Chapter I

INTRODUCTION

This chapter discusses the background of the study, rationale of the study,

objectives of the study, scope and delimitation, significance of the study,

research methodology, and the definition of terms.

Background of the Study

Review Center refers to a center operated and owned by a duly

authorized entity pursuant to the rules intending to other offer the public and/ or

to specialized groups whether for a fee or for free a program of course of study

that is intended to refresh and enhance the knowledge and competencies and

skills of reviewees obtained in the formal school setting in preparation for the

licensure examinations given by the Professional Regulation Commission (PRC).

The term review center as understood in these rules shall also embrace the

operation or conduct od review classes or courses provided by individuals

whether for a fee or not in preparation for the licensure examinations given by the

PRC (Carpio, 2017).

Review Center internationally like in United States is a very big help for

the reviewers. For example the ALLGEN review center offer a services for

aspiring nursing graduaes who wants to become a registered nurse or those who

wants to pass the IELTS exam. This center offer a NCLEX-RN review program

by the use of innovative review methods which satisfies many customers. They

offer an early bird discount to reviewers who will register on or before their
posted date. They can have unlimited review, together with all the technology

and materials that ALLGEN has become known for.

In the Philippines, there are lots of review ceter that was being establish

by authorized entities. The number of review centers are rapidly increasing

because students who graduated realized that diploma is not enough to find a

good job. Companies look for wide- ranging qualifications which require

employees to have master’s degree, doctorate degree and professional titles

because they believe that a company is only as good as the people who work for

it (Lopa,2012).

In General Santos City, there are moderate number of review centers that

operate within the city. These review centers offer different services to their

customer’s base on the course they had graduated or what exam will they

choose to take. Review centers in the city offer review services for teachers,

marines, accountancy, midwifery, nursing, civil service, IELTS, criminology,

NAPOLCOM and its either for fee of free. Different review centers had its own

unique style to cater every individual customer in order for them to meet their

expectation and provide a good service to them and guarantee that their center

will contribute to their success in taking the exam.

Many review centers are taking the risk in this kind of industry and they

are trying to give their best in providing services to all its customers. Although

they were trying hard in fulfilling its responsibility in satisfying their customers

there were some circumstances and difficulties that most of them may encounter.

The problem of satisfying their customers and giving good and quality services
were the continuous problem. These problems needed prompt solution because

of the rapid change in customers’ needs, wants and demands in a very short

period of time.

The researchers desires to build a review center in Anonas Street,

General Santos City to cater the needs of the customer and to find out the area

to improve in determining the viability. There are five aspects in determining the

viability of the proposed business, marketing, technical, management and

organization, financial and socio-economic aspect.

Rationale of the Study

The study was conducted in order to know the viability in putting up a

review center business in marketing, technical, management and organization,

financial, socio economic aspect. The study is expected to determine if there is

really need to put an additional review center in General Santos City, and to find

out if the study could help the community socially and economically. The study is

also in the realm of conviction that putting up a review center would meet the

current demand of the aspiring graduates and individual who wants to be

professional by taking a review and passing the exam. Aside from that, it wants

to know the different strategies of the existing players in the industry on how they

manage their business successfully.

Objectives of the Study

The study aimed to determine the viability of establishing a Review Center

in General Santos City.

Specifically, it sought to:

 1. Analyze the Review Center Industry in General Santos City.

2. Presents the description of proposed Review Center in General

Santos City.

3. Determine the viability of the proposed business in the following

aspects.

3.1 Marketing Aspects

3.2 Technical Aspects

3.3 Management Organization Aspects

3.4 Financial Aspects

3.5 Socio-Economic Aspects

Scope and Limitation

The study is about establishing a review center in General Santos City.

The contest of the study involves different aspects such as marketing, technical,

management and organization, financial and socio- economic that will help

determine the viability of the proposed business.

The study delimits on the entire review center business in General Santos

City specifically, on the data that will be collected from the five chosen major

respondents. The study will be conducted from October 2018 to March 2019.

Significance of the Study

The result of the study will benefit numerous functional individuals. The

following are:

Potential Investors. The study will assist the investor to consider the options

regarding the establishment of the business and to help them identify the risk that
they will encounter and returns that they would get. Also, this study will help them

to manage their expectations about how much this project will cost and how long

it will take.

Owner. This will provide the owner to have a valuable knowledge and

understanding on how to run a review center business.

Instructors/ Lecturer’s. the result of the study will be significant to the

instructors and lecturers for they will be able to apply their knowledge by means

of teaching aspiring individuals. It will give them more bases in their teaching and

provide valuable and useful handouts.

Existing Players.The result of the research will help business owners to

improve Review Centres in General Santos City.

To the Government. This study will help the government assess whether the

proposed business will be beneficial to the public and the government would

understand this type of business enough to determine the appropriate tax to be

charged as well as the appropriate policies to be implemented for this type of

business.

To the Future researcher. This study will aid the educators in helping the

youth to reach their full potential and will help him acquire knowledge and could

be their reference to future studies related to this.

To the researcher. This study will give the researcher the experience in

making feasibility study as one of the possible fields of practice in marketing

profession. Also, this study will able to help the researchers to gain more
knowledge, assess technicalities involve and the benefits in running the

business.

Research Methodology

The research methodology includes the research design, respondents and

locale of the study, data gathering tools and the data gathering procedures. This

process will be used to collect data and information needed in conducting this

study.

Research Design

The researchers used a descriptive exploratory type of research, specifically, a

survey method of in gathering data form the respondents to determine the best

research design, data collection method and selection of subjects. So,

descriptive research is devoted to the gathering of information about prevailing

conditions or situations for the purpose of description and interpretation. This

type of research method is not simply amassing and tabulating facts but includes

proper analysis, interpretation, comparison, identification of trends and

relationships (Aggarwal, 2008).

Figure 1 on the next page shows the research process depicting the

stages of the research.

 The Feasility Study of Establishing a Review Center In General Santos City

Objectives of the Study Research Methodology

Business Analysis Research Design

Business Description Descriptive Exploratory

Viability of the Study Locale of the Study

Marketing General Santos City

Technical Respondents

Management and St. Louis Review Center

organization
Utmost Proficient Consultancy and
Financial Review Cneter

Socio- economic
G and E Review Center

SVCR Review Center

Carl E. Balita Review Center

Data Gathering Tool

Interview Guide

Improved Distribution Management and Dealers’ Satisfaction

Figure 1. Research Design

Respondents of the Study

The researchers will conduct an interview with the managers of St. Louis

Review Center, Utmost Proficiency Consultancy and Review Center, G and E

Reviwe Center, SVCR Review Center and Carl E. Balita Review Center. These

respondents gave information and share experience on how to handle customer

in terms of problems about the service and other issues and concern that

encounter.

The researcher chose these 3 major players in the industry as the

respondents because they have the same specific business and have a big

success factor in the business as the researcher proposes. In additional with

these respondents the researcher will get an idea on how to run the business

successfully both in local and in international.

Locale of the Study

The study will be conduct in General Santos City, because General

Santos City is a fast growing city and lots of investors from neighboring cities and

provinces in SOCKSARGEN area are coming to invest. It also shows that lots of

high and middle class earners are in need of start-up money to put a business. It

has a potential because of high growing population and which was classified as a

highly urbanized city and it is globally competitive where prosperous, healthy,

friendly, well- educated and responsible citizens actively participate in effective

governance for a sustainable future. There are lots of colleges and universities

within the city that will produce graduates in different courses. Those graduates
will be the target market and will give the venture a possible customers that will

avail the services offered

Data Gathering Tool

By conducting a study, the researchers will use an interview guide in

gathering relevant information’s form the chosen respondents. The interview

guide or aide memoire is a list of topics, themes, or areas to be covered in a semi

structured interview and it contains of topics and queries. This tool was

administered by the researcher, to gather a relevant information’s and obtain

data’s where the queries were asked by the interviewer in the topics and areas

that were covered such as elicit facts or statements from the interviewees.

Data gathering Procedure

A cover letter with the approved signature accompanied each interview

guide informed the respondents about the purpose of the research. The

researchers personally handed a letter of intent to the manager/owner of existing

players of the review center, asking a permission to conduct a study on their

business. The manager approved the request letter and they agreed to answer

the queries that come from the interview guide. The center gave their approval

and the researchers asked all the necessary questions and gather information

that used in the study. The responses were recorded using the smart phone and

or the researcher take note on the details.

Definition of Terms

The following terms in the study were defined operationally.

Review Center– refers to a center operated and owned by a duly authorized

entity pursuant to these Rules intending to offer to the public and/or to

specialized groups whether for a fee or for free a program or course of study that

is intended to refresh and enhance the knowledge or competencies and skills of

reviewees obtained in the formal school setting in preparation for the licensure

examinations (Puno C. S., 2007)

Marketing Aspect – refers to the capacity of the proposed business to give

services, reach the target market, get the market share, involve in the completion

and initiate advertising and promotional strategies.

Technical Aspect – refers to the ability to have good source of raw material to

have good services and always implement high quality of service.

Management Aspect – refers to the personnel inside the proposed business

and performs the designated tasks and duties.

Financial Aspect – refers to the capacity of the proposed business to provide

financial needs to start in the business operation and to utilize the resources

including capital to continue the business.

Socio Economic Aspect – refers to the proposed business benefits that can

impart in the community where it place.

A FEASIBILITY STUDY OF ESTABLISHING A REVIEW CENTER IN
GENERAL SANTOS CITY

PRESENTED TO

THE FACULTY OF THE COLLEGE OF BUSINESS EDUCATION

RAMON MAGSAYSAY MEMORIAL COLLEGES

GENERAL SANTOS CITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

IN FEASIBILITY STUDY 1

(FS1)

BY

JOHN REY A. GONZALES

NANETH G. ROGADOR