Logo

1. McDonald’s

Two golden arches reflecting warm welcome

Primary color-Yellow that reflects positive emotions.

2. Nike
Swoosh sign that symbolizes the sound of speed, power and motivation
Secondary color-Orange that reflects vibrant shade stimulating mind.

3. Facebook
Single letter ‘f’ resembling simplicity and recognizing ability
Primary color-Blue that is easy to recognize and relaxing color for the eyes

4. Unilever
The letter ‘U’ having the twenty five icons (sun, bee, hair, palm tree, bowl, spoon, fish, bird, tea,
etc) that the company sells.
Primary color-Blue that is easy to recognize and relaxing color for the eyes
5. Pepsi India
Pepsi globe with swirling colors of red, white and blue in spherical shape.
The three colors resemble the American flag colors resembling the American brand.

6. Amazon
The arrow from ‘a’ to ‘z’ reflects that the company sells everything from A to Z
The arrow connects the two letters in a form of smile showing happy amazon customers.
Black color signifies professionalism with a mere yellow smile.

7. Google
All primary colors (blue, red, yellow) in the letters of ‘GOOGLE’ except the secondary color green
in for letter ‘l’. it is said that it signifies the philosophy of Google Corp. where they do not follow
rules rigidly when it comes to attaining goals.

8. Audi
The four ceiling rings that reflects the amalgamation of four auto manufacturers in Germany in
the order namely- Audi, DKW, Horch, Wanderer.

9. Tata Comp.
The letter ‘T’ depicts tree of trust where the blue color stands for excellence, reliability and
company strength.

10. Apple
 An accidental logo where the apple bite turned out to be a computer term ‘byte’. Previously,
designer Rob Janoff wanted people to know that it was an apple resembling the brand name
and not a cherry. That is why they had a bite incorporated in the apple icon.

11. Mercedes-Benz
Three pronged stars reflect the auto engine’s domination over three elements of universe land,
sea and air.

12. SBI
The SBI icon shows a blue circle with a small cut in the bottom that depicts perfection
and the common man - being the center of the bank's business.
The simple logo of SBI dates back to those days where bank counter had round token
with hole. So the same idea was incorporated in a shape of a simple logo as that of a
token. Round blue shape was to signify strength, protecting clients’ wealth.

(‘Also simplicity of circle could help even one man bank manager in remote parts of India
to put a sign board that can be drawn by any painter on mud wall. All they required was
a nail, tread and circle that can be easily drawn as mentioned by the logo designer
Shekhar Kamat)

13. Adidas
The Adidas logo represents elegance, durability and a mark of one of the leading sports
gear in the world. The designer Adi Dassler designed a three stripes mountain which
represents the challenges athletes face in sports.
The Trefoil of 1972 reflects the company’s diversity in apparel and leisure industry, Adi
Dassler realized the need for a more apt logo design that could demonstrate growth of
his company in the form of a mountain shaped three striped icon.
Black color signifies professionalism with a mere yellow smile.

14. Coco Cola

It has a white scripted text on a distinct bright red background in an old spencerian
script.
The color red stimulates the appetite for its customers.

15. Flipkart
The blue colored, single letter ‘f’ in the yellow shopping bag denotes playfulness and
speed.
16. Mitsubishi
Three-diamond emblem in red denotes the name ‘Mitsubishi’ which is a combination of
the words mitsu and hishi. Mitsu meaning three and Hishi meaning water chestnut, and
Japanese have used the word for a long time to denote a rhombus or diamond shape.
17. Suzuki
The present logo of Suzuki is the letter ‘S’ with its full form designed in primary colors
red and blue. The red color represents passion, integrity and tradition, while the blue
stands for excellence and grandeur.

18. Swiggy
The company uses a simple, bold and easy to remember symbol that is familiar and
immediately recognizable. The color orange stimulates hunger.
19. Parle
White bold scripted brand name in a red house that denotes the various brands sold by
the company
20. Pidilite
A simple primary shaded (blue and yellow) rising sun icon over the skies with the brand name
right below it.
21. Marico
The letter ‘M’ in the shape of two trees resembles the products the company sells especially its
most popular brand Parachute coconut oil.
22. Titan
The titan logo by Sudarshan Dheer denotes the letter ‘T’ in the color red with a circular hallow
around it that resembles a watch dial and the internal parts of its machinery.
23. Oyo
White striped location mark in red background stands out signifying the company’s offering.
24. Microsoft
Four colored (red, green, yellow and blue) box designed by Scott Baker.
It featured a ‘window’ of above mentioned colors known as the “flying windows” logo.