Qlik Sense

Dec, 2018
Agenda
• Qlik Sense Introduction
• Qlik Differentiators
• Capacity
• Appendix

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 Consistent recognition from
respected third parties
A Leader
Gartner Magic
Quadrant for
Business
Intelligence and
“A Leader”
Analytics
The Forrester Wave™:
Agile Business Intelligence
Feb 2018
Platforms,
8 years in a row
Q3 2017 (most recent)

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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 The Qlik Associative Difference™

“Qlik continues to differentiate with its powerful associative BI engine. All BI tools work great when
you know how to ask a question and what specific data sources, tables, and columns contain the
information you are looking for. What if you don’t? This is precisely the sweet spot for Qlik’s two
products, QlikView and Qlik Sense (its strategic product). In addition to the usual point and-click UI,
Qlik’s associative in-memory engine allows users to simply start typing, and anything that matches in
its entire in-memory data set is instantaneously highlighted. Such exploratory UI is one reason
customer references awarded Qlik one of the highest scores for business value in terms of ROI.”

Source: The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017

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 Qlik Received Its Highest Recognition
in These Criteria
• Cloud/hybrid architecture
• Cross-product integration
• Data visualization/geospatial
• Ease of use
• Integration with other tools and applications
• Mobile
• NLG and NLP (natural language generation / processing)
• Focus on BI
• Partners
• Customer logos
• Presence in all global regions
Source: The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017
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 Qlik’s Unique Differentiators

Business All Your

Trusted Cloud Ready
ANALYTICS DATA
PLATFORM
for everyone Together

Minimize the Time to Flexible Deployment

Augmented Intelligence
Analysis Models

Extend, Embed, &

Associative Difference No Data Left Behind
Enhance

Broad Analytics Big Data Solutions Enterprise Agility

Use Cases That Works without Chaos
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 Qlik platform-enabled visual analytics

Qlik Sense® Enterprise

Self-service data Guided Embedded analytics Custom analytics Reporting and

visualization analytics applications collaboration

Decentralized analysis and Centrally deployed guided Analytics embedded in Custom-built analytics Pixel-perfect report
exploration for individuals analytics to multiple web and enterprise applications for internal distribution across the
and groups knowledge workers applications and external use enterprise

NPrinting
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 Qlik Associative Engine
Empowering everyone with free-form, associative exploration

Data indexed and ‘Speed of thought’ calculation

highly optimized after every click

Combinations of data Logical inference

• Bings together disparate data • Determines associations across all
sources, both big and small related tables, based on global context
• Maintains full set of record-level • Reveals associated and unrelated values
data without leaving any data behind to users in green/white/gray

Compressed binary index Dynamic calculation

• Stores data in highly optimized, in- • Recalculates all analytics based on
memory compressed binary format logical inference
• Maximizes performance and • Calculates at ‘speed-of-thought’ for high
enables associative user experience numbers of concurrent users and
massive data volumes
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 Qlik Cognitive Engine
Augmenting the user with machine intelligence and automation

A new augmented intelligence

engine that supports features
such as:
• Accelerated Self-Service
+ • Insight Advisor
• Smart capabilities and
Associative Cognitive suggestions across Qlik
Engine Engine Sense

Our Advantage
Associative and cognitive engine capabilities working together – for intelligent,
context-aware insight and automation 9
 The Associative Difference™

Query-Based Tools Qlik’s Associative Engine

vs.

x Partial subsets of data ✓ All your data

x Restricted linear exploration ✓ Explore without boundaries
x Slow performance ✓ Speed of thought
x “Ask, wait, answer” cycle ✓ Unexpected insights

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 No data left behind
Query-Based Tools Qlik’s Associative Engine

“You don’t know what’s left behind” “No data left behind”
“You don’t know what’s counted how many times” “No data double-counted”

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 Combining data is still important
Improved semantics is shifting Big Data from size to combinations

Geospatial Data
Personal
Industry Data
Weblogs

Customer Twitter
Data

Facebook ROI on Data Lake projects has

Business Unit Financial
been disappointing. Efforts to
Data/
Open Data prevent a “swamp” ever more
ERP
resemble Data Warehouses of
Data
the past.
"Dark Data"
Warehouse/ Human
Lake Resource In reality the data needed for
Sensors / IoT
analysis will never come
Enterprise IT together in one place.

100% On-Premises 100% Cloud/External

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 Make Big Data Accessible
Users pick their own path to explore

• “Fail fast, learn fast.”

─ If it’s a dead end, they can easily try another path
• More users drive more questions and higher ROI
• An integrated set of data tools that the user can
utilize individually or in various combinations
according to their specific needs
• Create on-demand analysis apps based on user
selections
─ On-demand App Generation (ODAG) automatically
creates a purpose-built analysis app based on the Analysis apps
user section of a very large data source created on-demand
Selection app

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 Associative Big Data Exploration
Enabling free-form Big Data exploration

• Fully integrates data from multiple sources without suffering data

loss or risking inaccuracy
• Freely explore complex information, in any direction, using
interactive selections and powerful global search
─ Probe all possible associations that exist in your data, across all of
your data sources “Now every staff member in ANZ has
access to Qlik and they can be their
• Ask your own questions, without having to wait for business own little data scientist, develop some
analysts to build new visualizations and queries dashboards, use the tools that we've
got available and the models we're
• The new Big Data Indexing engine will provide a full associative generating to get some real value”
experience on top of a Big Data repository, while leaving the data in
place
Source: Darren Abbruzzese, General Manager, ANZ Bank

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This document and Qlik‘s strategy and possible future developments are subject to change and may be changed by Qlik at any time for any reason without notice.
This document is provided without a warranty of any kind. The document may not be copied, distributed, or otherwise shared with any third party.
 Qlik Sense Enterprise – Multi Cloud
Deployment
• Publish apps from on-premise to public or private cloud
‒ Consume and interact with apps
‒ Augment apps and add sheets
• Highly scalable Linux / container based version of QSE in
cloud
• Publish apps from Windows based QSE
• New hub for app organization and access
• New licensing and entitlement capabilities
‒ Single identity management between on-premise and
cloud
‒ System administrator configures integration to
identity provider and sets permissions across
infrastructure

Please note that multi-cloud features are included for all Qlik Sense Enterprise
customers current on maintenance, with the exception of Qlik Cloud Services
which requires a subscription license.

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Scalability

16
Capacity Sizing

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Capacity

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 Thank you
Fahad.khan@qlik.com
Appendix

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 Qlik’s Unique Differentiators
Business Analytics for Everyone
Headline What is it?
The ability to leverage artificial intelligence
Augmented and machine learning to augment and
Intelligence enhance human intelligence without
restricting users ability to explore freely.
Describes a set of capabilities that are at
the heart of Qlik products. It has to do
with the fundamentally superior way that
Associative
we manage data in our engine but more
Difference
importantly how this 'different' way results
in significantly more power for the end
user.
Re-use of work and skillsets across many
BI and analytics use cases, putting
Broad Analytics analytics at the point of decision through
Use Cases common data models, data definitions,
visualizations, analyses and most
importantly, consistent results.
Why do people care?
As data sets become bigger and
more complex, traditional
visualization tools fall short. On
the flip side, a pure machine
learning approach limits the ability
for unbounded exploration based
on human intuition, knowledge,
and context.
As users explore their data, they
often have unforeseen questions.
Since traditional data modeling
techniques assume a structure to
the data when it is loaded,
analytical paths are restricted.
Data-driven businesses need to
address a broad range of analytic
use cases and capabilities to
empower every user inside and
outside the organization to easily
ask questions and gain critical
insights.
What makes it better?
Qlik offers a range of capabilities today including
integrated data profiling, smart search, and global search.
Advanced capabilities include geo-special analytics and
integration with external analytic engines such as R and
Python. And the power of grey enables you to keep focus
on data that would be invisible in other products. Our
future Cognitive Rules Engine will further extend Qlik’s
leadership and vison for augmented intelligence.
At Qlik, we set out to solve the biggest problem with
modern BI tools – restricted linear exploration. Qlik’s
associative technology brings all your data together without
complex data warehouses, and enables users to freely
explore in any direction they want, leaving no data behind,
and no path uncovered. It’s simple. Qlik delivers insights
you will miss with other tools.
Qlik’s platform approach delivers analytics solutions to
every user from self-service data visualization and
exploration, guided analytics and dashboards, embedded
analytics, custom built analytic applications and
collaboration and reporting, all within a common platform.
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 Qlik’s Unique Differentiators
All Your Data Together
Headline What is it?
The ability to work with data directly
within our solutions so that analysis
doesn’t have to wait for a solution
Minimize the Time to
from IT. Includes the ability to work
Analysis with and integrate both IT governed
and end user un-governed data
sources can explore new paths for
innovation.
Users can load data and perform
analysis with full confidence that
No Data Left Behind their data is complete and
accurate, and that no data is left
behind.
The ability to work with larger and
larger enterprise data sets without
Big Data Solution sacrificing the interactive user
That Works experience necessary to support
the analytic process flow.
Why do people care?
Very few companies live in a ideal state
where all of the data is in one place or
perfectly clean. In fact, it is frequently
estimated that about 80% of analytic work
is spent on making the data usable. For
most solutions, that means investing in
extra tools and waiting for IT to prepare
your data.
SQL based tools were not built for
analytics, yet too many rely on this
depend on this and a query based
approach for modeling data and
interactive analysis. This is the major flaw
in their approach – resulting in restricted
linear exploration and analysis on partial
subsets of data.
As datasets become larger and more
complex, it becomes difficult to maintain
the interactive exploratory experience for
end users which is necessary for
discovery.
What makes it better?
With Qlik, we don’t require your data to be perfect or in
one place. Qlik is committed to minimizing the time to
analysis by providing you with smart integrated tools that
allow all types of users to work with less-than-perfect
data from multiple disparate data sources. Our vision to
deliver global libraries of data will further ensure end
users can engage with trusted data, even more quickly.
The Qlik engine fully integrates data from multiple
sources without suffering data loss or risking inaccuracy
as a result of executing joins at load time. It achieves
what is technically known as a “many to many full outer
join” between sources. Queries and joins executed at
load time pose the risk of incomplete or inaccurate
results, due to having to specify primary data sources
and de-normalize data.
Qlik does big data and does it well. Our latest innovation,
On Demand App Generation (ODAG) empowers users to
generate an interactive app based on a template and a
slice of big data without compromising performance or
the associative experience. Our vison for Associative Big
Data Indexing extends that so you leave your data where
it is. You bring Qlik to your data, not your data to Qlik.
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 Qlik’s Unique Differentiators
Trusted Cloud Ready Platform
Headline What is it?
The ability to deploy our products in a
variety of ways to best suit your needs.
Flexible
Qlik products can be deployed on
Deployment premise, in the cloud, or a combination.
Also important is the ability to move
Models
seamlessly to a different deployment
model as business needs change.
Qlik Sense supports a governed framework
which provides the ability to manage which
Enterprise Agility user or groups have access to certain
without Chaos functionality, apps and data using
configurable rules. This ensures agility
even in the largest enterprise deployments.
Developers can rapidly customize, extend,
and embed Qlik functionality to create new
Extend, Embed, applications and meet unique business
& Enhance requirements through open API’s, by
developers with standard technology skill
sets.
Why do people care?
To drive an analytics vision to become
more agile and data driven, businesses
shouldn’t be restricted on how and where
they want to deploy analytics into the
hands of increasing numbers of users
across the organization and beyond.
Businesses want the flexibility to empower
the self-service needs of each user
according to their role and skillset while
still minimizing the proliferation of apps
and enforcing that standard metrics are
utilized across the organization.
Analytics is fast becoming a integral part
of everyday business process and
decision making, analytics applications
needs to be easily customized and
combine with other technology to meet
businesses’ individualized requirements
What makes it better?
Qlik’s cloud-ready analytics platform gives businesses
the flexibility to deploy analytics in whatever
deployment model that makes sense for the business
today, and seamlessly transition to another model in
the future, whether on premise, in the cloud, and
everywhere in between.
While some other systems have an “all or nothing”
approach to managing user access, Qlik’s governed
self-service framework and flexible rules engine
enables administrators to easily fine tune individual
user privileges across the organization and providing
different self-service capabilities to different user
groups.
Qlik’s open and extensible platform expose a rich set
of APIs and toolkits that provide customers with the
flexibility to build and extend analytics applications,
from simple web mashups to complex integrated web
applications or on-device applications. Qlik Branch
provides a open-source community to accelerate
innovation and take advantage of the capabilities and
extensibility of Qlik APIs. 23
 Smart Search
Search and navigate data and analytics using keywords

• Global search across the entire app

and all your data using keywords
• Multiple keyword search for data and
associations
• Visual search for charts and objects
• Search within filters and fields
• Dimension matches and relationships
ranked based on strength of
associations
• Charts and graphs returned as
thumbnails

“We discovered that some of our perceptions of who were our best customers
conflicted with the information we started to see in the Qlik applications. Now,
we can see who is paying consistently.”
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- CIO
 Imperfect is perfect

• Easily load dirty, incomplete, and sparse data for

analysis
• No need for data to be in perfect condition to be
loaded
• No need to fully model data or hierarchies in
advance, just connect and load information
• Can be created dynamically by users in response to
new questions
• Qlik exposes where data is inaccurate,
incomplete, or outside of the expected norm
• Provides insight into where issues might exist in the
business

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 The power of gray

Discover not only associated data, but also unrelated values

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 Context without wires

Explore all analytics in context together, across the entire app

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Speed of Thought

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Queries result in the “ask, wait, answer” cycle

Ask questions

Deliver reports
Business Users Data Experts

• Find data experts • Build queries

• Wait for results • Massage data
• Get partial insights • Create visualizations
• Repeat

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 Instant Response

MORE
• Associative QUESTIONS • Deeper
engine insight

• Instant BETTER
SPEED feedback DECISIONS

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 Anyone can analyze
• Query based tools define self-service as creation only – allowing small numbers of
skilled data experts to build queries and visualizations
• Most business users (the “other 75%”) can’t or don’t want to do this, but still want to ask
new questions
• With Qlik’s Associative Engine, anyone can explore their data, without limitations and
without having to be experts

Data
Experts

Business
Users

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 Massive scale
Users Organization
• Large numbers of • Security
concurrent users • Governance
• All types of skill sets • Scalability

Analysis
• Complex analysis Data
• Dynamic calculation • Data from anywhere
• Questions that are not • Both big and small
predefined

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