HIGHER SECONDARY EXAMINATION – MARCH 2012

BUSINESS STUDIES –II YEAR

TOTAL SCORE-80
TIME; 2.30 HRS
------------------------------------------------------------------------------------------------------------------------------

1. Observe the following factors of environment and spot the odd one

a)Change in life style of people b). Awareness about environment

c)Growing consumerism d). Government policies ( Score:1)

2. Identify the management principle which states that managers should never try
To have a divide and rule policy (Score:1)

3. ------------- are plans expressed in numerical terms (Score:1)

4. KSR Ltd is a transport service company with its Head office at Calicut. It has also operations and
office in Thrissur Kochi and Trivandrum, Name the form of Organisational structure suitable to
the company. (Score:1)

5. Identify the odd one.

(Notice ,memo,complaints,order) (Score:1)

6.”If you try to control every thing you may end up by controlling nothing” Identify the relevant
management principle . (Score:1)

7. Which among the following is not a reason for consumer protection

(a). Physical protection b), protection of self interest of consumers c)Protection against cheating
(Score:1)

8. Application of large amount of fixed interest bearing securities to enhance return to equity share
holders. Identify the concept of financial a management use in this context. (Score:1)

9. Mr. Shyam is the CEO of Maxo Ltd. Identify the level of management to which he belongs.
State any two functions he has to perform as a CEO (Score:2)

10. In a class room debate Arthira argues that authority and responsibility can be delegated but
Saleem argues that responsibility cannot be delegated .
a). Whose argument do you favour b). Justify your answer. (Score:2)

11. Spot the odd one and give justification.

(Advertisements ,Promotions ,Employment exchange,College campus) (Score:2)
12. Mr. Ajith a manger of ABC Ltd , trace out the needs of the employees in the organizations
which are as follows
(a).Security in old age, state of illness b) dignity , self respect c),better clothing and shelter
d),Love and affection, friendship)
Arrange the needs according to Maslow need Hierarchy theory (Score:2)

13.The success of an enterprise highly depends on effective leadership .a)Do you agree with this
statement?. Justify your answer .b) State any four qualities of a good leader (Score;3)

14.VKC ltd is a leading footwear manufacturing company .The employees of this company formed a
cultural organization named Malarvady club for promoting cultural talent among the members
irrespective of their status and rank.
a) Identify the type of organization the employees have formed
b) Mention any two difference between VKC Ltd and Malarvady club (Score: 3)

15. Planning without control is a ship without captain .Do you agree with this statement. Establish
the relationship between planning and controlling (Score: 3)

16. Match the following

A B
Henry Fayol Intellectual property right
Legal environment Consumer protection Act
F W Taylor Equal division of responsibility
1986 SEBI
1988 Parity between authority and responsibility (Score: 5)

17.In a class room debate Saranya argues that administration and management are different
function. But Akhil argues that administration and management are same.
a) Whose argument is more relevant according to modern school of thought.
b) Justify your answer (Score: 4)

18. Classify the following environmental factors into economic,legal and social factors
a) Tax rate b0 Labour Laws c) Level of education d) Human right e) Foreign trade
f) Liberalisation g) Customs and believes h) Trade mark Act (Score: 4)

19. Sunrise ltd is a textile manufacturing company .As a commerce student you are asked to draw
out the working capital cycle of Sunrise ltd (Score:4)

20. Mr. Sethu a retired military officer recently started a chocolate company .You are appointed as
marketing manager .Suggest Mr. Sethu different advertising media available to popularize his
business (Score:4)
21. It is a market for short term financial asset having amaturity period less than one year .a) Explain
the concept referred above.b) Expalin various instrument in this market (Score :6)
22. A good communication system is a necessary for effective co ordination of activities. But there
are certain facators which disrupt the flow of information and communication process.
Briefly explain the factors which disrupt the proper flow of information and
communication process . (Score;6)
23. In order to make management process more scientific some techniques are applied.
Explain the techniques scientific management (Score:6)
24.” this is the agency which regulate the security market and protect the interest of investors.”
Identify the agency and explain its functions
OR
You are given the following information
Capital invested –Rs 15,00,000
Normal rate of a return -20%
Profit made during the year2011- 5,00,000
a)Analyze the above information and find out whether the capitalization of the company is
normal or not b) if not , explain the probable causes and its effects (Score:8)

25. Anil the personal manger of a company decided to appoint five supervisors and an accountant.
What are the steps to be followed to select suitable candidates ?
OR
“Marketing mix means a firms total marketing programme”. Discuss the components that
you would consider while finalizing marketing mix of an organization. (Score:8)

Prepared by:

JINEESH , MODEL HSS KOZHIKODE

SHIJI. K, GGHSS KALLAI
SITHARA.S, CMMHSS
JISHA. V.C, JDT IQRA HSS
SHIJINA. M, MANIYUR PANCHAYATH HSS
SHAJU.N.B, GHSS KUTTICHIRA
SHAJANA. T, GHSS KUTTICHIRA