Pioneer, JVC, Blaupunkt and Sony are the brands that dominate the Indian in-car entertainment

market. These brands account for a huge chunk of the market share because of their tie ups with
local automobile part retailers. These retailers are the primary source for shooting up the sales for
these brands.

Parameters - Blaupunkt – Cape Sony XAV-AX100 Pioneer AVH- JVC KW-V620BT

Competitors Town 940 Z5290BT

Position in Market 3 2 1 4

Features  Android Jelly  Works with  Works with  JVC Smartphone

Bean 4.1.1 Apple Apple CarPlay
Control App
operating CarPlay and and
system androidauto androidauto  HDMI Port
 Front USB port  Rear camera  Rear camera
 MHL Compatible
and 3 rear USB display display
ports  1 rear USB  1 rear USB  Siri Eyes Free
 HDMI/HML port. port. Compatible
port  10 band  13 band
 MicroSD card equalizer equalizer  Rear camera display
slot  Ergonomic  In-Dash  Advanced vehicle
 MST786 Dual Rotary Dial Multimedia AV
integration
Core Cortex A9  Bluetooth Receiver
processor; 1GB Connectivit  Full HD Video  1 USB Port
of RAM; 8GB y Playback
of internal  Bluetooth
storage. Connectivity
 WiFi and
Bluetooth
connectivity,

Price Rs . 54,990 Rs. 26,990 Rs. 28,350 Rs. 34,990

Dimensions and Display : 6.8 inch TFT Display : 6.4 inch Display : 6.8 inch Display : 6.2 inch
Resolution touch screen display TFT Active Matrix WVGA WebLink touch WVGA
touch display display
800x480 pixels 800x480 pixels
800x480 pixels 1080 Full HD display

Market Share 6.5% 20.7% 24.1% 6.4%

Product Display
Major brands such as Pioneer and Sony have tied up with different automobile manufacturer brands
to sell pre-fitted entertainment systems in brand new cars which has created a positive perception of
the brands in the minds of the consumers of the target market. The technicians at auto mobile
workshops also promote and recommend these brands which has resulted in further success.

Consumers who now opt to get entertainment systems installed after purchasing a car also opt for
these brands because of the quality and the brand name.