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CALAMBA DOCTORS’ COLLEGE

Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

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Chapter 1

THE PROJECT BACKGROUND AND HISTORY

Introduction

Public libraries were initiated back in ancient times. A library was a

building or room that contained collection of written knowledge like

books, journals, and periodicals, and also films and recorded music in

which people can read, borrow, and refer to. Library was not the term

used back then, it was repository which was a practice as old as the

civilization. They were known and used by Greeks, Romans, North Africa

and Middle East. However they did not arise in Europe and America until

18th and 19th century. According to an article in History Magazine, about

30,000 clay tablets found in ancient Mesopotamia date back more than

5,000 years. Archaeologists have uncovered papyrus scrolls from 1300-

1200bc in the ancient Egyptian cities of Amarna and Thebes and

thousands of clay tablets in the palace of King Sennacherib, Assyrian ruler

from 704-681bc, at Nineveh, his capital city. More evidence turned up

with the discovery of the personal collection of Sennacherib's grandson,

King Ashurbanipal. Then came the first public library for those with the

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proper scholarly and literacy qualifications, that was founded about

300bc, the Great Library of Alexandria. The library held nearly 750,000

scrolls from different places of the world. During 1600s and 1700s were

considered the golden age of libraries in which it surged popularity and

grew more. The establishments of universities and the appearance of

state-supported collection helped the libraries to develop. In Britain, the

second largest library in the world was rebuilt by Sir Thomas Bodley in the

late 1500s. it was known as the Humphrey’s Library but was renamed as

the Bodlean Library. While the largest library was founded in 1759 as part

of the British Museum, the British Library. The earliest public library was

established at the London Guildhall in 1425. The first public lending library

was the Francis Trigge Chained Library in Grantham, Loncolnshire,

founded in 1598. The Public Libraries Act was passed in England in 1850,

legislating the universal instigation of a tax-supported library system. The

law required communities of more than 10,000 residents to support a local

public library through their taxes.

During World War II, libraries became important as it was the main

source of information. Libraries provide materials that offered a fair and

balanced reporting of the war abroad. It was convenient, efficient, and

readily available to disseminate information about the war.

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In USA and Europe, public libraries started with a donation from many

private philanthropists like Andrew Carnegie and Benjamin Franklin. Like

other philanthropist, both Benjamin Franklin and Andrew Carnegie

realized that books, and the knowledge they provide, should not be for

just richness but for serving the public and for anyone who aspired to

learn. Because of this belief, they made books and money available to

the general public through their philanthropy.

Knowledge is the key to success, as they say. Library is one of the

sources of the knowledge people sought to have. According to Maria

Orendain, et al. (as cited by De Guzman and Santos, 2017), the quality of

elementary and secondary education is greatly enhanced by a

functional school library service. School library has been recognized as

one of the vital parts of a school system. It is one place where children

form basic concepts about the world, where dreams, aspirations, and

values are born and developed. But Philippines only had limited public

libraries. As of 2010, there were 155 academic libraries that were offered

but has no librarian while there were 1,224 public libraries that offered

1,400,000 volumes for its 1,595,194 users. There were 226 school libraries

available offering 432,000 volumes for it 13,464,123 users. There were a

total of 1,635 libraries that can be used with 8,588,851 volumes but has

16,826,049 users. Based on the given data, there was a 2:1 ratio of users

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and books. Clearly, the number of people who used libraries

outnumbered the total of libraries in the Philippines.

Public libraries play fundamental roles in the society. They were

educational institutions that provide educational programs, such as

children’s and adult literacy programs, to improve the literacy levels

ofusers. They also support lifelong learning. Public libraries also play a role

in providing business resources and collections in their institutions in order

to respond to the world economic challenges. They are also essential to

the functioning of a democratic society by providing free and equal

access to high-quality information.

In this industrialized world where everything seems to be digital,

having a public library is not appealing to majority of people. They think it

is old class and outdated since there is an internet as main source of

information. Information in internet is uncertain to be true at all times. Fake

news is all over the internet, nowadays so some people prefer to go in a

library to seek information. Some decided to build establishments that

help people to acquire printed books, journals, and periodical such as

bookstores and coffee shops with books to be read yet not all of it

guaranteed to be useful in academic way. Some countries like United

States, South Korea, and Japan have bookshops that let people lend their

books for hours or even days. There are few establishments like that in

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Manila only. Adapting it to other places will help providing people the

knowledge they needed.

Business name is important since it will be the one that catches customers’

attention. It should be unique, simple and easy to remember.

The proponents chose “KinaBOOKasan” as a business name to

assure customers that the business will provide best service with an

affordable price. The business concept of KinaBOOKasan is like a public

library which lets the customers borrow books and other printed materials

but in a reasonable price. But certain things will make it stand and that

includes its quality service, and professionalism of its personnel for its

customers. Also, there will be food and beverages available for the

customers who want to satisfy their hunger and thirst while in the store. The

proposed business location is located at Brgy. Real (Crossing), Calamba

City. This Barangay has known in Calamba City, Laguna for it has many

schools established in the place. Lots of students are spotted in this are

looking for convenience of having resources for their school activities.

Also, this place was practical for students in other places since the

transportation is accessible and cheap. This provides the business its target

market, not only students but other people like teachers and business

people. The location is urbanized for it has malls, public market, schools,

and business establishments around it.

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Background of the Study

The selection of a good and feasible topic is the most crucial part of

conducting a research study. The proponents consider their interest,

which is to establish a book renting shop that will people especially

students.

When thinking about a topic, the proponents had a thought of where

they would get related literatures for their study. The proponents thought

of going to libraries but they had realize that there were no enough public

libraries in Calamba, so the proponents come up with the idea of

establishing a book rental shop.

They choose to place the shop in Barangay Uno (Crossing), Calamba

City because it is suitable for new business to grow. The place has many

establishments like schools, malls, hotels, and other businesses around it

that may need the service of the shop. Also, the place is easy to reach by

vehicles since there are terminals of jeeps, tricycles and even buses that

will help people from nearby barangays and cities to go to the place.

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Statement of the Problem

This study was conducted to know the viability of establishing a

book rental shop at Barangay Uno (Crossing), Calamba City.

Specifically, this study aims to answer the following questions:

1. What is the demographic profile of the respondents according to?

1.1 Age

1.2 Gender

2. What are the technical aspects of establishing the business in terms

of?

2.1 Production Cost and Capacity;

2.2 Manufacturing Process;

2.3 Labour Requirements; and

2.4 Machinery and Equipment

3. What marketing approach should be done in order to compete

with the existing market in terms of?

3.1 Target Market;

3.2 Pricing;

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3.3 Competitor Analysis; and

3.4 Market and Sales Activities

4. Is it feasible for that business to exist in the present scenario of the

target place?

5. What are the financial assumptions of the proposed business in the

next five years in terms of?

4.1 Projected Sales;

4.2 Projected Statement of Comprehensive Income;

4.3 Projected Statement of Cash Flow; and

4.4 Projected Statement of Financial Position

6. What is the form of ownership and the legalities attached to the

proposed business?

7. What are the company’s advantages and given benefits socio-

economically?

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Conceptual Framework

Figure 1. Framework of the Study

The variables that may affect the establishing of KinaBOOKasan:

Book Renting Shop are the technical aspect which discusses about the

basic and operation flow of the project; the market aspect which tackles

about the supply and demand of the service; the management aspect

that identifies the structure and type of organization; and the socio-

economic aspect that distinguishes the benefits of it to the society.

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Scope and Limitation

The study focuses on giving a service of book renting to people who

want to have books but can’t afford to buy or just need it for a while

that’s why no need to buy for it. The establishment will be placed at

Manila S Rd, Real, Calamba, 4027 Laguna (Crossing) near the Green Glass

Hotel and Saint Rose Transit. The respondents of the study will be students

from nearby school like PWU, STI, and Calamba Doctors’ College. The

business will also serve light food and drinks to customer who will stay at

the shop which the payment for these will be the other income of the

shop. The respondents will be chosen by using random stratified sampling.

The proponents have no control for extraneous variables like people

photocopying the book as they borrow it.

Significance of the Study

The study KinaBOOKasan: Book Renting Shop is established to give

benefits on the following:

To students. Commonly, they are the ones who seek information and

knowledge in order to comply with their school activities. In this, the shop

will provide them an easy access of having the information that can help

them to do their duties.

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To teachers. They still look for information because they need it in order to

share it to their students. Also, they get exercises from the books to

practice their students.

To readers. For those who read to kill time and entertain themselves but

can’t afford to buy books that is too costly can be helped by providing

them entertainment books from different popular authors.

To writers. For those who aspire to write their own story and is needing

ideas and information to compose a great one that will enlighten others.

To researchers. For those researchers like company researchers who need

information in order to develop a new product or to improve a service.

To community. The shop provides the people of the community,

regardless of age, the help of accessing information that they may be

needing.

To country. The business will help the country’s economy and might

attract more investors.

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Chapter 2

Methodology

The methodology will explain the methods and techniques used in

order to gather data. This includes research design, population and

sampling, research locale, respondents of the study, and sources and

data gathering procedure.

Research Design

This study utilized descriptive design because according to Cristobal

(2017), descriptive design is used to obtain information about the present

situation to gain understanding of a certain phenomenon. In this type, the

problem was being studied to provide a solution.

This design is fitted to this present study since the focus is providing a

solution for the lack of public library in Calamba which what the shop

offers to the people.

Population and Sampling

The proponents intend to study the perception of people about

libraries. In order to choose the sample participants, they have used the

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simple random sampling. They were able to survey 200 respondents in

Calamba City.

Locale of the Study

The study was conducted around the area of Calamba City. The

school of the proponents is in this area so it will be more convenient for

them to conduct the study. Also, the population of Calamba City was

enough for a new business to start and grow.

Respondents of the Study

There were 200 respondents that were surveyed for the study. The

respondents were chosen using simple random sampling. They were high

school and college students from different schools in Calamba since

students are more likely to look for information for their school activities like

research or thesis making.

Sources and Data Gathering Procedure

The instrument used by this study to collect data was survey

questionnaire that has been approved by the research adviser, Sir

Florante De Leon, MBA. The proponents then asked permission to the

respondents for them to answer the questionnaire. The collected data will

be tabulated and will serve as the basis for the other aspect of this study

like marketing aspect.

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Chapter 3

Technical Aspect

The technical aspect is the discussion of the basic and operation

flow of the project. This factor responds to the technicalities and basic

structure of the proposed study. This includes service description, service

process, plant size and schedule, annual production capacity,

machineries, tools and equipment that will be used are enumerated with

their corresponding cost, production cost, plant location and layout,

building and facilities, utilities, waste disposal, and labor requirements.

Service Description

The proposed establishment which isKinaBOOKasan: Book Renting

Shop is a library-like shop that will let people lend books that they needed

in an affordable price. The difference of this shop is that it will let

customers bring the book outside of the shop for at most 3 days since

some public libraries restricted people from bringing the borrowed books

home. Also, the shop offers different services and incentives that will

benefit its customers.

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The proposed business is named “KinaBOOKasan” was originated

from the Filipino word “Kinabukasan” which means tomorrow, another

day or future and “Book” since it is what the business offers. The business

name wants to imply to the customers that the business is concern about

their future by letting them borrow books in an affordable price which

help them to gain knowledge and that their future will be bright if they

continue to obtain information. Since Calamba was lacking public

libraries, the shop will offer them quality books, academic or

entertainment, that will help them in seeking for information they needed.

Service Process

The service process shows the procedures and sequences done

when renting a book from the shop. It starts from the registering on the

cashier up to returning the book.

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Figure 2. Service Process

Plant size

The plant measures forty-eight square meters (48 sq. m.) which will

be located at Brgy. Real (Crossing), Calamba City. The rental for the plant

as estimated will be Php 16,450 vat inclusive.

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Plant schedule

The business will be open for 6 days weekly from Monday to Thursday and

Saturday to Sunday, 8:30 am to 5:30 pm with 1 hour break. There will be 15

minute-break in the morning and afternoon respectively and 30 minutes

for the lunch break from 12:00 n. n. to 12:30 pm. The overtime for workers

shall depend on the need of the customers and of course on their choice.

Non-operating days will include regular holidays and Fridays.

Table 1

Operating Days

Number of working days in a year 365


Less: Holidays 15
Less: Fridays... 48
Total Operating Days in a Year 302 days

Production Capacity

The proponents target customers that shall be accomodated by

the business within the day is 160. Each customer has 2 books to be

borrowed, thus, to compute for the daily supply, the borrowed books will

be multiplied to the number of customers which is 320 books in total. For

the computation of annual production capacity, the daily supply will be

multipled to the number of working days in a year which is 302 days.

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Table 2

Supply of Books

Daily Supply 320 books


Total number of working
302 days
days in a year
Annual Production
96,640 books
Capacity

Production Cost

Expenses (Daily)

Utilities P 0,808.00

Salaries P 2,984.00

Machineries and equipment P 1,849.00

Rent P 0,549.00

Total P 6,190.00

Computation for Cost-per-unit

( )

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Machineries and Equipment

Table 3

Production Tools and Equipment

Items Unit Cost Quantity Total Price

Oven toaster 811 3 2,434.05


Blender 284 3 852.15
Refrigerator 11,298 1 11,298.00
Ice shaver 390 3 1,170.00
Heater 149 3 447.00
Mixer 530 3 1,590.00
Exhaust fan 740 2 1,480.00
Total P 19,271.20

Table 4

Office Equipment

Items Unit Cost Quantity Total Price


Air-conditioner 13,799 10 137,990.00
CCTV camera 895 12 740.00
Audio speakers 225 10 2,250.00
Computer 11,799 10 117,990.00
Multifunction printer/
3,000 2 6,000.00
fax
Telephone 400 1 399.95
Total P 275,369.95

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Table 5

Furniture and Fixtures

Items Unit Cost Quantity Total Price


Tables-1 390 18 7,020.00
Tables-2 790 6 4,740.00
Chairs 889 104 92,456.00
Book shelves 4,800 19 91,200.00
Couch 4,500 14 63,000.00
Total P 258,416.00

Table 6

Office Supplies

Items Unit Cost Quantity Total Price


Paper P 240.00 1(bundle) P 240.00
Folder P 005.00 4 P 020.00
Pencil P 050.00 1 (box) P 050.00
Ballpen P 024.00 1 (box) P 024.00
Notebook P 048.00 1 P 048.00
Paper clip P 020.00 1 (box) P 020.00
Fastener P 015.00 1 (box) P 015.00
Stapler P 131.00 1 (box) P 131.00
Puncher P 350.00 1 P 350.00
Pentlepen P 048.00 1 P 048.00
Total P 946.00

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Table 7

Cleaning Supplies & Equipment

Items Unit Cost Quantity Total Price


Broom P 120.00 3 P 0,360.00
Dustpan P 120.00 3 P 0,360.00
Floor Mop P 250.00 3 P 0,750.00
Bucket P 080.00 4 P 0,320.00
Toilet Brush P 080.00 4 P 0,320.00
Rubber Gloves P 070.00 5 (pair) P 0,350.00
Air Freshener P 070.00 3 P 0,210.00
Garbage Bag P 050.00 5(bundle) P 0,250.00
Cleaning Powder
P 060.00 10 (box) P 0,600.00
soap
Bathroom soap P 015.00 10 (box) P 0,150.00
Paper Towels P 011.00 10 (roll) P 0,110.00
Scrubber P 015.00 10 P 0,150.00
Washing pad P 050.00 3 P 0,150.00
Rag P 005.00 10 P 0,050.00
Total P 4,130.00

Labor Requirements

Labor requirements will be focusing on the indirect labor since there

will be no production involved in the business. Since the partners agreed

to be a service partner, all of them will contribute their service in the

business. They will act as admin officers that will monitor the business and

its operation. In connection to this, they all agreed not to receive any

salary but all revenue that will be generated will be divided equally

among them.Since the partners will be the admin officers, they will only

hire employees for the other position. The labor requirement is shown

below.

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Table 8

Labor Requirements

No. of Daily Rate Monthly Rate Annual Rate


Description
Employee (Php) (Php) (Php)
Cashiers 3 373 29,094.00 337,938.00
Maintenance 1 373 9,698.00 112,646.00
Customer Assistants 2 373 19396 225,292.00
Cook 2 373 225,292.00
Total P 901,168.00

Plant Location

The proposed business location is located at Brgy. Real, Calamba

City. The following are the reasons why the proponents chose the place to

be business’ plant location.

 Urbanized area

 Easy transportation access

 Has a reasonable price

 Has an area for the proper waste disposal

 Surrounded by many establishments e.g. school, malls, hospital

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Source: Google Maps

Exhibit 1. Location Map

Plant Layout

Exhibit 2. Plan Layout

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Waste Disposal

The business will limit the use of plastic and other non-

biodegradable materials. The waste that the plant may produce will be

segregated into, biodegradable, non-biodegradable, white papers and

colored papers since customers may use it while doing their work. Papers

can be sold to some recycling companies but white should be

segregated with colored. The company will look for garbage collectors

who will handle for the proper disposal of waste and will pay them for their

service.

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Chapter 4

Marketing Aspect

This chapter will help to know the marketing aspect of the business.

The marketing aspect will serve as the basis of the financial section

through the projected demand. This includes the service description, size

of the industry, target market, price study, market segmentation,

competitor analysis, demand study, supply analysis, marketing and sales

activities, and marketing program.

Service Description

The proponents decided to establish a service business namely

KinaBOOKasan: Book Renting Shop that will allow customers to lend books

that can be taken at home. Also, the shop offers foods and drinks to those

customers that will be staying at the shop. It will also let customers use its

computers for surfing the internet and editing of files.

KinaBOOkasan: Book Renting Shop will give its customers reliable and

credible sources of information offline and online since nowadays, there

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were many fallacious articles spreading in the internet that can be

misleading and cause arguments.

Size of the Industry

According to the 2015 Census of Population of the Philippines, there

are 454,486 total populations Calamba City has which is 39.10% of it are

students. This data gives the proponents to have a look on how large the

market in the city. The growth rate of Calamba City is 3.14% per year. The

city has many publishing companies that can be the suppliers of books.

There are also publishing house on nearby cities rthat are accessible and

affordable. There are different bookshops in the city and it has a total of

30 bookstores. Since Calamba has large population and continues to

increase, it is an advantage for the business that many people will need

books and other sources of information for their works.

Target Market

The target market of the business consists of the citizen within the

area of Brgy. Real, Calamba City. The business targets people who seeks

information on the daily basis of their lives most especially students since

they are the ones who study different things and do some works that

needed researching. It also targets educators, lecturers, and instructors

that need references for them to be able to teach.

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Price Study

The total daily expenses acquired by the business is Php 6,190 and

offered over 320 books which were lend for Php 25 each book.

Market Segmentation

Figure 3. Market Segmentation

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Customers are classified into their demographic, psychological,

behavioural information. For the demographic, age is categorized into 12

to 19 who are students, 21 to 40 who are teachers, and 25 to 50 who are

other professionals or researchers. The gender is based from the survey

that was conducted. The income are the average value a person can

have. The education were based from the classifications from the age. For

psychological, people tends to seek information everyday even the

simplest ones, that’s why they needed reliable and credible resources.

Information they gathered will help them gain knowledge and awareness

more. For the behavioural, people are mostly thrifty so they prefer to

borow or rent a book for a cheaper price rather than buying it then it will

be used just once. Facilities, price and availability of the books are

important to attract more customers.

Competitor Analysis

The following establishments are the bookstores that are near from the

shop and might be a competitor.

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Table 10

Competitor Analysis

No. of
Name Price (Php) Facilities
available
Well-lit and ventilated. Tables,
KinaBOOKasan:
chairs and couches may
Book Renting 5750 25 per hour
used if staying. Offers
Shop
computer services.
National Well-lit and airconditioned.
Bookstore – SM 5400 150 – 3000 First floor are filled with books
Calamba that are arranged by genre.
Well-lit and airconditioned.
Booksale – SM
3200 75 – 900 Small space. Arranged by
Calamba
genre.
Well-lit and airconditioned.
Pandayan
Only a section in the stores
Bookstore – Imall 4032 130 – 2500
where the books can be
Canlubang
found. Arranged by genre.

SWOT Analysis

Table 11

SWOT Analysis

Name Strengths Weaknesses Oportunities Threaths


For book collectors,
Offers an affordable New to Public libraries are far they might prefer to
price. customers. from the shop. buy a book rather than
to rent.
KinaBOOKasan: Doesn’t have There is no other shop
Book Renting Shop Offers a relaxing and People may just rely
established name offering the same
peaceful facilities. and used internet only.
yet. services.
Offers food and drinks.
Accessible for many.
Has an established Too crowded
name in the industry. since there are a
National Bookstore Location is suited since Some books are too
Trusted by many. lot of people.
– SM Calamba it is inside the mall. costly.
Well-known by most of Some books are
the customers. disarranged.
Offers a lower price Some prefer brand
Location is easy to The shop is small that
Booksale – SM than other bookstore. new books than
reach and accessible for there are no space to
Calamba Well-known in offering second-hand.
customers. move around freely.
second-handed books. Some books are
Offers book bundles The book section Far from most of
Pandayan
that can save money. is not easy to be It has no competitor in schools. Most
Bookstore – Imall
Well-known by seen and far from its area. available books are for
Canlubang
customers. the entrance. entertainment purpose.

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Demand Study

This involves the estimation of market demand for the outputs of the

proposed project. It involves the identification and analysis of demand

determinants and estimation of future demand of the current

undertaking.

Table 12

Population of Calamba City for the years 2014-2018

Total Population Increase/De


Year Percentage
of Calamba City crease
2014 438,012 - -
2015 454,486 16,474 3.62%
2016 468,058 13,572 2.90%
2017 482,035 13,977 2.90%
2018 498,667 16,632 3.34%
Average Increase 3.19%

The table shows the total population of Calamba City for the years

2014-2018. Year 2015 has the largest increase of population with a total

percentage of 3.62% while on the year 2016 and 2017 denotes the lowest

percentage of increase in population with 2.90% repectivelyt. It can be

noted that the average increase/decrease of population for the past four

years up to the present is 3.19%.

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Table 13

Projected Population of Calamba City Laguna

Total Population Increase/De


Year Percentage
of Calamba City crease
2019 514,574 - -
2020 530,989 16,415 3.19%
2021 547,928 16,939 3.19%
2022 565,407 17,479 3.19%
2023 583,443 18,036 3.19%
Average Increase

Table above shows the projected population of Calamba City for

the years 2019-2023. It shows consistent increase in number of populations,

hence the same goes with its percentage. Percentage increase is

computed by subtracting the projected current population to the pevious

year data then dividing by the projected current population. The average

increase of the population is 3.19% as a result of statistical straight line

method.

Table 14

Historical Demand of Books for the Years 2014-2018

Total Population Market Historical


Year
of Calamba City Acceptability Demand
2014 438,012 70% 306,608
2015 454,486 70% 318,140
2016 468,058 70% 327,641
2017 482,035 70% 337,425
2018 498,667 70% 349,067
Average Increase 327,776
Source: 70% beyondaccess.net Philippine Libraries March into the 21st Century

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Table shows the historical demand of books for the years 2014-2018.

It further shows that given the market acceptability of 70% the demand

continuously increases as the population also increases.

Table 15

Projected Demand

Market Target Frequency of Projected Annual


Year
Acceptability Population Acceptance Demand
2019 89% 514,574 54.50% 249,594
2020 89% 530,989 54.50% 257,556
2021 89% 547,928 54.50% 265,772
2022 89% 565,407 54.50% 274,251
2023 89% 583,443 54.50% 282,999

Presented above, the table shows the total projected demand in

pieces for the years 2019-2023. It can be noted that the projected

demand increases over the years in relation to the increasing population.

The proponents were able to obtain the 89% market acceptability based

on the survey intrument utilized with 54.5% frequency of acceptance. The

projected demand above implies that the total demand for books

increases for years 2019-2023.

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Table 16

Projected Demand in Pesos

Projected Annual Price per Demand (in Increase/


Year
Demand piece pesos) Decrease
2019 249,594 25 6,239,850.00 -
2020 257,556 25 6,438,900.00 199,050.00
2021 265,772 25 6,644,300.00 205,400.00
2022 274,251 25 6,856,275.00 211,975.00
2023 282,999 25 7,074,975.00 218,700.00

The table shows the total demand in pesos for the years 2019-2023.

The projected demand in pesos increases over time. Year 2019 has the

lowest increase with Php 199,050.00 projected demand in pesos while

Year 2023 has the highest projected increase in demand with Php

218,700.00 assuming that there would be no inflation or sudden increase in

price per piece.

Supply Analysis

Supply analysis is done to understand the supply trends and

responses to changing market and production variables. Supply analysis

consider all the direct and indirect expenses that will be incurred when

doing the proposed business. This would also determine the total capacity

of the books that can be offered by the proposed business.

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Table 17

Supply Analysis

Estimated Supply Supply


Type of Service Supply Capacity Supply Capacity
Service Capacity per Capacity per
product Hours per Week per Month
Process time Day Year
Books 8 18 mins 320 1,920 8,320 96,640

The table shows the supply analysis for the KinaBOOKasan: Book

Renting Shop in thers of the business capacity. Also depicted from the

table above the estimated service process time to avail the books and

the supply capacity per day, week, month, and year.

Table 18

Projected Supply in Pesos

No. Of Projected Projected


Projected
Year Operating Supply (in Supply (in
Supply/Day
Days pcs) pesos)
2019 320 302 96,640 2,416,000.00
2020 330 302 99,660 2,491,500.00
2021 341 302 102,982 2,574,550.00
2022 352 302 106,304 2,657,600.00
2023 363 302 109,626 2,740,650.00

Table above shoes the projected supply in pesos for the years 2019-

2023. The projected supply increase as the quantity deman increases. The

proponents used 3.19% increase like in the demand. The proponents

assume no increase in price considering no inflation that would affect the

business. Projected supply per day is multiplied to the number of

operating days as determined by the production schedule.

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Demand and Supply Analysis

Table 19

Demand and Supply Gap

Total
Year Supply Supply % Unmet Demand
Demand
2019 249,594 96,640 38.72% 152,954
2020 257,556 99,660 38.69% 157,896
2021 265,772 102,982 38.75% 162,790
2022 274,251 106,304 38.76% 167,947
2023 282,999 109,626 38.74% 173,373
Average Unmet Demand 162,992

Table above shows the total demand and supply gap or unmet

demand for the years 2019-2023. The unmet demand increases since the

total demand and supply also increase over years. The average amount

for five years in pieces is 162,992.

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Results of survey

1. Do you use library as source of getting information?

Table 20 Figure 4

Respondents' Answer %

Yes 146 73%

No 54 27%

Total 200 100%

The table shows that among the 200 respondents, 73%

of them use library as their source of getting information and 27%

respondents do not. As a result, since majority of the respondents use

library, there is a big percentage that the business will be acceptable in

the market.

2. Are you willing to go in the library?

Table 21 Figure 5

Respondents' Answer %
190
Yes 95%

No 10 5%
200
Total 100%

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The table shows that amopng the 200 respondents, 95% of them

are willing to go to library while the remaining 5% are not. As a result, it

can be concluded that there is a high probability of market

acceptability since majority are willing to spend their time in a library.

3. How many books do you read in a day?

Table 22 Figure 6

Respondents' Answer %
1-2 books 150 75%
3-4 books 37 18.5%
4-6 books 8 4%
Other 5 2.5%
Total 200 100%

The table show that among the 200 respondents,

majority of them read 1-2 books in a day with a percentage of 75%.

While 18.5% of the respondents read 3-4 books and 4% read 4-6 books.

The remaining 2.5% read more than 6 books in a day. The result can be

used to determine the production capacity of the business.

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4. How many hours do you spend in a day reading books?

Table 23 Figure 7

Respondents' Answer %
half an hour 87 43.5%
1-2 hours 76 38%
3-4 hours 22 11%
4-6 hours 7 3.5%
Other 8 4%
Total 200 100%

The table shows that among the 200 respondents, 43.5% of them

are reading books for half an hour which has the highest percentage. It

is followed by 1-2 hours with 38%. The answer that got the least

percentage is 4-6 hours. The result can be used to know the production

capacity and the service process of the business.

5. How many times in a week do you go in a library?

Table 24 Figure 8

Respondents' Answer %
Once 109 54.5%
Twice 53 26.5%
Three
20 10%
times
Four times 8 4%
Five times 5 2.5%
Six times 0 0.0%
Everyday 2 1%
Other 3 1.5%
Total 200 100%

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The table shows that among the 200 respondents, majority of

them read books once in a week with 54.4%. There is only 1% of the

respondents that answer everyday. The result implies that there is a low

frequency that customer may come in the shop.

6. Which do you prefer, borrow a book or buy a book?

Table 25 Figure 9

Respondents' Answer %

Buy a book 73 36%


Borrow a
127 64%
book
Total 200 100%

The table shows that among the 200 respondents, 64% of them

prefer to borrow a book with 64% rather than buying a book which is

36%. This can be noted that there is a high market acceptability of the

business.

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7. Are you willing to rent a book?

Table 26 Figure 10

Respondents' Answer %

Yes 135 68%

No 65 32%

Total 200 100%

The table shows that among the 200 respondents, majority of the

respondents are willing to rent aa book with 68% while the remaining

32% are not. This implies that the market accept the service the business

wnats to offer to them.

8. Given below are some attributes. Tell how important is that

attribute if you’re going to visit a book rental shop.

Service

Figure 11

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The graph shows that among the 200 repondents, 80.5% of them

answered that service is very important factor to consider by the

business. Providing good service to customer will make them satisfied

and return to the business.

Price

Figure 12

The graph shows that among the 200 respondents, majority of

them answered that the price is very important with 64.5%. Price is really

the first thing to consider by the customer so having an affordable price

will help to attract more cutomers.

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Facilities

Figure 13

The graph shows that among the 200 respondents,

73% of them agree that facilities are very important for them to go to

the business. Having well-lit and well-ventilated place will make the

customer comfortable to stay. Also, peaceful ambiance will help them

to relax and focus on what they are doing.

Availability of books

Figure 14

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The graph shows that among the 200 respondents, majority of

them answered that availability of books is very important with 91%.

Since books are the main product the business can offer, it must be

available and updated so that customers won’t have difficulty on

finding their needed books.

9. Are you willing to try going to KinaBOOKasan: Book Renting Shop

(which let you borrow books in an affordable price)?

Table 27 Figure 15

Respondents' Answer %

Yes 177 89%

No 23 11%

Total 200 100%

The table shows that among the 200 respondents, majority of

them are willing to try the service the business offers woth 89%. This

implies that the markets are willing to accept the business.

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10. At what price are you willing to spend to rent a single book for an
hour?

Table 28 Figure 16

Respondents' Answer %
10 82 41%
15 32 16%
20 44 22%
25 19 9.5%
30 13 6.5%
Other 10 5%
Total 200 100%

The table shows that among the 200 respondents, 41% of them

answered that they are willing to spent Php 10 to rent a single book for

an hour. It is followed by Php 20 with 22%. Others with 5% are willing to

avail the service above Php 30. The result can be used as basis in

deciding the product cost.

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Marketing and Sales Activities

The KinaBOOKasan: Book Renting Shop will utilize the most app

ropriate media to reach the customes. The business will use personal

selling where employees of the business will approach customers to

promote the product. Also, flyers and pamphlets will be given to advertise

the business. The business will also have a website that can be access by

the customers to see any updates about the list of available books. The

website will be taraBOOKsan.com. There will be facebook and instagram

account to reach the customers.

KinaBOOKasan: Book Renting Shop Official Page for facebook

@TaraBOOKsan.KBRShop for instagram

Marketing Program

The marketing program of the proposed business is coordinated,

thoughtfully designed set of activities that helps to achieve marketing

objectives. The five P’s stand for broad area (product, price, placement,

promotion and people) ca look to find ways to boost sales to accomplish

other marketing goals and build customer commitments.

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The business will provide a membership card that can be registered for

only Php 100. This card will give the customers more benefits from the

business like 15-30% discount to foods and drinks.

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