OFFICIAL ACCOUNT

LINE OFFICIAL
ACCOUNT
Closing the Distance between
Brands and Audiences
Get introduced as The Official Partner
of LINE to 90 million users
LINE OFFICIAL ACCOUNT PARTNERS

180
Official
12
Categories
Accounts
Build Engagement
LINE Official Account
Closing the Distance between Brands & Audiences
• Broadcast Rich Message
• Coupon (Online to offline)
• Polling & Survey

Additional Feature :
• Business Connect
• Sponsored Sticker
• Chat Bot
• Keyword Event (Coupon with unique voucher code)
 FEATURE
Broadcast Message

• Send your custom messages

• Text, Stickers, Coupon, Photo, Video, Rich
Messages, Voice note, and Polling Survey

• Targeting message based on :

• Gender | Age | Location | OS | Friend period

• Divide your landing page into 6 in rich messages

FEATURE
Coupon

Get more exposure of your

products and convert them to
sales.

Coupon can changed to USED

once the users have redeemed.
 FEATURE
Polling Survey & Prize Drawing
POLLING SURVEY PRIZE DRAWING

Poll (list) Poll (vs.)

Poll (panel) Survey

With and without
All data goes to Official Account Dashboard maximum winners
Starbucks Coupon Case Study

7.9M 7.7 M+ 24%

Followers Coupon Views Redemption Rate

OBJECTIVE
By downloading LINE and adding Starbucks Official Account, the users
will get constantly vouchers out of the Official Account.

Exposure on 326 Stores all over Indonesia

LINE FEATURES
Broadcast Message Coupon Rich Message & Menu
BCA Broadcast Message Case Study

Broadcast Message BCA Webpage

BUSINESS CONNECT
BUSINESS CONNECT

Foster personalized messaging

and two-way communication by
linking your company's system
with Messaging API
BCA Official Account Case Study

CAROUSEL MENU
Promo Locator
ATM Locator
Today’s Exchange Rate
Credit Card’s Registration
Information from Vira

CHATBOT USAGE
Credit Card Registration
Balance Check (Debit & Credit Card)
Account Statement Check
Alfamidi Keyword Event Case Study

90K Coupon Allocated

35% Coupon Generated

25% Coupon Redemption

Coupon with unique code generation.

Users need to click the coupon to get the unique code.

Unique code will be shown to the cashier

Alfamart Business Connect Case Study
Exposure on 13,000 Stores all over Indonesia

Alfamart Virtual Account Friends = SHALMA.

• Shalma inform users with promo and news
thematic from several FMCG.
• Shalma is very popular with JSMLINE (Jumat
Sabtu Minggu LINE)
• Shalma now upgrade herself as member
Alfamart ACQ.

LINE FEATURES:

• Broadcast Message
• Rich Message and
Menu
• Business Connect
• Keyword Event
Jemma The Profiling Chatbot
Jemma

Jemma is used for personalized marketing by

Unilever. At the early stage, Jemma must
collect user data before she can send
targeted marketing message.

In 2017, Jemma can get data from almost a

million users.
 Jemma The Profiling Chatbot

Jemma Offers User Can Choose User Gets Redirected

Jemma’s Recipe
Various Features Their Recipe To Website Or App
Veronica The Telkomsel Chatbot
Telkomsel

With Telkomsel Official Account, you can

integrate your Telkomsel number to the
account. The integration enable you to check
your internet quota, buy phone
credits/internet data and get personalized
promotion,

At the end of 2017, Telkomsel official account

was already followed by 4.6 million users.
 Veronica The Telkomsel Chatbot

Veronica Offers User Can Explore User Can Check Her User Can Buy Phone
Various Features Telkomsel’s Products Quota/Phone Bills/etc Credits, Data Package, etc.
BUSINESS CONNECT DESCRIPRTION

Description

• 1 year contract
• 100,000 API calls per min
• 200,000 number of recipients/min per bot
• Template Message (Carousel, Button, etc.)
• Export User Profile (UserID, display name, display picture, etc.)
• Rich Message, Video and Menu
SPONSORED STICKERS
 Sponsored Stickers Case Study
Sticker launch contributes in increasing subscribers growth drastically

DELIGHT ME – P&G VIRA - BCA

Launch on festive season Acquire 300K followers using
(Ramadan) and acquire 400K cartoon centric design as
followers instantly below.
 Sponsored Stickers
Be present on your consumers daily meaningful conversation with Sponsored Stickers!

Sponsored Stickers Animated &

Sponsored Stickers Static Sponsored Stickers Animated
Sound

http://bit.ly/AnimatedS http://bit.ly/AnimatedSound
SPONSORED STICKERS DESCRIPRTION

Description

• 1-time release (1 set, 16 stickers)

• Download period: 30 days, Usage period: 90 days
• Exclude production cost
• Promote to all LINE users as our support
We’re Ready to
Grow Your Business