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COMPETITOR ANALYSIS
PARAMETERS AMAZON
PRODUCT OVERVIEW Multinational technology
company that focuses on e-
commerce, cloud computing,
digital streaming, and
artificial intelligence.
KEY FUNCTIONALITY Online store for electronics,
lifestyle, Fashion, grocery and
household supplies, cars
motorbike, industrial
product, books, movies,
gaming, software
Recharge and bill payments
Echo and Alexa, Fire TV Stick
Kindle E-readers
Amazon prime music and
video
FLIPKART
Indian e-commerce company
initially focused on book
sales, before expanding into
other product categories
such as consumer
electronics, fashion, and
lifestyle products.
Online store for fashion,
electronics, lifestyle, books,
flight booking, beauty,
certified refurbished product.
Flipkart farm mart.
(Upcoming)
TATA CLIQ
India's new multi-category e-
commerce platform
operating in categories such
as Electronics, Fashion,
Footwear and Accessories.
Online store for fashion,
electronics, jewelry,
connected home(Smart
appliances)
Tata Cliq Luxury
PARAMETERS AMAZON FLIPKART TATA CLIQ
KEYS PROBLEM SOLVED Online platform to buy Indian online platform to Hand-picked and 100%
variety of products under buy variety of products Authentic – sourced
one roof. under one roof. straight from the best
brands and their
authorized resellers from
India and across the
world.
KEY DIFFERENTIATORS Amazon Prime ‘Flipkart First’ service. Onboards only authorized
Subscription Super Coin Zone re-sellers.
Better user experience. Game Zone (Play and win) Less of private labels,
Better costumer care. more of exclusive.
Omnichannel retail
experience.
USER SATISFACTION Excellent Neutral Satisfied
SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Technology centric No out of the box Concentrating on 2 tier Big market competitors
company philosophy thinking. and 3 tier cities. like Amazon and Flipkart
Becoming prominent
there.
Vast network of sellers No unique selling Partnerships with bigger Walmart making an entry
across nation proposition corporate houses for bulk in India.
selling.
Wide range of deals to Poor costumer service Having its own USP. Risk of being involved into
choose from selling of illegal entities.
Good Branding Poor relation with the
sellers
Logistic network not
trained properly

Unnecessary acquisitions
bought.
 Business Model
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