers are the responsible for the consequences of Implementation of
Suggested Retail Price (SRP).
• Suppliers could also initiate their own price limits called Resale Price
Maintenance (RPM).
• Those companies who disobey the Suggested Retail Price (SRP) should have
a punishment.
The majority of respondents indicated that their knowledge have increased about
the Implementation of Suggested Retail Price. Therefore, the Implementation of
Suggested Retail Price is effective and they were more informed and gained
knowledge about this Law.
B. Conclusion
This chapter conclude that the Implementation of Suggested Retail Price
(SRP) was to provide protection to consumers by stabilizing the prices of basic
necessities and prime commodities and by prescribing measures against undue
price increases during emergency situations and occasions especially holidays
like Christmas and New year, so that the resellers, took advantage to have big
profit. This study of Suggested Retail Price (SRP) helps the consumers to know
the right price of the product and the intention of this study is to help to
Page | 42
Manufacturers standardize prices among locations. Therefore, this study helps to
determine the benefit of Implementation of Suggested Retail Price (SRP) to the
130 Senior High School students of ICCT Colleges Antipolo Campus.
C. Recommendations
 Impose price controls only during calamities, disasters and similar
situation and over basic necessities and prime commodities
 Develop pricing practices guidelines in coordination with
manufacturers and retailers.
 Expand and promote existing government retail and distribution
outlets.
 Customers should know their rights in terms of implementing the
right price on the products they consume everyday.
 It can help the consumers get lower prices and formers obtain
higher prices for their produce.
 The Suggested Retail Price can also be used as a guide for both
government and private sector policy on investments, fiscal
incentives and importation.
 You have to consider the price that is affordable by the consumers.
 Study the law about Suggested Retail Price for you to defend
yourself if you have complain in a company that disobey the
Suggested Retail Price Law.
 Emphasize the recommendatory nature of the “Suggested
Reasonable Retail Price”.
Page | 43
 Know and obey the rules and regulation of Implementing
Suggested Retail Price such as Republic Act (R.A) No.7581 and its
section.
Page | 44
APPENDIX A
Page | 45
ICCT COLLEGES FOUNDATION INC.
Sumulong Extn. St, Brgy. San Roque,
Antipolo City
REQUEST FOR PERMISSION TO CONDUCT RESEARCH IN YOUR CLASS
Dear Sir/Madam,
Good day!
We would like to ask your permission to allow us to conduct survey

among the students in your class. This is for the fulfillment of our research entitled,
“IMPLEMENTATION OF SUGGESTED RETAIL PRICE IN PHILIPPINES AS
PERCEIVED BY 130 SENIOR HIGH SCHOOL STUDENTS IN ICCT COLLEGES
ANTIPOLO CAMPUS IN ACADEMIC YEAR 2019-2020”.
The survey would last only for about 10-15 minutes and would be
arranged at a time convenient to professor’s schedule. Participation in the study is
entirely voluntary and there are no known or anticipated risks to participation in this
study. All information provided will kept in utmost confidentially and would be used only
for academic purposes. The names of respondents will not appear in any thesis or
publication resulting from this study unless agreed to. Research will be under the
supervision of Ms. Julie Anne Tagala.
Your approval to conduct this study will be highly appreciated. Thank you
in advance for your interest and assistance with this research. God bless!
________________________
Signature over printed name
Sincerely yours,
HAAU1 Researchers
Noted by:
Ms. Julie Anne C. Tagala
Page | 46
Antipolo City
Survey Participation Consent Form
To whom it may concern,

The researchers of HAAU1 would like to conduct a survey for the
development of our understanding about the impacts of Implementation of
Suggested Retail Price (SRP) to the chosen students of ICCT Colleges. The
purpose of the study is to know the “IMPLEMENTATION OF SUGGESTED
RETAIL PRICE IN PHILIPPINES AS PERCEIVED BY 130 SENIOR HIGH
SCHOOL STUDENTS IN ICCT COLLEGES ANTIPOLO CAMPUS IN
ACADEMIC YEAR 2019-2020”.
Any information that can be identified with you will remain confidential and
will be disclose only with your permission or as required by law. You will not be
identified individually in any information we get from this study or in any research
reports/publication. There is no risk or benefits to you for participating in the
study. However, you will help benefit the researchers in their understanding of
the study connected to their strand. Again, participation is voluntary and you may
choose to answer questions or to stop participating at any time. Only the group
data will be used for reporting purposes and the data will be used for classroom
statistical analysis and may be presented to conference.
I have been given some information about this study and the type of
question I can expect to answer.
________________________
Participants Signature
Noted by:
Ms. Julie Anne C. Tagala
Page | 47
APPENDIX B
Page | 48
Antipolo City
SURVEY QUESTIONNAIRE
This study is being conducted by the ICCT Colleges Foundation Inc. Grade
12 ABM students and this survey is done to improve the knowledge of
every individual about the Implementation of Suggested Retail Price. This
study is intended for educational purposes only.
Demographic Profile
NAME (Optional):_____________________ GENDER:________________
MOTHER’S OCCUPATION:_____________ STRAND& SECTION:___________
FATHER’S OCCUPATION:______________
DIRECTIONS: Rate each item as to the extent/desire that yourself displayed the
following traits and behaviour using the scale below. Put a check inside the column that
corresponds to your answer.
5 – Strongly agree 4 – Agree 3 – Neutral 2 – Disagree 1 – Strongly Disagree
Statement (SA) (A) (N) (D) (SD)

5 4 3 2 1
1. Manufacturer’s Prices is related to
Suggested Retail Price.
2. There are Manufacturers who disobey

Suggested Retail Price.
3. Increasing the price of raw materials can
also increase the sales of the products.
4. Mark-up pricing affects the several factors
of Suggested Retail Price.
5. Retailers gain more profit than
manufacturers itself.
Page | 49
6. Production costs, is a valid reason to put
mark-up pricing.
7. Imposing Suggested Retail Price (SRP)
during calamities will help their basic
necessities.
8. Removing requirements for manufacturers
and retailers will help them to seek approval
for Implementing their price increases.
9. The implementation of Suggested Retail
Price (SRP) is the basis for tax increases.
10. Pricing practice guide of Suggested Retail

Price (SRP) set by manufacturers is effective.
11. The process of 30-day advance notice for

their proposed price increases could have a
huge impact to a manufacturers and
consumers.
12. Retailers has a right to change a more
amount than manufacturer’s pricing.
13. Manufacturers are the responsible for the

consequences of Implementation of
Suggested Retail Price (SRP).
14. Suppliers could also initiate their own price

limits called Resale Price Maintenance (RPM).
15. Those companies who disobey the

Suggested Retail Price (SRP) should have a
punishment.
Page | 50
APPENDIX C
Page | 51
BIBLIOGRAPHY
https://www.ukessays.com/essay/marketing/pricing-strategy.php
https://www.mckinsey.com/industries/retail/oue-insights/pricing-in-retail-setting-
strategy
https://pdfs.semanticscholar.org
https://www.dti.gov.ph/consumers/e-presyo
https://ecommerce-platforms.com/glossary/retailer
https://www.google.com/amp/s/marketbusinessnews.com/financial-consumers
https://www.doj.gov.ph/files/2015/speeches/attachments/SRP_Final.pdf
https://news.abs-cbn.com/business/07/13/15/suggested-retail-price-merely-
recommendatory
https://www.dti.gov.ph/archives/68-main-content/region03-article/region03-
news/10468-srp-of-prime-commodities-updated-by-dti
Page | 52
DEFINITION OF TERMS
Cartels – An association of manufacturers or suppliers with the purpose of
maintaining prices at a high level and restricting competition.
Commodities – A basic good used in commerce that is interchangeable with
other commodities of the same type. Commodities are most often used as inputs
in the production of their goods or services.
Consumers – People or organizations that purchase products or services.
Diminish – To make less or cause to appear less.
Disaggregate – To separate into component parts.
Enormity – an outrageous, improper, vicious or immoral act.
Equilibrium – A state of intellectual or emotional balance.
Frequency – It is the number of occurrences of a repeating event per unit of
time.
Hoarding – The practice of collecting or accumulating something (such as
money or food).
Implementation – The process of putting a decision or plan into effect;
execution.
Manufacturers – A person or a company that makes goods for sale.
Profiteering – Make or seek to make an excessive or unfair profit, especially
illegally or in a black market.
Page | 53
Reference – A description of what must be deal with and considered when
something is being done, studied, etc.
Retailer – A person or business that sells goods to the public in relatively small
quantities for use or consumption rather than for resale.
Stabilizing – It make or become unlikely to give way or overturn.
Unscrupulous – Having or showing no moral principles; not honest or fair.
Variables – It is defined as anything that has a quantity or quality that varies.
Page | 54
CURRICULUM
VITAE
Page | 55
CALZADA, DANICA
BLK 5 LOT 11 CATHLEYA ST. FERRETVILLE SUBD.
BRGY. SAN ROQUE, ANTIPOLO CITY
+639484790621
Calzadadanica@yahoo.com
Objectives
 To be one of your company here can share my knowledge and to enhance my kills
 To obtain employment with a company that offers a positive atmosphere to learn and
implement new skills and technologies for the betterment of the organization
 To enhance my educational and professional skills in a stable and dynamic workplace.
PERSONAL DATA
AGE: 18 CITIZENSHIP: Filipino
BIRTHDATE: July 22 2001 DIALECT: Tagalog, English
CIVIL STATUS: Single MOTHER’S NAME: Betty Villanera Empleo
RELIGION: Roman Catholic FATHER’S NAME: Rodelio Cusi Calzada
SEX: Female
EDUCATIONAL ATTAINMENT
TERTIARY
INSTITUTION: ICCT COLLEGES Foundation Inc.
ADDRESS: Sumulong Extn. St, Brgy. San Roque, Antipolo City
DEGREE: SHS Accountancy and Business Management

YEAR GRADUATED: 2019 - Present
SECONDARY
INSTITUTION: San Jose National High School
ADDRESS: Brgy. San Jose Antipolo City
YEAR GRADUATED: 2017
PRIMARY
INSTITUTION: Juan Sumulong Elementary School
ADDRESS: Antipolo City
YEAR GRADUATED: 2013-2014
Page | 56
CONDEZ, MARCO
ST. ANTHONY DRIVE DON ENRIQUE HTS. SUBD.
BRGY. SAN ROQUE, ANTIPOLO CITY
+639157631409
Condezmarco@gmail.com
Objectives
 To secure a challenging position and expand my learnings, knowledge, and skills.
 I am looking for a full time position that offers a greater challenge, increased benefits for
myself and my family and help the company’s productivity
 A stable and profitable organization, where I can be utilized my skill and experience to the
fullest.
PERSONAL DATA
BIRTHDATE: March 13, 2001 DIALECT: Tagalog, English
CIVIL STATUS: Single MOTHER’S NAME: Glendores Condes
RELIGION: Roman Catholic FATHER’S NAME: Manuel Condes
SEX: Male
TERTIARY

SECONDARY
INSTITUTION: San Roque National High School
ADDRESS: #15 Marigman St. BRGY. San Roque Antipolo City
PRIMARY
INSTITUTION: Nazarene Ville Elementary School
ADDRESS: Nazarene Ville Brgy. San Roque Antipolo City
Page | 57
DELEJERO, JENNEVIEV
BLK 7 LOT 13 PH2 SITIO LUZVILLE,BRGY. DELA PAZ
ANTIPOLO CITY
+639302212157
jennevievdelejero@yahoo.com
Objectives
 Seeking a challenging career with my chosen field and profession
 To make use my experience and abilities to achieve goals and objectives of the company
 To obtain employment with a company that offers a positive atmosphere to learn and
implement new skills and technologies for the betterment of the organization
PERSONAL DATA
BIRTHDATE: May 12, 2001 DIALECT: Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Florencia M. Delejero
RELIGION: Roman Catholic FATHER’S NAME: Norberto P. Delejero
SEX: Female
TERTIARY

SECONDARY
INSTITUTION: Dela Paz National High School
ADDRESS: Antipolo city
PRIMARY
Page | 58
DEMATE, JOVIE
SITIO ELDORADO, BRGY. SAN JOSE, ANTIPOLO CITY
+639263862813
Ashlynabanag@yahoo.com
Objectives
 To enhance my skill and knowledge
 To get more experience, I will be confident enough in finding a job.
 To learn how to socialized, with other people cause it can help me become a
better person.
PERSONAL DATA
BIRTHDATE: July 05,2002 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Evelyn Demate
RELIGION: Roman Catholic FATHER’S NAME: Julius Demate
SEX: Female
TERTIARY
SECONDARY
INSTITUTION: Dalig National High School
ADDRESS: Brgy. Dalig Antipolo City
PRIMARY
INSTITUTION: Star of Hope Christian School
ADDRESS: San Lorenzo Ruiz, Taytay Rizal
Page | 59
IGNACIO, JULLIANE KAYE
BLK 1 LOT GRANDVALLEY PHASE 4 SUBD.
BRGY. MAHABANG PARANG, ANGONO RIZAL
+639151646955
Icayignacio02@gmail.com
Objectives
 A highly organized and hard-working individual looking for a responsible position to gain
practical experience.
 Organized and motivated employee able to apple time management and organizational
skills in various environment.
 A stable and profitable organization, where I can be utilized my skill and experience to the
fullest.
PERSONAL DATA
BIRTHDATE: July 02, 2002 DIALECT:
CIVIL STATUS: MOTHER’S NAME: Lyn M. Ignacio
RELIGION: Roman Catholic FATHER’S NAME: Eugene P. Ignacio
SEX: Female
TERTIARY
SECONDARY
INSTITUTION: Crossmount School of Arts and Trades
ADDRESS: Grand Valley Phase 1 Brgy. Mahabang Parang, Angono Rizal
PRIMARY
INSTITUTION: Doña Nieves Songco Memorial School
ADDRESS: Brgy. Mahabang Parang Angono Rizal
Page | 60
PABONA, JANNELLE
SITIO MALANIM,ASSUMPTION RD.
BRGY. DELA PAZ, ANTIPOLO CITY
+639123990661
JanellePabona@yahoo.com
Objectives
 Secure a responsible career opportunity to fully utilize my training and skills, while making
a significant contribution to the success of the company.
 Seeking an entry-level position to begin my career in a high-level professional
environment.
 A highly organized and hard-working individual looking for a responsible position to gain
practical experience.
PERSONAL DATA
BIRTHDATE: October 19,2001 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Rowena L. Pabona
RELIGION: Roman Catholic FATHER’S NAME: Fernando D. Pabona
SEX: Female
TERTIARY
SECONDARY
ADDRESS: Ninoy Aquino St. Brgy. San Roque, Antipolo City
PRIMARY
INSTITUTION: Cainta Elemetary School
ADDRESS: Cainta Rizal
Page | 61
RICABAR, ERICO
ABUYOD HOUSING BLK 18 LOT 5
BRGY. SAN JOSE, ANTIPOLO CITY
+63977818414
Ericoricabar25@gmail.com
Objectives
 To enhance my educational and professional skills in a stable and dynamic workplace.
 To build a long-term career in my chosen profession with opportunities for career growth.
 To bring my strong sense of dedication, motivation and responsibility.
PERSONAL DATA
BIRTHDATE: March 26, 2002 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Rhodora E. Octa
RELIGION: Roman Catholic FATHER’S NAME: Ericdon Ricabar
SEX: Male
TERTIARY
SECONDARY
INSTITUTION: Abuyod National High School
ADDRESS: Sitio Abuyod Brgy. San Jose, Antipolo City
PRIMARY
INSTITUTION: Pagrai Community Learning Center
ADDRESS: Pagrai, Antipolo City
Page | 62
RIMBAO, MAUREEN CEL
R. MARTINEZ BRGY. DALIG ANTIPOLO CITY
+639756281816
Maureenrimbao24@gmail.com
Objectives
 To secure employment with a reputable company where I can utilize my skills
 To make use of my interpersonal skills to achieve goals of a company that focus on
customer satisfaction and customer experience.
 To make myself more confident through working to your company.
PERSONAL DATA
BIRTHDATE: February 24, 1998 DIALECT: Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Marites Rimbao
RELIGION: Roman Catholic FATHER’S NAME: Jerryson Rimbao
SEX: Female
TERTIARY
SECONDARY
PRIMARY
INSTITUTION: Isaias S. Tapales Elementary Sachool
ADDRESS: Circumferential Road
Page | 63
SIENA, RONELYN
#31ML QUEZON BRGY. DELA PAZ ANTIPOLO CITY
+639651120470
Bubaysiena26@gmail.com
Objectives
 To use my skills in best possible way for achieving the companies goals.
 To enhance my skills in a dynamic and fast paced workplace.
 To obtain a challenging position in a high quality management environment where my
resourceful experience and academic skills will add value to organizational operations.
PERONAL DATA
BIRTHDATE: July 26, 1999 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Renelyn Siena
RELIGION: Christian FATHER’S NAME: Rodrigo Santinor
SEX: Female
TERTIARY
SECONDARY
PRIMARY
Page | 64
UNGRIA, JENIEFER
PUROK 29 ZONE 5 BRGY. MAHABANG PARANG,
ANGONO RIZAL
+639108061979
Jeniefer_Ungria@yahoo.com
Objectives
 To secure a challenging position in a reputable organization to expand my
learnings, knowledge, and skills.
 Secure a responsible career opportunity to fully utilize my training and skills, while
making a significant contribution to the success of the company.
 Seeking an entry-level position to begin my career in a high-level professional
environment.
PERSONAL DATA
BIRTHDATE: June 29, 1998 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Jocelyn P. Ungria
RELIGION: Christian FATHER’S NAME: Albert G. Ungria
SEX: Female
TERTIARY
SECONDARY
INSTITUTION: Carlos Botong Francisco Memorial National High School
ADDRESS: Brgy. Mahabang Parang, Angono Rizal
PRIMARY
INSTITUTION: Longos Elementary School
ADDRESS: Pangasinan
Page | 65
YBAÑEZ, JOLINA
PUROK SAMPAGUITA BRGY. STA CRUZ
ANTIPOLO CITY
+639487441496
Ybanezjolina334@gmail.com
Objectives
 To make use my own interpersonal skills to achieve goal of a company that focuses on
customer satisfaction and customer experience.
 Secure a responsible career opportunity to fully utilize my training and skill while making a
significant contribution to success of the company.
 To do my job and reach a good position and to make my life and company success.
PERSONAL DATA
BIRTHDATE: June 23, 2001 DIALECT: English, Tagalog
CIVIL STATUS: Single MOTHER’S NAME: Luzviminda Ybañes
RELIGION: Roman Catholic FATHER’S NAME: Juanito Asiñero
SEX: Female
TERTIARY
SECONDARY
ADDRESS: Ninoy Aquino St. Brgy. San Roque, Antipolo City
PRIMARY
ADDRESS: Antipolo city
Page | 66

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CHAPTER I

PROBLEM AND ITS BACKGROUND

Background of the Study

(SRP), of a product (Inquirer Article) is the price in which the manufacturer

Department of Trade of Industry (DTI) and the Department of Agriculture (DA)

effectively controlled unreasonable price increases, such as the one we see in

(SRP). This was accompanied by enforcement activities to apprehend

unscrupulous traders who sold significantly above the SRP.

Republic Act No. 7581, an act providing protection to consumers by

stabilizing the prices of basic necessities and prime commodities and by

prescribing measures against undue price increases during emergency situations

policy of the state to provide effective and sufficient protection to consumers

goods, especially during periods of calamity or emergency.

The purpose of this study is to determine the benefits of Implementation of

1. What is the profile of the students in terms of

1.4 Stand and Section

1.5 Mother’s Occupation

1.6 Father’s Occupation

2. What are the Issues present in the implementation of SRP?

2.1 DTI and DA practices

2.2 Over - regulation

3. What are the effects of suggested retail price?

3.1 Manufacturers Prices

3.2 Mark-up pricing

3.3 Retail charge more than MSRP

3.4 Legalization of Suggested Retail Price

item on the other retail stores.

Students – To raise the awareness of the implementation of Suggested Retail

Price (SRP) in the Philippines.

To the Researchers – This idea is presented to help the researcher to enlighten,

gain knowledge and information in terms of different laws in Suggested Retail

Future Researcher – The idea presented may be used as reference data in

This research was conducted to determine the status of the Suggested

Academic Year 2019-2020. This study focused to determine the effects of

either good or bad.

Figure 1 conceptual framework

A conceptual framework is a bit like recipe or a plan be make an research

model is the process, which consist of formal consultation to gather information

result or the analysis of the whole study.

REVIEW OF RELATED LITERATURE AND STUDIES

Foreign and Local Literature

annotation of available documents (both published and unpublished), which

local literature is a literature that came from your own country.

income generator and it is the value attached to a product. Furthermore, price is

Santon(1981) price is simply an offer or an experiment to task the pulse of the

in exchange for a product or service. It is one of the most important elements of

Diamantopoulos (1991) also argued that,-price is the most flexible element of

marketing strategy in that pricing decisions can be implemented relatively quickly

in comparison with the other elements of marketing strategy . It is capable of

determining a firm’s market share and profitability. Kellogg et al.,(1997 p.210)

seeds of business success, effective pricing is the harvest. Although effective

success”. Typically pricing strategies that are investigated in the marketing

literature consist of analysed aggregated pricing (Tellis 1986). For consumer

are utilized to promote products as analysed as possible (Eliashberg et al 1986).

Disaggregate pricing means paying in bits for instance reframing a N500

aggregate must be adopted to ease the decision making process of consumers.

Traditional pricing strategy by definition is incapable of harmonious associations,

but it needs to become a more socially conscious, collaborative exercise. (2012)

generated revenue can open up opportunities to create additional value. This

pricing interferes in the above.

Manila, Philippines – The Department of Justice (DOJ) called on

concerned government agencies to review the policy of imposing a Suggested

interference. So the DOJ-Office for Competition (OFC) headed by Justice

while public welfare justifies government intervention against deceitful business