Corporate Sustainability Performance 1

CORPORATE SUSTAINABILITY PERFORMANCE

Name

Course

Professor

Institution

Date
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Corporate Sustainability Performance

Since most corporations need to survive in an ecological (Wagner, 2010) and social

network as an interdependent going concern, there has been an increase in the importance of

corporate sustainability. Observed at the end of the 20th century are prominent yet unprecedented

changes in management and corporate strategy towards sustainable thinking. It is necessary to

measure CSP because it guides in improving the sustainability of an organization. In many ways,

this entails changes in the performance of an organization in relation to the social (Tracy, et al.,

2010), economic and environmental (triple) bottom lines (TBL). Part of sustainability

necessitates mindset transformation, leadership commitment and performance of the organization

to include investors and other key stakeholders. Total responsibility management (TRM) entails

all the core values, systems, measurements and practices installed in a company. A sound

management framework (Searcy, 2012) contained in the sustainability performance measurement

(SPM) is required to integrate economic business performance with social and environmental

performance because managing sustainability in a holistically manner tends to be challenging.

As company employee, leading in the manufacture and selling of paint and home décor

products, there has been a lot of media assault on the irresponsible environmental actions of my

organization, involving leaks in form of organic solvents into rivers. This requires a strategic

response, relating to greener practices and creating value for our customers and adopting new

business model. In regards to environmental safety, an initial investigation by safety officers

showed the terrible state that was in one of our plants. In order to change the company’s image

and overall survival of the company, the management needs to make a strategic decision by

establishing policies on both internal and external environment and quality.

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Based on these internal and external effects, different indicators can be used to measure

the performance of my organization and this would help in ensuring its future success.

Economic measures

Core values

The Company should fully commit to sustainable transformation and to the triple bottom

line in order to recognize the relationship between favorable stakeholder and environmental

objectives.

Similarly, value creation in form of partnerships which are distinctively formed between

employees and their employer. This will have a positive impact from high credibility among

employees to being listed at the stock exchange as a solid financial group.

Social measures

Customers

Developing alternatives such as wood oils based on organic solvents and water based

paints, there would be minimal health risks that customers are exposed to. Consequently,

customers will be tutored on mixing paints, testing and applying them.

Employees

The Company can introduce, with respect to employees, training programs to empower

them and creating “bottom-up” approach which would serve as core competencies. Additionally,

improvement suggestions from staff based on their own experience can also be given through

staff participation.
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Environmental measures:

Waste

The main goal should be reduction of waste total volumes annually. Achieving further

waste reduction can be done through use of environmentally friendly packaging the introduction

of EMS by suppliers. Additionally, water and hydrocarbons processing towards a closed system

can also be achieved by installing a distillation plant. This would ensure that there is no

discharge of process water into rivers.

Organic solvents in paint

Using water-based products as substitute for organic solvent-based products during

application would drastically reduce emissions of organic solvents.

In conclusion, making decisions relating to changing my company’s environmental

policy would be necessary to ensure immediate survival. Internal and external performance

measuring is important as it will help the management in making conscious commitment towards

sustainable development.
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References

Searcy, C., 2012. Corporate Sustainability Performance Measurment Systems: A Review and Research

Agenda. Journal of Business Ethics, Volume 107, pp. 239-253.

T. A., D. L., D. N. & J. W., 2010. The Determinants of Corporate Sustainability Performance. Wiley

Online Library, 50(1).

Wagner, M., 2010. The Role of Corporate Sustainability Performance for Economic Performance: A

Firm-level Analysis of Modern Effects. Ecological Economics, 69(7), pp. 1553-1560.