In the fast-paced and highly

complex 21st century, there is

a real and nagging fear that
soon, everything maybe
replaced by computers and
robots that can arguably do
things with more precision, at
a shorter amount of time and
less capital in the lone term
This nihilist notion is
contested by what are
arguably the most resilient
qualities of man…

Creativity and Imagination

and as long as there is a cultivation of both

of these qualities, no robot or artificial
intelligence can replace man just yet
The Artisan
and the Guilds

Who are considred “ARTISTS” and

“ARTISANS”?
The Artisan
and the Guilds
 CRAFTSMEN maybe consider as engineers of the past
 They do not have sophisticated terminologies and
principles
 What they had was a sense of how materials
behaved, how the environment, light, and weather
patterns affect structures and other more intuitive
principles in creating their products
 Skills qualifications was needed for an apprentice to
register under a particular guild.
The Artisan
and the Guilds
 GUILDS were prevalent during the medieval
period (13th -15th century)
 This is a type of social fellowship, an association
that was structure with rules, customs, rights,
and responsibilities
The Artist and His Studio
The big shift that propelled the
evolution of the pivotal role of the
artist started during the Medieval
Age up to the Renaissance Period

Independent
Artist

Craftsman
 The Artist and His Studio
 Before Renaissance period, artist
claim authorship for their works by
affixing their mark onto the
surfaces of their paintings
 It was a big milestone in the
history of the artist, it
created variety of artworks,
not just in form, but more so in
style and technique
 The Artist and His Studio
 Today, artist studio have been a
place of interest for the public
1. Studiolo
2. Bottega
3. Art Salons
 The Artist and His Studio
 Today, artist studio have been a
place of interest for the public
1. Studiolo
2. Bottega
3. Art Salons
Art World
 The existence of art worlds, as well as
the way their existence affects both
the production and consumption of
artworks, suggests a sociological
approach to the arts.
Art World
 The existence of art worlds, as well as
the way their existence affects both
the production and consumption of
artworks, suggests a sociological
approach to the arts.
 Curators, Buyers, Collectors,
Managers, and the like
Production
Process
Awards and
Citations
 After an artist has spent considerable
time in honing his skills, establishing
the relevance of the body of his work,
and even gaining respect from his
colleagues in the art world, he may be
considered or nominated for awards
and citations