Data Collection

Name : Nguyen Khanh Huyen

Topic : The habit of online clothes consumption of ITP students

Research Question:

-”What is the frequency of online clothes consumption of ITP students? ”

-“What are factors that motivate students to buy clothes online? ”

- “What are students' opinions towards quality of online clothes? ”

1. Question 1: What is the frequency of online clothes consumption of ITP students?

Data:
Hardly 29
1-4 times a month 51
5-12 times a month 13
More than 12 times a month 7

Figures:

Students' shopping online frequency

7%
10% 27%

56%

Hardly Ever 1-4 times a month 5-12 times a month More than 12 times a month
zx
In terms of frequency, the majority went shopping online 1-4 times a month , at 56%.

Meanwhile, the figures for students making online purchase more than 12 times a

month were the least, at only 7%.

2.Question 2: What are factors that motivate students to buy clothes online?

Data:

Products quality 40
Products Price 26
Customer Services 5
Shipping Factors (Fee+time) 3
Reviews and Comments of users 26

Figure:
 Students' shopping online factors
8% 3%
11%

78%

Products quality Products Price Customer Services Shipping Factors (Fee + Time)

It is also that noticeable that the most chosen factor by ITP’s students is product

quality, which accounts for 78% , meanwhile the figure for the chosen of students

about shipping factors is significant lower, at approximately 3%.

3.

Data

Strongly Disagree Disagree Agree Strongly Agree

Online shopping 5 7 57 31
is convenient
SO has a wider 4 4 65 27
variety
SO has cheaper 5 27 47 21
goods
SO saves time 6 12 48 34
and energy
SO delivers your 5 11 45 39
goods to your
home without the
need for travel
SO can be done 3 8 64 25
from the comfort
of your own
home/any where
Figure:

THE ADVANTANGES OF SHOPPING

ONLINE
Strongly Agree Disagree Strongly Agree

70 65 64
57
60 48
47 45
50 39
40 31 34
27 27 25
30 21
20 12 11 8
10 5 7 4 4 5 6 5 3
0
Online shopping SO has a wider SO has cheaper SO saves time SO delivers your SO can be done
is convenient variety goods and energy goods to your from the
home without comfort of your
the need for own home/any
trave where

It has been proven beyond a shadow of doubt that online shopping is extremely

diverse , which is a top choice of students , accounting for 65% . Data on the most

vehement objection come from personal comfort when using online shopping, at 3%.

2. Data

Strongly Disagree Disagree Agree Strongly Agree

Security concerns 2 17 67 14
surrounding
payment by credit
card over the
Internet
Not being able to 0 16 52 32
physically inspect
the goods before
purchas
Goods getting 0 15 57 28
damaged during
transport
Goods not arriving 0 31 44 25
in time or at all
Concerns over 1 22 53 24
what information
retailers are
storing about
customers, e.g.
buying habits

Figure:

The disadvantages of shopping online

80

70 67

60 57
52 53
50 44
40
32 31
28
30 25 24
22
20 17 16 15
14
10
2 0 0 0 1
0
Security concerns Not being able to Goods getting Goods not arriving Concerns over what
surrounding physically inspect damaged during in time or at all information
payment by credit the goods before transport retailers are storing
card over the purchas about customers,
Internet e.g. buying habits

Strongly Disagree Disagree Agree Strongly Agree

It is clear that when it comes to choosing an online websites, Security concerns

surrounding payment by credit card over the Internet which get the most agreement

about the disadvantages it brings , whereas the figure for student chosen physically

inspect, damage during transport and arriving time unchanged, at 0%.

3. What are the top 5 clothing items your purchase online?

Data:

Jeans Shoes T-shirts Underwear Dress Suits Nightwear Leggings

54 75 100 32 47 36 25 38

Figures:

The clothing iteams purchase

Leggings 38

Nightwears 25

Suits 36

Dress 47

Underwear 35

T-shirts 100

Shoes 75

Jeans 54

0 20 40 60 80 100 120

Interestingly, in this picture, the students selected T-shirts as the most purchase

product , at 100 ratings , meanwhile, the figure for nightwears buyer was the least, at

25 responders.