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Many advert makers are, therefore, alternating their aims at various walks of life and
ranges of age. Children are not an exception. This approach earns fierce critics from
people because children may be misled. In my opinion, I support that idea and think we
should to something to hamper its effect on the young generation.
On the one hand, it is true that a piece of advertisement can be a good influence on a
child. Although it can be exaggerated at some points, ads serve the sole purpose of giving
information of products to consumer. When a kid watches it playing on the tv, they might
learn some information about how the products’ benefit. Moreover, since ad makers have
to make their work appealing to watchers, the codes of conduct is requisite, and in
watching that, kids will hopefully follow and do good deeds.
On the other hand, the downsides of this industry are considerable and should not be
ignored. Firstly, it leads kids to unhealthy eating habits. Junk food, for example, is often
illustrated in colorful wraps and eye-catching background. Children will be misled and
think it’s healthy while in fact it is not, especially for them who is still growing. They will
demand those fried carbonhydrates for lunches and refuse to eat green vegetable and
clean home made cookings. Secondly, commercial draws impractical visions from which
kids can get false impression. Most advertisement carries an undercurrent message that if
you don’t buy this, you won’t get that. The young, being guillible as they are, will think if
they catch on the trend by buying that friends will look up to them, for instance, which is
not true at all.
All those negative effects considered, the government should start imflicting regulations
on advertising when the drawbacks of it are not evident enough. A specialized company
should be established to study the actions of advertisers and judge its content before
allowing broadcasting. The Censor Board of India epitomizes one. It will observe the
commercials and rank their propiety to see if they are appropriate to appear in a national
tv channel where all ages can view.
In conclusion, commercials have its pros and cons. However, it is still the best to apply
some regulations to this kind of introducing products to protect the rights of kids from the
onslaught of consumerism.