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• Create business-to-business opportunities that drive sales.

Crisis? What Crisis?

.......................... ..................................... . . . . . .
• Connect our businesses to our residential community and create
incentive based programs to capture a local consumer market.
A Vision Statement from • Continue to advocate for businesses at the city and state levels
The West Hollywood Chamber and take political action whenever necessary.
Everything we do as a Chamber should strengthen the local
President/CEO economy. Do we have challenges? Of course we do. Is our mission
Alright, I’m not living in a bubble – times have been rough and we know impossible? I think not. We are a strong and thriving city with an
that we are not out of the woods yet. But what we do know is that business exceptional business community and leadership – all things are
strategies, marketing promotions, events, sales campaigns and other possible and we have the team to make it happen.
approaches to business must change in order to capture the sales we Our new team includes Lisa Wolfberg, Director of Membership
desire and meet our needs to survive in this new economic structure. & Events, and Matthew Clark, Administrative Assistant. Both
Life as we knew it has changed, and we must change with it in order to are exceptional talents and we are fortunate to have them join
create new business strategies and reinvigorate commerce. our organization. Matt makes our office run smoothly and is the
The West Hollywood Chamber of Commerce is in an exciting transition ultimate multi-tasker, and Lisa is already hitting the beat from
and as with all transitions comes change. And change is good! Change Melrose to Santa Monica to Sunset visiting all our members and
brings new perspective. Change brings opportunity. These changes creating exciting and dynamic new programs and events. We
strengthen our mission to support and advocate for a community are excited to have them on board and welcome them to our
environment where commerce can flourish. So how does that translate Chamber family.
into the action plan that meets the Chamber’s objectives and the business In keeping with our theme of “change” you will see a new look
community’s needs? in our marketing materials as is evident in this redesigned
Our vision is to elevate our Chamber’s powerful voice in political action, newsletter, our revamped Weekly Wrap e-newsletter with added
provide extended reach for our businesses in promotion and sales, connect Member Spotlights and promotions, re-styled and creatively
our members through referral programs to generate leads, and work with our infused events, and fun networking mixers.
City partnerships on business development opportunities. We are a strong Chamber. We are a vibrant and internationally
Our Objectives include: renowned city. We are powerful in force and unique in our
• Create educational programs that assist businesses in understanding individuality. It is my honor to be part of this wonderful time and
how to achieve their objectives (check out our WEHO SOCIAL program service to you and our business community.
on page 5).
• Market our business community with a consistent message that ties to
our West Hollywood brand and is specific to the type of business.
• Connect our members to other businesses and generate referrals (Check
out our new Speed Networking program on page 4).
• Develop promotional programs to drive traffic, increase spending and
create awareness for West Hollywood and Chamber businesses. Genevieve Morrill
• Strengthen relationships and strategic alliances that expand our Chamber’s West Hollywood Chamber
message for the business community and broaden its social networks. President/CEO

In this Issue: Calendar of Events & Programs Page 4 / Board of Directors & Letter from our Chair Page 2 /
Job Fair Page 3 / Renewing Members Page 3 / WEHO Social Page 5 / Meet the Chamber Staff Page 6 /
Committee Opportunities Page 7 / New Member Profiles Pages 8, 9 &13 / Government Affairs Pages 10 & 11 /
West Hollywood Library Page 16
board of directors A Message From
Chair Joan Henehan, Amalgamated Henehan, Worldwide
Our Chair
Alongside you in this rapidly developing economic period,
1st Vice Chair Nita Casar, Beverly Hills Picture Framing
Vice Chair Special Events Alan Bernstein, Harper Management, Inc. The West Hollywood Chamber of Commerce is seeking even
Co-Vice Chair Membership Arich Berghammer, Live Nation more ways to bring value to your membership and to grow in
Co-Vice Chair Membership Nadia Sutton, here! TV relevance within and outside of our City borders. There is no room
Vice Chair, Governmental Affairs Todd Elliott, Truman & Elliott LLP for complacency in a business environment that embraces a
Chief Financial Officer Vincent Mercurio, The London West Hollywood newly energized evolution of branding, networking, compelling
Secretary Marcus Nicolaidis, House of Blues events and personalized client outreach.
Immediate Past Chair Joseph M. Clapsaddle, Hornburg Jaguar Land Rover
  A Few Suggestions to Consider:
BOARD OF DIRECTORS • Attend as many of our networking events as possible.
Shelley Armistead, SoHo House Nothing can replace the dynamic impact of face-to-face contact.
Arich Berghammer, Live Nation • Know and tell your business story. Make it real, make it
Alan Bernstein, Harper Management, Inc.
compelling and frame it for its benefits to your customer.
Stan Bochniak, AMPCO Systems Parking
• Identify synergies with other member businesses and work
Christopher Bonbright, Ramsey-Shilling
Nita Casar, Beverly Hills Picture Framing
together to achieve exponentially greater sales results.
Joseph M. Clapsaddle, Hornburg Jaguar Land Rover Get involved with your Chamber. Choose from among the
Todd Elliott, Truman & Elliott LLP various committees listed on page 7 and volunteer.
Devin Ford, Devin Ford Photography  • Use the Chamber’s website to market your business. Go to
Hany Haddad, US Bank “Member Center” and click on “Marketing Your Business” for a
Joan Henehan, Amalgamated Henehan, Worldwide menu of options for promotional opportunities. Our website is
Deborah B. Kallick, Cedars-Sinai Medical Center receiving over 50,000 “hits” per month and is a great source
Patrick Kibby, Keller Williams Realty for businesses looking to maximize their company’s
Mark E. Lehman, Law Offices of Mark E. Lehman strategic marketing.
Stuart Leviton, Leviton Law Group, A.P.C. As always, we want to place the newest and best tools in your
Vincent Mercurio, The London West Hollywood hands, tools that will enable you to leverage your sales time and
Marcus Nicolaidis, House of Blues
your operations to the most productive results.
Gene Ronald Smith, Gene Smith + James Litz
Above all, continue to THINK, ACT, ASK and SMILE!
Nadia Sutton, here! TV
Ruth Tittle, Capitol Drugs
Boe Trumbull, SBE Restaurant Group
Laurence Whiting, Petit Ermitage Hotel

John A. Altschul, John A. Altschul Attorney at Law
Arlen Andelson, Andelson Properties Joan Henehan,
David Eichman, Law Office of David Mason Eichman Chair for West Hollywood Chamber of Commerce
Nathan Goller, Phyllis Morris Originals Board of Directors
Ronald S. Kates, Ronald S. Kates & Company
James W. Litz, BH/GLAAR Assoc. Of Realtors
Tony Melia, National Business Insurance Agency
Mark Montgomery, Montgomery Management Company
Sharon O’Rourke, The Gas Company
Russ Wilson, Koontz Hardware

Bradley Burlingame, West Hollywood Marketing & Visitors Bureau
Ryan Farber, The Avenues: Art, Fashion and Design District 8272 Santa Monica Blvd. Phone: 323-650-2688
Todd Steadman, Sunset Strip Business Association West Hollywood, CA 90046 Fax: 323-650-2689
Job & Career Thanks to Our
Development Fair Renewing Members
On September 30th, The West Hollywood Chamber The 8899 Beverly Boulevard Le Parc Suite Hotel
along with the City of West Hollywood and Jewish AAA Flag & Banner Mfg. Co. Law Offices of Mark E. Lehman
Vocational Service held the 12th Annual Job & Abbey Restaurants and Bars Leviton Law Group, A.P.C.
Addressers Live Nation
Career Development Fair. The event featured
All New Glass & Mirror Co. LA Guest Suites and London Guest Suites
nearly 30 companies looking to recruit new John A. Altschul Attorney at Law Mad By Design
employees. In addition to recruitment, the Fair AMPCO System Parking Maimonides Academy
offered workshops and speakers to help job B2V / Borrelli Salon Mani Brothers Real Estate
seekers fine-tune their skills and tool kits for Basix Café Marco Pelusi Hair Studio
seeking employment and interviewing with Beverly Center Mirabelle Restaurant
potential employers, as well as advice for Vornado Realty Trust/Beverly Connection MOCA Pacific Design Center
the entrepreneur. Bookkeeping By Melissa Mondrian Hotel
Bossa Nova West Hollywood Marketing & Visitors Bureau
BRCP Millennium, LLC c/o Cushman & Wakefield Mystery Pier Books, Inc.
Held at Fiesta Hall in Plummer Park, the Chamber Candle Delirium Navigaytour
hosted over 300 attendees and Chamber Member Canon Business Solutions National Business Insurance Agency
California Pizza Kitchen was our onsite provider of Capitol Drugs National Council of Jewish Women / LA
food and beverage. The West Hollywood Chamber Celebration Theater Paul, Hastings, Janofsky & Walker LLP
is grateful to its committee members for their Chamberlain West Hollywood Pavilions
exceptional work and commitment to this program. Clear Channel Outdoor, Inc. Phyllis Morris Originals
We thank them and recognize all their hard work Cobalt Mortgage / Formerly Homestone Postal Center & More
Mortgage Quality Parking Service, Inc.
and tireless hours in planning and implementing
Combined Properties, Inc. Ramsey-Shilling
this event. Corniche Travel Group Robert Kuo Limited
Thank You to Our Job Fair Committee! Christopher Street West The Saban Free Clinic
Dispute Resolution Services Saddle Ranch Chop House
Marshal Backlar, President, Backlar Consultants Du Vin Wine & Spirits SBE Entertainment
Alan Bernstein, Harper Management Law Office of David Mason Eichman Signature Card Services
Claudia Endler Designs SoHo House West Hollywood
Conrad Corral, Human Resources, City of West Hollywood
Express Locksmith Stafford Commercial Real Estate
Joan Henehan, Amalgamated Henehan Worldwide
The Farmacy The Standard Hotel
Drian Juarez, Client Advocate, Transgender Job Devin Ford Photography Stella McCartney
Placement and Economic Empowerment Program, Friends of West Hollywood Elementary Sunset Hill Investments
Los Angeles Gay & Lesbian Center GyneSpa-Dolores R. Kent, MD Wells Fargo Advisors – Shan Sutherland
Patrick Kibby, Broker Associate & Finance Consultant, Keller Hamburger Haven Talla Development
Williams Realty-Hollywood Hills/Sunset Handelman Consulting, Inc. Total Tan Inc.
David Kruskall, Program Supervisor, JVS WHEST Program Hastens On Beverly TRAIN west hollywood
Todd Riemer, Novelist here lounge Trilogy Financial Services
Holloway Motel Trinity Health & Wellness
Angela Showell, Recruiting Manager, CPEhr
Hustler Hollywood Truman & Elliott LLP
Monique Stennis, MBA, Public Relations Specialist, CPEhr The Hutchens Group Union Bank of California
Gwen Taylor MBA, Financial Executive, Idomeneo Enterprises, Inc. The Viper Room
Trilogy Financial Services Isla Cantina Wells Fargo
Tamara White, Public Information Officer, John & Pete’s Fine Wine & Spirits West Hollywood Community Housing Corp.
City of West Hollywood Koontz Hardware West Hollywood Library Fund
Laura Wilhelm, Principal, LauraWil Intercultural LA Art Association/Gallery 825 West Hollywood Sheriff’s Station
Scott Williams, District Sales Coordinator, Aflac LA Gay & Lesbian Center West Knoll Pharmacy
LA Limousine, Inc.
Special Thanks to California Pizza Kitchen LA Patients and Caregivers Group/ Westside Education and Career Center
LA Medicinal Herbs WN Sunset LLC
Laura Wil Intercultural Westside Small Business Development Center
Le Montrose Suite Hotel Yogurt Stop
Networking Events & Educational Programs
Catch the rest of the series in Progress. See page 5

SPEED NETWORKING (Formerly Executive Club)

This Member exclusive program is hosted as a breakfast and is a new referral program designed to capture leads and referrals from fellow
Chamber Members. Borrowing the concept of “speed dating,” Speed Networking is a fast-paced networking event that gives all attendees the
opportunity to network one-on-one for a few minutes with each person and then rotate around the room. The objective is to meet as many people
as possible giving your “elevator pitch” and generating multiple leads and referrals. Program will be held on the First Tuesday of each month at
8:00AM at various Member locations. Cost for Members: $10. Program Dates and Locations are as follows:
Tuesday, October 5
8:00AM @ Fresh Bites, 7950 Sunset Blvd.
Tuesday, November 2
8:00AM @ Mirabelle Restaurant, 8768 Sunset Blvd.
Tuesday, December 7
8:00AM @ French Quarter Restaurant, 7985 Santa Monica Blvd.

Network, make connections and exchange business cards at these after-hours events that regularly draw over 60 attendees. Our monthly
mixers are held at different Chamber Member businesses each month, including many of the top hotels and restaurants in the area. 
Our guests enjoy food, drinks, raffles for prizes and mingling with fellow businesses. Each host adds a unique touch to make the event
memorable. If you’re looking into Chamber Membership or already a current Member and trying to grow your business or find creative
partnerships, come visit one our friendly Chamber mixers to meet and network and strengthen relationships. With the exception of some holiday
months, Networking Mixers are held on the third Wednesday of each month from 6:00 to 8:00PM at various Member locations. Cost for
Members: $5 Non-Members: $15. Networking Mixer Dates and Locations are as follows:
Wednesday, October 27
6:00 to 8:00PM @ The Den of Hollywood, 8226 West Sunset Blvd.
Wednesday, December 8
6:00 to 8:00PM @ TOTO, USA, 606 N. Almont Drive


Our New Member Breakfast is an introduction to the West Hollywood Chamber of Commerce. Held once a quarter, this exclusive opportunity
allows members to talk about their business, products and service offerings to other new members and to find out how to maximize their
Chamber membership. Next New Member Breakfast:
Wednesday, January 5, 2011
8:20AM @ House of Blues, Parrish Room
Thanks to House of Blues for their generosity and sponsorship of this event.

save the date

Wednesday, November 10, 2010 -- Creative City Awards 2010: Honoring Innovation in Business
Save the date for West Hollywood Chamber’s biggest event of the year. Formally known as the Creative Business Awards or CBA, this
event began in 1989 and has been one of the most prestigious events celebrating creativity in business. Now in its 21st year the event
has been revisioned and infused with “creativity”. The Creative City Awards will honor the following categories for businesses
innovations: Restaurants & Clubs, Start Up Business, Art & Design, Corporate Innovation, Creative Communications, Travel &
Tourism, Retail/ Service, Civic/Community Service, Creative City Ambassador and Thomas Crail Lifetime Achievement. Nominations
will be voted by the membership. One vote allowed per member. To vote for your fave go to Good Luck
Chamber Members! For tickets and sponsorship opportunities please call 323-650-2688.

meet the staff Chamber Events

Genevieve Morrill
Genevieve is enthusiastic about her new role as Chamber
President/CEO, eager to create and advocate for the West
Hollywood business community. She brings over 25 years of
experience in marketing, events, non-profit organizations
and private sector corporations. Her flair for creativity and
impressive ability to create sponsorships and partner
opportunities engaged the Los Angeles Convention & Visitors
Bureau (LA Inc.) to contract Morrill for several projects
designed to promote Greater Los Angeles as a destination 1
to the International market from 1994 through 1997. She
joined Pacific Design Center’s Management team and the West
Hollywood family in 1999 and managed the PDC complex for
the next 9 years. Morrill has been honored by the West Hollywood
Women’s Advisory Board receiving the Phyllis Morris Award
for Women in Leadership and continues to serve on West
Hollywood affiliate organization boards in an ex-officio capacity.

2 3

Lisa Wolfberg
Lisa is excited to join the West Hollywood Chamber as
the new Director of Membership & Events. Prior to joining 4 5
the Chamber, Lisa worked in the hospitality and fashion
industries doing sales and marketing. Lisa earned her M.B.A.
in Marketing & Finance from Loyola Marymount University and
her bachelor’s degree from University of California, Berkeley.
She is an invaluable asset to the Chamber Team and will be
significant to increasing value for our Membership!

Matthew Clark
Mathew is a Philadelphia native who moved out to California
in 2009. Since then he has been actively involved in the
comedy and entertainment world, along with various non- 6 8
profit projects and activism. A big music buff, he plays several
instruments while he is not writing and performing. Matt has 1. The attendees at State of The City 2010 (SOTC) 2. Mayor Heilman address the crowd 3. Joan Henehan, Chair
been with the Chamber since July 2010 and is a key team and Genevieve Morrill, CEO 4. Michael Carmona and Steve Carson of La Conversation receive Award at
player and master at running the office. He enjoys working for SOTC 5. Sunset Strip Business Association receives Award at SOTC 6. Gibson Guitar displayed at Guitar Town/
such an amazing organization. ribbon cutting on Sunset Strip an SSBA event 7. Council Member Lindsey Horvath and Marco Pelusi
8. The crowd at Marco Pelusi Library fundraiser event
West Hollywood Chamber
Committee Opportunities
There are many ways to get involved with the Chamber. Make Governmental Affairs Committee

...................................................................... . . . . . . . . . . . . . .
a difference in your community by volunteering, sharing your This committee reviews requests for project support and discusses
expertise and getting plugged in. Participation on Committees other governmental issues affecting the business community.
offers Members the opportunity to contribute directly to the The committee sends its recommendations to the Board of
work of the Chamber and to interact with fellow Chamber Directors, who decide the Chamber’s position. Committee
Members who share common interests. Committee participation members are asked to attend the monthly committee meetings,
is a great way for Members to network, share ideas and further as well as relevant City Council, Planning Commission and
the Chamber’s objectives for businesses through Chamber Business License meetings.
promotions, support and advocacy initiatives.
Special Events Committee
Below are descriptions of the Chamber’s active committees. This committee assists in the planning and implementation of
If you are interested in joining one of these committees please Special Events. Committee members participate in all aspects of
contact the West Hollywood Chamber of Commerce at the events. Time commitment corresponds to upcoming events.
(323) 650-2688.
Fundraising Committee
Member Relations Committee This committee develops initiatives to facilitate fundraising
This committee works to retain and increase membership by activities for the Chamber. Committee members are asked to
assessing and accommodating the needs of its members. attend monthly committee meetings as well as work together with
Committee members are asked to attend the monthly committee the Special Events Committee during its fundraising events.
meetings, as well as the monthly networking events.
Health Fair Committee
This committee assists in the planning of the annual Health Fair.
Each Sub-Committee develops programming to benefit
Committee members participate in all aspects of executing the
the specific needs of businesses in West Hollywood.
event. Committee members are asked to attend planning meetings for
Committee members are asked to attend monthly committee
the Health Fair.
meetings and help organize events. Committees include:
• Hotel Committee
Job Fair Committee
• Restaurant Committee
This committee assists in the planning of the annual Job Fair.
• Arts & Style Committee
Committee members participate in all aspects of executing the
• Parking Committee
event. Committee members are asked to attend planning meetings
for the Job Fair.

new Peter Alford @ 648
Contact: Peter Alford
648 N. Doheny Drive, West Hollywood, CA 90069
Edward Jones Investments
Contact: James Ahn
8383 Wilshire Blvd., Beverly Hills, CA 90212

member Phone: 310-278-6634 FAX: 310-278-0110
Phone: 310-454-8958 Fax: 866-462-6059
We are a full service investment firm focused on serving

Peter Alford has been a part of the hair industry for the needs of one specific type of clientele, the serious,
over 30 years and strives to keep up with current trends long-term investor. Our firm is client focused and is
in the fashion industry and provides a comfortable dedicated to serving those who prefer interacting with
and welcoming environment for our clients. We provide an actual person rather than a call center. Our approach
an array of hair services including Extensions, Brazilian is old-fashioned and we seek clients who want to invest
(May 10th -- September 15th) straightening and styling and a manicurist and in quality investments instead of following the
esthetician are on site. Drop in or give us a call to book latest trends.
an appointment.
Farmers Insurance and the Pellissier Agency
Ametron Audio/Video Sales & Rentals Contact: Freddie Lara
B & E Transactions
1546 N. Argyle Avenue, Hollywood, CA 90028 8543 Santa Monica Blvd., Ste 13,
1860 N. Fuller Ave. Suite 214, Los Angeles, CA 90046 West Hollywood, CA 90069
Phone: 323-466-4321 Fax: 323-871-0127
Phone: 877-567-2867 FAX: 323-851-7040 Phone: 213-841-0128 Fax: 323-395-5611 Offers a comprehensive line of insurance products and
We rent, sell, repair, and install professional sound
We specialize in full-service ATM services and solutions is owned and operated by residents of West Hollywood.
and video equipment. We service individuals, We help you evaluate competing insurance options and
for anyone in Southern California. This includes: zero
businesses, schools, churches, non-profit organizations assist you in choosing the best plan for you. And a
fees, free in-house consultations, 24/7 technical
as well as governmental entities. Whether you need a portion of the revenue from each new client we give
assistance, full training and support and free advertising
sound system for 10 people or an audio/video system back to our community.
opportunities. With our platinum package you do nothing
for 1,000 people, our technicians can deliver, set-up,
but collect a check every month!
and operate the equipment to make things come out Food Lab Catering, LLC
perfect. We also offer professional installations of any 7253 Santa Monica Blvd., West Hollywood, CA 90046
Cassis Travel Services, Inc. Phone: 323-851-7120 Fax: 323-851-7177
kind of pro-audio/video equipment.
9200 Sunset Blvd., Suite 320, West Hollywood, CA 90046 Food Lab is a mother and son owned cafe and gourmet
Phone: 310-728-1845 Fax: 310-728-1895 marketplace featuring Viennese coffee, unique gourmet
A-Plus Printing sandwiches and salads, and a large selection of
621 S. Hindry Ave., Inglewood, CA 9030 gourmet treats made in house and from its exclusive
Phone: 323-654-3200 relationship with Dean and Deluca of New York.
Cassis Travel Services, Inc. provides travel services to Our ingredients are organic and local, and we use only
entertainment companies, corporate businesses and farm raised protein.
also specializes in luxury leisure travel. CTS generates
The leaders in online printing. We create the most
$100 million in annual sales and they have offices in
captivating high quality prints around. Let us take Fresh Bites
Los Angeles, New York City, Charlotte, and London, Contact: Luca Giorgetti
care of all your custom printing needs.
England. Cassis Travel Services has been listed in 7950 W. Sunset Blvd., #103, Los Angeles, CA 90046
several publications in the top 100 agencies in the USA. Phone: 323-365-0451
Apple One, Beverly Hills
Contact: Marlene Levine
Central San Gabriel Valley Work Source Center The philosophy of Fresh Bites is that of a neighborhood
9100 Wilshire Blvd., Suite 362W, Beverly Hills, CA 90212 café while the restaurant style menu has a sophisticated
Contact: Pierre O. Hollifield
310-228-9400 sensibility focusing on fresh, natural, and organic
11635 E. Valley Blvd., Unit G, El Monte, CA 91732 ingredients. The use of eco-friendly building materials
Phone: 626-258-0365 Fax: 626-258-0428 and natural finishes and an effort to bring a feeling
Providing our clients the most talented professionals of nature to the interior through extensive plantings
for Direct Hire and Temporary solutions rests on three have created a place customers can come to escape a
For employers we offer no cost job postings, customized bustling city.
key values: taking the time to genuinely listen to your
recruitments, job matching through skills assessment
needs, protecting your investment with unique programs,
testing, interview facilities, initial job seeker screening, Gerald Sowell Interior Design
such as our 5 year guarantee, and treating the client
employee referrals, business-to-business referrals and 2250 Bronson Hill Drive, Los Angeles, CA 90068
and the candidate as the center of the universe.
business incentive information. For job seekers we offer Phone: 323-461-2271 Fax: 323-463-2718
no cost employment preparation workshops, access to
Authentic Agency, Inc. Gerald Sowell brings over thirty years of experience to
the latest job leads, free use of computers and printers,
Liam Lynch, Principal the design profession. To design interiors that are
internet access, phones, fax and copy machines and
636 N. Robertson Blvd., Ste. A timeless, from Traditional to Contemporary, we listen
assistive technology for individuals with disabilities.
West Hollywood, CA 90069 to our client’s needs and desires, and always encourage
310-659-5550 them to be involved in the decorating process. Armed
Chiropractic with a strong knowledge of color, furniture history,
Dr. Molly Malleis accessories and art work, with a focus on attention
7466 Beverly Blvd., Los Angeles, CA 90036 to detail, Gerald Sowell Interior Design can guide your
Authentic is a branded entertainment and experiential
310-210-1233 vision of your home to make it a reality.
marketing agency that delivers customized event and
Dr. Molly brings Chiropractic back to its roots by
content platforms for clients such as Verizon, Esquire Jane Gottlieb
integrating Reiki in with her adjustments. She serves
Magazine, TOMS Shoes, Allergan, and Cosmopolitan
patients ranging in age from newborn to well over
Magazine. Authentic also builds branded philanthropic
95 years old. She collaborates with various medical
programs for organizations such as Oceana, NRDC, Gottlieb’s colorful, vibrant art challenges both the mind
professionals to offer the most holistic approach to each
Oxfam America, and City of Hope. Authentic is the & the eye. She has been scanning her hand-painted
person’s health. She believes in and facilitates the
agency of record for the city of West Hollywood’s prints and enhancing them with Photoshop since the
body’s ability to heal from above, down, inside and out. 1992. Gottlieb’s first one person show at the Laguna Art
annual Halloween Carnaval Event.
Museum in 1988 launched her successful career.
Her art has been exhibited in museums & galleries all
over the world, fulfilling her lifetime dream.

Greg Nystrom Photography Luis Pezzini Santa Monica College
Phone: 213-590-0045 9000 Sunset Blvd., Ste. 506, West Hollywood, CA 90069 1900 Pico Blvd., Santa Monica, CA 90405 Phone: 310-275-2076 Fax: 866-886-5237 Phone: 310-434-4000
Greg Nystrom’s photography business was built upon SMC is one of the finest colleges in the Nation and
publicity head shots for actors. From the outset, the Luis Pezzini represents buyers and sellers in all luxury No. 1 in transferring students to the University of
work was all about revealing the personality of the estate communities including Beverly Hills, Bel Air, California (UC) system, University of Southern California
individual. It is the people of a company who make its Holmby Hills, Hollywood Hills, Sunset Strip, and West (USC) and other premiere 4-year colleges. 
business plan live. It is the people who breathe life into Hollywood. His extensive knowledge of luxury residential
the charter. Greg Nystrom photographs those people. real estate will give you confidence when you work with The Senior Concierge
him and his team. Contact: Murphy D. Bishop, II
H & R Block 1285 N. Sweetzer Ave., #106, Los Angeles, CA 90069
Contact: Eileen Brown Platinum Care LA Phone: 310-734-8016
8471 Beverly Blvd., Los Angeles, CA 90048 Contact: Dr. Shamim Shakibai, MD / Dr. Vinay Aggarwal
323-634-9204 / Fax: 323-857-1667 8733 Beverly Blvd., Ste. 408, West Hollywood, CA 90048 Phone: 310-295-2255 Fax: 310-657-4950 A comprehensive boutique agency that offers over 100 services to senior clients throughout Los Angeles. Our
Contact the experts at H & R Block office for immediate mission is to bring seniors and their families’ peace of
Platinum Care LA provides quality care to individuals and mind through our comprehensive service programs.
assistance in Personal, Business, Estate Taxes
large groups specializing in hospital medicine primarily We are a team that is committed to providing affordable,
International Taxes and Audit Assistance. at the prestigious Cedars Sinai Medical Center. reliable and trustworthy service to our clients.
Heery International Inc.
Contact: Dan Adams SenovvA, Inc.
Contact: David Peck 731 Ceres Avenue, Los Angeles, CA 90021
6420 Wilshire Blvd., 18th Floor, Los Angeles, CA 90048 331 N. Maple Dr., Beverly Hills, CA 90210
Phone: 310-657-4780 Phone: 213-689-6900 Fax: 213-689-6911
Phone: 310-621-3814
Website: SenovvA, provides production design and management,
Heery is a full-service architecture, interior design, is a hyper-local website dedicated to West
engineering, construction management and program content management and high- end production
Hollywood with up to date information, news, free equipment and staff around the world. We meet and
management firm with offices nationwide. Heery has business directory and advertising opportunities. exceed your challenges and expectations with a sense
a history of industry leadership and award-winning
of technical and creative innovation. You find us
projects, and is consistently ranked annually among the The Pi On Sunset alongside our partners in services and technologies from
top professional services firms in the nation. As an Contact: Kelly Hamadeh 3D cinema, to Broadway hits, to broadcast television,
affiliate of Parson Brinckerhoff, one of the world’s 8828 Sunset Blvd., West Hollywood, CA 90069 and live event production for entertainment, social,
leading professional services companies, Heery now Phone: 310-657-1774 Fax: 310-657-2874 and corporate events.
operates as PB-s buildings division. Signature Card Services
Interactive Games and Creations, Inc. This hidden Mediterranean restaurant offers you a variety Contact: Christine Bednar
1467 Lidcombe Ave. South, El Monte, CA 91733 of homemade and healthy Lebanese and Italian food 8360 Melrose Avenue, West Hollywood, CA 90069
Phone: 626-453-0003 Fax: 626-453-0009 and unique selection of Mediterranean beer and wine. Phone: 323-966-0050/888-334-2284 Indulge your senses in a romantic ambience any time of Fax: 323-966-0056 day along with entertainment events (karaoke, standup
Games and Creations is the one stop shop for all your comedy, live bands, DJ.) Pi provides catering orders
event and party needs, from staging and lighting to VIP and delivery services. It also has a hookah patio right Signature Card Services has been offering low-cost
Furniture needs. You will recognize our gear at Jeffrey outside and a private party lounge on the second floor. payment processing services to businesses nationwide.
Sanker’s white party. The inclusion of EBT processing, multi-currency
Red Studios
settlement, cash advance services, loyalty card
INK4ALL U.S. LLC West Hollywood, CA 90069
Contact: Ruben Esparza management, and check and gift card processing have
Office Supplies – Printing Supplies allowed the company to build a suite of financial
15953 Cantlay St., Van Nuys, Ca 91406 Phone: 310-652-0455 services capable of satisfying merchants’ needs for
Phone: 800-339-6980 FAX: 323-843-9209 maximizing revenue streams. RED studios capabilities extend across the spectrum
of communication disciplines. Categories include: brand Sturm Law
INK4ALL provides office and printing supplies for Contact: Craig Sturm
businesses and home offices of all sizes. We are known identity and strategy, print collateral, retail signing and
online media. Providing dynamic design solutions 9107 Wilshire Blvd., Suite 450, Beverly Hills, CA 90210
for our outstanding customer service and for saving Phone: 310-684-3820 Fax: 310-854-4436
in tune with marketing objectives. Clients include:
companies up to 60% on office and printing supplies. Bloomingdale’s, Disney, The Los Angeles Times, LAUP
In most cases, orders placed today will arrive at your (Los Angeles Universal Preschool), and Macy’s.
door the next business day! Looking forward to the opportunity of partnering with Criminal Defense Firm with a focus on DUI cases.
you on your next project
Law Offices of Diana M. Rivera Tailspin – Pet Bath & Spa Experience
Contact: Diana Rivera Todd Riemer, Novelist Contact: Matthew Todd
11620 Wilshire Blvd., Ste. 900, PO Box 1765, Pacific Palisades, CA 90272 8733 Santa Monica Blvd., West Hollywood, CA 90046
West Hollywood, CA 90046 Phone: 310.487.2525 Phone: 310-601-7297 or call (310) 601-PAWS (7297)
Phone: 323-512-7612 Fax: 323-686-5589 Todd Riemer released his debut novel Inferno at the “For the distinguished pet.” This unique operation
Full-service law firm specializing in all types of business, Los Angeles Times Festival of Books 2010. Dystopian in has Self Service Pet baths, Full service grooming and
employment, real estate, and construction law. 1 hour genre, Inferno is set in a post-apocalyptic future ruled Barkery (Pet Bakery). Pets are welcome by walk-in or
free consultations available. by the despotic Magistrates. Riemer commissioned appointment (which can be made via the website,
artist Dave Kinsey to produce Inferno’s cover artwork in-person/phone). Also before/after hours appointments
and hired Devin Ford Photography to shoot his book and Pickup/Delivery Service is available so even
trailer. Burning for more? Go to the busiest of pet owners can get their pet bathed,
groomed and pampered.

New Member Profiles, continues on page 13

Government Affairs By Todd Elliott, Esq.
Vice President Governmental Affairs

City of West Hollywood

Releases Draft General
Plan 2035 and Climate
Action Plan
The City of West Hollywood has recently
released its draft General Plan for public
review. The General Plan is designed
to guide the City’s physical, social,
and economic resources over the next 25
years. It serves as a roadmap for the City’s
long-term development by providing goals
and policies related to topics including land
use, mobility, housing, conservation, and
economic development. Each of these topics
is consolidated into a separate chapter of
the Plan referred to as “Elements”.

Casden Properties’ mixed-use development approved for

the site of Movietown Plaza will bring new life to the East
Side of West Hollywood by replacing an outdated shopping
center with a contemporary retail-residential community.

The City also released a Climate Action

Plan. This Plan is intended to provide City
decision-makers with guidance regarding
how to implement key actions to reduce
greenhouse gas (GHG) emissions. The Plan,
developed in response to the passage of
Assembly Bill 32 (2006), which requires
reductions in GHG emissions throughout the
state, is West Hollywood’s plan to meet its
GHG reduction targets.
The General Plan update process has
been occurring over the last two years,
beginning in early 2008.
Tramonto is a 34-unit mixed-use project proposed for the gateway site on the north side of Sunset Boulevard at the top of
La Cienega in West Hollywood.

Monarch West Hollywood’s contemporary, “green” urban village located at the northeast corner of Santa Monica Boulevard and La Brea Avenue has been approved and was supported by the
West Hollywood Chamber’s GAC.

Relevant elements of the General Plan include:

This element guides the development Historic Preservation is very important to the and Planning Commission have held
of the City’s “built environment” (i.e., City. This element is to be used in conjunction numerous meetings on the Draft General
its residential, commercial and public with the City’s Cultural Preservation Ordinance Plan over the last two years. The West
spaces) and provides the policies that to provide mechanisms and incentives to Hollywood City Council is scheduled to
support development in different zoning achieve historic preservation. hold public hearings in October and
types within the City. November of 2010 and is likely to adopt
HOUSING ELEMENT: the new General Plan, including the
ECONOMIC DEVELOPMENT ELEMENT: The Housing Element sets forth the City’s Climate Action Plan before the end of the
West Hollywood is located in the center plan for meeting increased housing needs year. The West Hollywood Chamber supports
of a diverse metropolis. This Element in the City and must be updated every 5 the adoption of the General Plan.
provides policies to maintain and attract years. This section also provides policies
businesses to West Hollywood, focusing regarding the City’s aging housing stock
on tourism, nightlife, arts and design, and for preservation and creation of
entertainment and general retail and affordable housing throughout the City.

TRUMAN & ELLIOTT LLP Truman & Elliott LLP is a Land Use and Real Estate firm with
Land use and real estate law firm substantial experience in handling matters in West Hollywood.
626 Wilshire Boulevard, Suite 550
Los Angeles, California 90017 We assist clients with real estate and contract issues involving
Tel: (213) 629-5300 development, leasing, purchases and sales of property as well
Fax: (213) 629-1212 as rent control issues.
The information is not intended to create an attorney-client A core value of our business philosophy is to serve all individuals
relationship and does not provide legal advice. The information regardless of race, color, gender, sexual orientation, or religion.
contained herein constitutes an advertisement. Truman & Elliott, LLP is a woman/minority owned business.

Government Affairs continued

Member Support Requests

The Chamber supported several development projects this year which were exceptional and deserve mention for their stellar
design aspects and attributes and complement to the West Hollywood landscape. Developments such as these bring in jobs and
feed the economic vitality of the city and keep our city vibrant and growthful (See photos of Support Requests on pages 10 and 11).

Smoking Ordinance Staff presented the Task Force with background material,
including a matrix comparing elements of ordinances from other
(Excerpts taken from City Council agenda staff report) cities as a point of reference. The Task Force considered each
On December 21, 2009 the City Council directed the City of these broad topic areas and provided staff with feedback
Attorney to draft a comprehensive ordinance prohibiting smoking regarding the practical application of the elements. The discus-
in outdoor patios and open air spaces. The Council also directed sion focused on ways to create the greatest health benefits for
the City Manager to convene a Task Force comprised of members the community, while minimizing perceived negative impacts
of the community interested in participating in discussions about to businesses. These concerns are examined in more detail
how the ordinance should be structured and implemented. throughout this summary report. For a summary of the City Council
The Task Force is comprised of individuals from the business discussions on this topic and public comments on the item, see item
community as well as residents, non-profit organizations and public 4.B. in the following link
health advocates. The Task Force had six meetings, which were
structured to allow members to learn about and discuss the policy
The Chamber has not yet taken a position on this item and
options that must be considered when drafting an ordinance,
will do so when a draft ordinance is prepared and brought back to
including where smoking would be prohibited, where it would be
Council for further deliberation.
allowed, how the ordinance would be enforced and how it would
be implemented.

New Member Profiles, continued from page 9

Tony J. Tyre, Attorney at Law

Contact: Tony J. Tyre
Phone: 323-979-9903 Fax: 626-309-9753
Tony J. Tyre is an attorney practicing in estate planning and civil law. His office also
offers income tax preparation, real estate broker services, and financial planning. 
He loves helping people understand how to plan for their future! Please contact Tony
for a free consultation.

Contact: Alma Bogdan-Turner 
1122 N. Formosa Ave. Ste. 5, West Hollywood, CA 90046
Phone: 23.839.7339 /
A boutique full-service Entertainment Consulting & Communications Agency
connecting entertainment properties and innovative corporate brands with A-List
talent, media and international promotional opportunities. Our portfolio of strategic
public relations, special event production, talent booking and 15 years of film festival
circuit experience enforces Überpromo’s commitment to creating cutting-edge,
individualized and innovative communications solutions to a diverse roster of clients
in the feature film, television, publishing, art, fashion and music industries.

Universal City Hilton

Contact: Stephanie I. Pai
555 Universal Hollywood Drive, Universal City, CA 90068
Phone: 818-509-2031 Fax: 818-509-2031
This relaxed resort setting conveys the style and feel of contemporary California living
- providing a sophisticated experience combined with a superior level of service. Over
six acres of landscape in the Hollywood Hills and glittering views of Los Angeles,
create a stunning back drop for the stylish furnishings and host of modern
conveniences available.

University of California
UC’s ten campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside,
San Diego, San Francisco, Santa Cruz and Santa Barbara provide exciting environments
that foster world-class educational and research opportunities and generate a wide
range of benefits and services that touch the lives of Californians every day.

Up Dog Yoga + Cycling

Contact: Myk D. Brown
8599 Santa Monica Blvd., West Hollywood, CA 90069
Phone: 310-360-7200 Fax: 310-360-7233
Up Dog Yoga + Cycling is LA’s premier studio for yoga and indoor cycling. Featuring
some of today’s brightest and most knowledgeable teachers, we aim to provide the
best possible environment for you to practice, and be part of an amazing community.

Val’s Crème De La Crème-LA Pressure Wash

245 S. Doheny Drive, Suite #6, Beverly Hills, CA 90211
Phone: 800-896-1215 Fax: 310-492-5234
Los Angeles Pressure Wash is now accepting clients in the West Hollywood area
of town. Do you need a onetime clean up for a party or special occasion? We can
help. Los Angeles Pressure Wash offers competitive rates and our work is always

Chamber Sponsors
Books with Feet Latham & Watkins, Attorneys at Law
BRCP Millennium, LLC Monarch Group US Bank
Casden Properties, LLC Paul Hastings, Janofsky & Walker, LLP
Cedars-Sinai Medical Center Sunset Millennium Associates, LLC
Cushman & Wakefield US Bank
Heery International Vornado Realty Trust/Beverly Connection
House of Blues
The West Hollywood Library Fund gratefully acknowledges

.............................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ron Kates and Nate Goller, these sponsors as well as the guests who stepped forward with
West Hollywood business leaders commitments that night and, of course, our generous donors,
make joint major gift to support Ron Kates and Nate Goller.
The West Hollywood Chamber is proud to announce that it has
new library raised, to date, $17,000 of a $25,000 goal as a contribution to
by LouAnne Greenwald the West Hollywood Library Fund. Funds will go to support the
capital campaign and the Chamber will be named on the local
On Thursday, August 26, City of West Hollywood Councilmember history collection files in the West Hollywood Room. In addition to
Abbe Land announced before a gathering of about forty local our generous Chamber Members listed above, we are grateful to
business leaders a contribution of $50,000 from business partners
Ronald S. Kates and Nathan Goller who serve on the Chamber the following Chamber Members for helping us to realize our goal.
Board of Governors.
“This is a project of great significance for our city and as Jason Beck/Alternative Herbal Health Services
business leaders, we must support it. A civic and cultural landmark Angela Caglia
like this enhances local property values and will attract more Don Duncan/Los Angeles Patients and Caregivers Group
visitors to West Hollywood,” said Ron Kates. Ruben Esparza/RED Studios
Nate Goller added “The City of West Hollywood’s pursuit of Devin Ford/Devin Ford Photography
this vision, particularly in a time of economic crisis, is proof of Barbara Hamaker
the city’s commitment to investing in its community now and for David Johnson
generations to come.” Andrew Kramer/Zen Healing
Also in attendance were Alan and Lorna Johnson. Alan, owner of Jose Lamas/Metropolitan Life
the Ramada Plaza on Santa Monica Boulevard, pledged $50,000
to support the library in June. Architect Jim Favaro, also present, Bill Leahy/The Farmacy
shared his reflections about the evolution of LibraryPark from an Dan Kitowski
idea in 2002 to the deep roots it will have in West Hollywood’s Genevieve Morrill
values when the library opens its doors by 2012. Joy Nuell
Hosted by West Hollywood Library Fund Board Chair and Chamber Greg Nystrom Photographer
Board Director, Chris Bonbright and his wife Lisa, the event raised Todd Riemer
$47,000 in new gifts and commitments to LibraryPark. Bruce Rodger
Several of the donors were proud winners of raffle prizes Brad Snapir/US Builders
including a year’s supply of passes to Laemmle Theatres, VIP Jeff Yeber
passes to the House of Blues Foundation Room, a dinner certificate
to an Innovative Dining Group restaurant, a haircut at Marco
Pelusi Hair Studio and 2 VIP passes to the Sunset Strip
Music Festival.
West Hollywood Library Fund Goal
$10 million (5.7 million raised to date)

West Hollywood Chamber Goal