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2. PROBLEM IDENTIFICATION
2.1. Harvard business school case studies
All case studies published by the Harvard business review comprise of a central problem
that is faced by the protagonist. This problem mostly holds implications for managerial and
strategic directions of the company. For readers and students of HBR case studies, it is
critical to identify the problem that the Apple Watch Managing Innovation Resistance faces.
This problem is usually hinted towards in the introduction of the case and develops along
the way.
The Apple Watch Managing Innovation Resistance cannot influence these factors in
its favour, and in contrast, these factors directly affect the operations and workings of
the company.
These include tools like the pestle analysis and Porter’s five force model, as well as
strategic group analysis and pentagonal analysis, to name a few.
The external analysis for the Apple Watch Managing Innovation Resistance Case
Study will assess and will apply the strategic models and tools to review the
business environment for the company.PESTEL Analysis
3.1.1. Political
Political factors and elements can have a direct and indirect impact on the business. This is
seen through the Apple Watch Managing Innovation Resistance Case Study.
3.1.1.1. Policy Makings
Policymakers for the Apple Watch Managing Innovation Resistance Case are in all
likelihood to intervene in the business surroundings.
Commercial restrictions and political stability are additionally integral factors that will
determine the success or failure of Apple Watch Managing Innovation Resistance.
3.1.1.2. Taxation
Tax policy will influence the cost of doing business for Apple Watch Managing
Innovation Resistance.
The government helps organizations in two primary ways: monetary help and
regulatory.
Apple Watch Managing Innovation Resistance can use government assistance and
grants for purposes of growing the business, advancement, exporting, and
innovative work.
A forceful takeover could oust a legislature. The takeover could prompt mobs,
plundering and general issue in nature. These disturb business tasks for Apple
Watch Managing Innovation Resistance.
Purchasing political risk insurance is a way for Apple Watch Managing Innovation
Resistance to oversee political hazard. Organizations that have worldwide activities
utilise such as insurance to lessen their risk presentation.
Economic components have the most evident effect on the profitability and overall
appeal of Apple Watch Managing Innovation Resistance.
Even though GDP per capita is a useful economic factor, GDP per capita gives just a
fractional perspective on the economic factors that may influence Apple Watch
Managing Innovation Resistance.
Higher GDP leads to higher disposable income and hence higher sales for Apple
Watch Managing Innovation Resistance.
3.1.2.2. Inflation
Higher inflation will disintegrate the purchasing power of the consumer and the
shopper
Higher inflation will also harm the costs of raw materials and other inputs that are
utilised by Apple Watch Managing Innovation Resistance.
Fluctuations in interest rates may translate into higher or lower costs for the
purchase or sale of items and administrations provided by Apple Watch Managing
Innovation Resistance.
The high unemployment rate will lead to lower sales for Apple Watch Managing
Innovation Resistance and impact its overall profitability and revenues.
3.1.2.5. How can the Apple Watch Managing Innovation Resistance decrease
the risk of economic instability?
Apple Watch Managing Innovation Resistance can work towards building economies
of scale
Maintaining business costs and controlling the final price of the product can also help
Apple Watch Managing Innovation Resistance fight economic instability
Apple Watch Managing Innovation Resistance can also work towards building a
sustainably managed workforce
3.1.3. Social
Social influences will stem from social components of the macro environment. Under the
PESTEL Analysis, they can influence Apple Watch Managing Innovation Resistance in
several ways:
3.1.3.1. Social patterns and consumer behaviour
Social patterns affect work trends and patterns and are directly related to the
behaviours of consumers.
Social patterns also have a direct influence on buyer tastes and inclinations, and the
specific kind, structure, and volume of interest for an item or service.
The checking of social patterns will enable Apple Watch Managing Innovation
Resistance to reposition its items or administrations to meet the changing desires
and needs of consumers.
Social trends of higher education have allowed firms like Apple Watch Managing
Innovation Resistance to have access to a pool of higher skilled talent – but at the
same time, also face a more criticising consumer base.
Higher education has also made consumers more aware of different product
offerings by companies like Apple Watch Managing Innovation Resistance.
3.1.3.5. How can Apple Watch Managing Innovation Resistance use social
aspects for growth?
3.1.4. Technological
The technological factors can influence Apple Watch Managing Innovation Resistance in
several ways:
3.1.4.1. Innovation
The expansion of the Internet and online business has discarded many
intermediaries. Apple Watch Managing Innovation Resistance can communicate and
retail directly to the consumers now, or through modern intermediaries such as eBay
as well, for example.
Apple Watch Managing Innovation Resistance may also use current social networks
to retail and use e-commerce to boost sales.
Apple Watch Managing Innovation Resistance can make use of social media to
interact and reach with consumers
Social media can also be used to reach the target market audience more effectively
Social media is cost-effective and strategically more influential for Apple Watch
Managing Innovation Resistance
3.1.4.5. Managing technology and the future for Apple Watch Managing
Innovation Resistance
Apple Watch Managing Innovation Resistance should weary of how the company are
probably going to influence its future attractiveness and profitability.
3.1.5. Environmental
For Apple Watch Managing Innovation Resistance, the environmental aspects of the
PESTEL analysis may include:
3.1.5.1. Environmental stability and business standards
Leadership in the Apple Watch Managing Innovation Resistance must measure the
connection between natural activities and budgetary execution.
Apple Watch Managing Innovation Resistance also strategically decides and
assesses if the organization have been estimating the monetary effect of natural and
social activities.
Concerns towards the environment will enhance the business image for Apple Watch
Managing Innovation Resistance.
Environmental sustainability within business goals and strategy will also reflect
corporate responsibility on the part of Apple Watch Managing Innovation Resistance.
3.1.6. Legal
Legal components can influence Apple Watch Managing Innovation Resistance directly, and
can likewise influence the instruments through which an organization buys its stock or
connects with the client. The Apple Watch Managing Innovation Resistance should be
mindful, for example, of the following legal aspects:
3.1.6.1. Labour law
Labour law refers to the guidelines in regulations that set up minimum and
benchmark conditions.
Under the discrimination law, Apple Watch Managing Innovation Resistance must
ensure to avoid episodes of unequal or uncalled for treatment based on an
individual's age, inability, sex, national source, race, religion, and sexual orientation.
Apple Watch Managing Innovation Resistance should train its human resource
management team in ensuring that there is no:
o Unequal hiring
o Discrimination in recruitment
A change in any of the five forces may regularly require a business unit from Apple
Watch Managing Innovation Resistance to reassess the market place given the
general change in industry data and dynamics. The general industry appeal and
attractiveness.
Apple Watch Managing Innovation Resistance should apply and centre their skills,
plan of action or business models to accomplish profits above the business average.
This may be done in multiple ways, each distinguished in their application to the
forces individually as is elaborated below:
New entrants to an industry bring new potential and a choice to increase the market
share and overall share of the pie that puts pressure on price, costs, and the
investment price essential to compete.
For Apple Watch Managing Innovation Resistance, particularly while new entrants
are diversifying from different markets into the chief industry, they will be able to
leverage existing talents and cash flows to shake up the opposition.
The threat of entry in the industry, consequently, puts a cap at the earning capacity
and profit capability for Apple Watch Managing Innovation Resistance.
While the threat of new entreaty is high, Apple Watch Managing Innovation
Resistance should maintain their prices or increase funding and investment to
discourage new competition.
The risk of entry in an industry depends upon on the peak of entry barriers and
limitations that are a blessing for players such as Apple Watch Managing Innovation
Resistance and on the response that new entrants can count on from existing
players.
If entry barriers are low and novices count on little retaliation from the entrenched
competition, the chance of entry is high, and profitability for Apple Watch Managing
Innovation Resistance will be moderated.
It is the danger of entry, not whether the entry of new players takes place that holds
down profitability.
3.2.1.4. Some barriers to entry for new entrants in favour of Apple Watch
Managing Innovation Resistance :
Capital requirements: a strong barrier to entry as new entrants will require strong
financial and resource cushioning for operations to take off and be sustained.
Product differentiation: the strong barrier of entry if products within the industry have
high levels of differentiation on which they operate and approach customers.
Access to distribution: a standard barrier to entry since new entrants will have equal
access to the retailers and distributing agents within the industry.
There are always different alternatives or substitutes for various products that lead
an industry.
These substitutes may be direct or indirect– the direct substitutes are the same
category products. produced by different players; indirect substitutes are the ones
from different product categories that can replace the product for Apple Watch
Managing Innovation Resistance.
Switching costs for direct substitutes is not very high for consumers.
Alternatives to the product or substitutes may not be able to provide the same
benefits
Switching costs towards alternatives becomes higher, and consumers may not
switch to substitutes.
From the point of view of the consumer, there are some differences between the
ways different products of the same or similar category are used, but many
consumption decisions are a matter of personal taste - this makes products
vulnerable to the threat of other substitutes.
3.2.2.5. How can Apple Watch Managing Innovation Resistance combat the
threat from substitute products?
Invest in pop up stores owned by the company to stock the Apple Watch Managing
Innovation Resistance brand exclusively, and integrate it with brand characteristics
and personality to attract consumers.
3.2.3. Bargaining Power of Buyers
3.2.3.1. Who is the buyer?
The buyer for Apple Watch Managing Innovation Resistance is not necessarily the
group that consumes the product – but rather refers to the group of customers that
purchases the product from Apple Watch Managing Innovation Resistance to either
distribute further, retail it, or even consume it.
Supermarkets and hypermarkets, along with many food chains that are
concentrated, which increases the buyer power.
Products are stocked with buyers and retailers by Apple Watch Managing Innovation
Resistance based on consumer demand.
Apple Watch Managing Innovation Resistance will not experience switching costs for
switching buyers.
Apple Watch Managing Innovation Resistance can focus on differentiating its product
and increasing its demand with the end consumers through different marketing
tactics, this will increase the demand of the product with different buyers, and will
work towards moderating buyer power.
Supplier power refers to the power that is held by the suppliers in terms of pricing of
the raw materials and inputs used for the business.
For Apple Watch Managing Innovation Resistance, there are numerous independent
suppliers within the industry, and all comprise of a few pretty small operations that
lead to weakened overall supplier power.
Independent sellers and suppliers, however, can locate different opportunities and
invest in alternative markets – which can be a challenge for Apple Watch Managing
Innovation Resistance.
Suppliers can integrate forward into the decision making and business dynamics
themselves as well.
Also, to the buyers, the quality of the supplies and the raw materials is of utmost
importance.
Get contracts with multiple suppliers and get resources and raw materials from them
accordingly.
The market is never too concentrated, and as a result, it has players of varying size
of operation – from very small to big players.
3.2.5.3. Diversification
Purchasers and buyers have a wide range of products to choose from, with relatively
low switching costs. These factors tend to intensify rivalry.
Though players in the industry may off niche or premium products, they also
continue to operate in the mass markets at large, which again leads to high
competition.
The high fixed cost and the high bargaining power of the buyers, which can lead to
the lowering of the prices from manufacturers add to the highly competitive nature of
the industry.
3.2.5.5. How can Apple Watch Managing Innovation Resistance combat rivalry
and competitive forces of the industry?
Focus on research and development to identify market niche as well as to be able to
add differentiating factors t its products. This will increase its shield against influence
from competitive forces and their actions.
Build a strong and loyal consumer base by focusing on quality and marketing
strategies.
Focus on capturing new markets – in the same region as well as new regions to
avoid saturation of resources in one market only.
The high number of direct and indirect alternatives available also make Apple Watch
Managing Innovation Resistance vulnerable to the high threat of substitutes.
Low to negligible switching costs experienced on the part of the consumers and
buyers.
3.3.1.3. Profitability
If there are high barriers to industry, the industry will continue to maintain high
profitability
Lower entry barriers will also lead to higher operational costs because it will increase
the intensity of competition within the industry.
This imitation makes substitute products similar to each other – as much as possible.
Low switching costs are also developed because competition often produces at
lower operational costs.
Low switching cost results in lower overall product prices for the consumer.
It is not very likely for players in the industry to integrate forward into on-trade or
retail businesses.
This results in the players experiencing high bargaining power of the buyers from the
market.
Many players in the industry have their own production facilities for raw materials as
well.
The industry has seen a large number of players needing to outsource resources
and raw materials.
3.3.5.2. Differentiation
Functional aspects and appeals for all products across the industry remain the same.
Competitors and players use emotional appeals, and modern brand management
techniques for differentiation.
Industry players try to gain consumer loyalty by developing strong emotional bonds
and ties.
Decide on various marketing strategies and tactics for targeting different consumer
segments to establish and establish the product.
Selection of new geographic regions for expansion and exploration of new consumer
bases.
Products offered during this stage re doubtful as success and life of the product is
unproven and not known.
Apple Watch Managing Innovation Resistance will use a focused strategy during this
phase to emphasise the uniqueness of the product.
The product or the brand will have a small market of consumers – known largely as
early adopters
Apple Watch Managing Innovation Resistance will require high capital during this
stage.
Apple Watch Managing Innovation Resistance will need investment and funds for
launching strategic marketing campaigns.
Funds will also be required for fuelling physical growth of the company in the form of
investment in equipment and property to facilitate growth.
Consumer feedback from the introductory phase will be incorporated, and research
and development will be conducted to make appropriate changes in the product
design and offering.
Success in this stage for Apple Watch Managing Innovation Resistance will lead to
growing demand, which in turn will fuel sales demand.
Products in this stage have high growth and high market share.
There is also increasing competition and rivalry in the market – new entrants will
enter and compete looking at the success of products during this stage.
Apple Watch Managing Innovation Resistance will experience slowing growth during
this stage of the industry life cycle.
Sales will be expanding, and earning will be growing – however, the rate will be
slower than the growth stage.
Competition from late entrants will be present, and obvious during this stage – who
will all try to fight for Apple Watch Managing Innovation Resistance ’s share of the
market.
Marketing tactics must be strong and should focus on the uniqueness of the product.
Increasingly emotional appeals may be used.
Firm size is generally larger and is more dominant over players if successful-
compared to growth stage.
Competing players also exit the industry because of the changes and low demand.
Apple Watch Managing Innovation Resistance may also experience mergers and
acquisitions during this phase.
Diversifications are also most common during this phase as a means of survival.
It will assess different players competing with Apple Watch Managing Innovation
Resistance through the basic strategic factors that will decide an organization's
profitability, similar to how the profitability will also be impacted and influenced by the
competitive nature of the industry.
The strategic group analysis will describe the procedures of every single noteworthy
competitor of Apple Watch Managing Innovation Resistance along different strategic
dimensions.
Specialization
Brand identification
Channel determination
Product quality
Technological position
Vertical joining
cost position
Service
Price strategy
Government relationship
Despite the various aspects available for comparison of competing players, it is often
important to differentiate strategic groupings of players of aspects of how they compete with
each other, and on aspects of where they compete as well
o Distinguish the players and pick the most important aspects that separate the
players into strategic groups comparing to the issues being tended to.
3. Group the players: position Apple Watch Managing Innovation Resistance and rivals
along with the matrix.
4. Evaluate group mobility and direction. Assess the key purpose of individual
organizations competing with Apple Watch Managing Innovation Resistance, similar
to assessing industry patterns and barriers to entry/exit to be able to decide potential
developments inside and between groupings.
Identify the closest competition and competing players for the business; help in
assessing the strategic direction of these competing players; and lastly, aid in
developing strategies to stay ahead of the competition.
The strategic group analysis is also important for Apple Watch Managing Innovation
Resistance because it will assist in analysing the current market position of players,
as well as help in assessing future strategic moves and directions of the competition
in the market.
Assists in evaluating and identifying different underlying factors that will influence the
company’s profitability.
Different strategic dimensions along the matrix of strategic groupings are often
characterized by barriers to entry and exit along the strategic groups’ dimensions, as
well as by mobility barriers.
These barriers make it difficult for companies to move along, and in between
different strategic dimensions – often forcing it to stay in place with the same
competition.
Changes in technology
After Apple Watch Managing Innovation Resistance has identified the possible
uncertainties of the macro environment, Apple Watch Managing Innovation
Resistance should decide on any two only. These can be:
These two uncertainties of the future are those that will have the largest impact and
influence on the business.
Apple Watch Managing Innovation Resistance will now be able to place these two
uncertainties along a matrix.
Depending on the intensity and direction of the uncertainties and vulnerabilities, the
business will be able to chalk out four possible scenarios as probable plans of action
for the future. For Apple Watch Managing Innovation Resistance, these can be:
o Install new technology, or update current technology to be on par with new
technology.
o Do market research.
Possible strategic direction and responses for each scenario should be developed.
Utilizing its core capabilities and capacities, Apple Watch Managing Innovation
Resistance can maintain a competitive distinction, and leadership over other local as
well as international players in the industry.
In the VRIN analysis and assessment, Apple Watch Managing Innovation Resistance
makes use of its core capacities to strengthen its worth and the to continue to deliver
the promise of consistent quality and taste to consumers – as well as guarantee
futuristic and long term gains in the industry.
The following section presents a brief analysis of the VRIN strategic tool as it is applied to
Apple Watch Managing Innovation Resistance and its impact on the strategic direction.
As the VRIO/VRIN analysis have shown and highlighted, the important core abilities
depend on intellectual properties and related propriety data or related technological
structures.
Different resources and abilities appeared in the VRIN/VRIO analysis and review that
are non-core, and non-central skills but that help the business and its value chain.
Apple Watch Managing Innovation Resistance ’s core abilities are strong yet
restricted.
In the resource based view, this constraint presents key difficulties, as the
organization wards off competing players from local and international markets.
The core capabilities in the VRIN/VRIO analysis assume critical jobs in Apple Watch
Managing Innovation Resistance ’s value chain. Considering the resource based
view and Michael E. Doorman's value chain conceptualization, Apple Watch
Managing Innovation Resistance ’s value chain gives reasonable and tasteful
products to target buyers.
The accompanying outline shows the value chain for Apple Watch Managing
Innovation Resistance and its situation in the bigger value arrangement of the
industry:
In this value chain and value framework, Apple Watch Managing Innovation
Resistance ’s competitive advantage and abilities are distinguished through the
VRIO/VRIN assessment are huge in how the organization's procedures offer some
incentive and advantage to the consumers.
Allows the company to predict future market conditions, and prepare strategic
contingencies accordingly.
Consumers understand and perceive the brand as a high quality and premium.
There can be different sources of sustainable competitive advantage for Apple Watch
Managing Innovation Resistance. A firm can depend on innovation to decrease its
overall production costs and would then be able to pass this advantage on to its
clients.
Increasing share of the overall industry by charging lower costs, while at the same
time making a sensible profit on every trade since Apple Watch Managing Innovation
Resistance has controlled and reduced expenses.
The cost-based strategy and system are that – it includes Apple Watch Managing
Innovation Resistance being the pioneer regarding cost in the industry and market where it
operates. Just being among the most minimal cost producers isn't adequate, as the
company leaves itself wide open to aggressive attacks by other producers and players in
the industry. These players may undermine Apple Watch Managing Innovation Resistance’s
costs and in this way hinder the company’s endeavours towards the expansion of its share
of the overall market pie.
5.1.3.1. Achieving cost differentiation
Based on this, Apple Watch Managing Innovation Resistance should be sure that it can
accomplish and keep up the leading position before deciding on choosing the cost
leadership strategy. Apple Watch Managing Innovation Resistance will be able to become
effective in accomplishing cost differentiation by having:
Access to the capital expected to put resources into innovation that will cut expenses
down.
A minimal effort base (work, materials, offices), and a method for economically
cutting expenses beneath those of different competing players.
High efficiency
Use of dealing capacity to arrange the least costs for generation inputs
5.1.3.2.1. Overall Cost Effectiveness through Cost Leadership and Cost Differentiation
Cost differentiation and leadership strategy for Apple Watch Managing Innovation
Resistance will be based on the nitty-gritty.
Cost initiative endeavours towards slicing expenses to a base to give clients lower
costs and in this manner will help the company of Apple Watch Managing Innovation
Resistance to reserve funds.
Cost leadership strategy requirements regularly identify with high specialized abilities
and access to capital
The company should also resource into innovation and guarantee economies of
scale.
Also, they make use of these internal strengths and weaknesses to make use of
opportunities and ward off potential threats, for example, the dangers in the business
condition and market.
These factors can be distinguished, assessed, and analysed through the strategic
SWOT tool.
The SWOT analysis and review for Apple Watch Managing Innovation Resistance
talk about the strengths and weaknesses (internal core strategic components)
intrinsic in tasks in the business, and for the Apple Watch Managing Innovation
Resistance organization.
The assessment and analysis of SWOT likewise look at the opportunities and threats
(external key variables) identified with the nature of competitiveness in the market
and industry, which is mostly founded based on the level and intensity of competition
and rivalry – as may be gauged through Porter's Five Forces analysis of Apple
Watch Managing Innovation Resistance.
5.2.1. The need for SWOT because of expanded operations of Apple Watch
Managing Innovation Resistance
Apple Watch Managing Innovation Resistance and its portfolio in these many
markets have expanded over time and as the organization grows, more items are
added to its portfolio in addition to its pioneer product.
Core elements of different nature – both internal and external to the organization,
can help increment Apple Watch Managing Innovation Resistance ’s accomplishment
in contending with different companies and other businesses – both locally and
internationally.
The SWOT analysis for Apple Watch Managing Innovation Resistance is presented
below:
Apple Watch Managing Innovation Resistance is one of the world's most premium,
well known and most famous brands.
The organization has a developing populace of steadfast clients, which adds to the
soundness of the business.
In the SWOT analysis model, the global distribution network through directly owned
subsidiaries, or contracts with third-party agents further strengths Apple Watch
Managing Innovation Resistance by supporting activities.
For instance, the organization has a worldwide system of providers that are
deliberately chosen dependent on criteria relating to quality, for example, of raw
materials as has been discussed in the value chain - primary and supporting
activities.
The focus on innovation not only keeps the company apart but also facilitates its
industry leadership.
The internal core strengths and competent variables recognized in this section of the
SWOT analysis of Apple Watch Managing Innovation Resistance demonstrates that
the business has qualities that advance strength through expansion and a worldwide
production network.
Apple Watch Managing Innovation Resistance has a premium brand image attached,
and thus all its products in the portfolio are priced highly
This expands overall revenues yet decrease the affordability of its items.
This internal key factor is a shortcoming since it confines the organization's share of
the overall industry, particularly in territories with generally lower disposable earnings
5.2.3.2. Standard and benchmarked regulations and business procedures for all
portfolio items
5.2.3.2.1. Generalization
Likewise, this SWOT analysis highlights that generalized standards for all portfolio
products may be a weakness because it restrains the adaptability of these products
and items in the business.
5.2.3.2.2. Imitability
What's more, numerous Apple Watch Managing Innovation Resistance items are
imitable.
Several items in the portfolio have been imitated by completion, and are also being
provided by them at different price points.
Though the quality is unique to Apple Watch Managing Innovation Resistance, the
competing players have also developed close enough, and acceptable products.
The internal factors in this section of the SWOT analysis of Apple Watch Managing
Innovation Resistance demonstrate that the business must create qualities to
diminish the unfavourable impacts of impersonation and the impact of high value
focuses on the organization's share of the overall industry in the international and
local business.
Apple Watch Managing Innovation Resistance should focus on the expansion of the
product portfolio: inclusion of green products and environmentally sustainable
services are suggested.
Apple Watch Managing Innovation Resistance can expand its income streams
through expansion and developing presence in emerging markets – such as Brazil,
China and India.
This opportunity draws consideration far from the U.S. region, where the majority of
the organization's incomes are created.
This can help improve the long term position of Apple Watch Managing Innovation
Resistance.
For instance, through higher diversification of the portfolio and the overall business,
the Apple Watch Managing Innovation Resistance organization can diminish its
reliance on its present enterprises, and along these lines work towards improving its
general income development.
Diversification is right now a minor strategy as can be observed from Apple Watch
Managing Innovation Resistance ’s competitive strategy and its overall directive
strategy as well.
This will also increase its share of the overall industry through the association’s s
with different firms. For example, a partnership with real retailers improves
dispersion.
The company can also formulate new B2B relations and contracts with other
companies and corporate entities.
The external key factors in this section of the SWOT analysis demonstrate that Apple
Watch Managing Innovation Resistance can improve its industry position by building
up its activities to make use of the opportunities in the international business
markets.
This external but important factor in the SWOT assessment undermines Apple Watch
Managing Innovation Resistance because such competing players can lessen the
organization's share of the overall industry by competing based on low prices and
overall low costs of production.
In light of the organization's shortcomings, the risk of imitation includes firms that
attempt to duplicate the taste, look and feel of Apple Watch Managing Innovation
Resistance items.
Saturated market place and industry can also lower sales of the organization and
shrink its share of the overall pie
Increased competition can also lead to the increased cost of doing business for the
organization if they bring innovative processes, and implement novice systems to
control costs
These players may not have high levels of integration and may be retailers and
marketers for items produced during backward integration.
This section of the SWOT analysis of Apple Watch Managing Innovation Resistance
recognizes external key factors that force difficulties to international expansion and
growth of the company as well as highlight market infiltration.
How will Apple Watch Managing Innovation Resistance make the most of its
strengths and core competencies?
How will Apple Watch Managing Innovation Resistance Circumvent its weaknesses
and shortcomings?
How will Apple Watch Managing Innovation Resistance capitalize on the various
opportunities present in the business environment?
How will Apple Watch Managing Innovation Resistance ward off, and manage the
threats that are present in the external business environment?
The analysis of the SWOT and the subsequent assessment and development of the TOWS
matrix will allow the Apple Watch Managing Innovation Resistance to be able to identify the
following answers:
Strengths and Opportunities (SO) – How would Apple Watch Managing Innovation
Resistance be able to utilize on its strengths to exploit the opportunities?
Strengths and Threats (ST) – How would Apple Watch Managing Innovation
Resistance be able to exploit its strengths and core competencies to keep away from
genuine and potential threats?
Weaknesses and Threats (WT) – How would Apple Watch Managing Innovation
Resistance be able to limit its weaknesses and evade threats?
New South Asian and Expanding into Asia Pacific Increasing more stores outside t
Asia Pacific regions region and stabilizing country of origin, and in other
available for emerging markets by opening parts of the world – especially
expansion – emerging new stores and developing emerging markets such as India
markets new products China and Brazil
Acquisition of
medium-sized similar
companies and shops
in developing
countries
Increased and
saturating
competition
The TOWS Matrix is a moderately basic strategic tool used by Apple Watch
Managing Innovation Resistance for producing key alternatives and identifying key
strategic alternatives that may be pursued by Apple Watch Managing Innovation
Resistance.
By utilizing it, Apple Watch Managing Innovation Resistance can take a look towards
understanding that it can best exploit the opportunities present, while at the same
time also limit the effect of shortcomings and ensure itself against threats.
Recently, Apple Watch Managing Innovation Resistance has made use of the four
strategies of Ansoff matric to maintain competitive advantage and leadership
position. These strategies are
o Market development
o Market penetration
o Product development
o Product penetration
The following section highlights the various strategies that may be used through the Ansoff
matrix. These strategies have been highlighted and identified through vigorous research
methodologies, as well as through expert analyst data and opinion.
5.4.1. Market development strategies
5.4.1.1. Advertising and promotion of products
Also, the use of social media for marketing will, at the same time allow the company
to communicate directly with the consumers, and answer their queries.
The company can make use of widespread marketing campaigns using traditional
means as well as means of social media to increase awareness of their product
amongst the target market.
This task of educating the markets will give the company a first-mover advantage, as
well as develop important functional appeals for the product.
The company can expand into other markets through its previous experience, as well
as through partnerships and contracts with other agents and parties.
The company can also develop subsidiaries, as well as offer its products through
franchising as well as licensing.
This may be done through increasing the accessibility of the product at places where
the target consumers are expected to purchase from, as well as improving the
interaction of the product with consumers at different touchpoints.
This would help the company improve sales, accessibility, as well as reach higher
levels of target consumers. All of this, in turn, would increase market penetration.
Besides, it would also help the company maintain and control costs for Apple Watch
Managing Innovation Resistance, and thereby help it achieve cost leadership in the
industry
To be able to develop new products, the company should have a focused interest
and budget sending allocated to new product research and development.
This research would take a basis in the consumer market and the overall market
trends, to identify the gap in consumer demands, and market availability of different
products.
The new product would then generally be aimed towards fulfilling this gap.
The company should have dedicate incubation labs for the development of new
products.
This means that this development should be a focused and separate entity that
should focus on the company’s innovation.
The company should also hire the right talent for business development and
innovation to be able to achieve targets and goals accordingly.
New products should follow PD cycles for testing before launching in a market.
This will ensure that the company can fix any loopholes present in the product, as
well as incorporate positive feedback.
The company should also have a focused and strategic budget for marketing and
communications allocated for new product development.
This is because the company will need to increase the appeal, as well as develop
functional and emotional appeals and characteristics of the new product.
One way of increasing product penetration is that the company directly manages and
controls sales operation through owned retail.
This will give the campy leverage over communication, as well as product stocking
and placement.
The company can further expand its portfolio as a means of product penetration.
The expansion of the portfolio will allow the company to reach a different and diverse
target group, thereby increasing the overall share of the pie for the company
This will also increase Apple Watch Managing Innovation Resistance ’s products’
accessibility to different consumers.
Choosing the right strategy at the right time can be a daunting task for managers.
It is therefore important that managers look at the strategy from aspects of its value
and viability.
The principal thing the managers of Apple Watch Managing Innovation Resistance
will have to do is settle on a foundation by which to evaluate the different strategic
alternatives.
They will also need to choose a viable methodology is to assess the different
strategies independently.
The following section weighs different strategies and possible future directives for
Apple Watch Managing Innovation Resistance based on the SAF criteria.
This strategy is suitable because it will allow Apple Watch Managing Innovation
Resistance to develop new markets by tapping into new consumer groups.
At the same time, it will allow the company to penetrate higher into existing markets.
Both these possibilities can be realized because Apple Watch Managing Innovation
Resistance invests in consumer research and has a strong financial standing.
5.5.2.2. Acceptability
5.5.2.2.1. Alignment with organizational goals
The strategy is acceptable because it is in line with the company’s goals and
mission.
Also, it is also in line with the internal marketing and culture of the organization.
As such, the strategy does not pose any risk – financially and otherwise and is also
palatable for stakeholder reactions.
Lastly, the strategy promises to give high returns. Overall, the strategy appears to be
highly acceptable.
5.5.2.3. Feasibility
5.5.2.3.1. Market research and financial cushioning
This strategy is highly feasible.
This is because the company already operates along with this mission, and has high
levels of market research and information regarding high-income groups.
This information could be utilized for creating a suitable menu for high-income
groups.
At the same time, the company also has the financial power to introduce premium
menu items for the higher class – to expand its menu accordingly.
This is suitable because the company has the resources and the information to make
strategic decisions about diversification.
5.5.3.1.2. Innovation
Moreover, the company also innovates regularly, which can be an added benefit for
the suitability of the strategy.
5.5.3.2. Acceptability
5.5.3.2.1. Risk of financial investment
This is because it poses a risk through diversification with high levels of finances
invested, the company can never be too sure of the consumer reactions.
Therefore, the risk of new product development and consumer reaction would be
there.
Also, the acceptability is also low because of stakeholder reaction – who might not
all agree with the expansion of the portfolio horizontally – i.e. The broadening of the
portfolio away from the core offerings.
Lastly, if the strategy works, it promises high returns, which make sit low to
moderately acceptable.
5.5.3.3. Feasibility
5.5.3.3.1. Market research and financial cushioning
This is because of the company’s strong financial position, as well as its ability to
researching into different market trends and patterns.
The identification of these trends and patterns is important for being able to decide
which market and industry to diversify into for the company.
This strategy is suitable because the company has high and focused budgeting for
marketing and communications.
This would also allow Apple Watch Managing Innovation Resistance to withdraw
from failing markets or markets that have a weak share, and gain access to rising
markets.
The company will be able to exploit its research and development for strategic
marketing
Apple Watch Managing Innovation Resistance will also make use of existing systems
and products to reach new consumer groups through marketing.
5.5.4.2. Acceptability
5.5.4.2.1. Return on investment
Lastly, stakeholders will also not frown upon this strategy, which makes it more
acceptable to implement.
5.5.4.3. Feasibility
5.5.4.3.1. Market research and financial cushioning
The strategy is highly feasible because the company has a strong financial standing.
This means that the company can afford to increases budget for marketing
purposes.
However, for the stagey to be successful, it is important that the company aces sure
that all promotional campaigns developed are in sync with consumer needs,
demands and behaviour.
This is again possible for the company because of its investment in research and
development.
6. FINAL RECOMMENDATIONS
Based on the overall internal and external analysis done for Apple Watch Managing
Innovation Resistance, this section will offer recommendations which will help the company
take on strategic directions that will enhance its core competencies and capabilities, as well
as reduce its chances for risks and threats? The following recommendations are thus made
for Apple Watch Managing Innovation Resistance :
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