SMU Academy

Professional Certificate in
Digital Marketing

DIGITAL
MARKETING

Overview
New possibilities and opportunities are abundant in the Internet economy. Equip yourself with the right skills for the digital space.
The internet economy is the new reality of the digital age. Platform business, e-commerce, digital payments, low attention spans, information overload, time-to-
market are some of the challenges and opportunities in this new era. Understand the strategies and develop new skillsets to navigate the digital marketing space in
this burgeoning field. Learn to navigate this new industry with digital natives and strategize your campaigns with digital marketing experts.

The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing
(SEM), social media marketing (SMM), persuasive copywriting, building a WordPress website for lead conversion and creating both display and video content. These
modules will be the first steps for your omni-channel presence in the digital space. The skills and strategies you learn will provide you with the impetus to learn more
and develop competencies for further exploration.

On completion of the certificate, you will be able to navigate the digital landscape and create, distribute, promote and price products and services in the digital space.

Modules
• Search Engine Marketing (Credit Bearing towards SMU’s Master of Science in Communication Management)
• Social Media Marketing (Credit Bearing towards SMU’s Master of Science in Communication Management)
• Creating and Curating Display Content in Your Digital Strategy
• Creating and Curating Video Content in Your Digital Strategy
• Persuasive Copywriting in Your Digital Strategy
• Building a WordPress Site for Conversion

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic
communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies,
non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital market-
ing.

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and
industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.

Adrian Chye
Adjunct Lecturer
General Manager - Mediafreak Group

Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media
Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has
also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of
MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital
racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transac-
tions, advertising, licensing and sales.

Registration
For enquiries and customer
support, please email
Andrea Tan Ang Hui Xuan Song Lili academy@smu.edu.sg or
Project Director Project Director Project Director contact us at 6828 9688