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  • Uts Exam

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    Faith Bernadette
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    This document discusses semiotics, the study of signs and symbols, and consumerism. Semiotics is concerned with how objects convey meanings about personal qualities, social standing, and group affiliation. Consumerism refers to the importance placed on acquiring goods for achieving life goals and identity. Behavioral finance combines psychology and economics to explain irrational financial decisions based on feelings of lack, guilt, and expectations of feeling good.

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    UTS EXAM

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    UTS EXAM

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    This document discusses semiotics, the study of signs and symbols, and consumerism. Semiotics is concerned with how objects convey meanings about personal qualities, social standing, and group affiliation. Consumerism refers to the importance placed on acquiring goods for achieving life goals and identity. Behavioral finance combines psychology and economics to explain irrational financial decisions based on feelings of lack, guilt, and expectations of feeling good.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    65 vizualizări1 pagină

    Uts Exam

    Încărcat de

    Faith Bernadette
    This document discusses semiotics, the study of signs and symbols, and consumerism. Semiotics is concerned with how objects convey meanings about personal qualities, social standing, and group affiliation. Consumerism refers to the importance placed on acquiring goods for achieving life goals and identity. Behavioral finance combines psychology and economics to explain irrational financial decisions based on feelings of lack, guilt, and expectations of feeling good.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    Name: _____________________________ Name: _____________________________

    Section: ___________________ Section: ___________________

    1. Study of objects as signs 1. Study of objects as signs


    2. To the extent to which material possessions 2. To the extent to which material possessions
    may be used to communicate group may be used to communicate group
    membership and status. membership and status.
    3. The first one to observe the relationships that 3. The first one to observe the relationships that
    people have with objects people have with objects
    4. There is a significance and function behind 4. There is a significance and function behind
    everyday things everyday things
    5. Relate to the functional properties of a 5. Relate to the functional properties of a
    product product
    6. Pattern of consumption that describes the 6. Pattern of consumption that describes the
    consumer. consumer.
    7. Anything that conveys meaning, to cover and 7. Anything that conveys meaning, to cover and
    protect the body but also double up as a sign protect the body but also double up as a sign
    8. Signify personal qualities, social standing, 8. Signify personal qualities, social standing,
    group affiliation and gender role. group affiliation and gender role.
    9. Reflect a person's unique qualities, values, 9. Reflect a person's unique qualities, values,
    or attitude. or attitude.
    10. In this analysis, objects function as signifiers 10. In this analysis, objects function as signifiers
    in the production of meaning in the production of meaning

    A. John Heskett B. Roland Barthes C.Semiology A. John Heskett B. Roland Barthes C.Semiology
    D. Sign E. Semiotic Analysis F. Instrumental D. Sign E. Semiotic Analysis F. Instrumental
    G. Functions H. Social I. Symbolic J. Functions G. Functions H. Social I. Symbolic J. Functions
    K. Categorical Functions L. Self- Expressive K. Categorical Functions L. Self- Expressive
    Functions M. Consumer Identity N. Consumerism Functions M. Consumer Identity N. Consumerism
    O. Behavioral Finance O. Behavioral Finance

    11. Preoccupation with and an inclination 11. Preoccupation with and an inclination
    towards the buying of consumer goods. towards the buying of consumer goods.
    12. Combines behavioral and cognitive 12. Combines behavioral and cognitive
    psychological theory with conventional psychological theory with conventional
    economics and finance to provide economics and finance to provide
    explanation for why people make irrational explanation for why people make irrational
    financial decisions. financial decisions.
    13. The study of things that a person is lacking 13. The study of things that a person is lacking
    on how to use the things that they have and on how to use the things that they have and
    to make a right decisions? to make a right decisions?
    14. The importance ascribed to the ownership 14. The importance ascribed to the ownership
    and acquisition of material goods in and acquisition of material goods in
    achieving major life goals? achieving major life goals?
    15. When a person is expecting to feel good and 15. When a person is expecting to feel good and
    guilty when doing something? guilty when doing something?

    Write your answer here: Write your answer here:

    __________________ __________________

    __________________ __________________

    __________________ __________________

    __________________ __________________

    __________________ __________________

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