S

Ocial media
audit
 Company/Business Name: _________________________ Date:________

WEBSITE:
1. Does the business have a website? ☐ Yes (1)
☐ Yes (1) ☐ No (0)
☐ No(0)(If no, mark the website score 7. How fast is the website on desktop?
0/15.) (Results via
developers.google.com/speed/pagespeed)
2. When searched on Google, does the ☐ 0-24 (0)
website come up on the first page? ☐ 25-49 (0)
☐ Yes (1) ☐ 50-74 (0,5)
☐ No (0) ☐ 75-100 (1)
8. How relevant is the content to the
3. Is the website easy to navigate? business?
☐ VERY EASY (1) ☐ RELEVANT (1)
☐ SOMEWHAT EASY (0,5) ☐ SOMEWHAT RELEVANT (0,5)
☐ DIFFICULT (0) ☐ NOT RELEVANT (0)
4. Is the website mobile friendly? 9. Is a “Call to Action” button present?
☐ Yes (1) ☐ Yes (1)
☐ No (0) ☐ No (0)
5. How fast is the website on a mobile 10. Does the website have any pop-up “Call to
device? (Results via Action” buttons?
developers.google.com/speed/pagespeed)
☐ Yes (1)
☐ 0-24 (0)
☐ 25-49 (0) ☐ No (0)
☐ 50-74 (0,5) 11. Does the website have video content?
☐ 75-100 (1) ☐ Yes (1)
6. Does the website load properly on
☐ No (0)
desktop?
 12. Is the video content relevant and ☐ No (0)
engaging?
☐ Yes (1)
13. How busy is the website? (Results via
SEMRush.com) 15. Are there any links to social media on the
website?
☐ VERY BUSY (1)
☐ SOMEWHAT BUSY (0,5) ☐ Yes (1)
☐ NOT BUSY (0) ☐No (0)
14. What is the primary source of the website’s
traffic? (Pick one)
☐ ORGANIC SEARCH (1)
☐ PAID SEARCH (1)
☐ BACKLINKS (1)
 WEBSITE SCORE: _____ /15 = _____ %

ADDITIONAL COMMENTS/SUGGESTIONS:

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KNOW YOUR WEEKLY VISITS.

Your audience (fans) is important - they are your community, and your current and
future customers. They have expressed interest in your content and brand.
3000

2500

2000

1500

1000

500

0
5 June 12 June 19 June 26 June

Primary source of your website traffic

Organic Search Paid Search Backlinks

37.00%
48.00%

15.00%
KNOW YOUR AUDIENCE.

Demography
It’s important to know that you are Your Website Audiece
Visits
delivering content to the right UK 1
audience and building a community Netherlands 3
relevant to your target markets. Turkey 1
Compare yourself to your Spain 1
competitor to see how strong they France 3
are in your key regions. Belgium 2

Sometimes, all it takes is a little brainstorming to yield an immediate option for a

secondary audience. Think of your product or service as if you initially created it for
people other than your primary audience to identify new shades of its features that
will interest additional customer segments.

Demography
Visits
Competitor Website Audience
UK 1

Netherlands 3

Turkey 1

Spain 1

France 3

Belgium 2

FACEBOOK:
1. Does the business have a ☐ No (0)
Facebook page?
☐ Yes (1) 7. Are there any “Call to Action”
☐ No (0)(If no, mark the facebook buttons on the page?
score 0/15.) ☐ Yes (1)
☐ No (0)
2. Is the profile picture eye-catching
and relevant to the business?
8. Does the Facebook page show a
☐ Yes (1) link to the business’s website?
☐ No (0) ☐ Yes (1)
☐ No (0)
3. Is the cover photo relevant?
☐ Yes (1) 9. Are the business’s hours of
☐ No (0) operation visible on the Facebook
Page?
4. How often is content posted? ☐ Yes (1)
☐ OFTEN (1) ☐ No (0)
☐ SOMETIMES (0,5)
☐ NEVER (0) 10. Is there any contact information
available on the page?
5. Is the content relevant? ☐ Yes (1)
☐ Yes (1) ☐ No (0)
☐ No (0)
11. Is the business “boosting” their
6. Is the content compelling? Facebook posts?
☐ Yes (1) ☐ Yes (1)
☐ No (0)

FACEBOOK SCORE: _____ / 11 = _____ %

ADDITIONAL COMMENTS/SUGGESTIONS:

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KNOW YOUR NEW
WEEKLY/MONTHLY AUDIENCE.

Facebook represents a huge potential market for your social media efforts, but it is
becoming increasingly difficult to stand out from the crowd. The following statistics
highlight some relevant Facebook facts and can ultimately help you to navigate it
better, increasing your return on investment (ROI) and leading to greater marketing
success. According to SEC filing, for the first time, Facebook’s U.S. ad revenue will
be larger than the biggest traditional media companies trailing only behind Google.

Monthly/weekly new likes

your website competitor website
900
833
800
700 700
600 600
500 500
400
350
300
200 200
100 120 123

0
Month/week1 Month/week2 Month/week3 Month/week4
 YOUR MOST POPULAR
FACEBOOK POSTS.

LIKES:440 K
LIKES :240 K SHARES :755 K
SHARES:645 K COMMENTS:646 K
COMMENTS :346 K SOME WORDS ABOUT IT…
LIKES :140 K
SOME WORDS ABOUT IT … SHARES:284 K
COMMENTS:156 K
SOME WORDS ABOUT IT…
INSTAGRAM:

1. Does the business have an 6. Do all posts adhere to the overall

Instagram account? personality/theme of the
☐ Yes (1) business?
☐ No(0)(If no, mark the ☐ Yes (1)
Instagram score 0/9.) ☐ No (0)
2. Is the profile picture relevant? 7. Are there any “Call to Action”
☐ Yes (1) buttons on the page?
☐ No (0) ☐ Yes (1)
☐ No (0)
3. How often is content being
posted? 8. Is there a link to the business’s
☐ OFTEN (1) website in the bio?
☐ SOMETIMES (0,5) ☐ Yes (1)
☐ NEVER (0) ☐ No (0)

4. Is the content compelling? 9. Is the business using “Instagram

☐ Yes (1) Stories”?
☐ No (0) ☐ Yes (1)
☐ No (0)
5. Is the content relevant?
☐ Yes (1)
☐ No (0)
 INSTAGRAM SCORE: _____ / 9 = _____ %

ADDITIONAL COMMENTS/SUGGESTIONS:

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 FOLLOWERS GROWTH OVER A
MONTH.

A brand would not want to work with an influencer who stops attracting
followers halfway through a campaign. This is especially important for long-
term cooperations, like testimonial campaigns. A stagnant growth might
indicate that the content of an influencer became irrelevant for users
outside of the influencer’s already existing following.

Followers New Followers Unfollowers Growth

Your Instagram 110678 200 3 197
Competitor 131312 64 10 54
Instagram

Additionally, brands constantly want to attract new potential customers.

Therefore, a certain mixture of long-term followers, as well as new ones in
an influencer’s following, is necessary to not only reach those followers who
already are fans and customers of a brand anyways.
 YOUR MOST POPULAR IMAGES
ON INSTAGRAM.

LIKES:440 K
LIKES :240 K COMMENTS :646 K LIKES :140 K
COMMENTS:546 K SOME WORDS ABOUT IT … COMMENTS:256 K
SOME WORDS ABOUT IT… SOM WORDS ABOUT IT …
TWITTER: (Not Suitable for All Businesses):

1. Does the business have Twitter?

☐ Yes (1)
5. Is the content compelling?
☐ No (0)(If no, do not count this
section in the final score.)
☐ Yes (1)
☐ No (0)
2. Is the profile picture relevant?
6. Is the content relevant?
☐ Yes (1)
☐ No (0) ☐ Yes (1)
☐ No (0)
3. Is the cover photo relevant?
7. Does the page have a “Call to
☐ Yes (1) Action” button?
☐ No (0) ☐ Yes (1)
☐ No (0)
4. How often is content being
posted? 8. Does the Twitter page have a link
☐ OFTEN (1) to the business’s website?
☐ SOMETIMES (0,5) ☐ Yes (1)
☐ NEVER (0) ☐ No (0)
 TWITTER SCORE: _____ / 8 = _____ %

ADDITIONAL COMMENTS/SUGGESTIONS:

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YOUR TWITTER ACCOUNT
ANALYTICS.
9840
10000
8890 8960
9000
7894
8000
7000 6111
5600 5400
6000
5000 4000
4000
3000
2000 1106
800
1000 50 40 120 88 300 450

0
month1 month2 month 3 month 4
Your Followers Competitor Followers Your Tweets Competitor Tweets
 YOUR MOST POPULAR
TWITTER POSTS.

RETWEETS :440K

RETWEETS :240 K
SOME WORDS ABOUT IT…
SOME WORDS ABOUT IT …
RETWEETS :140 K
SOME WORDS ABOUT IT …