Sunteți pe pagina 1din 16

The Information Company (TIC) has been partnering some of India’s biggest and best companies to meet their

internal and external communication needs, since 1999.

TIC stands out among digital agencies for its content capabilities. It specialises in corporate journalism -- that
is, story-telling towards a purpose, whether that be building a brand, selling a product, changing perceptions,
or reaching out to the community.

It is also unique in offering an integrated solution to clients, with proven expertise in technology, content and
design. TIC’s communication solutions team has more than 65 passionate people focused on delivering
effective communication products.

20 Years of experience 65+ Active clients 230+ Clients served

1000+ Projects Executed


Service offerings with a content first approach
THOUGHT • Authored articles
• Blogs STRATEGY • Digital
LEADERSHIP
• Strategic content • Content

• Strategy and planning


• Magazines, books, annual & CSR
• Content, blogs
reports
SOCIAL • Management & analytics
PRINT • Coffee table books, manuals
• Paid promotion, SEO, SEM
• Marketing collateral – brochures,
• Influencer outreach
posters, emailers

• Digital marketing
• Website/intranet design & development • Event coverage, interviews
DIGITAL • Digital magazine • Corporate films, explainer videos
• Annual reports VIDEOS • Brand, marketing & HR videos
• Campaigns, Infographics, Presentations, • E-learning
• Management of digital assets • Animated films

MOBILE APPS • Native, hybrid TRANSLATION • All Indian languages


• Android, iOS • All international languages
Marquee client relationships developed over two decades
Long-standing relationship with clients

19+ years
5+ years

14+ years 9+ years 3+ years

1999 2003 2004 2007 2010 2015 2015

12+ years 5+ years


3+ years
17+ years
TIC’s core expertise lies in content
The USP that sets TIC apart is “corporate journalism”-- that is, story-telling towards a purpose, whether it be building
a brand, selling a product, changing perceptions, or reaching out to the community.

Authored articles,

1
Content /digital
interviews, features,
strategy
Business case studies, speeches,
knowledge Presentation
Leadership
communication
Diversity and
inclusion
Websites, blogs, social
media posts, campaigns,

2
External and infographics, magazines,
Communication
expertise
internal newsletters, brochures
communication

Employee Brand / product Scripts, storyboards, videos,


communication

3
engagement print collateral, e-leaning
Journalism at solutions, sustainability &
the core CSR and annual reports, apps
sustainability
Some of our engagements
Annual reports, CSR / Campaigns, Brochures,
Thought Leadership Social, Blogs Videos & Presentations Website, Intranet
Sustainability reports Emailers

• Tata Sons • Sanofi India • ABG • Tata Sons • Tata Sons • Tata Group
• Godrej • Cipla • Cipla • ABG • Tata Trusts • ABG
• Tata Motors • ACC • Tata Motors • FINO Payments • ABG • Tata Sky
• Allcargo • Tata Trusts • Tata Trusts Bank • Hindalco Almex • Godrej
Logistics • Tata Motors • Tata • Tata Motors • Suzlon • Indian Hotels
• Weber • Tata Chemicals • FINO Payments • Arshiya • Tata BEX • Cipla
Shandwick • Tata Business Bank • Cipla • Tata Motors • Sakal
• Cipla Excellence Group • Tata Chemicals • Hindalco • Tata Chemicals • Asian Paints
• Incedo • Murugappa • Allcargo • Trent • Ambuja Cement • M&M
Logistics • Asian Paints • Diageo India • Pidilite
• Godrej • Ultratech • Fino payments • Huntsman
• ABFRL • Iris Software bank
• A Treds • Tata
International
Content engagement with PR agenciesership
Authored articles

Industry reports

interview responses
Automotive Aviation Chemicals

Clients of PR agencies
TIC creates original LinkedIn blog posts across sectors
Engineering IT Insurance
content in various
genres
Website blog posts
Oil and gas Pharma New age
technology

Sectoral reports

Tutorials
Social media engagement

• SOCIAL

Tata Motors

Aditya Birla Group


• BLOGS + • SOCIAL • SOCIAL +
Tata Chemicals

• SOCIAL +

Invoicemart
• BLOGS +
Cipla

SOCIAL BLOGS + SEM

Design Dekko
SOCIAL SEM • Social media
MEDIA • Blogs posts • Blogs • Social
• Social media • Social media media
• Paid activity
• Blogs posts • Social media posts posts
posts
• Social media • Paid • Influencer
• Influencer outreach
posts campaigns
Outreach
for
Program
chemicals
business
Websites design & development

www.saralabirlaacademy.org www.centurytextind.com www.vikhrolicucina.com

www.tataworld.com
www.designdekko.com www.tatatrusts.org

www.adityabirla.com www.finobank.com www.ambujacement.com


Videos

Coromandel - E-learning
Tata Sons - Event Video Aditya Birla Group – Employee value propositions https://youtu.be/FSNtFs0-iEY
https://youtu.be/cnXJxQcsiv8

Tata International - Design Impact


https://youtu.be/5smHepGCWsI Arshiya International – Corporate profile ABG travel App - Explainer
https://youtu.be/xhFQS_wGQCM https://youtu.be/--DThLjVYy4 Asian Paints - Sustainability

Tata Young Expressions – Ultratech-Financial performance


Employee engagement Trent – Interviews Hindalco GET - HR
https://youtu.be/auDsBM_mU1U
Content engagement Godrej - Authored articles, event write-ups
and articles for media based on interviews
Blogs – Tata Sky, Tata Motors, Cipla, Godrej with senior managers
• Business World (link)
• Business Standard (link)
• The CSR Journal (link 1, 2)
• LinkedIn (link)
• BBC Good Food
• MINT
• The Hindu
• Mint Money
Sanofi Intranet
TBEX - Case Study
Mahindra Rise
Manual

Aditya Birla–Social media posts

Articles, blogs, reports Asian Paints -


Presentations
Print engagement Murugappa – Sustainability
Report
Tata Review - Qtrly magazine Hindalco - Campaign

Tata Trusts Horizons –


Qtrly Magazine Sanofi – Annual Report

Sanofi – External Scrapbook - Trent


Aditya Birla –
ZSBP – Coffee Table book Print Publication Tata Motors - Banners, emailers newsletter
Digital magazines

Tata Motors Strides

Tata Trusts Horizons


Tata Review

Allcargo logistics Compass Digimag


Award of Distinction - 2018
Recognition….
Finalist IABC GOLD QUILL AWARD FOR
TATA REVIEW SPECIAL ISSUE-2016

IABC GOLD QUILL AWARD FOR


TATA SPHERE ISSUE - 2016
Client Testimonials Aditya Birla Group IRIS Software, US Sanofi India

"We are delighted with the work TIC has done After an arduous month of working on
“It’s been a long and exciting ten-year journey Sanofi’s Annual Report, the printed copies
Tata Group for us. They have understood our needs very
with TIC. Team TIC inspires trust. From our were finally ready and looked beautiful!
quickly and been able to translate it into
smallest need to the more complex ones, Team
In the 11 years that we have been exactly the kind of website and communication A big Thank You to the whole team at TIC
TIC bends over backwards to delight us with
working with The Information Iris needs. who worked on this Annual Report and
solutions that are effective, creative and timely.
made it come real within the timelines. I
Company, they have partnered us in a The strategic thought, brilliant communication TIC has a great team with skills appreciate the way it was handled – very
large number of communication skills that your exceptionally sincere, capable professional and prompt. It was a breeze
complementary to what we have at Iris. We
projects at the Group level – the Tata and committed team brings to the table, makes working with everyone – the project
will certainly wish to engage with TIC in other
Group website, www.tata.com; the working with Team TIC a pleasure.” manager, the content and creative teams.
initiatives."
Tata Group intranet,
Kudos for a job well done!
www.tataworld.com; Tata publications — Charu Gouniyal, Vice President, — Shekhar Chandra, Vice President,
and multimedia presentations by Sohil Bahamania, Senior Manager
Corporate Communication, Aditya Birla Business Solutions & Technology
providing content, design and Communications, Sanofi
technology support. Group Services, IRIS Software

In every one of these projects, the TIC


team has delivered exceptional quality Century Textiles and Industries Ltd.
Arshiya Ltd. Manorama Industries Ltd.
and shown a deep commitment to
meeting our expectations. We expect This is to place on record our sincere We would to say thank you very much for
We engaged TIC to create our corporate film.
this enduring relationship to grow appreciation of the great work and service your devotion , support and cooperation
From the script to storyboard and from provided for the design and implementation for completion of assignment of Annual
stronger as we grow to newer heights location recce to post-production, TIC of our refreshed website. We are very report of Manorama Industries Limited within
and meet the communication managed the end-to-end process very happy with the outcome, although we the timeline. Once again thank you so much
challenges ahead of us. professionally. The video had to be created believe that some work is still in progress, to you and you all team members for their
within tight deadlines. TIC rose up to the which I am sure you will complete once we effort to complete the entrusted assignment
— Christabelle Noronha, Chief, Group challenge and delivered a video that has provide you with the inputs. We look within the stipulated timeline.
Corporate Affairs, Tata Sons become an important marketing collateral for forward to your continuing support to
us. We appreciate the recommendations that maintain and update the website on a Sunita Thakur, Company Secretary &
(This testimonial was sent in October
came from TIC at every stage of the production regular basis. Compliance Officer - Manorama Industries Ltd.
2011. Our relationship has expanded Once again thank you very much.
process to make a compelling corporate video
and continues to grow stronger.)
Snehal Shah, Chief Financial Officer - Century
Textiles and Industries Ltd.
REINVENT
www.ticworks.com
tata.com
Manoj Nair Akshay Ankalikar
+91 84258 14016 +91 84258 14017
Manoj.nair@ticworks.com Akshay.ankalikar@ticworks.com

S-ar putea să vă placă și