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Name: _____________________________ Name: _____________________________

Section: ___________________ Section: ___________________

1. Study of objects as signs 1. Study of objects as signs


2. To the extent to which material possessions 2. To the extent to which material possessions
may be used to communicate group may be used to communicate group
membership and status. membership and status.
3. The first one to observe the relationships that 3. The first one to observe the relationships that
people have with objects people have with objects
4. There is a significance and function behind 4. There is a significance and function behind
everyday things everyday things
5. Relate to the functional properties of a 5. Relate to the functional properties of a
product product
6. Pattern of consumption that describes the 6. Pattern of consumption that describes the
consumer. consumer.
7. Anything that conveys meaning, to cover and 7. Anything that conveys meaning, to cover and
protect the body but also double up as a sign protect the body but also double up as a sign
8. Signify personal qualities, social standing, 8. Signify personal qualities, social standing,
group affiliation and gender role. group affiliation and gender role.
9. Reflect a person's unique qualities, values, 9. Reflect a person's unique qualities, values,
or attitude. or attitude.
10. In this analysis, objects function as signifiers 10. In this analysis, objects function as signifiers
in the production of meaning in the production of meaning

A. John Heskett B. Roland Barthes C.Semiology A. John Heskett B. Roland Barthes C.Semiology
D. Sign E. Semiotic Analysis F. Instrumental D. Sign E. Semiotic Analysis F. Instrumental
G. Functions H. Social I. Symbolic J. Functions G. Functions H. Social I. Symbolic J. Functions
K. Categorical Functions L. Self- Expressive K. Categorical Functions L. Self- Expressive
Functions M. Consumer Identity N. Consumerism Functions M. Consumer Identity N. Consumerism
O. Behavioral Finance O. Behavioral Finance

11. Preoccupation with and an inclination 11. Preoccupation with and an inclination
towards the buying of consumer goods. towards the buying of consumer goods.
12. Combines behavioral and cognitive 12. Combines behavioral and cognitive
psychological theory with conventional psychological theory with conventional
economics and finance to provide economics and finance to provide
explanation for why people make irrational explanation for why people make irrational
financial decisions. financial decisions.
13. The study of things that a person is lacking 13. The study of things that a person is lacking
on how to use the things that they have and on how to use the things that they have and
to make a right decisions? to make a right decisions?
14. The importance ascribed to the ownership 14. The importance ascribed to the ownership
and acquisition of material goods in and acquisition of material goods in
achieving major life goals? achieving major life goals?
15. When a person is expecting to feel good and 15. When a person is expecting to feel good and
guilty when doing something? guilty when doing something?

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