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PR LAUNCH
THE IKEA
CATALOG 2018
Make room for life
Welcome to a new
IKEA Catalog!
Regardless of wallet size or living space, 2018 is about enabling you to make more room for
the things you love in your life - to help you get a few steps closer to your dream home. So,
we couldn’t be more excited to share with you, smart interior design, clever products, intriguing
stories about what goes on in the world, and how we innovate for a better life at home.
Discover a redesigned, more colorful experience that’s easy and intuitive to navigate: watch
films, get hands-on tips and ideas, great product offers with even lower prices, and fresh future
designs to look out for.
Jump straight into it, and indulge in a new world of the IKEA Catalog 2018.
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Catalog theme
We’re wrapping the entire catalog in
the context of a theme: Make room
for life. It’s about looking beyond the
walls of your home and not letting
them determine what you want it to
be. It prompts you to ask yourself what
it is you want more room for in your
life - whether it be friends and family,
nature, relaxation, or maybe a bit extra
room to do nothing at all.
Room ideas & inspiration
A special focus is put on life in and around the living room. Or better yet,
the room for life. Here we share a few of our interior solutions from
the catalog - ideas on how to make room for all kinds of activities
allowing you to choose the life you live, and simple home furnishing tips
that might inspire you to rethink your own home. Find out how to
cleverly make small, price-worthy spaces grow, or live a more
sustainable life at home just by purchasing the right kitchen...
Make room for being together -
Make room for life and apart. The living room tends to be the PH144433
place where everyone does almost everything.
Play. Nap. Work. Chat. Eat. Think. But some-
times we don’t want to do it all together, right?
Carving out zones in this well-loved room
makes space for everything – and everyone.
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t Download the IKEA Catalog app and get even more inspiration.
A living room for kids to be kids. You might see a
living room, but your kids see all the ingredients they
need to play. And so your rug becomes a hopscotch
game and your coffee table an essential for fort
building. When you furnish your space with durable,
washable – and good-looking – pieces, you create a
room where play is life, and anything can happen.
Video
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step-by-step
your way.
Video
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Large impressions
with a small price
For 2018 we’re introducing a new type of
room set where we select a combination of
products with a total price to show readers
how to instantly purchase and replicate a
solution - or part of one - at home. They
focus on the little, affordable things that
really make a difference. Whether it’s
about creating a new look, or simply making
a few tweaks, they can help people create
immediate change at a low price.
PH144322 Furniture made to move with you. PH143079
You never know where life will take you.
But wherever you move, you should be
able to take your furniture with you.
Choose light, versatile pieces that are easy
to move – and look right at home in any
space.
Video
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New arrivals
We want to show that there’s always
something new at IKEA: new ideas, new
products, new ways to look at your home.
Here we’ve handpicked a few exciting
things to look forward to. But our new
product and collection launches don’t only
happen during the drop of the IKEA Catalog
- they happen all year around.
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Video
Play for life
The IKEA Foundation has partnered with Handicap International
to support its use of play-based activities to rehabilitate disabled
and other vulnerable children. This story is about their work in
a refugee camp in Thailand. It’s about the children and their
families living in poverty, violence and difficult conditions, with
no means to relax, and no opportunity to play. Handicap
International is changing that by creating inclusive playgrounds
where the children can feel safe, share their experiences, relax,
smile and play - essential elements for their mental and physical
health.
Video
The digital
experience
The digital IKEA Catalog brings our rooms
and ideas to life. Get closer to the reality
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behind our feature stories, place products in
your physical home with augmented reality,
and watch sharp how-to films that take our
home furnishing knowledge from dreams to
doing. The new, more intuitive navigation
allows you to easily find products to love,
the rooms that get you excited and the
ideas that empower you.
More inspiration,
quick & easy
This year the digital IKEA Catalog wants
to be more inspirational rather than
informative. First impressions are
everything, and we want this one to be
enthusiastic and optimistic.
Make Room for Life You see a living room, they see dungeons Fluid Living 24-Hour Room
and dragons
Tell your story with still lifes Live well, travel light: Furniture that Berlin is his living room Let’s play for change
moves with you
©Inter IKEA Systems B.V. 2017
Please contact U.S. PR:
Janice Simonsen
IKEA Design Spokesperson
e-mail: janice.simonsen@IKEA.com
Phone: 610-834-0180 x5343