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Table of Contents
I. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

II. Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

III. Product Offerings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

i. Variety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

ii. Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

iii. Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

iv. Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . 7

IV. Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

V. Resumes of the Company Principal . . . . . . . . . . . . . . . . 8

VI. The Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

i. Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

ii. Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . .23

VII. Industry and Competitive Analysis . . . . . . . . . . . . . . . . .24

VIII. Pro-forma Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

i. The Initial Investment . . . . . . . . . . . . . . . . . . . 25

ii. Estimate of Income and Expenditures for

One year and Three years . . . . . . . . . . . . . . . .26

IX. Business Offerings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

X. Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

i. Sample Questionare . . . . . . . . . . . . . . . . . . . . 29

ii. Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
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I. Executive Summary

The Healthy Sweets is a small type food establishment that

promotes healthy eating among customers without sacrificing its taste. It is

located in Manggahan, General Trias, Cavite beside Banco De Oro. The

location is on the main road where many students and families pass by.

There are also few food establishments nearby thus giving us competitive

advantage as there is no other food establishment with the same concept

that offers healthy foods. The Healthy Sweets aims to be the most well-

known food establishment which offers healthy deserts that can satisfy

your sweet tooth and at the same time partly fills your daily needs for

fruits and vegetable.

The Healthy Sweets is owned by Ms. Nina Mae Marasigan, the

assigned manager. The owner is a successful nurse entrepreneur and has a

great skill in handling business. The company is composed of service

crew, cashier, and a cook which are all guaranteed skilled workers.

The business offers a healthy desert called Nightingballs with

variety of flavors that customers will surely love. The food establishment

assures that every food is mostly made of fresh natural ingredients to

ensure the health benefits on every product offered.

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The students from different schools and families who live near the

establishment are the main target customers of the business. The Healthy

Sweets expect to serve for the people who loves to eat healthy food and

deserts. This concept was made to make a difference which is an

advantage among other competitors near the area.

The Healthy Sweets is a sole proprietorship type business that the

expected contribution will be 100% from the owner herself. The food

establishment expect to earn P 2,516,400.00 for the first year of existence,

for second year the expected sales will be P 2,669,648.00 and for the third

year the expected sales will be P 2,669,648.00. The sales is added by 3%

to estimate the expected sales every year.

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II. Mission Statement

The Healthy Sweets mission is to make the customers happy by

giving them high quality healthy. To maintain a fair and creative work

environment that respects new ideas through trends and continue to

develop in the future. And to be the food establishment of choice

known for fresh and scrumptious food, clean hygienic place to stay,

competitive prices and excellent customer service.

III. Product Offerings

i. Variety

The Healthy Sweets offers different flavors for the munchkins.

These are the following:

 Carrot flavor – a combination of dark chocolate and carrot

creates a unique taste that can satisfy your taste buds. The fun

twist is that you can’t taste the carrots so this will be good for

mom’s who wanted to make their children eat carrot. Aside

from its taste, it also benefits your eyes because carrots are

good for the eyes. Not just that, it also promotes healthier skin

because of its anti-oxidants.

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 Apple Flavor – It has a rich and sweet taste because of apple’s

natural sweetness. Apples are one of the most popular fruits

and for good reason. It contains pectin, Have Prebiotic Effects

and Promote Good Gut Bacteria. It also lowers risk for

diabetes and cancer.

 Banana flavor - With its natural sweetness and nutritional

benefits, it would definitely upgrade your favorite dessert. The

combination of bananas and dark chocolate is famous because

of its light, perfect moist and sweet chocolatey taste. Bananas

help you reach your weight-loss goals, keep your bowels

healthy, provide nutrients that regulate heart rhythm and have

vitamin compounds for eye health.

In addition, each flavor has different tastes that can blend in

with the tastes of other munchkins. This will give an extra satisfaction

from the customers because they can pair the food of their own choice. All

of the products are packed with flavors and nutrients which make them

more special and pleasing to eat.

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ii. Design

For Take - out Dine - in

(Fig. 3.1)

iii. Price

Here is the list of the products with its prices:

PRODUCT PRICE

Carrot Flavor P 10.00

Apple Flavor P 10.00

Banana Flavor P 10.00

(Table 3.1)
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iv. Pricing Strategy

As for the pricing of the products, the business will use the

penetration pricing. This will be used because the owner concluded that

having a fair price and a good quality of food are the keys to compete to

the existing competitors along the area. In addition, the prices were based

on the market research survey where the respondents were asked to

indicate the money that they spend on food establishments offering

deserts.

IV. Target Market

The business’ target customers are students and teenagers

located close to the food establishment. Based on the market research,

it shows that teenagers/students are the customer groups that are most

likely to spend time on food establishments with a unique concept.

Nevertheless, despite the fact that there are many food establishments

nearby, the researchers intend to target the majority of the people as

the foods offered will be different and well-served by getting only

fresh ingredients to ensure food quality.

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V. Resumes of the Company Principal

VERONICA C. DELA VEGA

Brgy. Langkaan 1, Dasmariñas City
Telephone #: 834-5653
Email Address: veronicadelavega05.vdv@gmail.com

SCHOOL ORGANIZATION

2016 -2017 SAINT JOSEPH ACADEMY OF DASMARIÑAS – CAVITE

Junior High School

2017 - 2018 SAINT JOSEPH ACADEMY OF DASMARIÑAS I– CAVITE

Senior High School,

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY - CAVITE

Bachelor of Science in Nursing

SEMINARS ATTENDED
OCTOBER 2018 CREOTEC IMMERSION
Technopark Laguna

NOVEMBER 2018 YOUTH LEADERSHIP TRAINING

General Trias Cavite

PERSONAL BACKGROUND
Born on March 5,2000 in San Mateo Rizal. I am a
responsible worker or co-worker, I can work alone or with
groups also I can work under pressure. I have skills in
doing excel, microsoft word and powerpoint presentation. I
can speak tagalog and english.
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NIÑA MAE R. MARASIGN

Brgy. Lusacan Tiaong, Quezon
Cell no. : 09455611180
Email Address: marasiganninamae@gmail.com

SCHOOL ORGANIZATION
2015 - 2016 LUSACAN NATIONAL HIGH SCHOOL
Jumior High School, Honor's Award

2017 -2018 ASIAN INSTITUTE OF TECHNOLOGY AND EDUCATION

Senior High School, With Honor's Award, March 2016.

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY

Bachelor of Science in Nursing

SEMINARS ATTENDED
 Leadership Seminar
ASIAN INSTITUTE OF TECHNOLOGY AND EDUCATION,
Maharlika Highway, Brgy. Lumingon, Tiaong, Quezon

 Career Orientation
ASIAN INSTITUTE OF TECHNOLOGY AND EDUCATION,
Maharlika Highway, Brgy. Lumingon, Tiaong, Quezon
 | 12

RESEARCH PAPER PREPARED

2016-2017 SALABILITY OF MINI YEMA CAKE AT ASIAN

INSTITUTE OF TECHNOLOGY AND
EDUCATION THROUGH ONLINE SELLING

This study aimed to know the “Salability of Mini

Yema Cake through Online Selling among the
students of Asian Institute of Technology and
Education “ enrolled for the school year 2016-2017,
through Online Selling as a marketing strategy.

PERSONAL INFORMATION
Born on May 3, 2000 in Manila. Fluent in Filipino and still
improving in English. Interests are watching Vlogs, reading and
playing . I have skills to work with Microsoft Office word, Excel,
PowerPoint and Publisher. Highly organized and efficient. I can work
independently or with a team. I have ability to meet deadline and work
under pressure.
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Orias, Mica Andrea M.

Ph2, Blk 16, Lot 27 Gov. Hills Subd.,
Mangahan, General Trias Cavite
Cell no: 09451246247
Email: oriasmica@gmail.com

SCHOOL ORGANIZATION
2016 - 2017 Governor`s Hills Science School
Junior High School, March 2016.

2017 -2018 Misamis University

Senior High School, March 2017

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY

Bachelor of Science in Nursing

SEMINARS ATTENDED

 Leadership Seminar
Del Pilar Academy, Gen E. Topacio St. Poblacion 1-A, 4103 Imus, Cavite

 Career Orientation
Del Pilar Academy, Gen E. Topacio St. Poblacion 1-A, 4103 Imus, Cavite
 | 16

RESEARCH PAPER PREPARED

2016 HOW PROSTAGLANDINS AFFECT MENSTRUATION
GRADE 10 STUDENTS IN GOVERNOR`S HILLS
SCIENCE SCHOOL S.Y 2016-2017
This study is conducted to provide a full understanding
with regards on how one women is suffers from
dysmenorrhea, that are highly caused by the production of
one hormone called Prostaglandins.

2018 CLAY FOR HEALTHY HAIR S.Y 2017-2018

This study aims to discover the benefit of clay for every
hairs, the only few are aware of. With the use of this
research paper one can be assimilated to utilized clay in
providing nourishment for hairs.

PERSONAL BACKGROUND
Born on February 8, 2000 in Bacoor, Cavite. Fluent in Filipino and
English. Interests are playing piano, watching movies with variety of
genre, and reading some books. Oriented in Microsoft Office word,
Excel and PowerPoint. In terms of my characteristics I have a
Willingness to undertake new and heavy tasks And very professional
when it comes to decision making.
 | 17

Robles, Cristine Jane B.

Blk 2, Lot 14, England St., Metroville Subd.,
Alapan 1-C, City of Imus, Cavite
Cell no: 09554505617
Email: roblescj6@gmail.com

SCHOOL ORGANIZATION
2016 - 2017 DEL PILAR ACADEMY
Junior High School, Loyaltee Awardee, March 2016.

2017 -2018 DEL PILAR ACADEMY

Senior High School, With Honors, Loyaltee Awardee,
March 2017

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY

Bachelor of Science in Nursing

SEMINARS ATTENDED

 Leadership Seminar
Del Pilar Academy, Gen E. Topacio St. Poblacion 1-A, 4103 Imus, Cavite

 Career Orientation
Del Pilar Academy, Gen E. Topacio St. Poblacion 1-A, 4103 Imus, Cavite
 | 18

RESEARCH PAPER PREPARED

2016 THE INFLUENCE OF USING SOCIAL MEDIA DURING
COMPUTER CLASS OF GRADE 10 STUDENTS IN
DEL PILAR ACADEMY S.Y 2016-2017
This study seeks credibility on how the social media affects
students on their activities in the specific subject of
“computer class” since they are allowed to use internet and
see if it can give distraction and confusion to students.

2018 THE IMPACT OF VANDALISM TO THE GRADE 9

STUDENTS
OF DEL PILAR ACADEMY S.Y 2017-2018
This study seeks identification on vandalism and submit
ideas to
lessen or stop this problem inside the school with the
alleviate of
some students in Grade 9 level, and give clearance on the
differences of graffiti and vandalism.

PERSONAL BACKGROUND
Born on June 29, 1999 in Tambo, Manila. Fluent in
Filipino and have knowledge in other language like
English. Interests are dancing, singing, acting, watching
international films, reading stories and playing sports.
Oriented in Microsoft Office word, Excel and PowerPoint.
In terms of my characteristics I have a good
communication skills, God-fearing, loyal, hardworking and
quick learner.
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BROOKE SHIELD SALANGUSTE

Brgy. Molino 3, Bacoor, Cavite
Telephone #: 834-8327
Email Address: brookesalanguste30@gmail.com

SCHOOL ORGANIZATION
2017 - 2018 MOTHER THERESA SCHOOL
Senior High School, Achiever’s Award, March 2017.

2016 -2017 MOTHER THERESA SCHOOL

Junior High School, Achiever’s Award, March 2016.

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY

Bachelor of Science in Nursing

SEMINARS ATTENDED
AUGUST 2016 SYMPOSIUM ON “ILLEGAL DRUGS
AWARENESS”
Philippine National Police, City of Bacoor,
Community Relations Division, Our Lady Queen of
Peace Parish

OCTOBER 2016 FIRE PREVENTION AWARENESS MONTH

Bureau of Fire Protection, Mother Theresa School
 | 20

RESEARCH PAPER PREPARED

2015 A REVIEW OF FACTORS RELATED WITH
STUDENT’S TARDINESS
This study seeks knowledge on students who are always
late to school and how it affects their learning. This also
gives students ways/techniques to avoid being late to
school.

2016 EMPOWERMENT: THE ROLE OF WOMEN IN THE

21ST CENTURY
This study seeks to establish the role of women in the 21st
century; their rights and the capabilities of women that can
contribute in the society.

PERSONAL BACKGROUND
Born on July 30, 2000 in Dasmarinas, Cavite. Fluent in
Filipino and still improving on English. Interests are
watching English films, reading, and editing videos.
Oriented in Microsoft Office word, Excel and PowerPoint.
Very responsible and have an excellent ability to remain
unflappable under pressure.
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FAYE B SANGCAP
Brgy. Panungyanan, General Trias, Cavite
Telephone #: 834-6826
Email Address: fsangcap07@yahoo.com.sg

SCHOOL ORGANIZATION

2016 -2017 LYCEUM OF THE PHILIPPINES UNIVERSITY –

CAVITE
Junior High School

2017 - 2018 LYCEUM OF THE PHILIPPINES UNIVERSITY –

CAVITE
Senior High School,

2018 – 2019 LYCEUM OF THE PHILIPPINES UNIVERSITY -

CAVITE
Bachelor of Science in Nursing

SEMINARS ATTENDED
FEBRUARY 2018 SYMPOSIUM ON “ILLEGAL DRUGS
AWARENESS”
Lyceum of the Philippines University – Cavite
Campus
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OCTOBER 2018 CRITICAL THINKING AND CREATIVE PROBLEM

SOLVINGFOR BETTER DECISION MAKING
Bureau of Fire Protection, Mother Theresa School

APRIL 2019 USING SOCIAL MEDIA AS BUSINESS TOOLS

Phirst Homes, Tanza Cavite

PERSONAL BACKGROUND
Born on August 7, 2000 in Dasmariñas City, Cavite. Fluent
in Tagalog. No experiences at all but responsible for doing
such task ahead of time and very accommodating applicant.
 | 23

VI. The Marketing Plan

i. Promotion

As for the advertising of the business, aside from giving fliers,

The Healthy Sweets will be having a Facebook page and an Instagram

account wherein customers can see the mission and the latest products

offered by the business including the price and promos. The customers can

share their experiences to their social media friends to increase the

popularity of the business and attract more customers.

ii. Sales Strategy

The sales strategy is to concentrate on spreading the name of the

business through social media. Since social media is very powerful these

days, it is one of the fastest ways for people to recognize the business.

Increase in popularity also means increase in sales and customers. Once a

customer liked the place or the quality of foods, he/she will take a picture

of it for Instagram or will share a status on Facebook where he/she will

post about his/her experience staying on the café.

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VII. Industry and Competitive Analysis

I. SWOT analysis (Strength, Weakness, Opportunity and

Threats)

STRENGTH WEAKNESS

 The product has variety of flavors  Others may find it expensive.

that makes them chance to choose.
 The product have health benefits.
 The physical appearance is
appetizing.
 Students like this type of food.
 We do not offer drinks
 Some don’t like sweets.
 There are people who are not
allowed to eat the product due to
health concerns.

OPPORTUNITY THREATS

 Our product has carrot,apple and
banana flavor that adds uniqueness.
 There are many possible customers
where we located.
 The location is very accessible.
 They will compare our products
to the other big brands that have
similarities with ours like dunkin
donut, krispy Kreme and J.co.
 Customers might look for
another product because some
may think that it is common.
 Time may affect the type of food
customer prefer.

SWOT analysis is made to see the difference of the business to the other businesses
that have possibilities that they become our competitors.
Healthy sweets avail a product called nightingballs is a combination of sweetness
with healthy ingredient. Our product price is 10 pesos only that can be a budget friendly
especially to students but competitors may affect the business. Due to its physical
appearance and taste it might compare to the other brands like dunkin donut, krispy
Kreme, haus donut, mister donut and J.co that price ranges from 8 to 30 pesos depends on
the flavor and size of the donut. We concluded that dunkin donut has the biggest
similarity with our product based on the interview we made to our buyers because dunkin
donut offers a product called munchkins that makes similarity with our product that cost
10-15 per piece but as we compared, our product has more health benefits than them.
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VIII. Pro-forma Financials

i. The Initial Investment

The Healthy Sweets – is to be fully implemented with an

initial investment of P 550 000.00 (Five Hundred Fifty Thousand

Pesos Only).

The table below is the budget allocation of the proposed

business.

Initial Investment

Construction (Interior and exterior) P 400,000.00

Licenses and Permits 10,000.00

Furnitures and Fixtures 100,000.00

Kitchen Equipment and Utensils 8,000.00

Advertising Expense 1,000.00

Utilities Expense 6,800.00

Total Budget Allocation 525,800.00

Initial Working Capital (1st Month) 5,304.00

TOTAL P531,104.00

(Table 8.1)
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ii. Estimate of Income and Expenditures for One year and

Three years

Sales increase by 3% every year.

SALES:
A.) First year of service

Product Price Daily Daily Sales

Quantity
 Carrot Flavor P 10.00 250 P 2 500.00

 Apple Flavor 10.00 250 2 500.00

 Banana Flavor 10.00 250 2 500.00

Total P 7 500.00

(Table 8.2)

GROSS SALES
Weekly P 7 500.00 x 6 = P 45 000.00
Monthly P 45 000.00 x 4 = 180 000. 00

B.) Projected Sales

MONTH PROJECTED PROJECTED PROJECTED

SALES (1st Year) SALES (2nd Year) SALES (3rd Year)
January P 180,000 P 185,400 P 190,962
February 185,400 190,962 196,690.86
March 190,800 196,524 202,419.72
April 196,200 202,086 208,148.58
May 201,600 207,648 213,877.44
June 207,000 213,210 219,606.3
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July 212,400 218,772 225,335.16

August
( 217,800 224,334 231,064.02
September 223,200 229,896 236,792.88
October 228,600 235,458 242,521.74
T
November 234,000 241,020 248,250.6
h
December 239,400 246,582 253,979.46
TOTAL e 2,516,400.00 2,591,892.00 2,669,648.76

((Table 8.3)

The figure below shows the gross profit of the proposed

business – The Healthy Sweets from 1st year of service up to their

3rd year of service.

GROSS PROFIT FOR THREE YEARS

2700000

2650000

2600000

2550000 1st Year

2500000 2nd Year

2450000 3rd Year

2400000

(Fig. 8.1)
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IX. Business Offerings

The Healthy Sweet will offer customers healthy and deliscious sweet mainly the

Nightingballs. From its very cute size to its affordable price. It will also ensure the

consumers overall desire for a chocolate and different various flavors. This product is:

 Free of artificial preservatives.

 Free of artificial colors.

 Free of chemical additives.

 Ingredients are organically grown, whenever possible.

 No harmful chemicals

 Sugar are not that high

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X. Appendices
i. Sample Questionnaire
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ii. Statistics

1. Age Group

37% 10 to 19

20 and above
63%

2. How often do you eat at a food

establishment of desserts?

0%
4%

Everyday
Twice a week
46%
Thrice a week
50%
once a month
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3. How much money do you spend at a food

establishment of desserts?

20%

P 50.00 - P100.00
P 150.00 - P 300.00

80%

4. Would you visit a food establishment that

offers healthy sweets?

0%

Yes No

100%