TECH

Facebook has a new all-caps logo

P U B L I S H E D M O N , N OV 4 2 0 1 9 • 1 1 : 3 7 A M E S T U P DAT E D M O N , N OV 4 2 0 1 9 • 1 : 5 9 P M E S T

Kate Fazzini
@ K AT E FA Z Z I N I

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KEY POINTS
Facebook has changed its corporate logo to a minimalist rendering of the
Facebook name, a move the company said is meant to separate the wider
corporation -- and its subsidiaries like WhatsApp and Instagram -- from the
core Facebook social network. 

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Facebook has changed its corporate logo to a minimalist
rendering of the Facebook name, a move the company said is
meant to separate the wider corporation -- and its subsidiaries
like WhatsApp and Instagram -- from the Facebook social
network, sometimes known internally as the “big blue app.”

The move comes as Facebook faces criticism from lawmakers

and advocates for its privacy practices, and concerns that the
data collection that’s common on the Facebook platform may
bleed over into its other businesses. The company is also facing
antitrust scrutiny in part because of its future plans to knit
together the capabilities of its other holdings. Some politicians,
including Democratic presidential candidate Elizabeth Warren,
have called for a forced divestiture of Instagram and other
acquisitions, which CEO and controlling shareholder Mark
Zuckerberg have strongly resisted.

The company has also faced criticism of newer initiatives, like

its proposed libra cryptocurrency and the Calibra payments
system meant to build on top of it.

The new logo features plain capital letters, rather than the
stylized blue “f ” that has long been associated with the
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“Today, we’re updating our company
FIND OUT branding to be clearer

about the products that come from Facebook,”

  the company
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said in a blog post.

“People should know which companies make the products they

use. Our main services include the Facebook app, Messenger,
Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.
These apps and technologies have shared infrastructure for
years and the teams behind them frequently work together,”
according to the company. “Over the coming weeks, we will
start using the new brand within our products and marketing
materials, including a new company website.”

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Forty-seven attorneys general from U.S. states and territories

have launched a probe into Facebook’s practices.
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Here are some more examples of Facebook’s
are the best credit cardsnew corporate
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Facebook’s new logo features a color-changing, plain font distinctive from its characteristic
lowercase letter “f”
Facebook

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In this photo provided by Facebook,
are thethe company shows cards
best credit how its new corporate brand will be
displayed on the user interface for logging in to Instagram.
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VIDEO 02:10

Fazzini: “No evidence” that data collection of students predicts

likelihood of school shooting

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