According to a study, fast food generates revenue of over $570 Billion - that is

bigger than the economic value of most countries. In the Philippines revenue was a

whooping _____ in 2018. The industry is expected to have an annual growth of 2.5%

for the next several years.

There are over ______ fast food restaurants in the Philippines and it is estimated

that _______ Filipinos eat at one of them every single day. Fast food restaurants along

with fast food casual restaurants make up a segment of restaurant industry known as

Quick Service Restaurants (QSR). Among these fast food restaurants, the burger

product comprised 50% of the segment which means that it is the most common and

best seller product in fast food chains.

Generally fast food has a reputation for unhealthy food. Because fast food is high

in sodium, saturated fat, trans fat, and cholesterol, it isn’t something you should eat

often. Eating too much can lead to health problems such as high blood pressure, heart

disease and obesity. This is one of the major enemies of the fast food restaurants

because these are the risks that the customers tend to consider whenever they eat such

foods. Consumers of fast food focuses not just to the price, quality and taste but also

to it’s health benefits or risks.

The D’burger Restaurant respond to these challenges by giving the customers

healthier options. The restaurant concepts are based on healthier ingredients and meal

choices. The said fast food are promising to source fresher ingredients with no
additives and innovate fruits and vegetables into something more delightful and

highly pleasant to the taste.