Guided By : Prof.

Vidhita Sinha
Division : B
Sub : Managerial Communication

Presented By : Ravi Shah (T18044311013)

TABLE OF CONTENT
➤ Introduction
➤ Personal Communication
➤ Non-Personal Communication
➤ Promotional Tools

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INTRODUCTION
➤ "Marketing communications are the means by which firms
attempt to inform, pesuade, and remind consumers - directly,
or indirectly - about the products and brands that they sell.”
- (Kotler and Kellter)

➤ Normally there are two type:

1) Personal Communication 1) Non-Personal Communication

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PERSONAL COMMUNICATION
➤ Personal communication is communication between two or
more persons with a specific person communication with
others. The message emanates from a specific person.

1) Face to Face 2) Personal to audience:

i) over telephone
3) For Marketing:
ii) through post
i) Advocate
iii) through courier
ii) Expert
iv) through email
iii) Social Contacts
v) through mobile message

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NON-PERSONAL COMMUNICATION
➤ A channel of communication that carries messages without
personal contact or feedback, including the media, radio, TV,
etc.

1) Media 2) Atmosphere 3) Events

i) Print Media i) Office Interior i) News Conference

ii) Broadcast Media ii) Office Exterior ii) Opening Ceremonies

iii) Display Media iii) Sponsorships

iv) Electronic Media

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VARIOUS PROMOTIONAL TOOLS USED

Sales
Promotion
Advertising

PROMOTIONAL
TOOLS Public Relation &
Publicity

Direct Marketing

Personal Selling

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REFERENCES
➤ http://museum-madness.blogspot.com/2011/12/marketing-
communication-channels-and.html?m=1
➤ Marketing Management, Pearson Education (Part 7 -
Communicating Value)

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