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Customer Needs – Indicating that products will meet customer needs. This is often phrased in
marketing terms. E.g. the principle that products will “delight consumers” or “be affordable, safe
and reliable.”
Listening – A commitment to listen to the customer and use their input to improve quality.
Accuracy – Accuracy beyond zero defects such as accurate product descriptions. E.g. a principle of
honesty and directness.
Testing – Specifically mentioning how you will test. E.g. mentioning that every item is tested before
it gets out the door.
Industry Specific – Stating your value proposition. In other words, promising to be good at
something.
People - A commitment to have a positive impact on the communities in which you operate.
Privacy – If your firm handles a good deal of customer data, promise to secure it and keep it private.
Sourcing – The principle that parts materials and services will be responsibly sourced