HOW BLOCKCHAIN CAN

TRANSFORM CRM

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What is CRM?
CRM - It stands for Customer Relationship
Management, is used for business purposes only.
Wherever a business deals with its customers, CRM
will become the most useful system for such
business.
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What CRM Actually Does?
In CRM, a business can store the customer details
as KYC, Status of Sales Pipelines, Prospect details,
Sales opportunities, Reports, Email Automations,
Lead Management, and lot more details!

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For any business, there will be a customer base,
either it may be big or low in volume. When there
is a change in the sales funnel, it should be
properly updated and should be transparent to
everyone inside the organization. A CRM System
can fulfill all the above.

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Inside the CRM panel, a business could do the following
basic things

1. Can Properly manage their customer details with valid

details
2. Can identify who are valid and invalid customer details
3. Can track the customer interest and can identify in which
point they are lagging to purchase a product from your
company.
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Business Challenges In CRM

CRM is useful for both B2C and B2B business companies, As

per the report of buyerzone, There were around 56% of
Business to Business Companies have Used CRM in 2012.
Apart from collecting and tracking the customer details,
Businesses face some other changes while implementing
CRM.
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How Blockchain Can Transform CRM

Increase Security

As Blockchains are decentralized and are internally

connected peer to peer system of blocks it becomes a
tough task tampering the entire blockchain. Keeping CRM
Records in blockchain rather than cloud can give 100%
security of processed records.
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Improved Transparency
Generally, a CRM system that keeps inside a cloud or
on-premises is centralized, so only authorized people can
access it. But bringing the entire data into the blockchain
can improve the transparency of records to authorized
people.

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Privacy Control Advancement
Customer details, purchase and payment details are the
main source of a company, keeping these data inside a
tightly secured private blockchain can restrict third party
people from accessing it.

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Data Cleansing

There may be a chance of duplicate or inaccurate

information of transactions and customer details to occur if
we neglect to keep the CRM solutions to be updated. But
blockchain eliminates the inefficiencies.

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Improved Tracking of Records
Blockchain integration with CRM can improve the tracking
of how data has originated, transferred to other networks,
how the transaction has been closed, etc.

Apart from the above benefits, blockchain will help an

organization to revive from the above-discussed business
challenges, and implementation challenges Of CRM too.
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Read More about Blockchain technology in CRM.

We bitdeal a Blockchain Development Company, have

undergone deep research about the use case of Blockchain
in different industry verticals such as banking, Insurance,
Telecom, Healthcare, and Supply Chain. Get a Free Demo.

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 Thanks!
Any questions?
You can find me at sales@bitdeal.net
WhatsApp To: +91 9677555651

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