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DIGITAL TECHNOLOGY AND CULTURE 1
The aim of this article is to understand the cultural changes brought about by
the rapid diffusion of the new communications technology in the globalized
context of the West. The main slant is from a cultural anthropological point of
view, but it is inevitably also interdisciplinary due to the common ground
shared with philosophy, psychology and sociology. The analysis intends to make
some proposals on how to think about future, and how to intervene consciously
in the current situation so that it keeps pace with the young, the so-called
‘digital natives’ (Prensky 2001). In order to do this, I begin by tracing a brief
outline of the reasons why the discipline of cultural anthropology plays such an
important role in the understanding of the digital revolution which today is a
part of our everyday life. The new information technologies and their global
diffusion have radically influenced the changes in Western society and locally.
The current process of globalization has favoured and has been strengthened by
the Internet which has evolved with unprecedented rapidity.
Cultural differences between groups of human beings have always been at the
very core of cultural and social anthropology since it became an academic
discipline: as Hunnerz (2010) says “diversity is our business”. Initially the
discipline was concerned with the study of non-Western, so called ‘primitive’
cultures, which today also have an impact on our own society. Anthropology is
characterized by multiple, interconnected fields of study which make up the
‘culture’ of a group of human beings. This anthropological concept helps us
understand what we are talking about and consists of a wide range of different
realms of knowledge elaborated by all populations, and their resulting actions
and behaviours. Such spheres of knowledge are organized into a cognitive
structure whose content varies from group to group.
Every cultural model finds its own answers to internal impulses that occur over
a period of time, but above all to those produced by encounters with other
cultures. The modifications, theoretical or practical, which emerge from the
diversity of the fields of knowledge that characterize different societies can be
DIGITAL TECHNOLOGY AND CULTURE 2
Human sciences has the instruments to break down social changes and to
comprehend the present procedure of globalization and the impacts made by data
The job of innovation in a general public shows the insolubility of the connections
that dilemma innovation, society and the person as appeared by this examination
which recognizes the various social changes brought about by the utilization of
data innovation (IT). Innovation isn't just the machine itself however is the entire
enables gatherings and people to speak to themselves and collaborate with the
anthropologists have kept up the opposite for a considerable length of time and
this has been affirmed by ebb and flow patterns. For instance, the steady rising
interest to have possess social and phonetic highlights recognized inside Nations,
for example, the Scots in Great Britain, the Catalans in Spain, and so on.
One last broad perception: new innovations adjust space, time, connections and
kinds of correspondence that still keep on exist together with different fields of
social orders on the planet has been overpowered by this development, which has
gotten everybody uninformed. The more prominent our familiarity with living in
a worldwide world, the more strenuous our resistance of nearby character is.
There is a hole between the speed at which advanced innovation is creating and
the moderate pace at which social models and their inborn qualities are evolving.
For instance, existence are seen in various ways on the net and, all things
considered, in spite of the fact that the view of the web is gradually impacting the
This push for social change incredibly animated by the web, is available in all
social orders associated with this innovative experience. Along these lines,
DIGITAL TECHNOLOGY AND CULTURE 4
human studies doesn't just look to see how one figures out how to turn into an
individual from a general public, yet it additionally tries to see how choice
open the psyche and become more acquainted with and figure out how to regard
The accompanying investigation is separated into the three times of our general
public's time continuum past, present and future. To give youthful residents the
vital subjective capacities to deal with their future with more prominent
advantage of knowing the past, to respond to questions that had no answers from
the second 50% of the 1900s to the principal decade of the twenty-first century,
re-breaking down the social changes that have happened from that point forward.
The past that I am in this manner inspired by is the ongoing past. A considerable
lot of us can scarcely recollect regularly having lived without email, PCs, advanced
cells, every one of those mechanical gadgets that today appear to be essential.
correspondence among people which guarantees that the network can instruct its
individuals what they need to know. Lévy finishes up and keeps up that the
vital time to learn it, is inescapable. It isn't hard to see even today that the picture
DIGITAL TECHNOLOGY AND CULTURE 5
control the absence of order on the Internet. Netiquette is the manual for the
Internet, which presents standards that oversee issues of legitimateness and great
This short talk of Lévy's six inquiries and his future proposition concerning the
adjustments in the way of life just in part mirrors the examination occurring at
the time yet is unquestionably edifying for now. Plainly social models in the
express all the way of life formulated by a gathering of individuals. Today like
never before, these innovative changes must make us mindful of the significance
of existing social decent variety in the specific situation, its extravagance and the
people and societies share for all intents and purpose instead of manage the
the contrary impact is valid and significantly more misleading. This is the reason
DIGITAL TECHNOLOGY AND CULTURE 6
it is so critical to know about the way that the distinctions in the substance of
learning and the activities springing from it, exist past the common utilization of
the correspondence codes utilized on the web. This is on the grounds that behind
the product and the equipment there are people who choose what a program
ought to or ought not do. Their decisions are guided by their own advantages and
points, and their very own social and passionate encounters. This implies surfing
the web is definitely not an impartial or target understanding, yet is the aftereffect
of choices made by somebody who realizes how to abuse the desires for the
occasion, who intends to get some monetary benefit from this movement and who
procurement of a social model which gives you the view of having a place with a
general public or a genuine network. It goes with the last mentioned and adjusts
regions. The nearby culture gets the new advances, re-works them to make them
adequate to the current culture in that network and sends them back to the
change. Similar to the wearing of pants: everyone, 'crude individuals' and rich
Westerners the same, wear them, yet the individual wearing them communicates
DIGITAL TECHNOLOGY AND CULTURE 7
values, ideas, morals, standards, strict convictions and pictures gained from his
own gathering which contrast significantly from every single other gathering.
The section proceeds with the talk of social changes that have jumped out at date
transformed: they are affecting individuals' view of the world animated by the
The general attributes of basic social change is having the option to accomplish
things that were unrealistic previously: the moment course of data; the
throughout the world; the individual introduction of yourself and your very own
all the more dominant and lighter workstations, advanced mobile phones, IPods,
relentless.
DIGITAL TECHNOLOGY AND CULTURE 8