EICHER MOTORS

COMPANY OVERVIEW:
Eicher Motors Limited is an Indian manufacturer of motorcycles and commercial
vehicles. Eicher is the parent company of Royal Enfield, a manufacturer of
middleweight motorcycles.
The company's origins date back to 1948, when Good earth Company was established
for the distribution and service of imported tractors. In 1959 the Eicher Tractor
Corporation of India Private Limited was established, jointly with the Eicher
tractor company, a German tractor manufacturer.
Since 1965, Eicher in India has been completely owned by Indian shareholders. In
October 1982, a collaboration agreement with Mitsubishi for the manufacture of light
commercial vehicles (LCVs) was signed in Tokyo and in the same period the
incorporation of Eicher Motors Limited also took place. Light commercial vehicles
were sold under the Eicher Mitsubishi brand. In February 1990, Eicher Good earth
bought 26% stake in Enfield India Limited and by 1993 Eicher acquired a majority
stake in Royal Enfield India.
In addition to motorcycles, Eicher has a joint venture with Sweden’s AB Volvo - Volvo
Eicher Commercial Vehicles Limited (VECV) which is driving modernization in India's
commercial vehicle space, and in other developing countries. Volvo Eicher Commercial
Vehicle has a complete range of trucks and buses from 5-55 tonnes, and its integrated
manufacturing plant in Pithampur, Madhya Pradesh is the global hub for medium duty
five and eight-litre engines for Volvo Group.
For the twelve months ended March 2019, Eicher Motors recorded its highest ever total
income of 9,797 crores. Eicher Motors is listed on the BSE and National Stock
Exchange, and has been part of the NSE’s benchmark Nifty 50 Index since April 1,
2016.

HIGHLIGHTS:
 Collaboration agreement with Mitsubishi for the manufacture of light
commercial vehicle.
 Light commercial vehicles were sold under the Eicher Mitsubishi brand.
 Eicher bought 26% stake in Enfield India Limited.
 In 1993 Eicher acquired a majority stake in Royal Enfield India.
 Eicher has a joint venture with Sweden’s AB Volvo-Volvo Eicher commercial
vehicles limited (VECV).
 Eicher Motors recorded its highest ever total income of 9,797 crores.
COMPETITORS OF EICHER MOTORS:

ASHOK LEYLAND:
The main competition for Eicher Motors without a doubt is Ashok Leyland. Ashok
Leyland is an Indian automobile company headquartered in Chennai. It is owned by the
Hinduja Group.
Founded in 1948, it is the second largest commercial vehicle manufacturer in India and
the fourth largest manufacturer of buses in the world and 10th largest manufacturer of
trucks globally.