• Create business-to-business opportunities that drive sales.

Crisis? What Crisis?

.......................... ..................................... . . . . . .
• Connect our businesses to our residential community and create
incentive based programs to capture a local consumer market.
A Vision Statement from • Continue to advocate for businesses at the city and state levels
The West Hollywood Chamber and take political action whenever necessary.
Everything we do as a Chamber should strengthen the local
President/CEO economy. Do we have challenges? Of course we do. Is our mission
Alright, I’m not living in a bubble – times have been rough and we know impossible? I think not. We are a strong and thriving city with an
that we are not out of the woods yet. But what we do know is that business exceptional business community and leadership – all things are
strategies, marketing promotions, events, sales campaigns and other possible and we have the team to make it happen.
approaches to business must change in order to capture the sales we Our new team includes Lisa Wolfberg, Director of Membership
desire and meet our needs to survive in this new economic structure. & Events, and Matthew Clark, Administrative Assistant. Both
Life as we knew it has changed, and we must change with it in order to are exceptional talents and we are fortunate to have them join
create new business strategies and reinvigorate commerce. our organization. Matt makes our office run smoothly and is the
The West Hollywood Chamber of Commerce is in an exciting transition ultimate multi-tasker, and Lisa is already hitting the beat from
and as with all transitions comes change. And change is good! Change Melrose to Santa Monica to Sunset visiting all our members and
brings new perspective. Change brings opportunity. These changes creating exciting and dynamic new programs and events. We
strengthen our mission to support and advocate for a community are excited to have them on board and welcome them to our
environment where commerce can flourish. So how does that translate Chamber family.
into the action plan that meets the Chamber’s objectives and the business In keeping with our theme of “change” you will see a new look
community’s needs? in our marketing materials as is evident in this redesigned
Our vision is to elevate our Chamber’s powerful voice in political action, newsletter, our revamped Weekly Wrap e-newsletter with added
provide extended reach for our businesses in promotion and sales, connect Member Spotlights and promotions, re-styled and creatively
our members through referral programs to generate leads, and work with our infused events, and fun networking mixers.
City partnerships on business development opportunities. We are a strong Chamber. We are a vibrant and internationally
Our Objectives include: renowned city. We are powerful in force and unique in our
• Create educational programs that assist businesses in understanding individuality. It is my honor to be part of this wonderful time and
how to achieve their objectives (check out our WEHO SOCIAL program service to you and our business community.
on page 5).
• Market our business community with a consistent message that ties to
our West Hollywood brand and is specific to the type of business.
• Connect our members to other businesses and generate referrals (Check
out our new Speed Networking program on page 4).
• Develop promotional programs to drive traffic, increase spending and
create awareness for West Hollywood and Chamber businesses. Genevieve Morrill
• Strengthen relationships and strategic alliances that expand our Chamber’s West Hollywood Chamber
message for the business community and broaden its social networks. President/CEO

In this Issue: Calendar of Events & Programs Page 4 / Board of Directors & Letter from our Chair Page 2 /
Job Fair Page 3 / Renewing Members Page 3 / WEHO Social Page 5 / Meet the Chamber Staff Page 6 /
Committee Opportunities Page 7 / New Member Profiles Pages 8, 9 &13 / Government Affairs Pages 10 & 11 /
West Hollywood Library Page 16
board of directors A Message From
OFFICERS OF THE BOARD
Chair Joan Henehan, Amalgamated Henehan, Worldwide
1st Vice Chair Nita Casar, Beverly Hills Picture Framing
Vice Chair Special Events Alan Bernstein, Harper Management, Inc.
Co-Vice Chair Membership Arich Berghammer, Live Nation
Co-Vice Chair Membership Nadia Sutton, here! TV
Vice Chair, Governmental Affairs Todd Elliott, Truman & Elliott LLP
Chief Financial Officer Vincent Mercurio, The London West Hollywood
Secretary Marcus Nicolaidis, House of Blues
Immediate Past Chair Joseph M. Clapsaddle, Hornburg Jaguar Land Rover
 
BOARD OF DIRECTORS
Shelley Armistead, SoHo House
Arich Berghammer, Live Nation
Alan Bernstein, Harper Management, Inc.
Stan Bochniak, AMPCO Systems Parking
Christopher Bonbright, Ramsey-Shilling
Nita Casar, Beverly Hills Picture Framing
Joseph M. Clapsaddle, Hornburg Jaguar Land Rover
Todd Elliott, Truman & Elliott LLP
Devin Ford, Devin Ford Photography  • Use the Chamber’s website to market your business. Go to
Hany Haddad, US Bank
Joan Henehan, Amalgamated Henehan, Worldwide
Deborah B. Kallick, Cedars-Sinai Medical Center
Patrick Kibby, Keller Williams Realty
Mark E. Lehman, Law Offices of Mark E. Lehman
Stuart Leviton, Leviton Law Group, A.P.C.
Vincent Mercurio, The London West Hollywood
Marcus Nicolaidis, House of Blues
Gene Ronald Smith, Gene Smith + James Litz
Nadia Sutton, here! TV
Ruth Tittle, Capitol Drugs
Boe Trumbull, SBE Restaurant Group
Laurence Whiting, Petit Ermitage Hotel
Our Chair
Alongside you in this rapidly developing economic period,
The West Hollywood Chamber of Commerce is seeking even
more ways to bring value to your membership and to grow in
relevance within and outside of our City borders. There is no room
for complacency in a business environment that embraces a
newly energized evolution of branding, networking, compelling
events and personalized client outreach.
A Few Suggestions to Consider:
• Attend as many of our networking events as possible.
Nothing can replace the dynamic impact of face-to-face contact.
• Know and tell your business story. Make it real, make it
compelling and frame it for its benefits to your customer.
• Identify synergies with other member businesses and work
together to achieve exponentially greater sales results.
Get involved with your Chamber. Choose from among the
various committees listed on page 7 and volunteer.
“Member Center” and click on “Marketing Your Business” for a
menu of options for promotional opportunities. Our website is
receiving over 50,000 “hits” per month and is a great source
for businesses looking to maximize their company’s
strategic marketing.
As always, we want to place the newest and best tools in your
hands, tools that will enable you to leverage your sales time and
your operations to the most productive results.
Above all, continue to THINK, ACT, ASK and SMILE!

BOARD OF GOVERNORS
John A. Altschul, John A. Altschul Attorney at Law
Arlen Andelson, Andelson Properties Joan Henehan,
David Eichman, Law Office of David Mason Eichman Chair for West Hollywood Chamber of Commerce
Nathan Goller, Phyllis Morris Originals Board of Directors
Ronald S. Kates, Ronald S. Kates & Company
James W. Litz, BH/GLAAR Assoc. Of Realtors
Tony Melia, National Business Insurance Agency
Mark Montgomery, Montgomery Management Company
Sharon O’Rourke, The Gas Company
Russ Wilson, Koontz Hardware

EX-OFFICIOS
Bradley Burlingame, West Hollywood Marketing & Visitors Bureau info@wehochamber.com
Ryan Farber, The Avenues: Art, Fashion and Design District 8272 Santa Monica Blvd. Phone: 323-650-2688
Todd Steadman, Sunset Strip Business Association West Hollywood, CA 90046 Fax: 323-650-2689
www.wehochamber.com
2
Job & Career Thanks to Our
Development Fair Renewing Members
On September 30th, The West Hollywood Chamber The 8899 Beverly Boulevard Le Parc Suite Hotel
along with the City of West Hollywood and Jewish AAA Flag & Banner Mfg. Co. Law Offices of Mark E. Lehman
Vocational Service held the 12th Annual Job & Abbey Restaurants and Bars Leviton Law Group, A.P.C.
Addressers Live Nation
Career Development Fair. The event featured
All New Glass & Mirror Co. LA Guest Suites and London Guest Suites
nearly 30 companies looking to recruit new John A. Altschul Attorney at Law Mad By Design
employees. In addition to recruitment, the Fair AMPCO System Parking Maimonides Academy
offered workshops and speakers to help job B2V / Borrelli Salon Mani Brothers Real Estate
seekers fine-tune their skills and tool kits for Basix Café Marco Pelusi Hair Studio
seeking employment and interviewing with Beverly Center Mirabelle Restaurant
potential employers, as well as advice for Vornado Realty Trust/Beverly Connection MOCA Pacific Design Center
the entrepreneur. Bookkeeping By Melissa Mondrian Hotel
Bossa Nova West Hollywood Marketing & Visitors Bureau
BRCP Millennium, LLC c/o Cushman & Wakefield Mystery Pier Books, Inc.
Held at Fiesta Hall in Plummer Park, the Chamber Candle Delirium Navigaytour
hosted over 300 attendees and Chamber Member Canon Business Solutions National Business Insurance Agency
California Pizza Kitchen was our onsite provider of Capitol Drugs National Council of Jewish Women / LA
food and beverage. The West Hollywood Chamber Celebration Theater Paul, Hastings, Janofsky & Walker LLP
is grateful to its committee members for their Chamberlain West Hollywood Pavilions
exceptional work and commitment to this program. Clear Channel Outdoor, Inc. Phyllis Morris Originals
We thank them and recognize all their hard work Cobalt Mortgage / Formerly Homestone Postal Center & More
Mortgage Quality Parking Service, Inc.
and tireless hours in planning and implementing
Combined Properties, Inc. Ramsey-Shilling
this event. Corniche Travel Group Robert Kuo Limited
Thank You to Our Job Fair Committee! Christopher Street West The Saban Free Clinic
Dispute Resolution Services Saddle Ranch Chop House
Marshal Backlar, President, Backlar Consultants Du Vin Wine & Spirits SBE Entertainment
Alan Bernstein, Harper Management Law Office of David Mason Eichman Signature Card Services
Claudia Endler Designs SoHo House West Hollywood
Conrad Corral, Human Resources, City of West Hollywood
Express Locksmith Stafford Commercial Real Estate
Joan Henehan, Amalgamated Henehan Worldwide
The Farmacy The Standard Hotel
Drian Juarez, Client Advocate, Transgender Job Devin Ford Photography Stella McCartney
Placement and Economic Empowerment Program, Friends of West Hollywood Elementary Sunset Hill Investments
Los Angeles Gay & Lesbian Center GyneSpa-Dolores R. Kent, MD Wells Fargo Advisors – Shan Sutherland
Patrick Kibby, Broker Associate & Finance Consultant, Keller Hamburger Haven Talla Development
Williams Realty-Hollywood Hills/Sunset Handelman Consulting, Inc. Total Tan Inc.
David Kruskall, Program Supervisor, JVS WHEST Program Hastens On Beverly TRAIN west hollywood
Todd Riemer, Novelist here lounge Trilogy Financial Services
Holloway Motel Trinity Health & Wellness
Angela Showell, Recruiting Manager, CPEhr
Hustler Hollywood Truman & Elliott LLP
Monique Stennis, MBA, Public Relations Specialist, CPEhr The Hutchens Group Union Bank of California
Gwen Taylor MBA, Financial Executive, Idomeneo Enterprises, Inc. The Viper Room
Trilogy Financial Services Isla Cantina Wells Fargo
Tamara White, Public Information Officer, John & Pete’s Fine Wine & Spirits West Hollywood Community Housing Corp.
City of West Hollywood Koontz Hardware West Hollywood Library Fund
Laura Wilhelm, Principal, LauraWil Intercultural LA Art Association/Gallery 825 West Hollywood Sheriff’s Station
Scott Williams, District Sales Coordinator, Aflac LA Gay & Lesbian Center West Knoll Pharmacy
LA Limousine, Inc. WestHollywoodRentals.com
Special Thanks to California Pizza Kitchen LA Patients and Caregivers Group/ Westside Education and Career Center
LA Medicinal Herbs WN Sunset LLC
Laura Wil Intercultural Westside Small Business Development Center
Le Montrose Suite Hotel Yogurt Stop
3
 Networking Events & Educational Programs
WEHO SOCIAL
Catch the rest of the series in Progress. See page 5

SPEED NETWORKING (Formerly Executive Club)

This Member exclusive program is hosted as a breakfast and is a new referral program designed to capture leads and referrals from fellow
Chamber Members. Borrowing the concept of “speed dating,” Speed Networking is a fast-paced networking event that gives all attendees the
opportunity to network one-on-one for a few minutes with each person and then rotate around the room. The objective is to meet as many people
as possible giving your “elevator pitch” and generating multiple leads and referrals. Program will be held on the First Tuesday of each month at
8:00AM at various Member locations. Cost for Members: $10. Program Dates and Locations are as follows:
Tuesday, October 5
8:00AM @ Fresh Bites, 7950 Sunset Blvd.
Tuesday, November 2
8:00AM @ Mirabelle Restaurant, 8768 Sunset Blvd.
Tuesday, December 7
8:00AM @ French Quarter Restaurant, 7985 Santa Monica Blvd.

NETWORKING MIXERS
Network, make connections and exchange business cards at these after-hours events that regularly draw over 60 attendees. Our monthly
mixers are held at different Chamber Member businesses each month, including many of the top hotels and restaurants in the area. 
Our guests enjoy food, drinks, raffles for prizes and mingling with fellow businesses. Each host adds a unique touch to make the event
memorable. If you’re looking into Chamber Membership or already a current Member and trying to grow your business or find creative
partnerships, come visit one our friendly Chamber mixers to meet and network and strengthen relationships. With the exception of some holiday
months, Networking Mixers are held on the third Wednesday of each month from 6:00 to 8:00PM at various Member locations. Cost for
Members: $5 Non-Members: $15. Networking Mixer Dates and Locations are as follows:
Wednesday, October 27
6:00 to 8:00PM @ The Den of Hollywood, 8226 West Sunset Blvd.
Wednesday, December 8
6:00 to 8:00PM @ TOTO, USA, 606 N. Almont Drive

NEW MEMBER BREAKFAST

Our New Member Breakfast is an introduction to the West Hollywood Chamber of Commerce. Held once a quarter, this exclusive opportunity
allows members to talk about their business, products and service offerings to other new members and to find out how to maximize their
Chamber membership. Next New Member Breakfast:
Wednesday, January 5, 2011
8:20AM @ House of Blues, Parrish Room
Thanks to House of Blues for their generosity and sponsorship of this event.

save the date

Wednesday, November 10, 2010 -- Creative City Awards 2010: Honoring Innovation in Business
Save the date for West Hollywood Chamber’s biggest event of the year. Formally known as the Creative Business Awards or CBA, this
event began in 1989 and has been one of the most prestigious events celebrating creativity in business. Now in its 21st year the event
has been revisioned and infused with “creativity”. The Creative City Awards will honor the following categories for businesses
innovations: Restaurants & Clubs, Start Up Business, Art & Design, Corporate Innovation, Creative Communications, Travel &
Tourism, Retail/ Service, Civic/Community Service, Creative City Ambassador and Thomas Crail Lifetime Achievement. Nominations
will be voted by the membership. One vote allowed per member. To vote for your fave go to www.wehochamber.com. Good Luck
Chamber Members! For tickets and sponsorship opportunities please call 323-650-2688.

4
5
meet the staff Chamber Events

Genevieve Morrill
Genevieve is enthusiastic about her new role as Chamber
President/CEO, eager to create and advocate for the West
Hollywood business community. She brings over 25 years of
experience in marketing, events, non-profit organizations
and private sector corporations. Her flair for creativity and
impressive ability to create sponsorships and partner
opportunities engaged the Los Angeles Convention & Visitors
Bureau (LA Inc.) to contract Morrill for several projects
designed to promote Greater Los Angeles as a destination 1
to the International market from 1994 through 1997. She
joined Pacific Design Center’s Management team and the West
Hollywood family in 1999 and managed the PDC complex for
the next 9 years. Morrill has been honored by the West Hollywood
Women’s Advisory Board receiving the Phyllis Morris Award
for Women in Leadership and continues to serve on West
Hollywood affiliate organization boards in an ex-officio capacity.

2 3

Lisa Wolfberg
Lisa is excited to join the West Hollywood Chamber as
the new Director of Membership & Events. Prior to joining 4 5
the Chamber, Lisa worked in the hospitality and fashion
industries doing sales and marketing. Lisa earned her M.B.A.
in Marketing & Finance from Loyola Marymount University and
her bachelor’s degree from University of California, Berkeley.
She is an invaluable asset to the Chamber Team and will be
significant to increasing value for our Membership!

Matthew Clark
Mathew is a Philadelphia native who moved out to California
in 2009. Since then he has been actively involved in the
comedy and entertainment world, along with various non- 6 8
profit projects and activism. A big music buff, he plays several
instruments while he is not writing and performing. Matt has 1. The attendees at State of The City 2010 (SOTC) 2. Mayor Heilman address the crowd 3. Joan Henehan, Chair
been with the Chamber since July 2010 and is a key team and Genevieve Morrill, CEO 4. Michael Carmona and Steve Carson of La Conversation receive Award at
player and master at running the office. He enjoys working for SOTC 5. Sunset Strip Business Association receives Award at SOTC 6. Gibson Guitar displayed at Guitar Town/
such an amazing organization. ribbon cutting on Sunset Strip an SSBA event 7. Council Member Lindsey Horvath and Marco Pelusi
8. The crowd at Marco Pelusi Library fundraiser event
6
West Hollywood Chamber
Committee Opportunities
There are many ways to get involved with the Chamber. Make Governmental Affairs Committee

...................................................................... . . . . . . . . . . . . . .
a difference in your community by volunteering, sharing your This committee reviews requests for project support and discusses
expertise and getting plugged in. Participation on Committees other governmental issues affecting the business community.
offers Members the opportunity to contribute directly to the The committee sends its recommendations to the Board of
work of the Chamber and to interact with fellow Chamber Directors, who decide the Chamber’s position. Committee
Members who share common interests. Committee participation members are asked to attend the monthly committee meetings,
is a great way for Members to network, share ideas and further as well as relevant City Council, Planning Commission and
the Chamber’s objectives for businesses through Chamber Business License meetings.
promotions, support and advocacy initiatives.
Special Events Committee
Below are descriptions of the Chamber’s active committees. This committee assists in the planning and implementation of
If you are interested in joining one of these committees please Special Events. Committee members participate in all aspects of
contact the West Hollywood Chamber of Commerce at the events. Time commitment corresponds to upcoming events.
(323) 650-2688.
Fundraising Committee
Member Relations Committee This committee develops initiatives to facilitate fundraising
This committee works to retain and increase membership by activities for the Chamber. Committee members are asked to
assessing and accommodating the needs of its members. attend monthly committee meetings as well as work together with
Committee members are asked to attend the monthly committee the Special Events Committee during its fundraising events.
meetings, as well as the monthly networking events.
Health Fair Committee
Sub-Committees
This committee assists in the planning of the annual Health Fair.
Each Sub-Committee develops programming to benefit
Committee members participate in all aspects of executing the
the specific needs of businesses in West Hollywood.
event. Committee members are asked to attend planning meetings for
Committee members are asked to attend monthly committee
the Health Fair.
meetings and help organize events. Committees include:
• Hotel Committee
Job Fair Committee
• Restaurant Committee
This committee assists in the planning of the annual Job Fair.
• Arts & Style Committee
Committee members participate in all aspects of executing the
• Parking Committee
event. Committee members are asked to attend planning meetings
for the Job Fair.

7
new
member
profiles
(May 10th -- September 15th)
Ametron Audio/Video Sales & Rentals
1546 N. Argyle Avenue, Hollywood, CA 90028
Phone: 323-466-4321 Fax: 323-871-0127
info@ametron.com
www.ametron.com
We rent, sell, repair, and install professional sound
and video equipment. We service individuals,
businesses, schools, churches, non-profit organizations
as well as governmental entities. Whether you need a
sound system for 10 people or an audio/video system
for 1,000 people, our technicians can deliver, set-up,
and operate the equipment to make things come out
perfect. We also offer professional installations of any
kind of pro-audio/video equipment.
A-Plus Printing
621 S. Hindry Ave., Inglewood, CA 9030
Phone: 323-654-3200
info@aplusprintingsite.com
www.aplusprintingsite.com
The leaders in online printing. We create the most
captivating high quality prints around. Let us take
care of all your custom printing needs.
Apple One, Beverly Hills
Contact: Marlene Levine
9100 Wilshire Blvd., Suite 362W, Beverly Hills, CA 90212
310-228-9400
mlevine@appleone.com
www.appleone.com
Providing our clients the most talented professionals
for Direct Hire and Temporary solutions rests on three
key values: taking the time to genuinely listen to your
needs, protecting your investment with unique programs,
such as our 5 year guarantee, and treating the client
and the candidate as the center of the universe.
Authentic Agency, Inc.
Liam Lynch, Principal
636 N. Robertson Blvd., Ste. A
West Hollywood, CA 90069
310-659-5550
Amanda@authenticagency.com
www.authenticagency.com
Authentic is a branded entertainment and experiential
marketing agency that delivers customized event and
content platforms for clients such as Verizon, Esquire
Magazine, TOMS Shoes, Allergan, and Cosmopolitan
Magazine. Authentic also builds branded philanthropic
programs for organizations such as Oceana, NRDC,
Oxfam America, and City of Hope. Authentic is the
agency of record for the city of West Hollywood’s
annual Halloween Carnaval Event.
8
Peter Alford @ 648
Contact: Peter Alford
648 N. Doheny Drive, West Hollywood, CA 90069
Phone: 310-278-6634 FAX: 310-278-0110
peteralford648@yahoo.com
Website: COMING SOON!
Peter Alford has been a part of the hair industry for
over 30 years and strives to keep up with current trends
in the fashion industry and provides a comfortable
and welcoming environment for our clients. We provide
an array of hair services including Extensions, Brazilian
straightening and styling and a manicurist and
esthetician are on site. Drop in or give us a call to book
an appointment.
B & E Transactions
1860 N. Fuller Ave. Suite 214, Los Angeles, CA 90046
Phone: 877-567-2867 FAX: 323-851-7040
sales@bandetransactions.com
www.bandetransactions.com
We specialize in full-service ATM services and solutions
for anyone in Southern California. This includes: zero
fees, free in-house consultations, 24/7 technical
assistance, full training and support and free advertising
opportunities. With our platinum package you do nothing
but collect a check every month!
Cassis Travel Services, Inc.
9200 Sunset Blvd., Suite 320, West Hollywood, CA 90046
Phone: 310-728-1845 Fax: 310-728-1895
nathan@travelcts.com
www.travelcts.com
Cassis Travel Services, Inc. provides travel services to
entertainment companies, corporate businesses and
also specializes in luxury leisure travel. CTS generates
$100 million in annual sales and they have offices in
Los Angeles, New York City, Charlotte, and London,
England. Cassis Travel Services has been listed in
several publications in the top 100 agencies in the USA.
Central San Gabriel Valley Work Source Center
Contact: Pierre O. Hollifield
11635 E. Valley Blvd., Unit G, El Monte, CA 91732
Phone: 626-258-0365 Fax: 626-258-0428
phollifield@goodwillsocal.org
www.goodwillsocal.org
For employers we offer no cost job postings, customized
recruitments, job matching through skills assessment
testing, interview facilities, initial job seeker screening,
employee referrals, business-to-business referrals and
business incentive information. For job seekers we offer
no cost employment preparation workshops, access to
the latest job leads, free use of computers and printers,
internet access, phones, fax and copy machines and
assistive technology for individuals with disabilities.
Chiropractic
Dr. Molly Malleis
7466 Beverly Blvd., Los Angeles, CA 90036
310-210-1233
Dr. Molly brings Chiropractic back to its roots by
integrating Reiki in with her adjustments. She serves
patients ranging in age from newborn to well over
95 years old. She collaborates with various medical
professionals to offer the most holistic approach to each
person’s health. She believes in and facilitates the
body’s ability to heal from above, down, inside and out.
Edward Jones Investments
Contact: James Ahn
8383 Wilshire Blvd., Beverly Hills, CA 90212
Phone: 310-454-8958 Fax: 866-462-6059
james.ahn@edwardjones.com
www.edwardjones.com
We are a full service investment firm focused on serving
the needs of one specific type of clientele, the serious,
long-term investor. Our firm is client focused and is
dedicated to serving those who prefer interacting with
an actual person rather than a call center. Our approach
is old-fashioned and we seek clients who want to invest
in quality investments instead of following the
latest trends.
Farmers Insurance and the Pellissier Agency
Contact: Freddie Lara
8543 Santa Monica Blvd., Ste 13,
West Hollywood, CA 90069
Phone: 213-841-0128 Fax: 323-395-5611
Freddie.jpellissier@farmersagency.com
Offers a comprehensive line of insurance products and
is owned and operated by residents of West Hollywood.
We help you evaluate competing insurance options and
assist you in choosing the best plan for you. And a
portion of the revenue from each new client we give
back to our community.
Food Lab Catering, LLC
7253 Santa Monica Blvd., West Hollywood, CA 90046
Phone: 323-851-7120 Fax: 323-851-7177
Food Lab is a mother and son owned cafe and gourmet
marketplace featuring Viennese coffee, unique gourmet
sandwiches and salads, and a large selection of
gourmet treats made in house and from its exclusive
relationship with Dean and Deluca of New York.
Our ingredients are organic and local, and we use only
farm raised protein.
Fresh Bites
Contact: Luca Giorgetti
7950 W. Sunset Blvd., #103, Los Angeles, CA 90046
Phone: 323-365-0451
freshbites@sbcglobal.net
The philosophy of Fresh Bites is that of a neighborhood
café while the restaurant style menu has a sophisticated
sensibility focusing on fresh, natural, and organic
ingredients. The use of eco-friendly building materials
and natural finishes and an effort to bring a feeling
of nature to the interior through extensive plantings
have created a place customers can come to escape a
bustling city.
Gerald Sowell Interior Design
2250 Bronson Hill Drive, Los Angeles, CA 90068
Phone: 323-461-2271 Fax: 323-463-2718
gsowell@prodigy.net
Gerald Sowell brings over thirty years of experience to
the design profession. To design interiors that are
timeless, from Traditional to Contemporary, we listen
to our client’s needs and desires, and always encourage
them to be involved in the decorating process. Armed
with a strong knowledge of color, furniture history,
accessories and art work, with a focus on attention
to detail, Gerald Sowell Interior Design can guide your
vision of your home to make it a reality.
Jane Gottlieb
jane@janegottlieb.com
www.janegottlieb.com
Gottlieb’s colorful, vibrant art challenges both the mind
& the eye. She has been scanning her hand-painted
prints and enhancing them with Photoshop since the
1992. Gottlieb’s first one person show at the Laguna Art
Museum in 1988 launched her successful career.
Her art has been exhibited in museums & galleries all
over the world, fulfilling her lifetime dream.
Greg Nystrom Photography
Phone: 213-590-0045
gregnystrom@earthlink.net
www.gregnystrom.com
Greg Nystrom’s photography business was built upon
publicity head shots for actors. From the outset, the
work was all about revealing the personality of the
individual. It is the people of a company who make its
business plan live. It is the people who breathe life into
the charter. Greg Nystrom photographs those people.
H & R Block
Contact: Eileen Brown
8471 Beverly Blvd., Los Angeles, CA 90048
323-634-9204 / Fax: 323-857-1667
ebrown@hrblock.com
www.hrblock.com
Contact the experts at H & R Block office for immediate
assistance in Personal, Business, Estate Taxes
International Taxes and Audit Assistance.
Heery International Inc.
Contact: Dan Adams
6420 Wilshire Blvd., 18th Floor, Los Angeles, CA 90048
Phone: 310-657-4780
dadams@heery.com
www.heery.com
Heery is a full-service architecture, interior design,
engineering, construction management and program
management firm with offices nationwide. Heery has
a history of industry leadership and award-winning
projects, and is consistently ranked annually among the
top professional services firms in the nation. As an
affiliate of Parson Brinckerhoff, one of the world’s
leading professional services companies, Heery now
operates as PB-s buildings division.
Interactive Games and Creations, Inc.
1467 Lidcombe Ave. South, El Monte, CA 91733
Phone: 626-453-0003 Fax: 626-453-0009
fun@gamesandcreations.com
www.gamesandcreations.com
Games and Creations is the one stop shop for all your
event and party needs, from staging and lighting to VIP
Furniture needs. You will recognize our gear at Jeffrey
Sanker’s white party.
INK4ALL U.S. LLC West Hollywood, CA 90069
Office Supplies – Printing Supplies allowed the company to build a suite of financial
15953 Cantlay St., Van Nuys, Ca 91406
Phone: 800-339-6980 FAX: 323-843-9209
sales@ink4allus.com
www.ink4allus.com
INK4ALL provides office and printing supplies for
businesses and home offices of all sizes. We are known
for our outstanding customer service and for saving
companies up to 60% on office and printing supplies.
In most cases, orders placed today will arrive at your
door the next business day!
Law Offices of Diana M. Rivera
Contact: Diana Rivera
11620 Wilshire Blvd., Ste. 900,
West Hollywood, CA 90046
Phone: 323-512-7612 Fax: 323-686-5589
diana@dianariveralaw.com
www.dianariveralaw.com
Full-service law firm specializing in all types of business,
employment, real estate, and construction law. 1 hour
free consultations available.
Luis Pezzini
9000 Sunset Blvd., Ste. 506, West Hollywood, CA 90069
Phone: 310-275-2076 Fax: 866-886-5237
lpezzini@pezzini.info
www.sunsetstriprealty.com
Luis Pezzini represents buyers and sellers in all luxury
estate communities including Beverly Hills, Bel Air,
Holmby Hills, Hollywood Hills, Sunset Strip, and West
Hollywood. His extensive knowledge of luxury residential
real estate will give you confidence when you work with
him and his team.
Platinum Care LA
Contact: Dr. Shamim Shakibai, MD / Dr. Vinay Aggarwal
8733 Beverly Blvd., Ste. 408, West Hollywood, CA 90048
Phone: 310-295-2255 Fax: 310-657-4950
platinumcarela@gmail.com
www.platinumcarela.com
Platinum Care LA provides quality care to individuals and
large groups specializing in hospital medicine primarily
at the prestigious Cedars Sinai Medical Center.
Patch.com
Contact: David Peck
331 N. Maple Dr., Beverly Hills, CA 90210
Phone: 310-621-3814
davidp@patch.com
Website: http://westhollywood.patch.com
Patch.com is a hyper-local website dedicated to West
Hollywood with up to date information, news, free
business directory and advertising opportunities.
The Pi On Sunset
Contact: Kelly Hamadeh
8828 Sunset Blvd., West Hollywood, CA 90069
Phone: 310-657-1774 Fax: 310-657-2874
K431553@hotmail.com
www.pionsunset.com
This hidden Mediterranean restaurant offers you a variety
of homemade and healthy Lebanese and Italian food
and unique selection of Mediterranean beer and wine.
Indulge your senses in a romantic ambience any time of
day along with entertainment events (karaoke, standup
comedy, live bands, DJ.) Pi provides catering orders
and delivery services. It also has a hookah patio right
outside and a private party lounge on the second floor.
Red Studios
Contact: Ruben Esparza
Phone: 310-652-0455
ruben@redstudios.com
www.redstudios.com
RED studios capabilities extend across the spectrum
of communication disciplines. Categories include: brand
identity and strategy, print collateral, retail signing and
online media. Providing dynamic design solutions
in tune with marketing objectives. Clients include:
Bloomingdale’s, Disney, The Los Angeles Times, LAUP
(Los Angeles Universal Preschool), and Macy’s.
Looking forward to the opportunity of partnering with
you on your next project
Todd Riemer, Novelist Contact: Matthew Todd
PO Box 1765, Pacific Palisades, CA 90272
Phone: 310.487.2525
todd.riemer@toddriemer.com
www.toddriemer.com
Todd Riemer released his debut novel Inferno at the
Los Angeles Times Festival of Books 2010. Dystopian in
genre, Inferno is set in a post-apocalyptic future ruled
by the despotic Magistrates. Riemer commissioned
artist Dave Kinsey to produce Inferno’s cover artwork
and hired Devin Ford Photography to shoot his book
trailer. Burning for more? Go to ToddRiemer.com.
Santa Monica College
1900 Pico Blvd., Santa Monica, CA 90405
Phone: 310-434-4000
www.smc.edu
SMC is one of the finest colleges in the Nation and
No. 1 in transferring students to the University of
California (UC) system, University of Southern California
(USC) and other premiere 4-year colleges. 
The Senior Concierge
Contact: Murphy D. Bishop, II
1285 N. Sweetzer Ave., #106, Los Angeles, CA 90069
Phone: 310-734-8016
Murphy@TheSeniorConcierge.com
www.TheSeniorconcierge.com
A comprehensive boutique agency that offers over 100
services to senior clients throughout Los Angeles. Our
mission is to bring seniors and their families’ peace of
mind through our comprehensive service programs.
We are a team that is committed to providing affordable,
reliable and trustworthy service to our clients.
SenovvA, Inc.
731 Ceres Avenue, Los Angeles, CA 90021
Phone: 213-689-6900 Fax: 213-689-6911
info@senovva.com
www.SenovvA.com
SenovvA, provides production design and management,
content management and high- end production
equipment and staff around the world. We meet and
exceed your challenges and expectations with a sense
of technical and creative innovation. You find us
alongside our partners in services and technologies from
3D cinema, to Broadway hits, to broadcast television,
and live event production for entertainment, social,
and corporate events.
Signature Card Services
Contact: Christine Bednar
8360 Melrose Avenue, West Hollywood, CA 90069
Phone: 323-966-0050/888-334-2284
Fax: 323-966-0056
cbednar@signaturecard.com
www.signaturecard.com
Signature Card Services has been offering low-cost
payment processing services to businesses nationwide.
The inclusion of EBT processing, multi-currency
settlement, cash advance services, loyalty card
management, and check and gift card processing have
services capable of satisfying merchants’ needs for
maximizing revenue streams.
Sturm Law
Contact: Craig Sturm
9107 Wilshire Blvd., Suite 450, Beverly Hills, CA 90210
Phone: 310-684-3820 Fax: 310-854-4436
info@iwin4you.com
www.iwin4you.com
Criminal Defense Firm with a focus on DUI cases.
Tailspin – Pet Bath & Spa Experience
8733 Santa Monica Blvd., West Hollywood, CA 90046
Phone: 310-601-7297 or call (310) 601-PAWS (7297)
Matthew.todd@tailspinla.com
www.tailspinla.com
“For the distinguished pet.” This unique operation
has Self Service Pet baths, Full service grooming and
Barkery (Pet Bakery). Pets are welcome by walk-in or
appointment (which can be made via the website,
in-person/phone). Also before/after hours appointments
and Pickup/Delivery Service is available so even
the busiest of pet owners can get their pet bathed,
groomed and pampered.
New Member Profiles, continues on page 13
9
 Government Affairs By Todd Elliott, Esq.
Vice President Governmental Affairs

City of West Hollywood

Releases Draft General
Plan 2035 and Climate
Action Plan
The City of West Hollywood has recently
released its draft General Plan for public
review. The General Plan is designed
to guide the City’s physical, social,
and economic resources over the next 25
years. It serves as a roadmap for the City’s
long-term development by providing goals
and policies related to topics including land
use, mobility, housing, conservation, and
economic development. Each of these topics
is consolidated into a separate chapter of
the Plan referred to as “Elements”.

Casden Properties’ mixed-use development approved for

the site of Movietown Plaza will bring new life to the East
Side of West Hollywood by replacing an outdated shopping
center with a contemporary retail-residential community.

The City also released a Climate Action

Plan. This Plan is intended to provide City
decision-makers with guidance regarding
how to implement key actions to reduce
greenhouse gas (GHG) emissions. The Plan,
developed in response to the passage of
Assembly Bill 32 (2006), which requires
reductions in GHG emissions throughout the
state, is West Hollywood’s plan to meet its
GHG reduction targets.
The General Plan update process has
been occurring over the last two years,
beginning in early 2008.
Tramonto is a 34-unit mixed-use project proposed for the gateway site on the north side of Sunset Boulevard at the top of
La Cienega in West Hollywood.

10
Monarch West Hollywood’s contemporary, “green” urban village located at the northeast corner of Santa Monica Boulevard and La Brea Avenue has been approved and was supported by the
West Hollywood Chamber’s GAC.

Relevant elements of the General Plan include:

LAND USE AND URBAN FORM ELEMENT:
This element guides the development
of the City’s “built environment” (i.e.,
its residential, commercial and public
spaces) and provides the policies that
support development in different zoning
types within the City.
ECONOMIC DEVELOPMENT ELEMENT:
West Hollywood is located in the center
of a diverse metropolis. This Element
provides policies to maintain and attract
businesses to West Hollywood, focusing
on tourism, nightlife, arts and design,
entertainment and general retail and
services.
HISTORIC PRESERVATION ELEMENT:
Historic Preservation is very important to the
City. This element is to be used in conjunction
with the City’s Cultural Preservation Ordinance
to provide mechanisms and incentives to
achieve historic preservation.
HOUSING ELEMENT:
The Housing Element sets forth the City’s
plan for meeting increased housing needs
in the City and must be updated every 5
years. This section also provides policies
regarding the City’s aging housing stock
and for preservation and creation of
affordable housing throughout the City.
The City’s Community Development Staff
and Planning Commission have held
numerous meetings on the Draft General
Plan over the last two years. The West
Hollywood City Council is scheduled to
hold public hearings in October and
November of 2010 and is likely to adopt
the new General Plan, including the
Climate Action Plan before the end of the
year. The West Hollywood Chamber supports
the adoption of the General Plan.

TRUMAN & ELLIOTT LLP Truman & Elliott LLP is a Land Use and Real Estate firm with
Land use and real estate law firm substantial experience in handling matters in West Hollywood.
626 Wilshire Boulevard, Suite 550
Los Angeles, California 90017 We assist clients with real estate and contract issues involving
Tel: (213) 629-5300 development, leasing, purchases and sales of property as well
Fax: (213) 629-1212
www.trumanelliott.com as rent control issues.
The information is not intended to create an attorney-client A core value of our business philosophy is to serve all individuals
relationship and does not provide legal advice. The information regardless of race, color, gender, sexual orientation, or religion.
contained herein constitutes an advertisement. Truman & Elliott, LLP is a woman/minority owned business.

11
 Government Affairs continued

Member Support Requests

The Chamber supported several development projects this year which were exceptional and deserve mention for their stellar
design aspects and attributes and complement to the West Hollywood landscape. Developments such as these bring in jobs and
feed the economic vitality of the city and keep our city vibrant and growthful (See photos of Support Requests on pages 10 and 11).

Smoking Ordinance
(Excerpts taken from City Council agenda staff report)
On December 21, 2009 the City Council directed the City
Attorney to draft a comprehensive ordinance prohibiting smoking
in outdoor patios and open air spaces. The Council also directed
the City Manager to convene a Task Force comprised of members
of the community interested in participating in discussions about
how the ordinance should be structured and implemented.
The Task Force is comprised of individuals from the business
community as well as residents, non-profit organizations and public
health advocates. The Task Force had six meetings, which were
structured to allow members to learn about and discuss the policy
options that must be considered when drafting an ordinance,
including where smoking would be prohibited, where it would be
allowed, how the ordinance would be enforced and how it would
be implemented.
Staff presented the Task Force with background material,
including a matrix comparing elements of ordinances from other
cities as a point of reference. The Task Force considered each
of these broad topic areas and provided staff with feedback
regarding the practical application of the elements. The discus-
sion focused on ways to create the greatest health benefits for
the community, while minimizing perceived negative impacts
to businesses. These concerns are examined in more detail
throughout this summary report. For a summary of the City Council
discussions on this topic and public comments on the item, see item
4.B. in the following link http://www.weho.org/Modules/ShowDocu-
ment.aspx?documentid=5927
The Chamber has not yet taken a position on this item and
will do so when a draft ordinance is prepared and brought back to
Council for further deliberation.

12
New Member Profiles, continued from page 9

Tony J. Tyre, Attorney at Law

Contact: Tony J. Tyre
Phone: 323-979-9903 Fax: 626-309-9753
ttyre@tyrelawgroup.com
www.tyrelawgroup.com
Tony J. Tyre is an attorney practicing in estate planning and civil law. His office also
offers income tax preparation, real estate broker services, and financial planning. 
He loves helping people understand how to plan for their future! Please contact Tony
for a free consultation.

Überpromo
Contact: Alma Bogdan-Turner 
1122 N. Formosa Ave. Ste. 5, West Hollywood, CA 90046
Phone: 23.839.7339
ablitzpr@aol.com /uberpromo1@gmail.com
A boutique full-service Entertainment Consulting & Communications Agency
connecting entertainment properties and innovative corporate brands with A-List
talent, media and international promotional opportunities. Our portfolio of strategic
public relations, special event production, talent booking and 15 years of film festival
circuit experience enforces Überpromo’s commitment to creating cutting-edge,
individualized and innovative communications solutions to a diverse roster of clients
in the feature film, television, publishing, art, fashion and music industries.

Universal City Hilton

Contact: Stephanie I. Pai
555 Universal Hollywood Drive, Universal City, CA 90068
Phone: 818-509-2031 Fax: 818-509-2031
spai@hiltonuniversal.com
www.hiltonuniversal.com
This relaxed resort setting conveys the style and feel of contemporary California living
- providing a sophisticated experience combined with a superior level of service. Over
six acres of landscape in the Hollywood Hills and glittering views of Los Angeles,
create a stunning back drop for the stylish furnishings and host of modern
conveniences available.

University of California
ucinfo@ucapplication.net
www.universityofcalifornia.edu
UC’s ten campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside,
San Diego, San Francisco, Santa Cruz and Santa Barbara provide exciting environments
that foster world-class educational and research opportunities and generate a wide
range of benefits and services that touch the lives of Californians every day.

Up Dog Yoga + Cycling

Contact: Myk D. Brown
8599 Santa Monica Blvd., West Hollywood, CA 90069
Phone: 310-360-7200 Fax: 310-360-7233
info@updogfitness.com
www.updogfitness.com
Up Dog Yoga + Cycling is LA’s premier studio for yoga and indoor cycling. Featuring
some of today’s brightest and most knowledgeable teachers, we aim to provide the
best possible environment for you to practice, and be part of an amazing community.

Val’s Crème De La Crème-LA Pressure Wash

245 S. Doheny Drive, Suite #6, Beverly Hills, CA 90211
Phone: 800-896-1215 Fax: 310-492-5234
contact@lapressurewash.com
Los Angeles Pressure Wash is now accepting clients in the West Hollywood area
of town. Do you need a onetime clean up for a party or special occasion? We can
help. Los Angeles Pressure Wash offers competitive rates and our work is always
guaranteed.

Chamber Sponsors
Books with Feet
BRCP Millennium, LLC
Casden Properties, LLC
Cedars-Sinai Medical Center
Cushman & Wakefield
Heery International
House of Blues
Latham & Watkins, Attorneys at Law
Monarch Group US Bank
Paul Hastings, Janofsky & Walker, LLP
Sunset Millennium Associates, LLC
US Bank
Vornado Realty Trust/Beverly Connection
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15
 The West Hollywood Library Fund gratefully acknowledges

.............................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ron Kates and Nate Goller, these sponsors as well as the guests who stepped forward with
West Hollywood business leaders commitments that night and, of course, our generous donors,
make joint major gift to support Ron Kates and Nate Goller.
The West Hollywood Chamber is proud to announce that it has
new library raised, to date, $17,000 of a $25,000 goal as a contribution to
by LouAnne Greenwald the West Hollywood Library Fund. Funds will go to support the
capital campaign and the Chamber will be named on the local
On Thursday, August 26, City of West Hollywood Councilmember history collection files in the West Hollywood Room. In addition to
Abbe Land announced before a gathering of about forty local our generous Chamber Members listed above, we are grateful to
business leaders a contribution of $50,000 from business partners
Ronald S. Kates and Nathan Goller who serve on the Chamber the following Chamber Members for helping us to realize our goal.
Board of Governors.
“This is a project of great significance for our city and as Jason Beck/Alternative Herbal Health Services
business leaders, we must support it. A civic and cultural landmark Angela Caglia
like this enhances local property values and will attract more Don Duncan/Los Angeles Patients and Caregivers Group
visitors to West Hollywood,” said Ron Kates. Ruben Esparza/RED Studios
Nate Goller added “The City of West Hollywood’s pursuit of Devin Ford/Devin Ford Photography
this vision, particularly in a time of economic crisis, is proof of Barbara Hamaker
the city’s commitment to investing in its community now and for David Johnson
generations to come.” Andrew Kramer/Zen Healing
Also in attendance were Alan and Lorna Johnson. Alan, owner of Jose Lamas/Metropolitan Life
the Ramada Plaza on Santa Monica Boulevard, pledged $50,000
to support the library in June. Architect Jim Favaro, also present, Bill Leahy/The Farmacy
shared his reflections about the evolution of LibraryPark from an Dan Kitowski
idea in 2002 to the deep roots it will have in West Hollywood’s Genevieve Morrill
values when the library opens its doors by 2012. Joy Nuell
Hosted by West Hollywood Library Fund Board Chair and Chamber Greg Nystrom Photographer
Board Director, Chris Bonbright and his wife Lisa, the event raised Todd Riemer
$47,000 in new gifts and commitments to LibraryPark. Bruce Rodger
Several of the donors were proud winners of raffle prizes Brad Snapir/US Builders
including a year’s supply of passes to Laemmle Theatres, VIP Jeff Yeber
passes to the House of Blues Foundation Room, a dinner certificate
to an Innovative Dining Group restaurant, a haircut at Marco
Pelusi Hair Studio and 2 VIP passes to the Sunset Strip
Music Festival.
West Hollywood Library Fund Goal
$10 million (5.7 million raised to date)

West Hollywood Chamber Goal

16