A STUDY ON CUSTOMER SATISFACTION TOWARDS THE

PRODUCTS & SERVICES OF AXIS BANK,CHENNAI

(A Report submitted In Partial Fulfillment of the Requirements for the

Degree of Master of Business Administration in
Pondicherry University)

Submitted by

Ms: Amit Kumar Thakur

Enrolment No: 6117430035
MBA: 4th Semester

UNDER THE GUIDANCE OF Mr.Arijit Bose

Directorate of Distance Education

Pondicherry University
Puducherry 605014
 STUDENT’S DECLARATION

I, Ms. Amit Kumar Thakur,hereby declare that the Project Work titled A STUDY ON
CUSTOMER SATISFACTION TOWARDS THE PRODUCTS & SERVICES OF
AXIS BANK,CHENNAI is the original work done by me and submitted to the Pondicherry
University in partial fulfillment of requirements for the award of Master of Business
Administration in General Management specialization under the supervision of Mr.Arijit
Bose of National Center for Education.

Enrollment No : 6117430035
Date: 02.05.2019

Signature of the Student

 ACKNOWLEDGEMENTS

A project of this nature involves the support of many people. I believe that would be
lacking in my duty if I do not express my sincere gratitude to them.
I have had considerable help and support in making this project report a reality.

First and foremost, gratitude goes to Mr.Arijit Bose, Asst.Professor-HR, and my guide, who
gave me the opportunity to get exposed to the Marketing Practices of Banking Industry and
who provided me all the guidance and support in realizing the dissertation.
I am especially indebted to the faculty members of St.Xaviers College,Kolkata for always
boosting my motivation.

Amit Kumar Thakur

Enrolment No: 6117430035
 CERTIFICATE OF THE GUIDE

This is to certify that the Project work titled A STUDY ON CUSTOMER

SATISFACTION TOWARDS THE PRODUCTS & SERVICES OF AXIS BANK,
CHENNAI is a bonafide work of Mr.Amit Kumar Thakur Enrollment No.

6117430035carried out in partial fulfillment for the award of degree of MBA

HR Specialization of Pondicherry University under my guidance. This Project
work is original and not submitted earlier for the award of any degree/diploma
or associateship of any other University/ Institution.

Signature of the Guide

Name- Arijit Bose
Designation –Assistant Professor
Address: FB-63, Narayantala (West),
Deshbandhunagar, Baguiati, Kolkata- 700059
Place: Kolkata
Date: 02.05.2019