BUSINESS MODEL

STATE BANK OF INDIA

 Business portfolio
1) RETAIL & DIGITAL BANKING GROUP
A. PERSONAL BANKING
i. Home Loans
ii. Auto Loans
iii. Education Loans
iv. Personal Loans
v. Liability and Investment Products
vi. Corporate and Institutional Tie-ups for Salary Package
vii. Digital Personal Loan Offerings
viii. NRI Business
ix. Wealth Management Business
B. ANYTIME CHANNELS
i. ATMs/ ADWMs
ii. SWAYAMs: Barcode based Passbook Printing Kiosks
iii. Green Channel Counter (GCC)
iv. Green Remit Card (GRC)
v. Banking on Mobile
vi. SBI Pay (BHIM)
vii. Digital Banking(YONO)
viii. Internet Banking and e-Commerce
C. SMALL AND MEDIUM ENTERPRISES
i. Customer Convenience
ii. Digital offerings
iii. Business Partnerships/ Tie-ups
iv. Risk Mitigation
D. RURAL BANKING
i. Agri Business
ii. Financial Inclusion (FI)
E. NBFC ALLIANCES
F. OTHER NEW BUSINESS INITIATIVES :- Special Projects (IFSC Banking Unit at
GIFT SEZ)

 Strategy
State Bank of India has created the position of Chief Strategy Officer (CSO) during 2018-19
with the objective of defining journey towards realising Mission Statement of the Bank and
transforming vision of Top Management into reality. The position of CSO in the Bank will
help in establishing robust strategy framework for enhancing value. The CSO’s role also aims
for strategic synergy amongst all verticals for enhancing value for Customers, Shareholders
and Employees. The CSO addresses both the business and operational strategy of your Bank.
The key areas for CSO organisation have been envisaged as below:
 Data Analytics - With support of a core effective group of Analytics professionals, CSO’s role
is to churn the Bank’s own data as well as external data to prepare long term insights and
actions. The CSO and his team also assist the senior management with quick analytics for
decision making.
Market Research, Benchmarking and Competition - The CSO undertakes market research
and analysis of the key products, processes and service lines of the competitors on a
continuous basis visa-vis our products. This includes service delivery to formulate responsive
and creative strategies, mostly in collaboration with the leaders of our Business Units and
Field Operations.
Key Project Monitoring - CSO work as a bridge between Top Management and Business Unit
owners and Field Managers to keep key strategic projects on track and ensure their speedy
and timely implementation.
a. Few of the projects taken up by CSO for comprehensive improvement of Market
Share in major cities of the country include
b. Strategic Tie-up for enhancing the Brand value
c. Marketing and Branding of YONO
d. Realising group synergy
Another strategic initiative taken up by CSO is for Branch Transformation and Re-
Imagining of Branch Experience. The objective of the project is to decongest the
branches, re-design the desks and transform the branches from being transaction
oriented to business oriented and improve service delivery.

 Major Risk Factors

Bank is exposed to various risks that are an inherent part of any banking business. The
major risks are
i. Credit risk
ii. Market risk
iii. Enterprise Risk
iv. Liquidity risk
v. Operational risk, which also includes IT risk.
Bank is committed towards creating an environment of increased risk awareness
at all levels. It also aims at constantly upgrading the appropriate security
measures, including cyber security measures

 Organisational structure