ACKNOWLEDGEMENT

In preparation of our group assignment, we had to take the help and guidance of some
respected persons, who deserve our deepest gratitude. As the completion of this assignment
gave us much pleasure, we would like to show our gratitude to Prof. Dr. Salmiah binti Kasolang
@ Kasalung, our lecturer for Engineer in Society (MEC 600) course at UiTM Shah Alam for
giving us a good guideline and guidance in accomplishing this assignment throughout
numerous consultations. We would also like to expand our gratitude to all those who have
directly and indirectly guided us in successfully finishing this assignment.

In addition, a thank you to Sekolah Agama Menengah Bestari (SAMBEST) Subang

Jaya for giving an absolute splendid collaboration to us in finishing this assignment by allowing
us to held our educational programme at their school. Also not forgotten the services and
hospitality given to us by Puan Nurazilah binti Arshad, the teacher at SAMBEST when in
contacting with us to plan and finishing the documentation required for this programme.

Many people, especially our classmates have made valuable comments and suggestions
on our programme, poster and video which gave us an inspiration to improve the quality of the
assignment. Highest regard also for the people who helped us in sharing and promoting this
educational programme through various sources and mediums.
4.0 PUBLIC AWARENESS AND PROMOTING OF PROGRAM
This section will explain briefly regarding the method approach used for marketing and
advertising our educational programme via social media and poster. The important of this is to
ensure the present of public awareness of our programme and also to sustain the programme
development as this event contain abundant of knowledge that is very useful for our daily life
and also future career.

4.1 Public Awareness and Promoting through Social Media

Our programme was been promoted through social via a few medium and application.
They are Facebook, WhatsApp, Instagram and YouTube

First of all, poster was created with the help of an online website which allowed user to
create their own poster by using the designs and templates provided by the website. The name
of the website is ‘Canva’. Canva is a simplified graphic-design tool website, founded in 2012.
It uses a drag-and-drop format and provides access to photographs, vector images, graphics,
and fonts. It is used by non-designers as well as professionals. The tools can be used for both
web and print media design and graphics. The best criteria regarding Canva is that it is friendly
user and most of the contains is free of charge, but there will be Canva watermark for the free
version. However, if user is willing to invest a bit on the website, the watermark will be erased
for their benefit.

Figure 4.1.1: Canva interface

 An event poster is very important and can be said as a basic step for one to handle an
event. It helped the community to understand and aware of the event that will be held. In an
event poster, usually it included the name of event, date, time, venue, what is the programme
about, contact information and also some additional graphic, picture or quotes which helped to
add up aesthetic value to the poster in order to gain more attention from the community. The
design and presentation of a poster varies accordingly to the designer creativity. Below is the
poster made for our event which had included the basic information regarding the event of
what, when, where and who.

Figure 4.1.2: (CSR) S.T.E.A.M Programme poster

Then, the poster will be spread widely with the power of internet and also social
media. Along with it, some caption or a brief explanation regarding the nature of the
programme will also been included together to increase the understanding of public towards
the programme. The caption is as below:

Assalamualaikum and Greeting

We are students from the faculty of Mechanical Engineering UiTM Shah Alam delightfully
informing you, on the month of October, a Corporate Social Responsibility (CSR) programme
named (CSR) S.T.E.A.M Programme will be held as per requisition below:

Date: 16th October 2019

Time: 8.30 am – 2.00 pm

Venue: Sekolah Agama Menengah Bestari, Subang Jaya, Selangor

Activities:

1. Talk regarding engineering job scope.

2. Talk regarding CSR and the important of it.
3. Video presentation about engineering and CSR
4. Competition of innovation from recycled newspaper.

Let us together joining the forces on sustaining the development of this programme to create
a future nation that shine above all!

For any inquiries, contact us:

011-238411164 (Mirza)

017-7431847 (Asyraf)
 Hence, the poster and also the brief description of the activities was been shared to
some popular social medias. For example, WhatsApp, Facebook and Instagram. Below are the
proved of promotion done by our group in order of promoting this educational programme.

Figure 4.1.3: Event poster shared on Instagram

Figure 4.1.4: Event poster shared on Facebook

 Figure 4.1.5: Event poster shared on WhatsApp
With the helped of powerful medium like Internet, information and data can be easily
shared locally and even manually. Hence, as been observed above, the promoting method used
by our group worked as there are a lot of responses received by the community with different
background, age, career and races. We received 66 likes for our poster on Instagram and 20
likes on Facebook. Other than that, via WhatsApp, the poster and text were easily shared to
other WhatsApp group which had contributed in widening our marketing coverage. Hence, a
lot of people will be aware regarding our effort of enhancing people understanding about
S.T.E.A.M which helped in creating a better citizen mindset and a better nation.

Lastly, we had created a post-video of our programme and had been posted on YouTube
by the title ‘UITM SHAH ALAM CSR STEAM PROGRAMME to Sekolah Agama
Menengah Bestari Subang Jaya’ via YouTube account name ‘Liyana Kamel’. The link of
the video is https://www.youtube.com/watch?v=mEOSflIIlck&t=2s . The video was created with
the aid of video editing software known as VideoPad Video Editor. It is a paid to use software,
but there are still a lot of other free video editing software in the internet. Then, in order to
create awareness among the community regarding the importance of S.T.E.A.M and sustaining
the development of our educational programme, we shared the video link via WhatsApp and
Facebook. The video received an overwhelmed response by the community as there are 82
number of views and 34 number of likes. In the video, there are footage about our programme
from the beginning until the end. We hoped, our video and programme had inspired numerous
numbers of people about the importance of CSR, S.T.E.A.M and Engineering in a developing
country like Malaysia and what will be the consequences of neglecting them.

Figure 4.1.6: Video sharing via Facebook

Figure 4.1.7: Interface of our video on YouTube