Power point Presentation Guidelines and DEFENSE TIPS ni Sir Zernan

(save as pdf version before sending; Take note that, strama professor pa rin ang masusunod sa rulings)

1. Company Background (1-2 slides, 1st slide must )

In the introduction, this are suggested info or words to be mentioned (or orally to be
explained)
-Greet the panelist/s, Introduce yourself and your company
Before you enter the defense room, you must say a little
-Discuss why you choose the company (your first few words create big impact). prayer. Feel that you’re the most religious person on earth.
-Say something interesting about the company. Example is that you are interested to the
manufacturing process of orange juice, then you choose Zesto. Or you are a car enthusiast
then choose Toyota, or you choose a small company because your brother is the manager of that company. Or you are a legal management student, of course on
top of my mind I want a law firm.
-As an accountancy student, you can mention that the company is affected by TRAIN LAW
-You may mention something political or legally related about the company or personal (emotional) connection to the company. Example. The company has
many lawsuits that won or You are a scholar of the company.
-Or you are impressed to the ideology or philosophy of the Owner or CEO of the company. Or mention a rhetorical question to the company – a need for
strategy. Or mention short story of the company with humble beginning. Or you can start the presentation by a quotation or motivational statement from a
known person. Or mention that the owner of the company is a graduate of legal management or a lawyer or graduate of San Beda University. Or you want to
help your family business, so you want help or advice from the panelist.

More Tips on Nervous Management

One way for successful defense presentation is to imagine
-Remember that panelists are just humans (they are student also during their college days) that you are the CEO of the company and you carefully
-Prepare and Practice think/decide for your company. Visualize already the
-Remember that being nervous is normal, it’s a matter of managing it. classroom. Just like the secret of a basketball players. Before the
-Be comfortable with your knowledge day of actual game, they first visualizes that he is doing and earning
lots of 3-pts shots.
-Inhale and exhale to reduce shaking of voice

Corporate attire brings luck to the student

Top 5 brands ng blazer na pampa-swerte sa defense
1. Foreever 21 (pinaka swerte) 2. Uniqlo 3. Mango 4. Bayo 5. Kashieca

Parang SPACE Matrix lang to.

Use Blazer if you like to project that your Aggressive
Use Kashieca or Bayo for the Conservative
May touch of red ung business attire if Competitive
Magfold ng short sleeve if lagi Defensive (parang OPSA discipline lang)

Sa boys naman, any polo brands galing sa SM department store pwede. Necktie manghiram na lang! Dapat with gel hairstyle.

Magbaon ng Bottled Water, pam-bawas ng nerbyos! Especially kung nakitang umiiyak ung iba classmates after defense
(#alam_na_this)
Magbaon din ng Rexona. (napapansin din yan ng panelist kung walang rexona)

Suggested 1st slide content

San Beda University
College of Arts and Sciences
Department of Financial Management

(Name of Student)

Strategic Management
(Company Name)
(Product or Service)

Asset of the company:

 Show picture of the product/service, office of the company, or logo of the company

2. Porter’s 5 Forces including the assessment of the power of each force (1 slide).
Explain the overall attractiveness of the industry considering the power of the 5
forces. The 5 forces can in table format.

Suggested info or words to be mentioned (Orally to be explained)

Explain the overall attractiveness of the industry considering the power of the 5 forces. Which
has the highest threat.

3. Competitor’s Profile Matrix, CPM (1 slide). Explain 1-2 factors and briefly state
the relative position of the firm vis-à-vis competitors.

Suggested info or words to be mentioned (Orally to be explained)

Verbally mention the ranking of your company. You May also mention 2 or 3 critical success factor why your company is
scoring in that way or why the top company is scoring in that way. Be emotional or show emphasis through high volume of
voice in explaining the most important critical success factor.

Emphasize who lead the CPM total scoring. Don’t need to worry if the chosen company is in the second or third ranking.

Killer Question from the panel: Why choose this competitor?

Answer: (student must justify this; if nakalimutan ang sagot, better to justify atleast; don’t say Im not
sure on this competitor)

4. EFE Matrix (1 slide). Explain 1-2 factors, opportunities and threats, and briefly
explain the overall score. The factors inside EFE are gathered through PESTEL
and Porter.

Suggested info or words to be mentioned (Orally to be explained)

The student must first mention that they conducted an external analysis following the PESTEL
Discuss the summary of the your external analysis by
Verbally mention the top 2 Opportunities that is contributing to the high EFE score. Basis of highlighting is the
high weighted score. If the panel wants explanation or details of all Opportunities, it is written in the complete strama paper.
Be emotional or show emphasis through high volume of voice in explaining the most important Opportunities.
Verbally mention the top 2 Threats that is contributing to the EFE score. (Same with Opportunity approach). Basis
of highlighting is the high weighted score.

To show competency and to impress the panel (sa tagalog pa-bibo), student must mention a personal interesting
discovery in those highlighted opps and threats. Or you can mention to the panels that your company interviewee is
emphasizing a certain opportunity that you agree or disagree.

To make the reporting lively and interesting, the STRAMA student must also insert interesting discovery in doing the
external analysis. Student may also mention application of other subjects, or recommendation of the strama adviser, or the
strama teacher, or a professor who thought you on a particular external analysis. STRAMA student may mention one or
several opportunities or threat that has legal implication or connected to political factor. Student must mention latest external
news like Pres Du30 Admin, ending contractualization, inflation, ASEAN integration, Millenials and Gen Z, Info Tech,
global warming, and automation. This are proof that you really did your own strama paper.

Remember:
This slide is so important because it demonstrate your preparedness. Don’t read the slide. Practice your
presentation at home. This will help increase your comfort level with the powerpoint slides and your notes, the
timing of each piece of your presentation and allow you to remain within the recommended time for the
presentation.

Killer Question from the Panel: How does your Threat#2 become Threat? (Pano
naging threat to? Pinag isipan mo ba tong EFE mo)
Answer: (Answer must be based on how T#2 becomes obstacle, how does it minimizes sales
revenue, hinders customers, or decreases profit. Some panelist will check if you really did your
strama paper.)

More Tips on Nervous Management during EFE questioning

-Just focus on the definition of opportunity and threat. A technique is
Justifying that your factors (Opps, Threats, Strengths or
inhaling and exhaling because intake of oxygen normalizes Weaknesses are based on suggestion of your adviser is a
heartbeat. big NO NO. The student has the final say on the content
of the EFE, IFE and CPM.
-If really needed, Student can mention to the panelists that he or
she is nervous and that you need a pause.

5. IFE Matrix (1 slide). Explain 1-2 factors, strengths and weaknesses, and briefly
explain the overall score.

Suggested info or words to be mentioned (Orally to be explained)

-The student must first mention that they conducted an internal analysis
-Discuss the summary of your internal analysis by
-Verbally mention the top 2 Strengths that is contributing to the IFE scores. If the panel wants explanation of entire
Strengths, its written in strama paper.
-Verbally mention the top 2 Weaknesses that is contributing to the IFE scores. (Same with Threat approach)
-To make the reporting lively and interesting, the student must also insert interesting discovery in doing the internal analysis.
-STRAMA student may mention strengths and weaknesses that has legal implication or with ethics consideration.
-FinMa and Acc student can mention a strength or weakness that is financial related.
-Entrep student can mention a strength connected to “High entrepreneurial spirit of the company president”
-OM student can mention a weakness connected to bottleneck process or low production capacity.
-HR student can mention a strong compensation system or culture of excellence inside the company.

6. Show list of proposed strategies coming from the matching tools used:
SWOT matrix (1 slide). Identify 1-2 strategies.
SPACE matrix (1 slide)
IE matrix (1 slide)
GRAND matrix (1 slide)
BCG matrix (1 slide)

Suggested info or words to be mentioned (Orally to be explained)

The student must mention that the reporting now is in strategy formulation

For SWOT, discuss the top 3 emerging strategies with high frequency of appearance.
For SPACE, quickly discuss if the company should be aggressive, competitive, conservative and defensive.
For BCG, discuss if from star, question mark, cow or dogs
For I.E. discuss if the company fall in Grow and Build, Hold and Maintain, Harvest or Divest
For G.S. discuss if the company fall in what quadrant (verbally explain that this is due to the weak or strong competitive
position and slow or rapid market growth.

-the presentation becomes interesting if the student will mention their favorite MATRIX or inject personal observations.

7. QSPM (1 slide). Show the ranking of the strategies based on the weighted score.

Suggested info or words to be mentioned (Orally to be explained)

The student must mention that frequency of appearance of the strategies was evaluated and top 3 strategies were identified.
Discuss the score and ranking on what strategy is ranked number 1, 2 and 3.
(STRAMA students are free to comment if they agree to the ranking or in the mathematics that’s done in the strama paper.
The student may discuss that they consulted the owner or the president or a manager of the company if the prioritized
strategy is really needed or relevant.)

8. Strategic Issues (1-2 slides)

Suggested info or words to be mentioned (Orally to be explained)

-The student must mention that this is the biggest problem of the company or biggest opportunity that the company is
missing. Don’t tell “Walang Website ang company” or “or Marami nagreresign sa company”. Answer must be strategic (or
long term), not procedural issues of the company. Show high volume or high tone of voice in emphasizing strategic issues.

Killer Question: Do you think that this is really the strategic issue, or opportunity
always being missed or problem of the company?
Answer: (Normally, panelist just want to know the reason of the student in putting your strategic issue.
Answer must be based on info gathered and depth of research done or study of the company; answer
must be written or observed and written in PESTEL and Porters, or Company analysis of Chapter 5).
The student must demonstrate their competency (sa tagalog pa-bibo), mention some threats or
weaknesses that is being solved here or mention some opportunities and strengths that can be
capitalized if the the strategic issues are solved

9. Strategic Objectives: Financial and Strategic (1-2 slides)

Suggested info or words to be mentioned (Orally to be explained)

Connect this to answer in strategic issue.

10. Revised Vision-Mission Statements (1-2 slides)

Suggested info or words to be mentioned (Orally to be explained)

11. Strategy Recommendations (1-2 slides)

Strategy #1 based on QSPM
(Show description – combined business strategy and organizational strategy, 2 or 3 bulleted phrases)

Strategy #2
 (Show description – combined business strategy and organizational strategy, 1 or 2 bulleted phrases)
Strategy #3
(Show description – combined business strategy and organizational strategy, 1 or 2 bulleted phrases)

Killer Question from the Panel: Bakit eto recommendations mo. Mali!
Answer: (Student must justify again. Better that the
student, seeks advice from the company, classmate, Student must not be tensed on this
nerve wrecking question
strama professor and strama adviser. In the end, if the
panels are suggesting already, say “Noted”.)

Suggested info or words to be mentioned (Orally to be explained)

You may call the 3 alternatives strategies as umbrella strategy.
Discuss main aspects or concepts on how to implement strategy 1, 2 and 3
Remember to emphasize Strategy #1, wherein it solves or aligns itself in the strategic issues.
The student must demonstrate his or her learning in their 4 years of stay in San Beda by discussing the recommendations
aligned to the Strategy #1, Strategy#2, and Strategy #3. Explain that you are excited to implement strategy #1.

Killer question: Do you know what is strategy? Hindi kasi strategy mga
sinulat mo eh.
Answer: (student must ready to justify or clarify. Sometimes those words written as
strategy recommendations are not interpreted by panel as strategy. Student must
clarify)

12. Highlights of the Departmental Programs (1-2 slides)

Suggested info or words to be mentioned (Orally to be explained)

13. Highlights of the Financial Projections (1-2 slides)

Suggested info or words to be mentioned (Orally to be explained)

Show emphasis by showing excitement in the objective because this is goal of the
company especially financial.

14. Balances scorecard (1-2 slides)

Show one row showing Objective, measures, time frame or unit/person responsible for each of the 4 perspective. One for
Financial, Customer, Internal and Learning/Growth Perspective

Suggested info or words to be mentioned (Orally to be explained)

Just mention one main Objective per perspective.

Suggested Techniques to End your strama presentation:

-Realization in the course Legal Management and relevance of strategy
-Quotations (statement from a lawyer, a business person like Bill Gates, bible verse, excerpts from a trade book, words from a famous person like Sir Zernan)
-A question / Or a question to the company /A question of sustainability of the company if the strategies are not implemented /A call for action
-Career Tips from the Interviewee
-Response from the company when recommending the top 3 strategies
-Learnings from the company
-Interest to join or apply in the company
-Sample video Interview

If the panelist has no more or less question, the student may request help by asking the panelist on what else need to be
included in the strama paper or to help the company. Be polite if the panelist has so many objections.

Optional, give sample product or brochure from the company. (Remember to impress the panel)

Take advantage of the memory of the defense

-formal picture (for posting in facebook and include in final hardbound of the strama paper in acknowledgement or
appendix)
-mag pa selfie. Mag-post agad sa FB or twitter, para-IN, marami mag-like nyan. Pag may basher comment i-delete lang.
-Ask feedback on your performance in oral presentation.

After maka-pasa ng defense at nakaalis na ng room, ano-ano dapat gawin?

-itext si tatay or nanay. Remember, sila nagbigay ng 3,500 pesos. My goodness sila dapat unahin. Proud sila sayo.
-pang huli itext ang jowa. unless sya nagpautang ng 3,500, then sige itext na rin agad.
-hanapin ang pinaka helpful na classmate – say thank u. ilibre ng churoz. Magpapicture din.
-if nandyan lang si strama professor, puntahan sia at mag-thank you sa naituro.
-outside defense room, dapat ganito FB posing photo

-punta dito before umalis ng school. One step closer ka na kc.

Note: Kindly ensure that the presentation will not exceed 25 minutes.

Guidelines for Strategic Management Paper Oral Defense

1. Student presentation of the key findings (25 minutes)

This will include the following:
a. Company background
b. Porter’s 5 forces and conclusion as to the attractiveness of the industry
c. Competitive profile matrix and the relative position of the firm vis-à-vis rival
companies
 d. External Factor Evaluation Matrix, highlight 1-2 major opportunities and
threats. Discuss briefly the EFE score, i.e., the general response of the firm
to the external environment
e. Internal Factor Evaluation Matrix, highlight 1-2 major strengths and
weaknesses. Discuss briefly the IFE score, i.e., the general response of the
firm to its internal environment.
f. Matching tools used including the suggested strategies per tool.
g. Summary of strategic issues, drawn from an analysis of the opportunities,
threats, strengths and weaknesses.
h. Objectives: Financial and Strategic
i. Recommended Vision-Mission Statements
j. Recommended Strategies
k. 1-2 major activities that will operationalize the strategies recommended
l. Highlights of the financial projections
m. Balanced scorecard

2. Q&A (30 minutes)

The panel members will ask questions pertaining to all aspects of the STRAMA
paper to validate the student’s mastery of the firm used as subject of the paper. The
panel should assess also the learner’s understanding and correct application of the
concepts and tools in Strategic Management. See criteria for the oral defense
(defined in the syllabus and in the grading sheet to be distributed to the panelist).

3. Panel deliberation (5 minutes)

The student will be asked to step out of the room after the presentation while the
members of the panel discuss their final evaluation and grading of the oral defense.