Adhvaitha

Hair products
 Introduction

Adhvaitha aims at nourishing the hair

from root herbally
Our consultants are there to guide
accordingly to your hair type.
Organic products.
 Who doesn’t like to have a shiny
and long hair?
 Tagline

Hair care is our

“Hair
promise”
promise
Ingredients for Hair Oil

Coconut Oil Dhurva Grass Hibiscus

Small Onion Muster Seed

Cloves Fenugreek Neem Leaves

Basil Leaves Rose Petals Aloe Vera

Brahmi Leaves Curry Leaves

Henna Leaves Amla

Ingredients for Hair Glowing
Pack

Aloe Vera
Honey

Castor Oil

Lemon Fenugreek Seeds

Ingredients for Hair Serum

Rice Water Rose Petals

Lemon Aloe Vera

Olives
Rose Mary
Product
 Adhvaitha Hair Oil
 Adhvaitha Hair Glow Pack
 Adhvaitha Hair Serum
 Adhvaitha Hair Kit
Hair oil
Hair Serum
Hair Glow Pack
Place

Our factory is yet to be established

Targeted Area – South India
Order via online
Selected Retail stores
Promotion
Offer customers an exclusive preview
Email Marketing
In store promotions
Share customer reviews
Personal selling
Customized packs
Price
 Adhvaitha Hair Oil
150ml – Rs.299
250ml – Rs.399
380ml – Rs.549
 Adhvaitha Hair Serum
50ml – Rs. 149
100ml – Rs. 299
 Adhvaitha Hair Glow Pack
150gms – Rs. 249
 Adhvaitha Hair kit – Rs. 899
( Hair oil 250ml, Hair serum 100ml ,
Hair glow pack 150gms)
Target Customers

Men ,Women and Children

Empathize with our target
customers in 3 ways
How they discover information ?
Their preference for consumption
What motivates them to take action?
Benefits
 Conditions hair
 Ensures protein supply to hair
 Reduces Dandruff
 Improves blood circulation.
 Inhibits premature greying.
greying
 Rejuvenates hair health.
 Controls hair fall.
 Detangles hair
 Prevents split ends.
 Provides moisture to hair.
 No mineral oil.
 No cosmetic colours..
 No paraben and sulphate.
sulphate
Future Plans
 Hair Shampoo
 Hair Conditioner
 Herbal Hair Color
 Herbal Hair Spray
 Establishing more branches
Expected Turnover

3000000

2500000

2000000

1500000

1000000

500000

2019 2020 2021 2022 2023

Marketing Strategy

 Content and Educational Marketing

 Public Relation Marketing
 Social Media Marketing
SWOT Analysis
Strengths Weakness
Organic products New to the market
Good research and Development Awareness about our products

SWOT Analysis

Opportunities
Threats
Focusing on wants and demands
of the consumers Brand switching
Expanding further product lines Competitors
Competitors
 Indulekha
 Lever Ayush
 Patanjali keshkandi
 Kesh King
 Khadi
 Ashwini