Republic of the Philippines

CAVITE STATE UNIVERSITY

Silang Campus
Biga I, Silang, Cavite

DEPARTMENT OF MANAGEMENT
QUESTIONAIRE
PRODUCT COMPETITIVENESS TOWARDS PROFITABILITY OF SELECTED
BAKERIES IN SILANG, CAVITE

PART I. DEMOGRAPHIC PROFILE

Direction: Kindly put a check inside the box or fill in the blank that best corresponds to your
answer.
Business Name:
Owners Name:
Age:
15 - 20 41 - 50 others, please specify:
21 - 30 51 - 60
31 - 40 61 – above
Gender:
Male Female LGBT
Years in Operation
0–5 16 – 20 others, please specify:
6 – 10 21 – 30
11 – 15 31 - above
Number of Employee/s
0–1 4–5
2–3 others, please specify:
PART IV. PROFITABILITY

Financial Information
(January – March)
Direction: Please fill up the following information.

Initial Investment:
Gain from Investment:
(Per unit cost)
Total Assets:
Total Equity:

Sales/ Revenue:
Less: Cost of Goods Sold:
Gross Sales:
Less: Total Expenses
EBIT:
Net income/ Loss:

Adapted from:
Evangelista J., Fadel J., 2016. Profitability Ratio Analysis and Marketing Strategies of Selected
Textile Businesses in Silang, Cavite
Undergraduate Thesis. Cavite State University - Silang Campus
PART II. PRODUCT COMPETITIVENESS
Direction: Kindly encircle the number inside the box which corresponds to your answer of
choice.
Legend
4 – Always 3 – Often 2 – Sometimes 1 – Never

STATEMENT 4 3 2 1
A. Quality 4 3 2 1
1. Use fresh ingredients 4 3 2 1
2. Use the most appropriate packaging materials 4 3 2 1
3. Maintain the cleanliness of the equipments used in baking the breads 4 3 2 1
4. Proper storage 4 3 2 1
B. Price 4 3 2 1
1. Price must be affordable 4 3 2 1
2. discount of 5% offered for bulk orders 4 3 2 1
3. Availability of price reduced products from their suppliers 4 3 2 1
4. Ascertains the kind of pricing strategy used for the products 4 3 2 1
(such as, cost based pricing and competitive pricing).

Adapted from:
Fang Han, 2012. Identifying the Essential Factors in the Marketing Mix Design. P.22
Esguerra, 2012. Profitability of Selected Footwear Businesses in Bacoor, Cavite.
Undergraduate Thesis. Cavite State University-Bacoor Branch

PART III: PRODUCT RANGE

Direction: Answer the following question by putting a check mark that would correspond to your
response.

I. YEAST BREADS
a. Simple/Lean Yeast Breads
( ) buns ( ) monay ( ) pandesal ( ) crack pandesal/ putok
( ) tasty ( ) others please specify:
b. Rich Specialty Yeast Breads
( ) binangkal ( ) hard twins ( ) pianono
( ) cinnamon ( ) hopia ( ) sweet rolls (choco/cheese)
( ) cheese bread ( ) kababayan ( ) pudding
( ) cupcake ( ) kalihim ( ) pineapple bread
( ) ensaymada ( ) pan de coco ( ) mammon
( ) Spanish bread ( ) torta bread ( ) soft cluster
( ) others please specify:
II. Quick Breads
a. Cakes
( ) black forest ( ) cookies and cream ( ) butter
( ) caramel ( ) choco cherry torte ( ) chocolate
( ) chocolate mousse ( ) choco rumble ( ) choco chiffon
( ) chiffon ( ) custard ( ) fruity mocha
( ) marble ( ) vanilla ( ) milk chocolate
( ) mocha ( ) pineapple ( ) ube
( ) others please specify:
b. Cookies
( ) puto seko ( ) macaroons ( ) banana cookies
( ) butter cookies ( ) cookie double ( ) lengua de gato
( ) crinkles ( ) chocolate cookies ( ) raisin cookie oatmeal
( ) brownies ( ) others please specify:
c. Biscuits
( ) broas ( ) fita ( ) galleatas ( ) ogoy – ogoy
( ) otap ( ) toasted bread ( ) others please specify:
d. Soft Dough
( ) dough nuts ( ) bagels ( ) others please specify:

Adapted from:
Amarille, Salvio, 2014. Product Strategies and Customer Satisfaction Level of Selected Bakeries
in Silang Cavite
Undergraduate Thesis. Cavite State University Silang Branch
 TABLE OF CONTENTS

Page
BIOGRAPHICAL DATA......................................................................................................... ii

ACKNOWLEDGEMENT......................................................................................................... iv

ABSTRACT................................................................................................................................. vi

LIST OF TABLES..................................................................................................................... viii

LIST OF APENDICES.............................................................................................................. x

INTRODUCTION....................................................................................................................... 1

Statement of the problem................................................................................................. 3

Objectives of the Study................................................................................................... 4

Significance of the Study.................................................................................................. 5

Time and Place of the Study............................................................................................. 5

Scope and Limitation of the Study.................................................................................... 5

Theoretical and Conceptual Framework........................................................................... 7

Definition of Terms.......................................................................................................... 11

REVIEW OF RELATED LITERATURE..

Socio-Economic Profile................................................................................................... 13

Product Quality.................................................................................................................17

Profitability....................................................................................................................... 28

Synthesis of Review of Related Literature....................................................................... 33

METHODOLOGY

Research Design............................................................................................................... 34

Hypothesis of the Study.................................................................................................... 34

 Sources of Data................................................................................................................ 35

Participants of the Study.................................................................................................. 35

Data to be Gathered.......................................................................................................... 36

Statistical Treatment of Data............................................................................................ 37

RESULT AND DISCUSSION

Socio-Economic Profile.................................................................................................... 39

Product Quality................................................................................................................. 42

Profitability....................................................................................................................... 46

Significatnt relationship between Socio-Economic Profile and Profitability................... 50

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary........................................................................................................................... 53

Conclusions....................................................................................................................... 55

Recommendations............................................................................................................. 57

REFERENCES............................................................................................................................ 59

APPENDICES...............................................................................................................................
 LIST OF TABLES

Table Page

1 Profile of participants according to years in operation..................................

2 Profile of participants according to initial capitalization...............................

3 Product quality...............................................................................................

4 Profitability....................................................................................................

5 Return on investment.....................................................................................

6 Net profit margin...........................................................................................

7 Correlation analysis between socio-economic profile and profitability........

 LIST OF APPENDICES

Appendix Page

1 Survey Questionnaire....................................................................................

2 Sample Data Sheet........................................................................................

3 Gantt Chart....................................................................................................

4 Letter Request................................................................................................

5 Certification...................................................................................................

6 Curriculum Vitae...........................................................................................

7 Photo Documentation.....................................................................................