I.

THE BUSINESS

A. Executive Summary

Dragon’s Fitness Gym will be located in Rizal Chavez Street in

Cagayan de Oro. Our specific purpose is to provide fitness programs to our

members located in the area. Dragon’s Fitness promotes long term lifestyle

changes for our patrons through exercise and nutrition for their all-around

well-being. With all of our unique features, services and amenities this

company will be truly successful generating growth, revenue and

independence for all its initial founders. The Dragon’s Fitness would also like

to increase awareness on different health issues and help provide health care

and body workout services. We will also have our own training facility with

state of the art health care equipment from quality manufacturers.

B. Business Description

Dragon’s Fitness Gym is located in Rizal Chavez Street in Cagayan de

Oro. The company’s potential clientele will be able to contact the facility for

more information at 0916-223-7146. Dragon’s Gym is considered to be a

professional fitness and related service provider. It will open up as a limited

liability company that provides its customers with a state of the art fitness

center satisfying the needs and desires of each individual member. The

company will offer an assortment of updated, universal equipment with a

variety of features to ensure the highest quality workout for each of its

customers at a reasonable price. The members of the Dragon’s Fitness Gym

will be able to work out at their own free will or have the option of following our

detailed workout plans for men and women or they may also get an instructor
1
that will help them focus on a specific workout. Membership of Dragon’s

Fitness Gym will be divided among the founders and initial investors. This

includes Crystalyn Macatual, Ernest Joy Apag,Cyril Nino Virtudazo, Cyle

Dimacutac,Albert Sagayno, Mark John Sambaan,Jamilah

Macabalang,Jessela Valiente and Frich Faretawn Vedra. The Executive

Board will also be working closely with the board of business advisers. These

advisers include local insurance agents, lawyer, as well as an accountant.

The executives of Dragon’s Fitness plan to open the doors to this one-of-a-

kind fitness utopia in February 2020. Opening the facility in the following year

will ensure better preparation and anticipation of any unexpected events.

C. Business Legal Status

Dragon’s Fitness Gym will open up as a Corporation based on tax

advantages and liability protection. It is operated by its members (names) with

proportioned percentages of membership based upon initial startup

contributions. Crystalyn Macatual, the President/ CEO of Dragon's Fitness

Gym, whose initial contribution of 50,000 earned her 35% of this corporation.

The CEO’s responsibilities and duties consist of creating and communicating

a vision for the future of Dragon's Fitness Gym, establishing a work

environment that inspires employees to succeed and support the

improvement of fitness services, oversee the development of action plans

associated with Dragon's Fitness Gym’s predetermined goals and purpose,

enforce and support the commitment of excellence throughout all employees,

as well as directing the entire range of activities of the company. Albert

Sagayno, the Executive Vice President of Marketing and Accounting,

contributed an initial investment of 40,000 which earned her 25% of this

2
corporation. The members of the Dragon’s Fitness Gym will be able to work

out at their own free will or have the option of following our detailed workout

plans for men and women or they may also get an instructor that will help

them focus on a specific workout. Membership of Dragon’s Fitness Gym will

be divided among the founders and initial investors. This includes Crystalyn

Macatual, Ernest Joy Apag,Cyril Nino Virtudazo, Cyle Dimacutac,Albert

Sagayno, Mark John Sambaan,Jamilah Macabalang,Jessela Valiente and

Frich Faretawn Vedra.

D. Project Background & History

Dragon’s Fitness Gym originated from the extension of a previous

business owned by Crystal Macatual,”Jewel’s Martial Arts and Fitness Center”.

The company was formed to cater to the increasing demand from clients

seeking a number of alternative methods to achieving physical fitness.

The fitness gym has also become a 24-hours facility, seven days a

week, with state of the art gym equipment and offers a variety services other

than gym use such as fitness center with cardiovascular and weight training

equipment, massage, physical therapy and childcare with of course a 24 hour

security to ensure the safety of its clients.

E. Mission Statement

 To be a shot in the arm for our clients fitness goals by providing quality

services.

 To provide an exceptional quality of fitness experience.

3
 To empower and bring out the best of our clients through health and

fitness.

 To provide our clients with lifelong wellness and confidence.

 To aid our clients in developing their mental, spiritual, and physical

strengths.

 To provide wellness and confidence to our clients, bringing them closer to

their workout goals

 To make lives better providing self-esteem to each and every client.

F. Vision Statement

Dragon fitness gym aims to be the leading mental, and physical fitness

provider in the world, being at the top of the competition and be recognized

globally for its exceptional quality of fitness development, providing its

shareholders and investors with the ultimate business experience while

earning a big reputation in the fitness industry.

G. Business Objectives

The dragon spirit is drawn to people of intellect, dignity, contagious

enthusiasm and authority. Dragons guide such individuals toward brilliance

and enlightenment. Dragon spirit animal teaches you to roar- finding your

voice, being heard and truly understood. Dragon spirits do not give up secrets

easily- its part of the challenge. The greater the effort the greater the rewards

dragon represents fortune, growth, luck and development. In Europe these

4
formidable beings symbolize ability to rise over circumstance and see things

clearly.

Dragon fitness gym aims to become a global icon in the fitness industry,

able to compete in the international scene, and achieve a good reputation in

the industry, broadly speaking, the business main objectives focuses on

maximizing its wealth and operate internationally. Among its financial

objectives, here are the specific goals the institution aspires to achieve;

Grow shareholder value

The business aims to increase the value of shares the shareholder

holds, for the shareholders to assess their financial standing towards the

entity’s assets and liabilities.

Grow earnings per share

Earnings per share reflect the percentage of return for every peso

invested in the business, making it an important factor to consider. The

business aims to grow earnings per share through effective operations.

Increase revenue

The business aims to increase revenue which is essential for the

growth of the institution, the greater the revenue the greater the opportunity

for business expansion and etc.

Manage cost

The increase in revenue, growth of earnings per share & shareholder

value is attainable through effective cost management which is directly

5
proportional to the organizations income, making it as an important objective

of the business.

Maintain profitability

Given that objectives are met, another important objective to consider

is consistency. The business aims to operate on the long run which requires

consistency in order to maintain profitability.

Customer relationship value

The business also considers its relationship towards its client, since the

business aims to operate with effective client interaction and involvement. The

better the customer relationship, the more responsive the business can be to

the client’s needs and preferences.

Differentiate the product

For the business to provide exceptional quality service, it is important

to differentiate the product against the competitors knowing that the

organization is not a pioneer in this industry. Being exceptional provides an

edge towards rival organizations since almost all fitness organizations offers

the same service.

H. Organizational Development

In order to attain the entity’s goals, organizational development plays a

vital role in the organization considering that in order for the business to cope

up with the competition the business must overcome adversity and maintain

profitability despite the tight competition.

6
 The organization must show diversity to become exceptional in the

market. Organizational development is significant in the growth of the

business since it shows how the business is willing to adapt and apply

changes in business practices in order to cope up with the demands of the

clients.

There are certain ways to identify client preferences. One example is

through survey, in this method set of questions are given to desired clients to

identify their preference. The answers are evaluated by the organization, and

then recommendations are made. The organizations must adapt with the

needs of the clients since it is their main source of revenue. Through this,

potential number of clients may increase which is beneficial for the business.

From time to time, loyal clients are also being evaluated as what

improvements these clients would love to see in the institution. This would

urge loyal clients considering that their preferences are being valued by the

business.

Other than customer relationship, human resource management is also

a major part in the organizations development. Human resource

management deals mainly with entity’s manpower related issues, such as

compensation, development, benefits, wellness and etc. Human resource

managements play an essential role in the workplace. The entity’s employees

contribute mainly to the entity’s development in order to achieve its goals.

And lastly, the organization needs to consider its financial wellness

considering that the overall financial health of the entity is important in

considering future economic decisions. Being financially healthy is essential in

7
meeting the organizations needs and wants. Global advancement requires

entity’s to adapt to modernly. Effective financial wealth management leads to

more opportunities such as expansions, competition alignment and future

projects that leads to the organizations development. Wiser use of funds also

leads to effective cost management, which results to increase in revenue and

potential business growth.

Organizational Chart

8
 MARKET STUDY

Marketing is considered as the lifeblood of every business transactions

because it is a strategic way on how to cope up to the needs and wants of the

customers, finding opportunities regarding it, introduce and market the

product, achieve customer’s loyalty and patronage. It is a system of business

activities design to plan, price, and promote the services to present to

potential customers. This aspect includes the following topics: demands,

supply, demand and supply gap analysis, marketing programs and the

projected sales. The objective of the proposed project is to satisfy the

customers, not just by meeting their expectations but rather exceeding and

going extra mile. Moreover, it is about increasing the profitability of the

business.

The Dragon’s fitness gym that pioneers a fitness program that caters

physical workout and offers Zumba, defense classes and martial arts such as:

Jiu-Jitsu, Muay Thai, basic boxing, karate, and krav maga.

The Dragon’s fitness gym will begin by targeting young professionals

and active individuals that are into physical workout. Dragon’s fitness gym

promotes not just the beauty of the fitness gym itself but also promoting the

benefits and needs of having an active and healthy lifestyle through engaging

in any physical workout and trainings. This will be accomplished by pursuing

interaction and promotion with the potential customers around the city proper

of Cagayan de Oro City. Once a strong image is established, the dragon’s

fitness gym will use similar strategies to market its services to other parts of

the city.

9
 A. Demand and Market

Fitness Service Market is at the growth stage witnessing a neck to

neck competition amongst players in the sector. Rapidly rising obesity rate,

heart problems and increase in consciousness regarding improvement in

personal health have propelled momentum to the market. Male and female

population, between 15 to 50 years, has increased considerably during the

review period. The number of fitness centers in the Philippines has increased

aggregating a CAGR of close 7% during 2013-2018 owing primarily to the

higher demand from female population and opening up of more centers in the

untapped regions of Visayas and Mindanao.

Market segmentation

The fitness market has captured major share in terms of total numbers

of memberships however owing to higher cost structures and superior quality

services offered. Organized chains such as Anytime Fitness and Pound

Fitness led the market in terms of revenue generated in 2018.

B. Competitive landscape in Philippines Market

The competition in the industry has been a fragmented in terms of

service of revenue generated and membership with a presence of large

number of small unorganized players in 2018. These provide gym

membership along with supplementary facilities such as spa, sauna,

swimming pool, showers, lockers and others. Few of the major organized

players include Anytime fitness, Gold’s Gym, Fitness first, Pound for Pound,

Slimmer’s world, Kerry Sports, UFC Gym, 360 fitness, Snap Fitness 24/7,

krav Maga, Army Fitness, Fitness Zone, Fitness plus and many others.
10
 Players are competing with on the basis of advancement in equipment

and entertainment technologies, gamut of experienced and qualified fitness

personnel, membership packages in terms different durations and prices,

offers and discounts, marketing strategies, personal training services and

timings of classes.

C. Marketing Strategies

For our advertising and promotion, we will have tarpaulins and

streamers hanged on most of the highways within Cagayan de Oro City and

along the roads within Misamis Oriental. We will also distribute brochures and

flyers at different schools and private organizations around the city.

Advertisement on social media (e.g. Facebook, Twitter, Instagram, Google) is

also an effective way of promoting this Dragon’s gym be known to the public.

We believe that through this kind of advertising, Dragon’s gym would

be able to attract the individuals not just in Cagayan de Oro City but as well as

the whole province of Misamis Oriental.

D. Price/ Rates

WALK-IN 250

1 SESSION 150

3 SESSIONS 295

8 SESSIONS 650

10 SESSIONS 1200

12 SESIONS 1350

20 SESSIONS 2200

11
 1 MONTH (UNLIMITED) 1800

1 MONTH “STUDENT” 999

(UNLIMITED)

3 MONTHS UNLIMITED 4500

6 MONTHS UNLIMITED 8000

1 YEAR UNLIMITED 15000

E. Survey Results

The proponents conducted survey with regard to the acceptability and

willingness of the people to go and spend for physical workout. Certain criteria

are being imposed to attain relevant information. The selections of the

participants were randomly selected on those who pass by along Divisoria

streets and most visited malls.

A self-made survey questionnaire was being used as the main

instrument upon gathering pertinent information relevant to the study. There

are two sections in the questionnaire, the profile and the survey question

proper. The profile asks for socio-demographic characteristics of the

respondents such as gender, age bracket, and occupation. The survey proper

determines the market level and how much are the participants willing to

spend, and what are their preferences and most wanted amenities in a fitness

gym.

12
Table 1.0 Percentage Distribution of Respondents according to Gender

GENDER FREQUENCY PERCENTAGE

MALE 56 56%

FEMALE 44 44%

TOTAL 100 100%

GENDER

44%

56%

MALE FEMALE

Figure 1.0 Percentage Distribution of Respondents according to Gender

Figure 1.0 shows the percentage distribution of survey respondents

according to gender. 56% are male and 44% are female. This data helps in

determining the preference of both male and female with regard to the

establishment of the Dragon’s fitness gym and identifying who are the

dominant customers of the gym in terms of gender identity.

13
Table 2.0 Frequency and Percentage Distribution of Respondents’ Age

Bracket

AGE FREQUENCY PERCENTAGE

UNDER 18 16 16%

18-30 43 43%

31-45 26 26%

46 ABOVE 15 15%

TOTAL 100 100%

AGE

15% 16%

26%

43%

UNDER 18 18-30 31-45 46 ABOVE

Figure 2.0 Percentage Distributions of Respondents According to Age

Bracket

Figure 2.0 shows the percentage distribution of respondents in terms of

age. Most of our respondents were within the range of 18-30 ages with the

percentage rate of 43%, followed by ages 31-45 at 26%, then under 18 at 16%

and lastly respondents at 46 and above at the rate of 15%. This indicates that

most of our respondents ages 18-30 are young professionals and

14
entrepreneurs. This age bracket is usually composed of people with

disposable income that are also into physical workout.

Table 3.0 Frequency and Percentage Distribution of Respondents

According to their Occupation.

OCCUPATION FREQUENCY PERCENTAGE

STUDENT 32 32%

EMPLOYED 37 37%

UNEMPLOYED 13 13%

OTHERS 18 18%

TOTAL 100 100%

OCCUPATION

18%
32%
13%

37%

STUDENT EMPLOYED UNEMPLOYED OTHERS

Figure 3.0 Percentage Distributions of Respondents According to

Occupation

Figure 3.0 depicts the percentage distribution of respondents according

to occupation. Employed respondents got the highest percentage with 37%,

followed by 32% percent which are student, then Unemployed garnering an

15
average percentage of 18% and lastly, others having a 13% average. Since

mostly of the respondents are employed, then the gym can expect that they

can afford with the rates imposed by the Dragon’s fitness gym.

Table 4.0 Frequency and Percentage Distribution of Respondents

according to their Monthly Income

MONTHLY INCOME FREQUENCY PERCENTAGE

BELOW 10K 35 35%

10000-20000 13 13%

20000-35000 18 18%

35000-50000 21 21%

50000 ABOVE 13 13%

TOTAL 100 100

MONTHY INCOME

13%

35%

21%

18% 13%

BELOW 10000 10000-20000 20000-35000 35000-50000 50000 ABOVE

Figure 4.0 Percentage Distributions of Respondents According to

Respondents’ Monthly Income

16
 Figure 4.0 shows the percentage distribution of Respondents according

to monthly income. Monthly income ranging below 10,000 got the highest

percentage of 35%, followed by 21% for 35000-50000, 18% for 20000-35000,

and 13% for both 10000-20000 and 10000-20000 range of income.

Table 5.0 Frequency and Percentage Distribution of Respondents if they

currently go to gym

FREQUENCY PERCENTAGE

NO BUT THEY ARE 42 42%

WILLING TO TRY

YES 58 58%

TOTAL 100 100%

DO YOU CURRENTLY GO TO GYM?

42%

58%

NO, BUT THE ARE WILLING TO TRY 2nd Qtr

Figure 5.0 Percentage Distribution of Respondents if they are currently

goes to gym.
17
 Figure 5.0 shows that 58% of the respondents answered yes while 42%

of the respondents answered no, but they are willing to try. This data will be a

big help to the company as this will be serve as a good indication when it

comes to customer forecasting.

Table 6.0 Frequency and Percentage Distribution of Respondents on

How Often they go to Gym.

FREQUENCY PERCENTAGE

DAILY 13 13%

WEEKLY 33 33%

MONTHLY 15 15%

OTHERS 39 39%

TOTAL 100 100%

HOW OFTEN DO YOU GO TO GYM?

13%

39%

33%

15%

DAILY WEEKLY MONTHLY OTHERS

Figure 6.0 Percentage Distribution of Respondents on How Often they

go to Gym.

18
 Figure 6.0 show that 39% of the respondents answer others, followed

by Weekly with 33%, 15% monthly and 13% daily. This data is a big

consideration about the operation schedule of the Dragon’s Fitness Gym.

Table 7.0 Frequency and Percentage Distribution of Respondents About

Their Preferred Time to Visit to Gym.

FREQUENCY PERCENTAGE

MORNING 44 44%

AFTERNOON 21 21%

EVENING 35 35%

TOTAL 100 100

PREFERRED TIME TO VISIT TO GYM

35%
44%

21%

MORNING AFTERNOON EVENING

Figure 7.0 Percentage Distributions of Respondents about their

Preferred Time to Visit to Gym

19
 Figure 7.0 depicts that most of the respondents prefer to choose

morning having an average percentage of 44%, followed by 35% evening and

21% afternoon. The result expressed that Dragon’s gym should focus more

on morning operations because most of the respondents prefer to choose

morning sessions.

Table 8.0 Frequency and Percentage Distribution of Respondents on

How much are they willing to Spend

Frequency Percentage

walk in - Php 250.00 17 17%

1 session - Php 150.00 8 8%

3 session - Php 295.00 5 5%

8 session - Php 650 6 6%

10 session - Php 1200.00 8 8%

12 session - Php 1350.00 5 5%

20 session - Php 2200.00 5 5%

1 Month (unlimited) - Php 1800.00 10 10%

1 Month "student" (unlimited) - Php 999.00 6 6%

3 Months (unlimited) - Php 4500.00 16 16%

6 Months (unlimited) - Php 8000.00 6 6%

1 Year (unlimited) - Php 15000.00 8 8%

20
 HOW MUCH ARE YOU WILLING TO SPEND?

8%
17%
6%

8%
16%

5%

6% 6%

10% 8%
5% 5%

walk in - Php 250.00 1 session - Php 150.00

3 session - Php 295.00
10 session - Php 1200.00
20 session - Php 2200.00
1 Month "student" (unlimited) - Php 999.00
6 Months (unlimited) - Php 8000.00
8 session - Php 650
12 session - Php 1350.00
1 Month (unlimited) - Php 1800.00
3 Months (unlimited) - Php 4500.00
1 Year (unlimited) - Php 15000.00

Figure 8.0 Percentage Distribution of Respondents on How Much they

are willing to Spend.

Figure 8.0 shows that most of the respondents, with the percentage

rate of 17% are willing to spend 250.00 (Walk-in rate). 16% are willing to

spend 4500.00 (3 months Unlimited), 10% for 1800(1 month unlimited), both

garnered 8% for 15000.00, 1200.00 and 150.00(1 year, 10 sessions and 1

session), both 6% for 650.00 and 8000.00(8 sessions and 6 months rate).

Lastly, also garnered both 5% for 2200.00, 1350.00 and 295.00 (20 sessions,

12 sessions and 3 sessions rate).

21
Table 9.0 Frequency and Percentage Distribution of Respondents

According To Their Preferred Amenities.

FREQUENCY PERCENTAGE

ACCESSIBLE 7 7%

CLEAN ROOM AND 6 6%

FACILITIES

2 HOURS ACCESS 7 7%

24 HOURS SECURITY 5 5%

CLASSES 6 6%

CONVENIENT PARKING 7 7%

FREE CLASSES/PROMOS 6 6%

HDTVs 4 4%

HEALTH PLAN DISCOUNT 7 7%

PRIVATE RESTROOMS 6 6%

PRIVATE SHOWERS 4 4%

WELLNESS PROGRAM 8 8%

COMPETENT INSTRUCTOR 6 6%

DEMO MATERIALS 5 5%

AIR CONDITION 8 8%

WORLD CLASSFACILITIES 8 8%

TOTAL 100 100%

22
 WHAT GYM AMENITIES DO YOU PREFER?
8% 7%
8% 6%
7%
5%
5%
6%
6%
8%
7%
4% 6%
6% 7% 4%
ACCESIBLE CLEAN ROOM AND FACILITIES 2 HOURS ACCESS
24 HOURS SECURITY CLASSES CONVENIENT PARKING
FREE CLASSES/PROMOS HDTVs HEALTH PLAN DISCOUNT
PRIVATE RESTROOMS PRIVATE SHOWERS WELLNESS PROGRAM
COMPETENT INSTRUCTOR DEMO MATERIALS AIR CONDITION
WORLD CLASS FACILITIES

Figure 9.0 Percentage Distributions of Respondents According to their

Preferred Amenities.

Figure 9.0 shows that most preferred amenities of the respondents are

World Class facilities, Air condition, and Wellness Program which garnered

percentage rate of 8%, followed by 7% for Accessible, 24 hours access,

competent instructor and health plan discount, 6% for clean room and

facilities, classes, free classes/promos, private restrooms, and competent

instructor, 5% for 24 hours security and demo materials, lastly, 4% for HDTVs

and Private showers. This data is helpful to Dragon’s fitness gym as this will

be serve as basis of what amenities should the gym will offer.

Table 10.0 Frequency and Percentage Distribution of Respondents

according to what form/forms of exercise do they currently participate in.

FREQUENCY PERCENTAGE

RUNNING 30 30%

23
WEIGHTLIFTING 23 23%

ZUMBA 15 15%

PILATES 12 12%

OTHERS 20 20%

TOTAL 100 100%

WHAT FORM/FORMS OF EXERCISE DO YOU

CURRENTLY PARTICIPATE IN?

20%
30%

12%

15% 23%

RUNNING WEIGHTLIFTING ZUMBA PILATES OTHERS

Figure 10.0 Percentage Distribution of Respondents according to what

form/forms do they currently participate in.

Figure 10.0 shows that most of the respondents answered “Others”

which garnered 30%, the 30% respondents specifies their current exercises,

followed by 23% for Weightlifting, 20% for Running, 15% for Zumba and 12%

for Pilates. This result helps the management to determine the current

exercises of the prospective customers of Dragon’s Fitness Gym.

24
 III. TECHNICAL ASPECT

This chapter includes the plant capacity of the feasibility study,

materials and equipment used, also where the study is located, and lastly the

concepts of the project and its facility programs.

A. Plant Capacity

The entire fitness gym area is 200 sq. meters with a two-story building.

The first level is the fitness center, including the admin’s office, reception

area, and men and women’s locker room. The second level is the training

hall for zumba activities and defense class area where costumer’s can

learn different types of martial arts.

Figure 11.1 3D First Level Floor Plan

25
Figure 11.2 2D First Level Floor Plan

Figure 12. Second Level Floor Plan

26
 Figure 13. Building Perspective

B. Materials And Equipment

1. Treadmill

It is one of the widely popular commercial gym equipment. This

equipment offers a great warm up exercise before you indulge yourself in a

hardcore, and more muscle and bone-stressing exercise machine. If you just

want to shed off some weight and burn extra calories, this gym equipment will

do the trick.

27
2. Elliptical

It is considered as one of the best commercial gym equipment because

of its low-impact features. This means that less stress and tension is

distributed to the joints and bones, therefore exercise-related injuries are less

likely to occur.

3. Stationary Bikes

This is a good alternative for outdoor biking. Burning your calories and

getting an overall workout, you can have it all when you use this commercial

gym equipment. Not only is it safe because you get to exercise indoors, but

stationary bikes are relatively easy to operate.

4. Aerobic steppers

It is considered as simple yet effective commercial gym equipment that

enables you to perform various exercises such as step ups, lateral jumps, and

jumping drills.

28
5. Cable Pulley Machines

A cable pulley machine is one of the commercial gym equipment that

uses weights system. The weight stacks are lifted by pulleys and you can

utilize one side or both at the same time. You can also adjust it so that you

can pull up, down or across to work different muscle groups depending on

what your needs.

6. Weight machines

This particular commercial gym equipment is highly favourable for

those hardcore athletes and body-builders. This is a great choice for people

who want to develop their arm muscles.

29
7. Free weights

Barbells and kettle balls are some of the examples. This commercial

gym equipment enables you to do full range of motion exercise while utilizing

your upper muscles.

8. Abdominal Crunchers

If your main target is to tone your abdominal muscles, the best gym

equipment that you can find in commercial gyms is the abdominal cruncher.

To use this exercise instrument is so easy that you don’t need any

professional help. It’s like performing crunches except that this time, you’re

doing it with a tool.

30
9. Rowing Machines

This gym equipment enhances your flexibility and versatility. Since it

utilizes both the upper (when you glide and pull the machine) and lower (the

rower itself) muscles, this commercial gym equipment delivers an overall body

workout.

10. Exercise Balls

Commercial gyms will be empty and useless without this equipment.

The exercise ball is a versatile gym tool that would certainly help you target

your abdominal muscles

31
Table 11: Gym Equipment Quantity and Price

Gym Equipment Quantity Price

1. Treadmill 3 Php 112463.75

2. Elliptical 2 Php 51,700.00

3. Stationary Bikes 2 Php 3100.00

4. Aerobic steppers 3 Php 13300.00

5. Cable Pulley Machines
2 Php 530340.00

6. Weight machines 2 Php 129995.00

7. Free weights
 Kettle Bell 4 Php 12078.00
 Dumbell 4 8799.00
 Medicine Ball 3 4500.00

8. Abdominal Crunchers 2 Php 51991.00

9. Rowing Machines 2 Php 16984.00

10. Exercise Balls 5 Php 1219.00

32
C. Furniture and Fixtures

1. Lockers

Price: Php 15000.00

Quantiy: 2

2. Computer

Price: Php 31900

Quantity: 2

3. Office Chair

Price: Php 469.00

Quantity: 3

33
4. Office Table

Price: Php 2785.50

Quantity: 1

5. Telephone

Price: Php 750

Quantity: 2

6. Air conditioner

Price: Php 20000.00

Quantity: 6

34
7. Filing Cabinet

Price: Php 7600.00

Quantity:1

8. Sofa

Price: Php 15000

Quantity: 1

9. Mirrors

Price: 599.00

Quantity: 20

10. Television

Price: PHP 40000

Quantity: 2
35
11. Generator

Price: Php 290000.00

Quantity: 1

12. Speaker Set

Price: 55000.00

Quantity: 2

13. Printer

Price: 47990.00

Quantity: 1

36
 D. Location And Site

The fitness gym is located at T.Chavez-Rizal Sts, Cagayan de Oro City

beside the Information and Communication office.

Figure 14. Map

E. Project Engineering

Project Concept and Facility Program

Dragon's Fitness Gym is a project for fitness and health. In order to

entice our market to be a member of the gym, we want the infrastructure to be

neat and functional. The team hired an expert to maximize the specific area of

our location to be strategically arranged the parts of the project site. This

portion is not concentrated to architectural aspect of Dragon Fitness but

nonetheless ideal to mention because the architecture and design is useful in

defining the parameters of the gym thus will provide a basis for the estimating
37
the project budget. The initial plan is the simplest gym an entrepreneur can

put up but as the group went through a series of discussion, we have

developed a thorough floor plan for our establishment.

Area Space Type

Receiving Area Lounge

Consultation Room Room

Gym Space

Training Hall Space

Wash room Room

The above table shows the proposed concept of Dragon's Fitness Gym

where all parts are air conditioned, a portion of the wall is mirrored, and the

place is well lighted. Each of the components shall be further detailed in the

following content.

Receiving Area

The receiving area has a reception table with one computer set where

the administrative and clerical function of the business happens. We also plan

to set up a medium sized couch for our clients, and a small center table.

Consultation Room

This is where our dietician checks on the client’s specific diet and

exercise program. The room is air conditioned and well lighted. It has a table

and chairs, space for height and weight measurement apparatus and a

cabinet for records and other stuff.

38
Gym

The gym is composing of cardio, lifting free weight and training for

lower and upper body kinds of equipment. It is where the client’s do the

fitness exercises to help them achieve their goals. It is a spacious area

equipped with different kinds of commercial gym equipment. The room is

properly ventilated to make the clients comfortable while exercising.

Training Hall

The training hall is where our zumba, defense class and martial arts

session happens. The floor is covered with rubberized mats, a portion of the

wall is mirrored, and the room is air conditioned.

Wash room

Men and women are separated and showers are integrated in our

washrooms. We have small lockers outside the rooms, preferably in hallways

for our clients’ usage.

Utility Requirements

1. Electricity. It is one of the most essential utility requirements in any

business. It is needed in order to power a number of electrical

equipment including lights, speaker, air conditioner, and especially the

gym equipment.

2. Water Supply. Showers and comfort rooms are provided to help the

costumers became fresh again after hours of exercises and these

facilities need a continuous supply of water.

39
3. Telecommunication/Internet. Using the right technology in a gym or

fitness business can be a difference maker. The management can

save time, reduce errors, and uncover insights by having helpful

software and other solutions at your disposal. More importantly, they

need to use technology to provide the members with a great

experience and encourage new ones to sign up. In order to make it

work, internet connection is needed.

40
 IV. FINANCIAL ASPECT

FINANCIAL ASSUMPTIONS

1. Revenue will increase by 7% on the second year and 12% on the

succeeding years.

2. Bought land worth ₱1,500,000 and incurred ₱80,000 for land

improvements.

3. Construction of the building is worth ₱6,000,000.

4. Depreciation of PPE are as follows:

 Building - 50 years

 Equipment – 5 years

 Furniture and Fixtures – 5 years

Straight-line method will be used.

5. 13th month pay will be provided for the diligence and hard work of the

employees.

6. An additional investment on equipment is made on the 3 rd and 4th year

of ₱208,035.75 and ₱272,724.50 respectively.

7. Improvement on the building is made on the 4th year of ₱389,976.

8. Direct method on the statement of cash flow will be used.

9. Bought additional furniture and fixtures of 110,000 on the 5 th year.

10. Utilities expense will have a 30% increase based on the increase in the

operating expense.

11. Salaries and wages will have a 60% increase based on the increase in

the operating expense.

41
12. Repair and maintenance will have an increase of 10% based on the

increase in the operating expense.

13. All Accounts Payable are advances from customers.

14. Cost of revenue is maintained to be 60% of the revenue.

15. Paid permit and licensure of ₱48,000.

16. Paid 20,000 for advertisement every year.

17. Share premium is ₱15 of every share.

18. Declared ₱1,934 of cash dividend.

42
43
44
45
46
47
48
49
 V. SOCIO DESIRABILITY ASPECT

Dragon’s Fitness Gym is well recognized for its success in fitness

which offers to the customer through the best equipment, top class fitness

knowledge and customized fitness plans. The gym follows all industry

benchmarks and fitness modules are designed in accordance with what is

mandated with each age group.

The trainers are certified by global agencies and they are provided

ample support through weight and fitness counseling. There are also a set of

diet and nutrition experts who also provide advice on the ideal diet for the

games.

SWOT Analysis

Strength

 Top Class Facilities: Dragon’s Fitness Gym has state of the art facilities

such as a spacious gym, industry certified equipment and quality

trainees. Dragon’s Fitness Gym has also a large number of training

facilities across the globe and the wide coverage.

 Capital: Dragon’s Fitness Gym is an infrastructure-rich operation and

thus highly capital intensive. Dragon’s Fitness Gym has an adequate

capital source and is cash rich with consistent revenue generation. This

acts as the biggest strength of the gym.

 Great Location: Dragon’s Fitness Gym has been able to locate itself at

prominent points across leading cities and through a well-established

50
 network of fitness centers has been able to reach out to a relatively

wide audience.

 Qualified Trainers: Many gyms fail because they are unable to provide

the right training support. Quite contrary to what happens today.

Dragon’s Fitness Gym provides personal trainer on demand and their

gyms are equipped with highly qualified fitness experts who also

double up as personal trainers.

Weaknesses

 Poor Financial Management: through Dragon’s Fitness Gym has been

focused on consistent revenue generation they have not focused on

cost control. This poor financial management can prove to be

detrimental in the long run.

 Excessive Focus on Individual Training: The focus of Dragon’s Fitness

Gym is a personal fitness goal. They are extremely strict about

customers following their fitness regime with the result those customers

often feel drained out with the fitness focus.

 Changes with Time Dragon’s Fitness Gym: Focuses more on

equipment and personal fitness plans. The equipment is also regularly

maintained and all this means a huge and continuous maintenance.

This can prove to be a costly affair.

Opportunity

 Growing Demand for Fitness: People are extremely focused on fitness

and more and more people have started frequenting the gym. This

51
 growing demand for fitness is an opportunity that gyms can capitalize

on.

 Growing Health Concern: With changing lifestyle like increased

consumption of fast food, obesity, lifestyle diseases etc., more and

more people are trying to become part of weight loss programs. This

has created a growing need for gyms.

Threats

 The threat of substitution: There are gyms everywhere and apartments

and community living spaces, as well as hotels, have fitness centers.

Most of these do not require to be paid this people prefer to go there.

This may emerge as a strong threat.

The proposed feasibility study would then improve the health and

wellness of people living in Cagayan de Oro City. Also, the business under

this study would be able to generate consistent income that also, provide the

city additional revenue through taxes that improve to support the government

projects. The Dragon’s Fitness Gym has been able to reach out a relatively

wide audience which is easily located within the cities specifically at Divisoria.

Nowadays, the growing demand for fitness is started frequenting the gym.

The Dragon’s Fitness Gym strictly supervised and maintained the equipment

twice a month as a means of huge and continuous maintenance.

52
 REFERENCE

BUSINESS ORGANIZATION
(whatismyspiritanimal.com/fantasy-mythical-dragon).

MARKET STUDY

https://www.kenresearch.com/healthcare/general-healthcare/philippines-

fitness-service-market/209973-91.html

Philippines Fitness Service Market Outlook to 2023 - By Revenue Streams

(Membership Fee and Personal Training), by Membership Subscription

Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon,

Visayas and Mindanao) and by Gender

TECHNICAL ASPECT

https://www.fitnessexpostores.com/list-of-top-10-commonly-used-commercial-
gym-equipment/
APPENDICES

https://www.betterteam.com/administrative-assistant-job-description

https://www.truity.com/career-profile/fitness-trainer-or-instructor

https://filipiknow.net/pag-ibig-contribution-table/

https://philpad.com/new-philhealth-contribution-table/

https://www.google.com/search?q=new+sss+contribution+table+2019&tbm=is

ch&authuser=1#imgrc=hEq0MJNqszo

https://work.chron.com/qualifications-work-gym-10884.html

https://bizfluent.com/about-5044074-definition-code-conduct.html
53
CURRICULUM VITAE

54
Ernest Joy C. Apag
Bontong Camaman-an, Cagayan de Oro City
0975-939-8318
joyeapag@gmail.com

PERSONAL INFORMATION

Citizenship : Filipino

D.O.B : November 02, 1998

Place of Birth : Bontong Camaman-an, Cagayan de Oro City

Sex : Female

Language Spoken : English, Tagalog, Bisaya

Civil Status : Single

EDUCATION
Tertiary Bachelor of Science in Accountancy
Pilgrim Christian College
Capistrano-Akut Sts, Cagayan de Oro City
(2018-present)

Bachelor of Science in Accounting Technology

PHINMA - Cagayan de Oro College
Max Suniel St, Carmen, Cagayan de Oro City
Graduate (2015-2018)

Secondary Camaman-an National High School

Paglaum Camaman-an, Cagayan de Oro City

(2011-2015)

Preliminary Camaman-an Elementary School

Centro Camaman-an, Cagayan de Oro City
(2007-2011)

55
Cyle B. Dimacutac

Balulang, Cagayan de Oro City

09177127312

EXPERIENCE

April 2018 – May 2018

 On-The-Job Training, Cooperative Insurance System of the

Philippines

I had my first On-the-Job Training in CISP where I was placed in the non-
insurance team.

EDUCATION

October 20118

 Bachelor Of Science In Accounting Technology, Phinma-Cagayan De

Oro College

November 2018-Ongoing

 Bachelor f Science In Accountancy, Pilgrim Christian College

AFFILIATIONS

June 2015-Present

 Junior Philippine Institute Of Accountants (Jpia)

SEMINARS

August 31, 2018

 Philippine Deposit Insurance Corporation Law, Bank Secrecy, Anti-

Money Laundering Act, Anti-Bouncing Check Act

Phinma-Cagayan De Oro College

56
Crystalyn P. Macatual
Zone 2-A, Amoros, El Salvador City
0945-470-0609
cryssmac@gmail.com

PERSONAL INFORMATION

Citizenship : Filipino

D.O.B : September 27, 1999

Place of Birth : Amoros, El Salvador City

Sex : Female

Language Spoken : English, Tagalog, Bisaya

Civil Status : Single

EDUCATION
Tertiary Bachelor of Science in Accountancy
Pilgrim Christian College
Capistrano-Akut Sts, Cagayan de Oro City
(2018-present)

Bachelor of Science in Accounting Technology

PHINMA - Cagayan de Oro College
Max Suniel St, Carmen, Cagayan de Oro City
Graduate (2015-2018)

Secondary Opol National Secondary Technical School

Opol, Misamis Oriental
(2011-2015)

Preliminary Amoros Elementary School

Amoros, El Salvador City
(2005-2011)

57
Jamilah T. Macabalang

Xavier Estates, Cagayan de Oro City

0916-223-7147
teamlayag@gmail.com

EDUCATION

 Pilgrim Christian College

Expected Completion: March 2020

BS- Accountancy

 Lourdes College-Cagayan De Oro

Date Attended: June 2016-2017

BS- Accountancy

 San Beda University

Date Attended: June 2015-April 2016

BS- Accountancy

ACADEMIC ACCOMPLISHMENTS
 President of Junior Philippine Institute of Accountants- PCC Chapter
2019-2020
 Treasurer for HEDAYAH-MSO
 GPA has never been lower than 2.5 throughout academic years
 Participated in 17th and 18th Regional Mid-Year Convention for JPIAns
 Participated twice in the Annual Regional Convention
 Participated in the Debate League during the Annual Regional
Conventions
 Champion during the Departmental Debate Championship in Lourdes
College
 Delegate during the Peace Summit 2016 in Rizal, Manila
 Junior Vice President for Bedan Volunteers 2015
 National Youth Commission Volunteer

58
Alberto P. Sagayno Jr.

Zone 15 - Molugan, Elsalvador City

09551406645
bertsags@gmail.com

Personal Information:

Date of Birth: March 6, 1999

Place of Birth: Opol, Misamis Oriental
Citizenship: Filipino
Civil Status: Single
Gender: Male

Academic Background:

BS in Accountancy
Pilgrim Christian College
Capistrano-Akut St., Cagayan de Oro City, 9000
October 2019

BS in Accounting Technology
PHINMA Cagayan de Oro College
Max Suniel St., Carmen, Cagayan de Oro City
October 2018

Organizations and Affiliations:

Junior Philippine Institute of Accountants (JPIA)

Member

59
Mark John D. Sambaan

Zone 8, Lower Bulua, Cagayan de Oro City

0955-1868313
markjohnsambaan@gmail.com

Personal Information:

Date of Birth: June 12, 1999

Place of Birth: Zone 8 Lower Bulua, CDO

Citizenship: Filipino

Civil Status: Single

Gender: Male

Academic Background:

BS in Accountancy

Pilgrim Christian College

Capistrano-Akut St., Cagayan de Oro City, 9000

October 2019

BS in Accounting Technology

PHINMA Cagayan de Oro College

Max Suniel St., Carmen, Cagayan de Oro City

October 2018

Organizations and Affiliations:

Junior Philippine Institute of Accountants (JPIA)

Member

60
Jessela T. Valiente
Zone 4, Gumamela Extention, Carmen
Cagayan de Oro City, Misamis Oriental, Philippines
0935-095-9510
valientejessela@gmail.com

SKILLS
 Leadership and Teamwork
 Problem Solving and Initiative
 Continuous Learning and Adaptability
 Self-motivation and Self-management
 Hard worker, Fast Learner and Trustworthy
 Computer Skills and Verbal Communication

EDUCATION
Tertiary Bachelor of Science in Accountancy
Pilgrim Christian College
Capistrano-Akut Sts, Cagayan de Oro City
(2018-present)

Bachelor of Science in Accounting Technology

PHINMA - Cagayan de Oro College
Max Suniel St, Carmen, Cagayan de Oro City
Graduate (2015-2018)

Secondary Malinao National High School

Malinao, Kalilangan, Bukidnon
(2011-2015)

Preliminary Malinao Elementary School

Malinao, Kalilangan, Bukidnon
(2005-2011)

61
Frich Faretawn T. Vedra
Zone 2, Balubal, Cagayan de Oro City
vedrafrich@gmail.com
09365040640

PERSONAL INFORMATION

Citizenship : Filipino

D.O.B : December 31, 1998

Gender : Male

Language Spoken : English, Tagalog, Bisaya

Civil Status : Single

EDUCATION
Tertiary Bachelor of Science in Accountancy
Pilgrim Christian College
Capistrano-Akut Sts, Cagayan de Oro City
(2018-present)

Bachelor of Science in Accounting Technology

PHINMA - Cagayan de Oro College
Max Suniel St, Carmen, Cagayan de Oro City
Graduate (2015-2018)

Secondary Misamis Oriental General Comprehensive High School

Velez St. Cagayan de Oro City
(2011-2015)

Preliminary Balubal Elementary School

(2005-2011)

62
Cyril Niño J. Virtudazo
Block 2, Puntod Cagayan de Oro City Misamis Oriental
0939-5255-242
Cnjvirtudazo@gmail.com
Career Service Professional-2017

EDUCATION

• Graduate of Accounting Technology at Cagayan de oro College (PHINMA-

COC)

• Present: Bachelor of Science in Accountancy (Pilgrim Christian College)

EXPERIENCES

• Student assistant at Chief Operations officers office at Phinma- Cagayan de

Oro College

• Student assistant at Office of the President at Phinma- Cagayan de Oro

College

• Student assistant at College of Arts and Sciences at Phinma- Cagayan de

Oro College

• On the Job training at Philippine National Bank

TRAININGS AND SEMINARS

• Anti-Money Laundering Act seminar held at Phinma-Cagayan de Oro

College (2017)

• Level Up Leadership Seminar held at Phinma- Cagayan de Oro College

(2016)

• Roles of BSP in the Economy held at Bangko Sentral ng Pilipinas (2017)

• Board of Accountancy (BOA) Updates held at Lourdes College (2017)

63
 APPENDICES

Job Description

A. Administrative Officers

 1 person

Administrative Officer duties and responsibilities include providing

administrative services to ensure efficient operation of the office. Receives

and mainly encounters clients in regards to membership and information

gathering. In charge for payroll and a variety of tasks related to organization

and communication. They are responsible for confidential and time sensitive

material. The admin has the ability to effectively communicate via phone and

email. May direct and lead the work of others. Rely on experience and

judgment to plan and accomplish goals and a wide degree of creativity and

latitude is expected. Typically reports to a manager or head of a

unit/department.

Responsibilities:

 Receive and answer inquires of client

 Organize and schedule gym classes

 Maintain contact lists

 Produce and distribute correspondence memos, letters, faxes and

forms

 Assist in the preparation of regularly scheduled reports

 Develop and maintain a filing system

 Order gym supplies

64
 Submit and reconcile expense reports

 Provide general support to visitors

 Provide information by answering questions and requests

 Take dictation

 Research and creates presentations

 Generate reports

 Handle multiple projects

 Prepare and monitor invoices

 Develop administrative staff by providing information, educational

opportunities and experiential growth opportunities

 Ensure operation of equipment by completing preventive maintenance

requirements; calling for repairs; maintaining equipment inventories;

evaluating new equipment and techniques

 Contribute to team effort by accomplishing related results as needed

 Carry out administrative duties such as filing, typing, copying, binding,

scanning

 Write letters and emails on behalf of other office staff

 Cover the reception desk

 Maintain computer and manual filing systems

 Handle sensitive information in a confidential manner

 Coordinate office procedures

 Reply to email, telephone or face to face enquiries

 Develop and update administrative systems to make them more

efficient

 Resolve administrative problems

65
  Receive, sort and distribute the mail

 Answer telephone calls and pass them on

 Manage staff appointments

 Oversee and supervise the work of junior staff

 Maintain up-to-date employee holiday records

 Coordinate repairs to office equipment

 Greet and assist visitors to the office

 Photocopy and print out documents on behalf of other colleagues

Requirements:

 Proven admin or assistant experience

 Knowledge of office management systems and procedures

 Excellent time management skills and ability to multi-task and prioritize

work

 Attention to detail and problem solving skills

 Excellent written and verbal communication skills

 Strong organizational and planning skills

 Proficient in MS Office

 At least 3 years of experience in the field or in a related area

 High school diploma or equivalent; college degree preferred

B. Gym Assitant

 1 persons

A Gym Assistant is primarily tasked with duties relating to assisting

members and maintaining exercise equipment. Specific responsibilities often

include greeting and signing in members, selling services and new

66
memberships, and ensuring that facilities are clean and prepared for use.

Advanced education is not generally required for this position although

experience in similar work environments can be beneficial.

Responsibilities:

 Control of Resources Personnel To liaise with management and staff.

Equipment/Materials Responsible for the safe use and maintenance of

fitness testing equipment, furniture and materials as used by self,

members and other staff. Health/Safety/Welfare

 To be responsible for the health, safety, and welfare of himself / herself

and other persons who may be affected by his / her actions or

omissions whilst at work.

 The post holder will be responsible for assisting in the identification and

undertaking of his / her own.

 To carry Dragon’s Fitness Gym inductions for individuals and groups.

 To carry out fitness assessments of members and give professional

advice on exercise programs and techniques and safe instruction to

members

 To generate new business, actively promote the membership scheme

and effectively deal with inquiries and sales.

 To supervise the Dragon’s Fitness Gym and members

 To undertake maintenance and servicing of equipment as required.

 To carry out general cleaning duties.

 To participate in any training initiatives, as trainer or trainer / trainer

assessor, in relation to the duties of the post.

67
  To provide cover as necessary in the absence of staff.

Requirements:

 At least senior high school graduate

 Immediately obtains knowledge in operating gym equipment when

trained

 Physically Fit

 Good inter-personal skills

C. Dietician/Nutritionist

 1 person

 Part-time (MWF 9-3pm)

Dietitians and nutritionists are experts in food and nutrition. They

advise people on what to eat in order to lead a healthy lifestyle or achieve a

specific health-related goal.

Responsibilities:

 Assess clients health needs and diet

 Counsel patients on nutrition issues and healthy eating habits

 Develop meal plans, taking both cost and clients’ preferences into

account

 Evaluate the effects of meal plans and change the plans as needed

 Promote better nutrition by speaking to groups about diet, nutrition, and

the relationship between good eating habits and preventing or

managing specific diseases

 Keep up with the latest nutritional science research

68
  \Write reports to document patient progress

 Create meal plans for clients who want to lose weight, add muscle or

achieve other nutrition-related goals

 Consult with clients on healthy nutrition and dietary choices

 Author written meal plans for dissemination to members

 Manage the consultation calendar for both yourself and our personal

trainers

 Publish one blog post monthly on nutritional habits and practices for

our website

Requirements:

 Bachelor’s Degree in Nutrition or Dietetics preferred

 4+ years’ experience as a professional nutritionist

 Must be a registered dietitian (RD)

 Advanced knowledge of the way nutrition and exercise complement

one another during the pursuit of athletic goals

 Familiarity with Nutritionist Pro software

 In-depth knowledge of nutritional models

 Understanding of diabetic nutrition a plus

 Excellent verbal and presentation skills

69
 D. Security Officer

 1 Person

Security Officer maintains safe and secure environment for customers

and employees by patrolling and monitoring premises and personnel.

Responsibilities:

 Secures premises and personnel by patrolling property; monitoring

surveillance equipment; inspecting buildings, equipment, and access

points; permitting entry.

 Obtains help by sounding alarms.

 Prevents losses and damage by reporting irregularities; informing

violators of policy and procedures; restraining trespassers.

 Controls traffic by directing drivers.

 Completes reports by recording observations, information, occurrences,

surveillance activities; interviewing witnesses; obtaining signatures.

 Maintains environment by monitoring and setting building and

equipment controls.

 Maintains organization's stability and reputation by complying with legal

requirements.

 Contributes to team effort by accomplishing related results as needed.

Requirements:

 At least 5’5’’ in height

 At least High School graduate 21-35 years old

70
 E. Fitness Instructor

 1 person

Fitness instructors lead, instruct, and motivate individuals or groups in

exercise activities, including cardiovascular exercise (exercises for the heart

and blood system), strength training, and stretching. They work with people of

all ages and skill levels.

Responsibilities:

 Demonstrate how to carry out various exercises and routines

 Watch clients do exercises and show or tell them correct techniques to

minimize injury and improve fitness

 Give alternative exercises during workouts or classes for different

levels of fitness and skill

 Monitor clients’ progress and adapt programs as needed

 Explain and enforce safety rules and regulations on sports, recreational

activities, and the use of exercise equipment

 Give clients information or resources about nutrition, weight control,

and lifestyle issues

 Give emergency first aid if needed

Requirements

 At least college level

 Eligible in teaching physical exercises

 Preferably Certified

71
 F. Administrative Assistant

 2 Persons

Administrative Assistant performs a variety of administrative and

clerical tasks. Duties of the Administrative Assistant include providing support

to our managers and employees, assisting in daily office needs and managing

our company’s general administrative activities.

Responsibilities:

 Receives clients and answer their queries

 Generate and handle files

 Aids in gym

 Handle administrative requests and queries from officer and supervisor

 Organizing and scheduling appointments with staff and clients

 Planning meetings and taking detailed minutes

Requirements:

 Working knowledge of office equipment, like printers and fax machines

 Proficiency in MS Office (MS Excel and MS PowerPoint, in particular)

 Excellent time management skills and the ability to prioritize work

 Excellent written and verbal communication skills

 High School degree; additional qualification as an Administrative

assistant or Secretary will be a plus

72
 Code of Conduct

Employee Code of Conduct

Policy brief & purpose

Our Employee Code of Conduct company policy outlines our

expectations regarding employees’ behavior towards their colleagues,

supervisors and overall organization.

We promote freedom of expression and open communication. But we

expect all employees to follow our code of conduct. They should avoid

offending, participating in serious disputes and disrupting our workplace. We

also expect them to foster a well-organized, respectful and collaborative

environment.

Scope

This policy applies to all our employees regardless of employment

agreement or rank.

Policy elements

What are the components of an Employee Code of Conduct Policy?

Company employees are bound by their contract to follow our

Employee Code of Conduct while performing their duties. We outline the

components of our Code of Conduct below:

73
Compliance with law

All employees must protect our company’s legality. They should

comply with all environmental, safety and fair dealing laws. We expect

employees to be ethical and responsible when dealing with our company’s

finances, products, partnerships and public image.

Respect in the workplace

All employees should respect their colleagues. We won’t allow any kind

of discriminatory behavior, harassment or victimization. Employees should

conform with our equal opportunity policy in all aspects of their work, from

recruitment and performance evaluation to interpersonal relations.

Protection of Company Property

All employees should treat our company’s property, whether material or

intangible, with respect and care.

Employees:

 Shouldn’t misuse company equipment or use it frivolously.

 Should respect all kinds of incorporeal property. This includes

trademarks, copyright and other property (information, reports etc.)

Employees should use them only to complete their job duties.

 Employees should protect company facilities and other material

property (e.g. company cars) from damage and vandalism, whenever

possible.

74
Professionalism

All employees must show integrity and professionalism in the

workplace:

Personal appearance

All employees must follow our dress code and personal appearance

guidelines.

Corruption

We discourage employees from accepting gifts from clients or partners.

We prohibit briberies for the benefit of any external or internal party.

Job duties and authority

All employees should fulfill their job duties with integrity and respect

toward customers, stakeholders and the community. Supervisors and

managers mustn’t abuse their authority. We expect them to delegate duties to

their team members taking into account their competences and workload.

Likewise, we expect team members to follow team leaders’ instructions and

complete their duties with skill and in a timely manner.

We encourage mentoring throughout our company.

 Absenteeism and tardiness

 Employees should follow their schedules. We can make exceptions for

occasions that prevent employees from following standard working

hours or days. But, generally, we expect employees to be punctual

when coming to and leaving from work.

75
Conflict of interest

We expect employees to avoid any personal, financial or other

interests that might hinder their capability or willingness to perform their job

duties.

Collaboration

Employees should be friendly and collaborative. They should try not to

disrupt the workplace or present obstacles to their colleagues’ work.

Communication

All employees must be open for communication with their colleagues,

supervisors or team members.

Benefits

We expect employees to not abuse their employment benefits. This

can refer to time off, insurance, facilities, subscriptions or other benefits our

company offers.

Policies

All employees should read and follow our company policies. If they

have any questions, they should ask their managers or Human Resources

(HR) department.

76
Disciplinary actions

Our company may have to take disciplinary action against employees

who repeatedly or intentionally fail to follow our code of conduct. Disciplinary

actions will vary depending on the violation.

Possible consequences include:

 Demotion.

 Reprimand.

 Suspension or termination for more serious offenses.

 Detraction of benefits for a definite or indefinite time.

We may take legal action in cases of corruption, theft, embezzlement

or other unlawful behavior.

Dress code

Our company’s official dress code is the official uniform set of jogger

pants and company polo shirt and a pair of gym shoes. We expect you to be

clean when coming to work and avoid wearing clothes that are unprofessional

(e.g. mini-skirt, tattered denims.)

We also respect and permit grooming styles, clothing and accessories

that are dictated by religious beliefs, ethnicity or disability.

Cyber security and digital devices

This section deals with all things digital at work. We want to set some

guidelines for using computers, phones, our internet connection and social

media to ensure security and protect our assets.

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Internet usage

Our corporate internet connection is primarily for business. But, you

can occasionally use our connection for personal purposes as long as they

don’t interfere with your job responsibilities. Also, we expect you to

temporarily halt personal activities that slow down our internet connection (e.g.

uploading photos) if you’re asked to.

You must not use our internet connection to:

 Download or upload obscene, offensive or illegal material.

 Send confidential information to unauthorized recipients.

 Invade another person’s privacy and gain access to sensitive

information.

 Download or upload pirated movies, music, material or software.

 Visit potentially dangerous websites that can compromise our network

and computers’ safety.

 Perform unauthorized or illegal actions, like hacking, fraud or

buying/selling illegal goods.

 Cell phone

We allow use of cell phones at work. But, we also want to ensure that

your devices won’t distract you from your work or disrupt our workplace. We

ask you to follow a few simple rules:

 Use your cell phone in a manner that benefits your work (business calls,

productivity apps, calendars.

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  Keep personal calls brief and use an empty meeting room or common

area so as not to disturb your colleagues.

 Avoid playing games on your phone or texting excessively.

 Don’t use your phone for any reason while driving a company vehicle.

 Don’t use your phone to record confidential information.

 Don’t download or upload inappropriate, illegal or obscene material

using our corporate internet connection.

 Also, you must not use your phone in areas where cell phone use is

explicitly prohibited (e.g. laboratories.)

Corporate email

Email is essential to our work. You should use your company email

primarily for work, but we allow some uses of your company email for

personal reasons.

 Work-related use. You can use your corporate email for work-related

purposes without limitations. For example, you can sign up for

newsletters and online services that will help you in your job or

professional growth.

 Personal use. You can use your email for personal reasons as long as

you keep it safe, and avoid spamming and disclosing confidential

information. For example, you can send emails to friends and family

and download e-books, guides and other safe content for your personal

use.

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Our general expectations

No matter how you use your corporate email, we expect you to avoid:

 Signing up for illegal, unreliable, disreputable or suspect websites and

services.

 Sending unauthorized marketing content or emails.

 Registering for a competitor’s services, unless authorized.

 Sending insulting or discriminatory messages and content.

 Spamming other people’s emails, including your coworkers.

In general, use strong passwords and be vigilant in catching emails

that carry malware or phishing attempts. If you are not sure that an email you

received is safe, ask our [Security Specialists.]

Social media

We want to provide practical advice to prevent careless use of social

media in our workplace. We address two types of social media uses: using

personal social media at work and representing our company through social

media.

Using personal social media at work

You are permitted to access your personal accounts at work. But, we

expect you to act responsibly, according to our policies and ensure that you

stay productive. Specifically, we ask you to:

 Discipline yourself. Avoid getting sidetracked by your social platforms.

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  Ensure others know that your personal account or statements don’t

represent our company. For example, use a disclaimer such as

“opinions are my own.”

 Avoid sharing intellectual property (e.g trademarks) or confidential

information. Ask your manager or PR first before you share company

news that’s not officially announced.

 Avoid any defamatory, offensive or derogatory content. You may

violate our company’s anti-harassment policy if you direct such content

towards colleagues, clients or partners.

Representing our company through social media

If you handle our social media accounts or speak on our company’s

behalf, we expect you to protect our company’s image and reputation.

Specifically, you should:

 Be respectful, polite and patient.

 Avoid speaking on matters outside your field of expertise when

possible.

 Follow our confidentiality and data protection policies and observe laws

governing copyrights, trademarks, plagiarism and fair use.

 Coordinate with our [PR/Marketing department] when you’re about to

share any major-impact content.

 Avoid deleting or ignoring comments for no reason.

 Correct or remove any misleading or false content as quickly as

possible.

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Conflict of interest

When you are experiencing a conflict of interest, your personal goals

are no longer aligned with your responsibilities towards us. For example,

owning stocks of one of our competitors is a conflict of interest.

In other cases, you may be faced with an ethical issue. For example,

accepting a bribe may benefit you financially, but it is illegal and against our

business code of ethics. If we become aware of such behavior, you will lose

your job and may face legal trouble.

For this reason, conflicts of interest are a serious issue for all of us. We

expect you to be vigilant to spot circumstances that create conflicts of interest,

either to yourself or for your direct reports. Follow our policies and always act

in our company’s best interests. Whenever possible, do not let personal or

financial interests get in the way of your job. If you are experiencing an ethical

dilemma, talk to your manager or HR and we will try to help you resolve it.

Employee relationships

We want to ensure that relationships between employees are

appropriate and harmonious. We outline our guidelines and we ask you to

always behave professionally.

Fraternization

Fraternization refers to dating or being friends with your colleagues. In

this policy, “dating” equals consensual romantic relationships and sexual

relations. Non-consensual relationships constitute sexual violence and we

prohibit them explicitly.

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Dating colleagues

If you start dating a colleague, we expect you to maintain

professionalism and keep personal discussions outside of our workplace.

You are also obliged to respect your colleagues who date each other.

We won’t tolerate sexual jokes, malicious gossip and improper comments. If

you witness this kind of behavior, please report it to HR.

Friendships at work

Employees who work together may naturally form friendships either in

or outside of the workplace. We encourage this relationship between peers,

as it can help you communicate and collaborate. But, we expect you to focus

on your work and keep personal disputes outside of our workplace.

Workplace visitors

If you want to invite a visitor to our offices, please ask for permission

from our [HR Manager/ Security Officer/ Office Manager] first. Also, inform our

[reception/ gate/ front-office] of your visitor’s arrival. Visitors should sign in and

show identification. They will receive passes and will be asked to return them

to [reception/ gate/ front-office] once their visit is complete.

When you have office visitors, you also have responsibilities. You

should:

 Always tend to your visitors (especially when they are underage.)

 Keep your visitors away from areas where there are dangerous

machines, chemicals, confidential records or sensitive equipment.

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  Prevent your visitors from proselytizing your colleagues, gathering

donations or requesting participation in activities while on our premises.

 Anyone who delivers orders, mail or packages for employees should

remain at our building’s reception or gate. If you are expecting a

delivery, [front office employees/ security guards] will notify you so you

may collect it.

Solicitation and distribution

Solicitation is any form of requesting money, support or participation for

products, groups, organizations or causes which are unrelated to our

company (e.g. religious proselytism, asking for petition signatures.)

Distribution means disseminating literature or material for commercial or

political purposes.

We don’t allow solicitation and distribution by non-employees in our

workplace. As an employee, you may solicit from your colleagues only when

you want to:

 Ask colleagues to help organize events for another employee (e.g.

adoption/birth of a child, promotion, retiring.)

 Seek support for a cause, charity or fundraising event sponsored,

funded, organized or authorized by our company.

 Invite colleagues to employee activities for an authorized non-business

purpose (e.g. recreation, volunteering.)

 Ask colleagues to participate in employment-related activities or groups

protected by law (e.g. trade unions.)

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 Employee Benefits

1. Workers get at least 8 paid regular holidays and 3 special

holidays annually, still required to report but salary is premium rate.

2. Workers get at least 13 vacation days upon regularization with

an added one day once his or her 2nd year in the company starts. If unused,

this can be convertible to cash at the end of the year. The max total for a

vacation leave is 18 days.

3. 13th month pay, SSS, PHIC and Pag-Ibig

4. Gym Membership

5. Employees will also be granted leaves for the following: sick

leave (12 days a year for first two years; maximum of 15 days), paternity

leave (7 days within 60 days of wife’s birth or miscarriage; up to four

childbirths), bereavement (3 days in the event of any immediate family

member’s death), solo parent leave (7 days), calamity leave (2 days for any

employee who has been affected by typhoon, flood, or fire), magna carta for

women (60 days leave for any female who undergoes surgery in relation to

any gynecological disorder).

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 Salary Structure

POSITION NUMBER MONTHLY SALARY

Supervisor 1 P 9,600

Administrative Officer 1 P 9,120

Administrative Assistant 2 P 8,760

Fitness Staff 2 P 8,760

Fitness Instructor 1 P 9,840

Dietitian 1 P 10,800

Security 1 P 8,760

***

Holiday Premiums 30% increase

SSS, PHIC, PAG-IBIG Based on effective salary matrix

13th Month Pay Based on Monthly rate

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 Survey Questionnaire O 10 Sessions – 1,200
JEWEL’S DRAGON O 12 Sessions – 1,350
DRAGON’S FITNESS GYM O 20 Sessions – 2,200
O 1 Month (unlimited) –
1,800
Part I : Respondents Profile: O 1 Month “student” (unli) -
Name:(optional) 999
____________________________ O 3 Months (unlimited) –
4,500
Age: ( ) Under 18 O 6 Months (unlimited) –
( ) 18–30 years 8,000
( ) 31 – 45 years O 1 Year (unlimited) –
( ) 46+ years 15,000
5. What gym amenities do you
Gender: ( ) Male ( ) Female
prefer?
Occupation: ( ) Student O Accessible
( ) Employed O Clean Room and Facilities
( ) Unemployed O 24 Hours Access
( ) Others:______ O 24 Hours Security
O Classes
Monthly Income: ( ) Below 10,000 O Convenient Parking
( ) 10,000 – 20,000 O Free Classes/ promos
( ) 20,000 – 35,000 O HDTVs
( ) 35,000 – 50,000 O Health Plan Discount
( ) Above 50,000 O Private Restrooms
Part II: Survey Questions O Private Showers
O Wellness Program
1. Do you currently go to gym?
O Competent Instructors
O If No, are you willing to
O Demo Materials
try?
O Air Condition
O Yes
O World Class Facilities
2. How often do you go to gym?
6. What form/forms of exercise
O Daily O WeeklyO Monthly
do you currently participate
O Other: specify______
in?
3. Preferred time to visit to gym?
o Running
O Morning
o Weightlifting
O Afternoon
o Zumba
O Evening
o Pilates
4. How much are you willing to
o Others,
spend?
specify___________
O Walk - in – 250
O 1 Session – 150
O 3 Sessions - 295
O 8 Sessions – 650
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Documentation

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