LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034

Commerce-Shift II III B.Com., Section A & E

CO-5505 PRINCIPLES OF MARKETING

SECTION A

Each question carries TWO marks

NOTE: Write ‘to the point’ answer with one example

1. Define Marketing

2. Define Marketing Management

3. What is market plan?

4. Write a short note on “marketing ingredients” (Marketing Mix).

5. What do you meant by “Relationship Building”?

6. Differentiate selling concept from marketing concept

7. Write a short note on Societal Marketing concept

8. State 3 limitations of marketing mix framework

9. How will you reduce the attrition of customers?

10. Write a short note on “Bring Back the last sheep”

11. Write a short note on “Loyalty Programmes”

12. List any four customer retention strategy

13. What do you mean by CRM SYSTEM?

14. List out two micro and macro marketing environment

15. Write a short note on managing marketing information

16. List out the prerequisites for maintaining good marketing information system

17. Write a short note on “Business Market”

18. Differentiate business market Vs consumer market

Important questions | Principles of Marketing 

 
 19. Define product positioning

20. What do you mean by targeting the market?

21. What is market segmentation and give examples

22. What is Marketing Information System?

23. What is “Marketing Intelligence”?

24. What are the internal marketing information sources from MIS?

25. Write a short note on Marketing Myopia

26. What are the criteria to be followed for segmenting the market?

27. Write a short note on “Laggards”

28. Write a short note on diffusion of innovation

29. What are the different levels of product?

30. What is augmented product?

31. What is product warranty?

32. What do you mean by “Service Facility”?

33. What is PLC?

34. What are the dimensions of product mix?

35. What are the ingredients of product policy decisions?

36. List out four controllable factors influencing product mix

37. What is Branding?

38. What is Packaging – Package – Packing?

39. What do you mean by product line?

40. Write a short note on “Product Width” & “Product Length”

41. List out the prerequisites of good packaging

42. Write a short note on “Brand Mark”

43. Write a short note on “Stage Gate Innovation Process”

Important questions | Principles of Marketing 

 
 44. Define Pricing

45. Write a short note on “Penetration Pricing” & “Skimming Pricing”

46. Define the term “Marketing Channels”

47. What do you mean by “Event Management” in Marketing?

48. What do you mean by Channel Behaviour?

49. Narrate the meaning of Promotional Budget

50. Write a short note on “Promotional Mix”

51. Differentiate Search Engine Management and Sight Engine Optimization

52. List out four social media in digital marketing system

53. What do you mean by social marketing responsibility?

54. List out any four barriers to marketing communication.

55. Shortly explain the term “Marketing Stimuli”.

56. What is Brand Image?

57. List out different levels of product in a Samsung 3G Mobile.

58. List out the primary activities of Competitor Analysis.

59. What is CSR (Corporate Social Responsibility)?

60. Write a short note on Consumerism.

61. State any four applications of Marketing Intelligence System.

62. List out different digital marketing channels available in 2015.

63. What do you mean by Social Responsibility of a Market? / How a social

responsibility of a market can be reflected? / List out two situations where social

responsibility of a market can be seen.

64. Define environmentalism.

65. Enlist two activities of social responsibility of market towards Government and

Community
Important questions | Principles of Marketing 

 
 SECTION B

Each question carries TEN marks

NOTE: Write answers descriptively covering 2-3 pages with suitable examples / situations
where the answers are applicable to the real life situation of business

1. Describe marketing process

2. Explain marketing planning process
3. Depict and briefly discuss different strategies to built the relationship with customers
4. Narrate the elements of Marketing Mix
5. Explain Micro and Macro Marketing Environment
6. Expose different stages of Marketing Information System
7. Interpret the functions of Marketing Information System
8. Construe different consumer buyer behaviour process
9. Explain different basis to be followed in market segmentation
10. Need for information is the life blood of marketing – discuss
11. Explain the process of diffusion of innovation of a product
12. A product is a bundle of utilities consisting of various product features and
accompanying services – Explain
13. Explain PLC and its stages
14. Explain different types of Branding, Packaging and Labeling
15. Explain the functions of Packaging
16. Explain different pricing objectives
17. Explain different factors affecting pricing strategy
18. Explain different functions of marketing channels
19. Explain the process of channel design management
20. Explain marketing communication mix
21. Explain marketing communication process
22. Explain the process of setting up promotion budget and mix
23. Explain different ways influencing public actions to regulate marketing
24. Explain different barriers in marketing communication
25. Enumerate the limitations of marketing concepts and how to overcome it
26. Explain the nature and characteristics / features of first two stages of PLC

Important questions | Principles of Marketing 

 
 SECTION C

Each question carries 20 marks

NOTE: Write answers elaborately covering 5-6 pages with a framework of Introduction,
Side headings, Illustrations and Charts wherever necessary and at last Conclusion

1. Describe the Marketing Management Orientation / Marketing concepts / Evolution of

Marketing

2. Explain different components of marketing mix

3. Enlighten different customer retention strategies

4. Explain business buyer behaviour process

5. Explain STP strategies in marketing a product

6. Explain different stages involved in market segmentation

7. Explain the functions of Product Mix / elaborate the functions of Branding, Packaging

and Labeling in detail.

8. Explain different factors influencing consumer / business buyer behaviour

9. Explain all the elements / components of product mix

10. Explain the stages of new product development process

11. Explain the different pricing strategies in a marketing environment or Explain

different models of pricing

12. Elucidate different types of marketing channels

13. Explicate different organization and conflicts thereon in marketing channels

14. Explain different steps in developing effective marketing communication

15. Enlighten recent trends in digital media marketing

16. Give details of different strategies / model of competitor’s analysis in a market

17. Illuminate different stages of competitor’s analysis in a market economy

ALL THE BEST

Important questions | Principles of Marketing