Company Profile of

Ever since it’s founding, Toyota has sought to contribute to a more prosperous society
through the manufacture of automobiles, operating its business with a focus on vehicle production
and sales.
Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles
per year which it has done since 2012, when it also reported the production of its 200-millionth
vehicle. Have a look at the company's progress over the last three-quarter century.
Type of company : Publicly Traded Company
Main products : Automobiles, luxury vehicles, commercial vehicles, engines
Number of employees : 369,124in world wide
Annual sales : 10,418,144 units
Industry : Automotive
Founded : August 28, 1937; 81 years ago
Founder : Kiichiro Toyoda
Headquarters : Toyota, Aichi, Japan
Area served : Worldwide

Key people :

 Takeshi Uchiyamada(Chairman)
 Shigeru Hayakawa (Vice Chairman)
 Akio Toyoda (President)

Services : Banking, financing, leasing

Revenue : ¥29,379,510 million; US$264.1 billion
Operating income : ¥2,399,862 million
Net income : ¥2,586,106 million
Total assets : ¥50,308,249 million
Total equity : ¥19,430,102 million
Profitability : ¥18.583 billion

Owner :

 Japan Trustee Services Bank(9.70%)

 Toyota Industries (6.73%)
 The Master Trust Bank of Japan (5.32%)
 Nippon Life (3.59%)
 Denso (2.59%)

Divisions :
 Lexus  Scion (defunct)
  TRD  Gazoo Racing

Main Market : World wide

Location of offices :
 Argentina  Colombia
 Belgium  France
 Brazil  Indonesia
 Canada  Japan

Competitors :
 Nissan  Hyundai
 Honda  Mazda
 Ford  etc
 Volkswagen

History of Toyota
 1920s–1930s
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The production
of Toyota automobiles was started in 1933 as a division of Toyoda Automatic Loom
Works devoted to the production of automobiles under the direction of the founder's
son, Kiichiro Toyoda.
 1940s–1950s
The first vehicle sold under this name was the Toyopet SA, but it also included vehicles
such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown, Toyopet
Master, and the Toyopet Corona.
 1960s–1970s
By the early 1960s, the US had begun placing stiff import tariffs on certain vehicles. The
so-called "chicken tax" of 1964 placed a 25% tax on imported light trucks.
 1980s
Toyota received its first Japanese Quality Control Award at the start of the 1980s and began
participating in a wide variety of motorsports.
 1990s
In the 1990s, Toyota began to branch out from producing mostly compact cars by adding
many larger and more luxurious vehicles to its lineup, including a full-sized pickup,
the T100 (and later the Tundra), several lines of SUVs, a sport version of the Camry,
known as the Camry Solara.

 2000s
In 2001, Toyota's Toyo Trust and Banking merged with two other banks to form UFJ Bank,
which was accused of corruption by Japan's government for making bad loans to
alleged Yakuza crime syndicates with executives accused of blocking Financial Service
Agency inspections.
 2010s
In 2011, Toyota, along with large parts of the Japanese automotive industry, suffered from
a series of natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe
disruption of the supplier base and a drop in production and exports.
On June 26, 2018, Toyota announced in "The Connected Day" that the new Toyota
Crown and Toyota Corolla Sport will be equipped with a DCM (Data Communication Module)
system which then links with a Vehicle Control Network. By using this hardware, Toyota can
provide various connected services (emergency care, vehicle service, voice commands for
navigation, etc.) to T-Connect subscribers through its proprietary Mobility Service Platform
(MSPF), an information infrastructure developed by the company for Connected Cars. Moving
forward, Toyota aims to equip most new passenger vehicles in its domestic market with DCM.[49]
On August 27, 2018, Toyota announced an investment of $500 Million in Uber's autonomous cars.
 Vision, Mission & Core Values
Vision
“To be the most respected and successful enterprise, delight customers with a wide range of
products and solutions in the automobile industry with the best people and the best technology.”
Mission
 Respect & corporate image
 Customer satisfaction
 Production & sales
 Quality & safety
 Best employer
 Profitability
Core Values
 World class production quality
 Achieving the ultimate goal of complete customer satisfaction
 Being seen as the best employer
 Fostering the spirit of teamwork
 Inculcating ethical and honest practices