PT MARKASIA

Jl. Danau Tondano Blok T No. 10B

Pejompongan
Central Jakarta 10210
Indonesia
62 21 572 2808
62 21 572 2806

marketing@markasia.co.id
@markasiaPR

www.markasia.co.id
WE CREATE VALUE
TO BE ADDED PERSONALLY
FOR YOU
WHO WE ARE?
markAsia is an integrated public relations and
marketing communication company focusing on
brand activation in Indonesia.
PT markAsia was established on 2008 and
is 100% owned by Mrs. Helny Noviana as
President Director. Our client portfolio within 5
years in the marketing communication world
currently 50 companies and few are listed in
the Indonesian Stock Exchange and will be
increased gradually.
VISI N
To be the most preferred public relations
and marketing communication company
in Asia.
 MISSI N
To become a strategic partner to the client
1 in promoting and accelerating
marketing communication in Asia.

Building a deeper character of professionalism

2
in client’s awareness.

Winning trust by educating clients

3 with sufficient public relations
and marketing communication knowledge.

Gaining opportunity and profitable value

4
for stakeholders.
We provide public relations and marketing communication
strategy to various business sectors:

Finance Conglomerates Energy

Telecommunication Property
WHY MARKASIA IS YOUR
STRATEGIC PARTNER?
Our team will always consist of professionals who
experienced in public relations and marketing communication
in financial industry to make sure that we will deliver
the highest quality of service.

We will provide tailor made services

to our clients with courtesy and integrity.
We are committed to give full support
in assisting our clients.

We are reliable and always be there to help our clients

in providing knowledge and advice needed.

Our dynamic team is always ready to update our clients

with rapid changes of rules and up to date information
in the financial industry.
markAsia was built on three key pillars:
Public Marketing Business
Relations Communication Development

PUBLIC COMPANY BRAND

RELATIONS INTRODUCTION ACTIVATION
ADVISORY/
CONSULTANCY
MARKETING
TOOLS PUBLIC
COMMUNICATION RELATIONS
STRATEGY TRAINING
INTERNAL
CORPORATE AWARENESS
IDENTITY
& BRANDING BUSINESS &
MARKETING
EXTERNAL COACHING
AWARENESS
MEDIA
MANAGEMENT:
MEDIA RELATION
COMPANY EVENT
MEDIA HANDLING REVIEWS ORGANIZER
ORGANIZATION AND TALENT
Highly capable team with broad expertise in public relations
and marketing communication development.

PROCESSES AND TOOLS

Standardized workflows, analysis templates and data,
marketing knowledge base.

RISK MANAGEMENT
Experienced specialists, standard assessment
and risk culture of excellence service.

MANAGING LEAD TIME

The Best Lead Time Awarded in Marketing Communication.

QUALITY FOR SATISFACTION

Have great integrity, accelerate to develop
and partnership with trust.
Our customer value not only price
but also flexibility and services:
Pricing

Product
Coverage
Service &
CUSTOMER
CUSTOMER
Competency

VALUE
VALUE

Lead Time
Process
Flexibility
 “Pricing is one the most important criteria
COMPETITIVE in selecting a client and it also
PRICING
represents the risk profile”

“It is not just the services of the markAsia EXCELLENT

that is important but also the competency SERVICE &
and industry knowledge” COMPETENCY

“Flexible term of lead time

FLEXIBLE including time for company insight
LEAD TIME & during construction project is crucial
PAYMENT
especially in the early stage of project”
 “We need to secure the lead time FASTER
as soon as the agreement is signed LEAD TIME
to prevent a penalty from the project delay” APPROVED

“Complementary to the financial product

COMPREHENSIVE
PRODUCT and synergy with the financial industry
OFFERINGS or private company”
WHERE WE DELIVER
OUR STRATEGY?
A more business strategy for public relations and
marketing communication has been developed:

1 2 3
Create a Provide long-term
Establish an
“Strong Niche” communication
“Expert
in Financial strategic and
Team Work”
Industry branding program

Act as
Establish a “One-Stop
“Winning on Speed”
Brand Activation”
by delivering
communication entity
on time clients goals
4 5
 In order to act
as a service provider,
markAsia needs to ensure
that its business strategy
will complement existing client
in the market.
To provide strategy on the current public relations and
marketing communication market opportunities:

Limited public relations and marketing communication company

to meet requirements for financial industry

There is a short list of marketing communication company in Indonesia

that have been trusted by a listed company in Indonesian Stock Exchange

Insuffiency of public relations knowledge

The absence of benchmark for making an excellent socialized branding

Indonesia has limited experience

with marketing communication strategy
project models of brand activation
WHEN WE DELIVER IT?
 Project Project
Preparation Pitching Evaluation

Project

Project
Construction

Life Cycle End of

Session
HOW WE DO IT?
WITH 5 COMPONENTS
1. Introduction
2. Marketing Tools
3. Internal Awareness
4. External Awareness
5. Reviews
WHAT WE DO?
VIDEO
PROFILE

COMPANY
PROFILE

WEBSITE
 BRAND
ACTIVATION

MEDIA
PLACEMENT

BROCHURE
& BANNER

INTERACTIVE
MULTIMEDIA
AGENDA

NEWSLETTER

TRAINING

INTERNAL
CAMPAIGN
 PUBLIC
EXPOSE

CALENDAR

G REETING
CARD

PRESS
CONFERENCE
ANNUAL
REPORT

GENERAL
MEETING OF
SHAREHOLDERS

GATHERING

MEDIA
MONITORING
- Bursa Efek Indonesia (IDX)
- Danareksa
- HD Finance
- Penilai Harga Efek Indonesia (IBPA)
- Indonesia Infrastructure Finance (IIF)
- Kustodian Sentral Efek Indonesia (KSEI)
- PANN Pembiayaan Maritim
- Exist Assetindo
- Panin Asset Management
- Panin Sekuritas
- Penjaminan Infrastruktur Indonesia
- Sarana Multi Infrastruktur (SMi)
- Indonesian Corporate Secretary Association (ICSA)
- Roundtable on Sustainable Palm Oil (RSPO)
- Cahaya Bimasakti Nusantara
- Cardig Air Service (CAS)
- JAS Engineering - Lippo Cikarang
- Cogindo DayaBersama - Lippo Karawaci
- Makes & Partners Law Firm - Megapolitan Development
- Metroplis Propertindo Utama - Patra Jasa
- Pertamedika
- Red Indo
- Sarana Menara Nusantara
- Plataran Resort & Spa
- Kementerian Energi dan Sumber Daya Mineral (ESDM)
- Pos Indonesia
- Telekomunikasi Indonesia
- WIKA (Wijaya Karya)

- Carrefour Indonesia
- Samsung Electronic Indonesia
- Trans Retail Indonesia