Department of Education

Region III
Division of City Schools
ANGELES CITY NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Purok 3, Mabuhay St. Brgy. Pampang, Angeles City

BUDGET OF WORK in PRINCIPLES OF MARKETING

ABM - GRADE 11
SECOND SEMESTER
S. Y. 2019 -2020

THIRD QUARTER
CONTENT Learning Competencies No. of Days
Chapter 1: Marketing Principles and Strategies 10
1.1.define and understand marketing
1. What is marketing and its traditional approaches? (ABM_PM11-Ia-b-1 ) 2
1.2. describe the traditional approaches to
2. Goals of marketing
marketing
3. Contemporary approaches to marketing (ABM_PM11-Ia-b-2 ) 3
1.3. discuss the goals of marketing
(ABM_PM11-Ia-b-3 ) 2
1.4. identify and explain contemporary
marketing approaches
(ABM_PM11-Ia-b-4) 3
Chapter 2: Customer Relationship: 10
2.1. define “relationship marketing”
Customer Service (ABM_PM11-Ic-d-5) 2
2.2. explain the value of customers
(ABM_PM11-Ic-d-6) 3
2.3. identify and describe “relationship
development strategies”
(ABM_PM11-Ic-d-7) 2
2.4. illustrate successful customer service
strategy in the Philippine business enterprise
(ABM_PM11-Ic-d-8) 3
Chapter 3: Market Opportunity Analysis and 20
Consumer Analysis 3.1.distinguish between strategic and marketing
planning in terms of objectives and processes
1. Strategic Marketing versus Tactical Marketing (ABM_PM11-Ie-i-9 ) 2
3.2. analyze the elements of macro- and micro-
2. The Marketing Environment
environment and their influence to marketing
3. Marketing Research planning
(ABM_PM11-Ie-i-10 ) 3
4. Consumer and Business Markets
3.3. define marketing research, its importance to
5. Marketing Segmentation, Market Targeting, and a business enterprise and identify the steps in
marketing research
Market Positioning (STP)
(ABM_PM11-Ie-i-11 ) 3
3.4. describe the consumer and business markets
(ABM_PM11-Ie-i-12) 2
3.5. differentiate the buying behavior and
decision making of individual/ household
customer versus the business (organizational)
customer
(ABM_PM11-Ie-i-13 ) 2
3.6. identify and segment market for a product or
service
(ABM_PM11-Ie-i-14 15.) 3
3.7.select the appropriate target market segment
and its positioning and make an analysis,
documentation on market
(ABM_PM11-Ie-i-15) 5
Sub Total 40
 Department of Education
Region III
Division of City Schools
ANGELES CITY NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Purok 3, Mabuhay St. Brgy. Pampang, Angeles City

FOURTH QUARTER
4.1. define a product and differentiates the 8
Chapter 4: Developing the marketing mix product, services, and experiences
(ABM_PM11-IIa-e-16 ) 2
4.2. identify and describe the factors to consider
when setting prices and new product pricing and
its general pricing approaches
(ABM_PM11-IIa-e-17) 2
4.3. discuss the structure of distribution
channels, its functions, and the nature of supply
chain management
(ABM_PM11-IIa-e-18 ) 2
4.4. define and identify relevant promotional
tools, namely, advertising, sales promotion,
personal selling, public relations, and direct
marketing to create awareness and persuade the
target market to buy the product or patronize the
service
(ABM_PM11-IIa-e-19) 2
Chapter 5: Managing the Marketing Effort (The 12
Marketing Process) 5.1. explain the relationship between market
analysis, planning, implementation, and control
1. Market analysis - SWOT Analysis (ABM_PM11-IIf-20 ) 3
5.2. analyze the company’s situation, markets,
2. Marketing planning
and environment (the marketing audit and
3. Marketing implementation SWOT analysis)
(ABM_PM11-IIf-21 ) 3
4. Marketing control
5.3. identify target market and positioning
(ABM_PM11-IIf-22) 3
5.4.explain the significance of the marketing mix
to motivate the potential market to buy the
product or service (the marketing plan)
(ABM_PM11-IIf-23) 3
Chapter 6: Workshop and Presentation of 20
Marketing Plan 6.1.integrate the marketing concepts and
techniques learned by preparing a marketing plan
(ABM_PM11-IIg-j-24 ) 10
6.2. present a mini-marketing plan, orally and in
writing
(ABM_PM11-IIg-j-25) 10
Sub Total 40
TOTAL 80

Prepared by: Noted:

GLENDA N. NAGUIT, Ph.D. LEONORA Z. AGUSTIN

MT-I, ABM Specialized OIC – SHS, Asst. Principal II