Principal MBA

CURRICULUM VITAE
Kameswara Rao Poranki

Professor-Marketing
Industry Preference: Education/Training/Administration/Consultancy
Location Preference: India/Saudi Arabia/UAE/OMAN/BAHARIN/Qatar/Singapore
Contact Number : +91-9100469572 or +91-9182031276
Current Address : H.No:1-5-962, Phanigiri Colony, Chaitanyapuri, Dilsukhnagar,
Hyderabad-500060,Telangana, India
Skype ID: kamesh543 PASSPORT NUMBER: K8338901 (25/09/2012-24/09/2022)
Email: kameswararaoporanki@gmail.com or kamesh_p2001@yahoo.com or kamesh_p2001@rediffmail.com

Profile Summary
Key Skills A multi-cultural professional with over 27 years of
commendable success in Teaching & Training, Research &
Self-Training & Empowerment Development, Knowledge Management and Business
Development
Currently working with CBIT-SMS as Professor & Head-
General Management Industry Institution Interaction
2018-19 associated with Sanskrithi School of Business as a
Strategic Management Professor cum Principal
2016-18 associated with Dire Dawa University, Dire Dawa,
Training & Development Ethiopia as Professor (Marketing)
2013-16 associated with AL Baha University, Al Baha, Saudi
Funded Research Projects Arabia as Professor (Marketing)
Coordinator for NCAAA accreditation process at AL BAHA
Effective Teaching University, Saudi Arabia and Coordinator of AACSB
accreditation at VIT University.
A keen planner & implementer with track record of
Publications in Journals implementing operational policies/norms, systems &
controls, motivational schemes & education standards
Student Counsling during the career span;
Dedicated leader with proficiency in managing the
Personality Development administrative activities entailing, faculty appraisal/training
and upholding of the institutions motto. Soft skills Trainer
for more than 86 Skills.
A top-grade Professor having guided market research,
project formulation, operation, revenue optimization,
innovations and learner- centric pedagogy
Highly creative educationist and training conceptualist with
proven track record of successfully assisting in the
completion of two funded research projects related to
Marketing
Work Experience (Teaching Experience: 24Management
years & Industry Experience:4 years)
Jun’19-Prsent  Exercises
:CBIT-School of Management Studies, judgment
Hyderabad Professorwithin generally defined practices in
& Head-Industry-Institution-Interaction
Feb’18-Jan,’19 selecting
: Sanskrithi School of Business, Puttaprthi, methods
AP, Indiat: & techniques
Professor for obtaining solutions,
cum Principal
Oct'16-Feb’18 problem solving & organizational skills
:Dire Dawa University, Dire Dawa City, Ethiopia as Full Professor (Marketing)
Oct’13-Aug'16 : AL Baha University, Al Baha, Saudi Arabia as Full Professor (Marketing)
Apr’13-Oct’13 : Agni School of Business Excellence, Dindigul, Madurai, TN, India as Full Professor & Director/Principal
Jan’12-Jan’13 : Srinivasa Institute of Management Studies, Vizag, AP, India as Full Professor& Director/ Principal
Jul’10-Sep’11 : Viswanadha Business School, Visakhapatnam, India as Full Professor & Director/ Principal
Apr’07-Jul’10 : Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu, India as Full Professor & HOD
Jun’05-Apr’07 : VIT University, Vellore, Tamil Nadu, India as Assistant Professor
Sep’03-Jun’05 :ICFAI University, Hyderabad, India as Coordinator (Associate Professor)
Mar’02-Sep’03 : GBR College (PG Courses), Anaparthi, Andhra Pradesh, India as Associate Professor and HOD
Sep’99-Mar’02 : Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Senior Lecturer
Sep’97-Sep’99 : Rajiv Gandhi Institute of PG Studies, Kakinada, Andhra Pradesh, India as Lecturer
Aug’95-Sep’97 :Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Lecturer
Oct’94-Aug’95 : Shriram Investments Ltd, Vijayawada, Andhra Pradesh, India as Business Development Manager
Oct’92-Oct’94 : HICO Products Ltd. Bangalore, Karnataka, India as Senior Sales Officer
Jun’88-Jun’89 : JB Chemicals & Pharmaceuticals Ltd, Srikakulam, AP, India as Professional Service Representative
1
Career Snapshot
Total MBA/UG Teaching Experience : 24 years
Industry Experience : 4 years
Experience as Full Professor : 10 years
Experience as a Director : 4 Years
Total Administrative Experience : 12 years
International Journal Publications : 35+ (5.3 Impact Factor)
National Journal Publications : 30
Conference Papers : 56
Text Books Published :3
Soft Skills Trainer : 90 Skills
Funded Research Projects Completed :2
Consultancy Assignment :1
Professional Trainings Attended :9
PhD Evaluations/Viva-Voce/Doctoral Committee Member : 05
Foreign Country Experience : 5 years
Academic Programmes Organized : 30+
Training Programmes Attended :7
Reviewer for Research Journals : 10
Guest Lectures delivered :5
Conference Chair Person :3
Keynote Speaker in Conferences :3
Personal Details
Date of Birth: 25th August 1964
Languages Known: English, Hindi, Telugu and Tamil
Key Result Areas:

 Developing different types of income generating projects and products
 Designing Formative and Summative Evaluation Strategies going beyond the ‘CCA’
 Exposure in International and National Accreditations like (AACSB/NAAC/NBA) Institutional
Effectiveness & Quality Assurance Processes and Bridging Skill Gap in Students. Acquired many
requisite qualifications and expertise for AACSB "AQ" & "PQ" requirements.
 Coordinator for NCAAA accreditation, Member of NCAAA (National Commission for Assessment &
Academic Accreditation) review committee and he handled them effortlessly.
 Providing the clarity of concepts to the students on topics such as: Marketing Management, Logistics
& Supply Chain Management, Consumer Behavior, International Marketing Management, International
Business and so on.
 Spearheading overall all academic and administrative responsibilities. Conducting research in
specialization and publishing of findings in scholarly journals or conference proceedings.
 Making students aware about what is happening in the business industry, Drafting curriculum;
developing instructional methods and content for educational, vocational or student activity programs;
serving in faculty committees, dealing with matters like curriculum planning and degree requirements
 Performing a variety of administrative duties and implementing operational plans for ensuring the
smooth running of the organization; providing leadership to teaching and administrative staff ensuring
high quality of teaching.
 Reviewing the pre-set educational goals, objectives, classroom instructional programs, establishing
academic and other performance objectives
 Tutoring students by planning, preparing & presenting lessons, also preparing exercises,
questionnaires & assignments for students at various levels
2
Subjects Taught
Marketing Management SPIN Selling
Logistics & Supply Chain Management Communication skills
Digital Marketing Selling Skills & Salesmanship
Consumer Behavior Advertising and Sales Management
Services Marketing Organizational Behavior/
Business Communication Skills Operations Management
English Language for Business Courses Managerial Economics/E-commerce
Marketing Channels Principles of Economics
Marketing Research and Analysis Principles of Management
Principles of International Business Strategic Management & Policy
Marketing Information System Principles of Macro Economics
International Marketing Management Secrets Of Successful Selling
International Business Questionnaire Design and Data analysis
Sales & Distribution Management Introduction to Statistical Skills
Health Care Management E-Commerce and E-Business
Hospital Management Bank Marketing & All Core Subjects
CORPORATE TRAINER
1. Examination Preparation 2. Career Planning 3. Self Motivation
4. Assertiveness and Self Confidence 5. Administrative Support 6. Business Acumen
7. Attention Management 8. Anger Management 9. Business Ethics
10. Body Language Basics 11. Appreciative Inquiry 12. Business Etiquette
13. Business Session Planning 14. Business Writing 15. Change Management
16. Civility in Workplace 17. Coaching and Mentoring 18. Communication Strategies
19. Conflict Resolution 20. Creative Problem Solving 21. Critical Thinking
22. Delivering Constructive Criticism 23. Developing a Lunch and learn 24. Customer Service
25. Developing Corporate Behavior 26. Developing Creativity 27. Digital Citizenship
28. Emotional Intelligence 29. Employee Motivation 30. Employee on boarding
31. Employee Recruitment 32. Entrepreneurship 33. Executive and PA
34. Facilitation Skills 35. Generation Gaps 36. Goal Setting
37. Getting Things Done 38. Hiring Strategies 39. Increasing your Happiness
40. Health and Wellness at Work 41. Internet Marketing Basics 42. Interpersonal Skills
43. Human Resource Management 44. Job Searching Skills 45. Knowledge Management
46. Leadership and Influence 47. Lean Process and Six Sigma 48. Manager Management
49. Managing Workplace Anxiety 50. Marketing Basics 51. Meeting Management
52. Measuring Results form Training 53. Salesmanship 54. SPIN Selling
55. Media and Public Relations 56. Middle Management 57. Negotiation Skills
58. Office Politics for Managers 59. Organizational Skills 60. Personal Branding
61. Overcoming Sales Objections 62. Performance Management 63. Personal Productivity
64. Presentation Skills 65. Project Management 66. Proposal Writing
67. Risk Assessment and Management 68. Safety in the Workplace 69. Public Speaking
70. Sales Fundamentals 71. Social Intelligence 72. Social Learning
73. Social Media in the Workplace 74. Stress Management 75. Supervising Others
76. Supply Chain Management 77. Talent Management 78. Train the Trainer
79. Tele-work and Telecommuting 80. Time Management 81. Work life Balance
82. Team Work and Team Building 83. Workplace Diversity 84. Workplace Harassment
85. Trade Show Staff Training 86. Workplace Violence 87. Induction Management
88. Workplace Theft Reduction 89. Personality Development 90. Mind Hacking/Mapping
3
Languages:
 English : Speak and write fluently.
 Hindi : Speak and write fluently.
 Telugu : Speak and write fluently.
 Tamil : Speak a little
Education:
PhD in Business Management (Marketing of Financial Services) from Andhra University,
Visakhapatnam, AP, India on 15/08/2002
(Thesis: My PhD title: Performance Evaluation of Co-operative Central Banks in Andhra Pradesh in
the in the Liberalized Context– A case study of East Godavari District)
MBA (Marketing Management) from Andhra University, Visakhapatnam, AP in India on10/3/1992
B.Sc. (MPC) from name of the institute, location, Andhra University, Vishakhapatnam on15/05/1988
NET (Business Management) qualified by UGC, Hyderabad in India on22/05/1996
Research Projects Completed:

Funded Research Projects
Completed Year of Funding :2009-10 Sponsoring Organization: IIPA, New Delhi
Title of Project :Measurement of Service Quality in Railways and Hospitals with Special
Reference to Tamil Nadu and Kerala
Amount of Grant (In Lacks) :Rs.3, 82,000/-
Co-Principal Investigator :Dr.P.C.S. RAJARAM, Asst.Professor, Kalasalingam University, Krishnankoil,TN
Funded Research Projects

Completed Year of Funding : 2010-12
Sponsoring Organization : DSIR, New Delhi
Title of Project :Technology propagation & development of microenterprises by SHG women
Amount of Grant (In Lacks) : Rs.12, 80,000/-
Co-Principal Investigator :Dr. PCS RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN
Grant Received : Rs.1, 50,000/-

To organize International Conference on ‘Globalization and Consumer
protection” sponsored by IIPA, New Delhi at Kalasalingam University in the
capacity of organizing chair.
PhD Thesis Examiner : Evaluated 4 PhD Thesis and Board Member for many PhD Viva-Voce
Examinations for Anna University & Satabama University, Chennai
Consultancy Project : Consultancy Project at Ethiopia (Jan,2017-March,2017)

Budget: Ethiopian Birrs:19,800
PhD Guide:
My Research Scholar: K.Sankar Ganesh, Registered on August,2008 and date of PhD awarded is September,2013.
Title of PhD : Measurement of Service Quality in Banking Sector with special reference to Madurai and Virudhunagar Districts.
University : Kalasalingam University, Krishnankoil- 626128, Virudhunagar Dist, Near Madurai, Tamil Nadu
PhD Thesis Evaluations:

Name of the PhD Scholar University Date
Mr. Govindaraj, RES/Ph.D/Eval/ Regd.No.5704 MS University 01/03/2014
Ms.R Deepa Anna University 19/03/2012
Mr.G Natarajan Anna University 21/09/2011
Mr.S Panchapakesan PRIST University 28/03/2015
(PRIST/COE/Ph.D/Thes.Eval/Mar-2015/001)
PhD Viva-Voce Examiner

Ms.R.Deepa Anna University, Coimbatore 19/03/2012
Mr.G.Natarajan Anna University, Coimbatore 21/09/2011
Ph. D Doctoral Committee Member

Mr. S.R. Alphonse Raj Sathyabama University, Chennai 13/03/2010
Mrs. Jyothi Sathyabama University, Chennai 06/06/2009
Project Director of a Research Centre: Since Mar’10 as a Project Director for the Research Centre for Consumerism
at Kalasalingam University
4
Industry and Institution Interface
Visited various industries at Bangalore and Chennai and Coordinating with placement activities as a
Director(Corporate
Relations) Organized an Admission Programs at Chennai to attract potential students to Kalasalingam
University
My Research Papers in SCOPUS INDEXED JOURNALS

1. The Impact of Emotional Intelligence on Work Life Balance Among the Faculty Members
Performance in the Private Universities using Multivariate Analysis, Tamil Nadu, India - An
Empirical Study by Vasumathi Arumugam, Sagaya Mary T, Kameswara Rao P
International Journal of Services and Operations Management
Link: https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijsom
2. An Empirical Bivariate study on Work Life Balance of Women Labors with special reference to
Tannery Industry by Vasumathi Arumugam, Prithi Arun, Kameswara Rao P
International Journal of Services and Operations Management
Link: https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijsom
3. "International journal of Applied Business and Economic Research” ISSN : 0972-7302

ACCEPTED FOR PUBLICATION IN THE MONTH OF APRIL,2017--Vo15 April (2017). Indexing
and Reviews: listed JEL by American Economic Association (AEA), Index Copernicus, SCOPUS,
Elsevier’s bibliographic database, CAP International and Indian Sciences Abstract. Title: "A
Comparative Analysis of Advanced Planning and Scheduling and Supply Chain Management
Practices in India and Ethiopia"
Authors : Prof.P.Kameswara Rao Poranki, Prof.N.R.V.Prabhu
Another Scopus Indexed Journal under publication.
Publications in International Journals with Impact Factors(ISSN)

1) Kameswara Rao Poranki & Vijakrishna Guggilam & Prathi Venkateshwara Rao (2017)" Assessment
of Succession Planning: A Case Study of National Cement Share Company, Dire Dawa City,
Ethiopia" published by Global Research Academy, London UK's Multidisciplinary International
Journal(GRAMi)-An International Journal of UK bearing ISSN:2425-0252 in
www.globalresearchacademy.uk- Global Research Academy Limited, 58 High Street,1 Wimbledon,
London, England, SW19 5EE -Volume:01, Number:07, July 2017; Page 40-60
Link To Download:
https://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=view&path%
5B%5D=216&path%5B%5D=pdf
2) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) "The Measurement of Employee
Satisfaction: A Case Study of National Cement Share Company, Dire Dawa City, Ethiopia" published
by Global Research Academy, London UK's Multidisciplinary International Journal(GRAMi)-An
International Journal of UK bearing ISSN:2425-0252 in www.globalresearchacademy.uk- Global
Research Academy Limited, 58 High Street, Wimbledon, London, England, SW19 5EE -
Volume:01, Number:06, June 2017; Page 14-27
Link To Download:
http://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=download&pa
th%5B%5D=197&path%5B%5D=pdf
3) Kameswara Rao Poranki & Vijakrishna Guggilam & Prathi Venkateshwara Rao (2017) " The
Correlation of Customer Satisfaction and E-Commerce: A Case study of Hospitality Industry in
India" published by Global Research Academy, London UK's Multidisciplinary International
www.globalresearchacademy.uk- Global Research Academy Limited, 58 High Street, Wimbledon,
London, England, SW19 5EE -Volume:01, Number:04, April 2017; Page 01-08
Link To Download:
https://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=download&p
ath%5B%5D=169&path%5B%5D=pdf
5
4) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) " A Review of Supply Chain
Management Practices in India and Ethiopia" published by Global Research Academy, London UK's
Multidisciplinary International Journal(GRAMi)-An International Journal of UK bearing ISSN:2425-
0252 in www.globalresearchacademy.uk- Global Research Academy Limited, 58 High Street,
Wimbledon, London, England, SW19 5EE -Volume:01, Number:03, March 2017; Page 07-12
Link To Download:
https://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=download&p
5) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) "An Estimation of Satisfaction level of
Airline Passengers and their Service Quality Expectations on Domestic Sector of Ethiopian Airlines"
published by Global Research Academy, London UK's Multidisciplinary International
www.globalresearchacademy.uk- Global Research Academy Limited, 58 High Street, Wimbledon,
London, England, SW19 5EE -Volume:01, Number:02, February 2017; Page 01-09
Link To Download:
https://www.globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=downlo
ad&path%5B%5D=130&path%5B%5D=pdf
6) Kameswara Rao Poranki & Ammar Alawadh (2017) "The Measurement of Brand efficiency of Mobile
Phones Market: A Case Study of Adis Ababa,Ethiopia" published by Research Journal of Social
Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 06, Number:09,
January 2017; Page 81-89 with Impact Factor = 5.38
Link To Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&p
7) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2016)"Customer Satisfaction through Mobile
Applications-A Case Study in India" published by Research Journal of Social Science &
Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
December 2016; Page 98-103 with Impact Factor = 5.38
Link To Download:
8) Kameswara Rao Poranki (2016) "Measuring Advertising Effectiveness of Soft Drinks Industry in
India" published by Research Journal of Social Science & Management (RJSSM) An International
Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold
hill Plaza, Singapore-Volume: 06, Number:03, July 2016; Page 113-120 with Impact Factor =
5.38
Link To Download:
9) Kameswara Rao Poranki (2016) "The Efficient Supply Chain Practices in Indian Dairy Industry"
published by Research Journal of Social Science & Management (RJSSM) An International Journal
of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill
Plaza, Singapore-Volume: 06, Number:02, June 2016; Page 126- 132 with Impact Factor = 5.38
Link To Download:
10) Kameswara Rao Poranki (2016) " The Impact of Organization Culture in Academic Institutions
offering Management Education in India" published by Research Journal of Social Science &
May 2016; Page 106-112 with Impact Factor = 5.38
Link To Download:
6
11) Kameswara Rao Poranki (2016) "The Niceties of Consumer Behaviour in purchasing Home
Appliances in India"published by Research Journal of Social Science & Management (RJSSM) An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:12, April 2016; Page 213-221 with
Impact Factor = 5.381
Link To Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&at
h%5B%5D=4853&path%5B%5D=pdf
12) Kameswara Rao Poranki (2016) " Customer Brand Preference of Mobile Phones at Hyderabad,
India " published by Research Journal of Social Science & Management (RJSSM) An International
hill Plaza, Singapore-Volume: 05, Number:11, March 2016; Page 195-203 with Impact Factor =
5.381
Link To Download:
13) Kameswara Rao Poranki (2016) & Mohammed Abul Khair " The impact of Customer Relationship
Management on Indian Insurance Companies: A Case Study of SBI Life, Visakhapatnam, India"
Plaza, Singapore-Volume: 05, Number:11, March 2016; Page 188-194 with Impact Factor = 5.38
Link To Download:
14) Kameswara Rao Poranki (2016) "Retailing and Store Brand Purchase Intention by Word-of-Mouth
Of Consumers in India " published by Research Journal of Social Science & Management (RJSSM)
An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:10, February 2016; Page 112-119 with
Link To Download:
15) Kameswara Rao Poranki (2016)& Mohammed AbulKhair " Dynamic Consumer Influences on Soft
Drinks Market in India" published by Research Journal of Social Science & Management (RJSSM)
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, February 2016; Page 120-126 with
Link To Download:
16) Kameswara Rao Poranki (2016) "Supply Chain Management of Retailers of Bangalore, India"
Plaza, Singapore-Volume: 05, Number:09,January 2016; Page 168-173 with Impact Factor= 5.38
Link To Download:
17) Kameswara Rao Poranki (2016) "Assessment of Marketing Mix Components of Service on Bank
Customers of State Bank of Hyderabad, Andhra Pradesh, India" published by Research Journal of
Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-
1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05,
Number:09, January 2016; Page 96-105 with Impact Factor = 5.38
Link To Download:
7
18) Kameswara Rao Poranki (2015) "The Dimensions of Customer Satisfaction of Aavin Milk in
Hyderabad, India' published by Research Journal of Social Science & Management (RJSSM) An
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:02, June 2015; Page 156-164 with
Link To Download:
19) Kameswara Rao Poranki (2015) "Dynamics of Perception of Potential Investors in Visakhapatnam,
India" published by Research Journal of Social Science & Management (RJSSM) An International
hill Plaza, Singapore-Volume: 05, Number:02, June 2015;Page 165-173 with Impact Factor =
3.951
Link To Download:
20) Kameswara Rao Poranki (2015) "The Impact of Brand Awareness on Customer Satisfaction: A Case
Study of Godfrey Phillips India Limited, India' published by Research Journal of Social Science &
Link to download:
21) Kameswara Rao Poranki (2015) "The Intricacies of Consumer Perception and Behaviour of
Consumers of Cosmetics in India" published by Research Journal of Social Science & Management
(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 01, Number: 1,
Link to Download:
22) Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through Quality of Service
in the Banks of India" published by Research Journal of Social Science & Management (RJSSM) An
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04,Number: 12, April 2015; Page 29-34 with
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=view&path%
5B%5D=3840&path%5B%5D=pdf
23) Kameswara Rao Poranki (2015) "Entrepreneurial Growth Strategy in Small Businesses in India"
Plaza, Singapore-Volume:04, Number:12, April 2015;Page 99-105 with an Impact Factor = 3.951
Link to Download:
24) Kameswara Rao Poranki (2015) & Asif Perwej "Assessment of the Employees Effectiveness through
Training and Development at Hyundai Motors India Ltd" published by Research Journal of Social
Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 11,
March 2015; Page 194-202 with Impact Factor = 3.951
Link to Download:
8
25) Kameswara Rao Poranki (2015) & Yusuf Perwej & Nikhat Akhtar "Integration of SCM and ERP for
Competitive Advantage" published by Research Journal of Science & IT Management(RJSITM)
An International Journal of Singapore bearing ISSN: 2251-1563 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 05,
March, 2015; Page:17-24 with Impact Factor = 3.301
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=download
&path%5B%5D=3813&path%5B%5D=pdf
26) Kameswara Rao Poranki (2015) & Muktar Yahia Ahmed Gumaa & Asif Perwej "Assessment of
Brand Preference in the Indian Mobile Phones Market" published Research Journal of Social
Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 10,
February 2015; Page 128-136 with Impact Factor = 3.951
Link to Download:
27) Kameswara Rao Poranki (2015) & Asif Perwej & Nikhat Akhtar " The Role of IT- Enabled Supply
Chains on the Indian FMCG Market " published by Research Journal of Science & IT
Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-1563 in
www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 04,
February 2015; Page 83-91with Impact Factor = 3.301
Link to Download:
28) Kameswara Rao Poranki (2015) & Elrayah Mohammed Ishag Osman & Ashraf Mohammed Saad
Eldeen "The Brand Equity- A Case Study of Saint-Gobain Glass India Ltd " published by Research
Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore -
Volume: 04,Number: 09, January 2015; Page 349-357 with Impact Factor =3.951
Link To Download:
29) Kameswara Rao Poranki (2015) & Yusuf Perwej & Asif Perwej "The Level of Customer Satisfaction
related to GSM in India" published by Research Journal of Science & IT Management(RJSITM) An
International Journal of Singapore bearing ISSN: 2251-1563 in www.theinternationaljournal.org-
TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 03, January 2015 Page 29-36 with
Link To Download:
30) Kameswara Rao Poranki (2014) & Asif Perwej "The buying Attitudes of Consumers of Cosmetic
Products in Saudi Arabia" published by Research Journal of Social Science & Management(RJSSM)
TIJRP, 51, Gold hill Plaza,Singapore-Volume:04, Number: 08, December 2014 Page 138-145 with
Link to Download:
31) Kameswara Rao Poranki (2014) & Asif Perwej "The Utility of Information Technology in Marketing
at Saudi Arabia" published by Research Journal of Social Science & Management(RJSSM) An
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 08, December 2014 Page 161-167
with Impact Factor = 3.951
Link to Download:
9
32) Kameswara Rao Poranki (2014) & Mohammed AbulKhair & Abdulaziz Khalid Alotaibi" Competitive
trends and Satisfaction levels of Customers of white goods in India" published by Research Journal
of Social Science & Management(RJSSM) An International Journal of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume:
03, Number: 12, April 2014 Page 78-87 with Impact Factor = 3.951 3
Link to Download:
33) Kameswara Rao Poranki (2014) & Abdulbaset Hasouneh "Preferences Towards Male Deodorants
Consumers and Retailers in Saudi Arabia" published by International Journal of Current
Research(IJCR) An International Journal of USA bearing ISSN: 0975-833X available online at
http://www.journalcra.com-Volume:6, Issue:04, pp.6420-6427, April, 2014 Impact Factor =0.1503
Link To Download: http://www.journalcra.com/sites/default/files/5306.pdf
34) Kameswara Rao Poranki & D.N.Naveen Kumar (2011), “Brand Preferences of Customers in
Indian Passenger Car Market” published by JS International Journal of Commerce, bearing the
ISSN: 2231-377X and VOLUME-1 ISSUE-2 AUGUST, 2011, Pp: 97-102
35) Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade” published
by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer
Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 21-23, of
Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India
36) Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s Context” published
by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer
Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 208-209,
of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu,
India
37) Kameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil
Nadu” published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on
Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010
Pp: 427, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil
Nadu, India
38) Kameswara Rao Poranki (2010),“Role of Corporate Social Responsibility in Consumer Protection”
published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on
Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010
Pp: 482-483, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai,
Tamil Nadu, India
39) Kameswara Rao Poranki (2009) & Venugopal, “Perceptual Factor in Quality of Work Life of Indian
Employees” published by PARADIGM a Research Journal of IMT bearing ISSN 0971-8907-Vol.XIII,
NO.I, January-June 2009 Pp: 104-109, of IMT-Ghaziabad, Raj Nagar, Ghaziabad (U.P)-201002,
India.
40) Kameswara Rao Poranki (2008), “The Measurement of Job Satisfaction of Advisors-A Case Study of
Reliance Life Insurance” published by AIMS International, an International Edited Book on
Modern and Ancient Management: Directions for Future Management Thought-Vol.VI, NO.VI,
December 28-31, 2008 Pp: 383-386 of AIMS International, 11659 Jones Road, Pmb 207 Houston,
TX 77070, USA
41) Kameswara Rao Poranki (2008), “An Analysis of Advertising Appeal of Hyundai Motors, Chennai”
published by AIMS International, an International Edited Book on Modern and Ancient
Management: Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008
Pp: 468-471 of AIMS International, 11659 J ones Road, Pmb 207 Houston, TX 77070, USA
42) Kameswara Rao Poranki & N.R.V.Pabhu (2008), “Customer Satisfaction-Online Trading” published
by SCMS JOURNAL OF INDIAN MANAGEMENT a Research Journal listed in Cabell’s directory
bearing ISSN 0973-3167-Vol.V, NO.IV, December 2008 Pp: 53-63, of SCMS-Cochin, Aluva, 683106,
Kochi, Kerala, India.
43) Kameswara Rao Poranki (2008), “Perceptual Factors in QWL of Indian Employees” published by
SONA GLOBAL MANAGEMENT REVIEW A Research Journal listed in Ulrich International directory
bearing ISSN 0973-9947-Vol.3 NO.1, November 2008 Pp: 66-73 of SONA SCHOOL OF
MANAGEMENT, Salem-636005, Tami Nadu, India
10
44) Kameswara Rao Poranki (2008) & A.Chandra Mohan- “Perceptual Factors in Quality of Work Life of
Indian Employees” published by MANAGEMENT AND LABOUR STUDIES a Quarterly Research
Journal devoted to contemporary issues- Vol.33 NO.3, August 2008 Pp: 373-383. XLRI- Circuit
House Area (East) Jamshedpur-831035, Jharkhand, India.
45) Kameswara Rao Poranki (2008) & N.R.V.Prabhu- “The Retail Investors Perception towards
investment in the Liberalized era” published by GYAN MANAGEMENT International bi-annual
Research Journal-Vol.1 NO.2 July-December 2007 Pp: 68-86. Gian Jyoti Institute of Management &
Technology, Phase-2, Mohali, Punjab, India
46) Kameswara Rao Poranki (2008) & N.R.V.Prabhu- “Motivational Level among MBA students for
Entrepreneurship” published by SAJOSPS RESEARCH JOURNAL –Vol.8 NO.2 January-June 2008
which is an International Journal of Research, Jay’s Nest, M.G.Road, Adoor-691523 Kerala, India.
47) Kameswara Rao Poranki (2008) & N.R.V.Prabhu"The Marvels of Job Satisfaction: A Case of HDFC"
IES Anvesha- A Journal of IES Management College & Research Centre Vol.1. No.1 Janualry-
June,2008 Pp:70-78 by Ies management college & research centre, Indian education society's
Management College & Research Centre, Vishwakarma, M.D.Lotlikar Vidya Sankul, OPP.Lilavathi
Hospital, Bandra Reclamation, Bandra (W) MUMBAI-400050
48) Kameswara Rao Poranki (2008) “Global Supply Chain Strategies and their impact on the Indian
Market” a Research Paper Published in TECNIA Journal of Management Studies, Vol:2: No:2,
October-March 2008, 1-09pp. Published by TECNIA Institute of Advanced Studies, Rohini, Delhi,
India.
49) Kameswara Rao Poranki (2008), “New Supply Chain Dimensions of an Indian Company: A Case
Study” a Research Paper Published in SMART Journal of Business Management Studies, Vol4: No:
1. January-June 2008, 37-41pp. Published by Bharathidasan University, Trichy, India
50) Kameswara Rao Poranki (2007), “The True Marketing Strategies for Indian Higher Education” a
Research Paper Published in PCTE Journal of Business Management, Vol.I: 4: No: 2, July-
December 2007, 20-32pp. Published by Punjab College of Technical Education, Ludhiana-142012
(Punjab), India.
51) Kameswara Rao Poranki (2007), “Challenges of Supply Chain Management for the Indian
Industries” a Research Paper Published in Bi-annual Journal of Management and Information
Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-18pp. Published by Institute of Management
Studies, Dehradun, India.
52) Kameswara Rao Poranki (2007), “The Impact of RFID in Supply Chain Management” a Research
Paper Published in GITAM Journal of Management Vol.5; No: 3, July-Sept 2007 148-163pp.
Published by GITAM, Visakhapatnam, Andhra Pradesh, India
53) Kameswara Rao Poranki (2007), “Strategic Knowledge Measurement” a Research Paper Published
in SCMS International Journal of Indian Management, Cochin Vol. IV, Number-II, April-June 2007
Page No: 05-17. Published by SCMS Cochin, Kerala, India.
54) Kameswara Rao Poranki (2007), “Supply Chains and Channel Conflicts-Lessons to Indian
Companies “a Paper Published in Punjab Journal of Business Studies, Vol.2, No: 2, October-March
2007 Page No: 143-152. Published by Mata Gujri College, Fatehgarh Sahib (Punjab), India.
55) Kameswara Rao Poranki (2007), “Emerging Trends in Retailing in India” a Paper Published in M-
Infiniti Management Journal, refereed Journal (International) Vol.1.No.2 March 2007. Published by
SAI RAM ENGINEERING COLLEGE, Chennai, India.
56) Kameswara Rao Poranki (2006), “HR’s Strategic Role in Building social Capital” a Paper published
in a M-Infiniti Management Journal, refereed Journal (International) Vol.1.No.1 April-September
2006. Published by SAI RAM ENGINEERING COLLEGE, Chennai, India.
57) Kameswara Rao Poranki (2006), “Designing Supply Chain in E-Business Scenario” VISION Journal
of Management in VOL-1, 47-52pp 2006. Published by School of Management Sciences Bengal
Engineering and Science University, Shibpur, Howrah-711103, India.
58) Kameswara Rao Poranki (2006), “Attributes of Logistics Growth in India” VISION Journal of
Management in 27-33pp-2006. Published by School of Management Sciences Bengal Engineering
and Science University, Shibpur, Howrah-711103, India
59) Kameswara Rao Poranki (2006), “The Role of Logistics in Rural Marketing” The Economic
Challenger” October-December2006, Issue-33, 51-54pp. Published by “The Economic Challenger”,
Ajmer, Rajastan, India.
60) Kameswara Rao Poranki (2006),“Strategic importance of Logistics and Supply Chain Management”
11
a paper published in AJBMR- Vol. 1 No. 2. October 2006 issue. Published by ACRM Journal of
Business and Management Acharya Institute of Management & Sciences, AIMS, I stage, I Cross,
Peenya, Bangalore-58.
61) Kameswara Rao Poranki (2005), “What they don’t teach in B-Schools” a paper published in the
Journal on Management of NDIM. Published in a bi-annual referred journal of “New Delhi Institute
of Management”, New Delhi (Jan-June,2005)
62) Kameswara Rao Poranki (2004), “Research Abstract of my PhD” published in the GITAM Journal of
Management Published by GITAM Visakhapatnam, India
Click the link for my CITATIONS: https://scholar.google.com/citations?user=5u-B-YwAAAAJ
Trainings
1. ‘Statistical Methods for Research' Sponsored by Kalasalingam University, Anand Nagar,
Krishnankoil-626190, India in May’09
2. Entrepreneurship Awareness Camp' Sponsored by Ministry of Science & Technology, Govt. of
India (Andhra University) in Nov’91
3. Rotary Youth Leadership Award Camp’ held at Sainik School, Korukonda, Andhra Pradesh, India
4. Specialized Managerial Training course in ‘Advertising & Salesmanship' conducted by Small
Industries Service Institute, Vizag, Ministry of Industry, Govt. of India. (Andhra University
Campus, Visakhapatnam). Date:- 10-12-1991 to 14-12- 1991
5. “Induction Training Program for Management Faculty” Sponsored by AICTE-All India Council for
Technical Education- New Delhi& Andhra University, Visakhapatnam, India in Mar’1996
6. “Personal Quality & Effectiveness and Career Development” conducted by Stony Carter
Consultants (P) Ltd., Hyderabad in Aug’02
7. FDP conducted by VIT’s Academic Staff College during June,2005 and by Sairam Engineering
College, Chennai in 2006
Memberships
1. Life member in ‘Indian Society for Technical Education’ (ISTE), New Delhi(Training House,
New Mehrauli Road, B-41, Qutab Institutional Area, New Delhi, Delhi 110016
2. Member in ‘AIMS International, USA (12436 FM 1960 W. Pmb #140, Houston, TX 77065,
USA)
Certification
1. NCC ‘C’ Certification with Senior Under Officer Rank in the year 1988
Extracurricular Activity
1. Represented Andhra Pradesh NCC contingent as 'Best Cadet' in the annual Republic
Day parade & Prime Minister's Rally held at New Delhi in 1987
Text Books Published

1. International Marketing Research’ published in the year 2011 by Excel Books Publishers,
New Delhi By P Kameswara Rao, N R V Prabhu, ISBN: 978-81-7446-908-3 Rs. 395 pp. 528
Click the Link to buy: http://www.amazon.com/International-Marketing-Research-Text-
Cases-ebook/dp/B00BI1G6E4/ref=sr_1_2?s=books&ie=UTF8&qid=1424320995&sr=1-
2&keywords=kameswara+rao
2. Managerial Behavior and Effectiveness
E Ananda Raja, N R V Prabhu, P Kameswara Rao
Published by Excel Books (2010-11-19)// ISBN 10: 8174468765 / ISBN 13: 9788174468765
Click the Link to buy: https://www.amazon.com/Managerial-Behaviour-Effectiveness-
Ananda-raja/dp/8174468765/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1424321197&sr=1-2-
fkmr0&keywords=Managerial+Behavior+and+Effectiveness+by+E+Ananda+Raja%2C+N+R+V
+Prabhu%2C+P+Kameswara+Rao
3. A Text Book on “HRD” published in the year 2007 by TRIAD Publishers, Chennai, India
12
Research Papers Presented & Published in Conference Souvenirs
1. Dr. Bhavannarayana K & Kameswara Rao Poranki (2017), " Impact of Relationship Marketing
Practices on Customer Loyalty: A Case Study of Awash Bank Dire Dawa, Ethiopia” a paper
presented at an International Conference on Business and Entrepreneurship Development in
a Globalized Era-Academy for Global Business Advancement’s 14th World Congress Held
at MOI University, Kenya on November 23---25, 2017
2. Kameswara Rao Poranki (2017), "A Comparative Analysis of Advanced Planning and Scheduling
and Supply Chain Management Practices in India and Ethiopia" a paper presented at an
International Conference on Innovation and Sustainability and Business Management
(ICISBM-2017) on 16th and 17th Februvary,2017 at VELS University, Pallavaram, Chennai, Tamil
Nadu, India
3. Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade a paper
presented at an International Conference on Consumer Protection and Globalization on
January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai,
Tamil Nadu, India
4. Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s Context” a paper
presented at an International Conference on Consumer Protection and Globalization on
January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai,
Tamil Nadu, India
5. Kameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil
Nadu” a paper presented at an International Conference on Consumer Protection and
Globalization onJanuary,2010 at Kalasalingam University, Krishnankoil- 626190, Virudhunagar
Dist., Near Madurai, Tamil Nadu, India
6. Kameswara Rao Poranki (2010), “Role of Corporate Social Responsibility in Consumer Protection”
a paper presented at an International Conference on Consumer Protection and Globalization
onJanuary,2010 at Kalasalingam University, Krishnankoil- 626190, Virudhunagar Dist.., Near
Madurai, Tamil Nadu, India
7. Kameswara Rao Poranki (2009) ‘World’s Financial Crisis and the Solutions by Future Business
Managers’ a paper presented at an International Conference on ‘Seventh AIMS International
Conference on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore,
Karnataka, India on 20-23, October 2009.
8. Kameswara Rao Poranki (2009) ‘Global Economic Crisis and Lessons for the students of Business
Administration’ a paper presented at an International Conference on ‘Seventh AIMS
International Conference on Management (AIMS-7)’ organized by AIMS International & IIMB,
Bangalore, Karnataka, India on 20-23, October 2009
9. Kameswara Rao Poranki (2009) ‘Global Dimensions of Human Resource and its Impact’ a paper
presented at an International Conference on ‘Seventh AIMS International Conference on
Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on
20-23, October 2009
10. Kameswara Rao Poranki (2009) ‘Corporate Social Responsibility and Global Economic Crisis’ a
paper presented at an International Conference on ‘Seventh AIMS International Conference
on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India
on 20-23, October 2009
11. Kameswara Rao Poranki (2009) ‘Role of Ethics and Social Responsibility in Consumer Marketing’
a paper presented at a National Conference on ‘Emerging Strategies and Practices in
Management to Address Global Economic Crisis’ organized by the S.Veerasamy Chettiar College
of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
Kameswara Rao Poranki (2009) ‘Role of Marketing in the Banking Sectors’ a paper presented at a
National Conference on
13
12. ‘Emerging Strategies and Practices in Management to Address Global Economic Crisis’ organized
by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil
Nadu, India on 23rd October 2009
13. Kameswara Rao Poranki (2008)‘The Developing Countries' Priorities For Negotiations at the WTO’
a paper presented at an International Seminar on ‘WTO Research’ organized by the IIM
Kozhikode I.I.M Campus, Calicut- 673 570 Kerala INDIA on 26-27th December 2008
14. Kameswara Rao Poranki(2008) ‘South Asian Regional Trade Agreements a Special focus on
India’ a paper presented at an International Seminar on ‘WTO Research’ organized by the
IIM Kozhikode, I.I.M Campus, Calicut- 673 570 Kerala INDIA on 26-27th December 2008.
15. Kameswara Rao Poranki (2008) ‘The Analysis of advertising appeal of Hyundai motors, Chennai’
a Research Paper presented at a Sixth International Seminar on ‘Modern and Ancient
management’ organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th
December 2008
16. Kameswara Rao Poranki (2008) ‘The Measurement of Job Satisfaction of Advisors-A Case study
of Reliance Life Insurance a Research Paper presented at a Sixth International Seminar on
‘Modern and Ancient management’ organized by the AIMS INTERNATIONAL & IBA, New Delhi,
India on 28-31th December 2008
17. Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a paper
presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by
the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha
vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July
2008
18. Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a paper
presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by
the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha
vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July
2008
19. Kameswara Rao Poranki (2008) ‘A comparative study between large organized food and grocery
retailers in India’ a paper presented at a National Level Seminar on ‘Emerging Trends in Retail
Management’ organized by the Faculty of Management, HR & Commerce, Sri
Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu,
Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008
20. Kameswara Rao Poranki (2008) “Business Ethics and Corporate Social Responsibility in India” a
paper presented at a UGC Sponsored National Level Conference on “Business Ethics and
Corporate Governance and Social Responsibility” organized by the Department of Management
Studies, School of Management, Pondicherry University, Puducherry-605 014, Tamil Nadu, India
on 12-13th April 16, 2008
21. Kameswara Rao Poranki (2008) “Approaches towards Corporate Social Responsibility in India” a
paper presented at a UGC Sponsored National Level Conference on “Business Ethics and
Corporate Governance and Social Responsibility” organized by the Department of Management
Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu, India
on 12-13th April 16, 2008
22. Kameswara Rao Poranki (2008) “Benefits of Social Marketing through Corporate Social
Responsibility” a paper presented at a UGC Sponsored National Level Conference on “Business
Ethics and Corporate Governance and Social Responsibility” organized by the Department of
Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil
Nadu, India on 12-13th April 16, 2008
23. Kameswara Rao Poranki (2008) “Emerging Service Dimensions of Heath Tourism in India” a
paper presented at a National Level Conference on “Changing role of Service Sector-A Global
14
Perspective”(NCOSS-08) organized by the Department of Management Studies, Kalasalingam
University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008
24. Kameswara Rao Poranki (2008) “Improvement of Service Quality through Branch Optimization” a
paper presented at a National Level Conference on “Changing role of Service Sector-A Global
Perspective”(NCOSS-08) organized by the Department of Management Studies, Kalasalingam
University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008
25. Kameswara Rao Poranki (2007) “The impact of Growth Strategy in Small Entrepreneurial
Businesses” a paper presented at an International Level Conference on “Entrepreneurship in
the Globalized Economy” organized by SRM-University, Kattankulatur, Chennai. Tamil Nadu, India
on 21st and 22nd December,
26. 2007. Kameswara Rao Poranki (2007) “The impact of Social Marketing on Health Services in
India ”a paper presented at an National Level Conference on “Significance of Social Marketing in
India” organized by VIT-Business School, VIT-University, Vellore. Tamil Nadu, India on 26th and
27th October, 2007.
27. Kameswara Rao Poranki (2007) “Successful Company-Specific Strategies through Market
Convergence” a paper presented at an National Level Seminar on “Changing Paradigms in
Management" organized by Department of Business Administration, Annamalai University,
Annamalai Nagar - 608 002, Tamil Nadu, India on 22nd September, 2007
28. Kameswara Rao Poranki (2007) “Managing Human Capital in the globalized Era” a paper
presented at an International Conference on “Global Business Strategy in Competitive
Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram
Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007.
29. Kameswara Rao Poranki (2007) “Global Strategies for Logistics and SCM in Competitive
Environment” a paper presented at an International Conference on “Global Business Strategy
in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri
Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
30. Kameswara Rao Poranki (2007) “Evaluating Performance Management Systems- Roadmap for
Effective Practices” a paper presented at an International Conference on “Global Business
Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies
of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
31. Kameswara Rao Poranki (2007) “Work Life Balance Initiatives –A Strategic Approach” a paper
presented at an International Conference on “Global Business Strategy in Competitive
Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram
Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
32. Kameswara Rao Poranki (2007) “Brand as a Successful Strategic Asset” a paper presented at an
International Conference on “Global Business Strategy in Competitive Environment”
organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College,
Chennai, Tamil Nadu, India on 21st September, 2007.
33. Kameswara Rao Poranki (2007) “Global Level Distribution Strategies of a Company: A Case
Study” a paper presented and Published at a National Conference on “Challenges to
Globalization to overcome them” organized by M.N.M.Jain Engineering College, Thraipakkam,
Chennai-600096 on 8th March, 2007.
34. Kameswara Rao Poranki (2007) “The Impact of Global Supply Chain Strategies in the Indian
Market: An Exploratory Study” a paper presented and Published at a National Conference on
“Challenges to Globalization to overcome them” organized by M.N.M.Jain Engineering College,
Thraipakkam, Chennai-600096 on 8th March,
35. 2007 Kameswara Rao Poranki (2007) “The Impact of Branch Optimization in Bank Marketing” a
paper was presented and published at a National Conference organized by Department of
Management Studies, Andhra University, Visakhapatnam, on 10th March, 2007
15
36. Kameswara Rao Poranki (2007) “Supply Chain Collaboration in the European and Indian Retail
Grocery Sector” a paper was presented and published at an International Conference on
‘Global Trends in Retailing’ organized by Rajiv Academy of Technology and Management,
Mathura, India, on February, 26-28, 2007.
37. Kameswara Rao Poranki (2006)“Managing your Supply Chain in the New Global Order” a paper
was presented and published at an International Conference on ‘Marketing in the New Global
Order’ organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006
38. Kameswara Rao Poranki (2006)“Supply Chain Collaboration in the New Global Order” a paper
was presented and published at an International Conference on Marketing in the New Global
Order organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006
39. Kameswara Rao Poranki (2006)“New Marketing Research Methods in the New Global Order” a
paper was presented and published at an International Conference on Marketing in the New
Global Order organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006
40. Kameswara Rao Poranki (2006)“Market Convergence and firm strategy: New Directions for
Theory and Research” a paper was presented and published at an International Conference
on Marketing in the age of Convergence organized by IIM-Kozikode, Kerala on January 7-8,
2006
41. Kameswara Rao Poranki (2006)”Emerging Trends in Retail Marketing” a paper to be presented
and published at Seventh International Conference on Operations and Quantitative
Management (ICOQM-7) August 3-5, 2006, Jaipur, India-Jointly organized by AIMS
International and University of Rajasthan
42. Kameswara Rao Poranki (2006)” HR’s Strategic Role in Building Social Capital” a paper to be
presented and published at Seventh International Conference on Operations and
Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India- Jointly organized by AIMS
International and University of Rajasthan
43. Kameswara Rao Poranki (2006) “Designing Supply Chain -An E-business perspective” a paper to
be presented and published in August 6, 2006 in the Third International Conference on
Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College of Technology,
Peelamedu, Coimbatore-641004. India
44. Kameswara Rao Poranki (2006) “The role of HR in the e-economy” a paper to be presented and
published on August 4, 2006 in the Third International Conference on Logistics and Supply
Chain Management (ILSCM 2006), organized by PSG College of Technology, Peelamedu,
Coimbatore-641004.. India
45. Kameswara Rao Poranki (2006)“Career planning as a Mechanism of HRD” a paper was presented
at a National Conference on Emerging Trends in Business Research organized by Department of
Management Studies, AU, Visakhapatnam, India
46. Kameswara Rao Poranki (2006) “The role of Logistics in the Rural Marketing in India” Presented
and published on August,10, 2006 in the National Conference conducted by VIT-Business School,
VIT-University, Vellore-632014,Tamil Nadu India
NTPEL : Online courses and certification, A project funded by MHRD, Government of India
SWAYAM : Online courses and certification, A project funded by MHRD, Government of India
Reviewer for European Journal of Operations Research

Title of the Paper:
A Manufacturer Distribution Issue: How to Manage an Online & a Traditional Retailer?
Code: EJOR-D-12-2863-Date: May 22 2013 10:04:31
16
Title of the Paper:
Willingness-to-Pay Estimation with Choice-ased Conjoint Analysis: Addressing Extreme
Response Behaviour with Individually Adapted Designs
Code: EJOR-D-10-02416R1-Date: 1st Dec’11 5:43:19
Title of the Paper :
The Effects of Demand Uncertainty on Channel Structure
Code EJOR-D-09-00618R1-Date: 12th Nov’09 11:10:01
Title of the Paper:
An problem-solving approach to product design using decision tree induction based on intuitionist
fuzzy
Code: EJOR-D-07-00664-Date: 17th Aug’07 5:31:38
Title of the Paper:
Time-based Replenishment and Dispatching Policy with Stochastic Lead Time for Vendor Managed
Inventory Systems: Analytical Model and Simulation
Code: EJOR-D-06-01187 / Date: 2nd Nov’06 4:00:26
Reviewer for the Following Journals
1. Research Paper reviewed for Journal of Social Sciences & Humanities (JSSH) of Pertanika
Journals of manuscript JSSH-1335-2015 with the title: “The Impact of Shrm on Employees’
Performance for ManPower Sustainability in A Manpower Agency of International Airport In
Tamil Nadu, India
2. An Empirical Study”. Pertanika Journal DIVISION: UPM Press, Office of the Deputy Vice
Chancellor (R&I), 1st Floor, Idea Tower II UPM-TDC Technology Centre, University Putra
Malaysia, 43400 UPM Serdang, Selangor, Malaysia (30th April, 2015)
3. Research Paper reviewed for Peak Journal of Social Science and Humanities (PJSSH) of
manuscript PJSSH-15-004 with the title: Innovation on Education Policy: How A Less
Developed Area was Transforming into A Performing one, A Case Study of Jembrana
Regency-Bali, 2001-2005. Peak Journals Limited: 11815 Garden Terrace, Dr. Dallas Tx 75234,
U.S.A. E-Mail: info@peakjournals.org (17th February, 2015)
4. Research Paper reviewed for Journal of Scientific Research and Studies (JSRS) of manuscript
JSRS-15-023 with the title: The Impact of Integrated Communication Technology [ict] Driven
Marketing Education in Nigeria. Modern Research Publisher: 3500 east Mckinney Str. Apt.
1203 Denton Texas, 76209, USA E-mail: info@modernrespub.org (16th February, 2015)
Guest Lectures Delivered:

As Guest Lecture delivered the following trainings:
a. Communicating the Sales Message at Department of Management Studies, Sambhram
Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India
on 24th April, 2008
b. Marketing Channels and Supply Chain Management at Department of Management
Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-
560097, Karnataka, India on 24th March, 2008
c. The Implications of Organizational Behaviour on today’s Corporate at Department of
Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East,
Bangaore-560097, and Karnataka, India on 12th February, 2008
d. The need of Goal Setting for Engineering Students at Mechanical Engineering
Department of Kalasalingam University, Tamil Nadu on 22nd August, 2007
e. Paradigm Shift in Marketing in today’s Context SRM- Valliammai Engineering College,
Kattankulatur, Chennai, India, June, 2007
17
Conference Chairperson
1. Chair Person of a Session at a National Level Conference on “Socio-Economic Development of

Women- Indian Scenario” organized by SRM-Valliammai Engineering College, SRM-University,
Chennai, India (April, 2007).
2. Chair Person of a Session at an International Conference on “Global Business Strategy in
Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri
Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007.
3. Chair Person of a Session at an International Symposium on ‘Global Business Opportunities
and Challenges” on 15th&16th February, 2007, Organized by Forum of Commerce-
Department of Commerce-Loyola College, Chennai
Key Note Speaker & Chief Guest at Conferences

1. ‘Chief Guest’ for the valedictory function at a National Conference on “Emerging Strategies
and Practices in Management and Address Global Economic Crisis” on 23rd October, 2009 at
SVCET, Puliangudi, Tamil Nadu.
2. Key Note Speaker at a National Level Conference on “Socio-Economic Development of
Women- Indian Scenario” organized by SRM- Valliammai Engineering College, SRM-University,
Chennai, India (August, 2007).
3. Chief Guest for the valedictory function of National Conference on ‘Emerging Strategies and
Practices in Management to Address Global Economic Crisis’ organized by the S.Veerasamy
Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd
October 2009
Academic Programmes Organized

1. A Management Development Programme on ‘Success through Salesmanship’ was organized on
23/04/2010 at KLU University
2. International Conference on ‘Globalization and Consumer protection” sponsored by IIPA, New Delhi
at Kalasalingam University in the capacity of Organizing Chair. Grant received from IIPA New Delhi
is Rs.1,50,000/
3. Organized an FDP on ‘Effective Teaching Skills through Case Study Methodology’ for Management
Faculty on 17-18th April,2009
4. FDP-Effective Teaching Methods- Organized at ICFAI University, Tirupathi
5. MDP-Effective Sales Skills- Organized at ICFAI University, Tirupathi
6. Organized Placement Training Programme for:
7. 3rd Semester MBA Students on 22-23-11, 2008 plus 20 more programmes organized
Referees:
1. Prof.Jose Jacob, Professor, School of Business and Economics, Dire Dawa University, Dire
Dawa, Ethiopia.Ph:+251989921588; Email: josup1974@gmail.com
2. Dr.P.Venkateshwara Rao, Associate Professor, College of Business and Economics, Dire

Dawa University, Dire Dawa,1 Ethiopia. Ph.+251972214742; Email: hipvrao@gmail.com
3. Prof.Suresh MishraChair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2.

Mobile: +91-9312413955; Email:drsureshmisra@gmail.com
18

Principal MBA

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CURRICULUM VITAE

Kameswara Rao Poranki

Email: kameswararaoporanki@gmail.com or kamesh_p2001@yahoo.com or kamesh_p2001@rediffmail.com

Key Result Areas:

Research Projects Completed:

Funded Research Projects

Grant Received : Rs.1, 50,000/-

Consultancy Project : Consultancy Project at Ethiopia (Jan,2017-March,2017)

PhD Thesis Evaluations:

PhD Viva-Voce Examiner

Ph. D Doctoral Committee Member

My Research Papers in SCOPUS INDEXED JOURNALS

3. "International journal of Applied Business and Economic Research” ISSN : 0972-7302

Publications in International Journals with Impact Factors(ISSN)

Text Books Published

Reviewer for European Journal of Operations Research

Reviewer for the Following Journals

Guest Lectures Delivered:

1. Chair Person of a Session at a National Level Conference on “Socio-Economic Development of

Key Note Speaker & Chief Guest at Conferences

Academic Programmes Organized

2. Dr.P.Venkateshwara Rao, Associate Professor, College of Business and Economics, Dire

3. Prof.Suresh MishraChair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2.

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